The document outlines the capabilities and advancements of the Windows Media platform, highlighting its role in delivering digital media experiences and enabling new business models for content creators. It discusses various features such as the integration of Windows Media Player 11, VC-1 standard status, and enhancements in audio and video processing within Windows Vista. Additionally, it emphasizes the importance of seamless content flow, user experience, and the support for multiple devices and formats in the evolving media landscape.

1. Windows Media Evolving content, powering amazing user experiences, enabling new business models Eric Schmidt Group Product Manager Professional Media Group Microsoft Corporation BTB003

2. Windows Media is a platform for creating and delivering digital media experiences Windows Media enables new business models for content providers and developers via content flow & device interoperability

3. Content And Experiences Recorded TV Shows Digital Home Movies Digital Music & Videos Photos Commercial Content Personal Content Connected TVs Car Stereos Media Center PC Phone Windows PCs Portable Media Devices Portable Music Devices XBox360

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5. Enabling Amazing Digital Media Experiences WMA, VC-1 High Fidelity & High Definition Simplicity & Connectivity Windows Media Player 11 Portable media players, wireless devices Choice & Mobility Windows Media Services & Broad ISV/IHV Support Creation & Community

6. Windows Media Player 11 Designed for Music Lovers Seamless store integration “ Your Entertainment Anywhere”

7. Windows Media Player 11

9. VC-1 Update VC-1 is now SMTPE final standard status (421M) Reference decoder available at www.smpte.org Windows Media Video 9 is Microsoft’s implementation of VC-1 Updated encode & decode required for VC-1 compliant bit stream (wvc1dmo.cab) Windows Media Encoder 9 Series x64 Edition contains VC-1 compliant encode

10. VC-1 Quality from HD to mobile Greater film grain preservation Improved compression enables broader delivery Efficient decode reduces tax on batteries and application performance Massive momentum Authoring, accelerated encoding, chipsets, and devices

11. Sneak peak at next generation Windows Media encoder

12. Digimpro

13. WMDRM Ecosystem WM DRM for Portable Devices Format SDK WM DRM for Network Devices Distribution Authorization Protected Content WM Rights Manager Content Server

14. Key Features Metering Enables subscription content to flow to portable devices License Chaining Improves license renewal process for subscription content Sync Lists Automatically syncs licenses between PC and device (indirect license acquisition scenarios) Playlist Burning Allows users to burn CDs with the same playlist. Secure Clock Enables devices support for time-limited content “ Plays from Device” Secure transmission to separate rendering device Output Protection Levels Play: specify minimum security for rendering Copy: specify minimum security for target device WMDRM Export Transcription to other protected outputs (like CPRM, DTCP)

15. Enabling New Business Models Virgin Mobile, Modeo Broadcast for Mobile Wireless Delivery & Handset Experience Verizon VCast, Amped Mobile, Motorola, BenQ, Nokia HD-DVD, Blu-Ray, Vongo High Definition & Broadband Distribution Akamai, Limelight, thePlatform Delivery & Platform Services

16. Verizon Wireless Non-Windows port of Windows Media technologies (WMA, WMDRM, MTP) Over the air license acquisition Windows Media Audio Professional optimized for mobile

17. Verizon Wireless VCAST

18. CBS Sports And Akamai

19. CBS Sports And Akamai

20. CBS Sports And Akamai

21. HD DVD Key features on all HD DVD players Interactivity (iHD) Networking Secondary Video Persistent Storage Allows content authors to maximize impression exprience

22. iHD Features Lightweight authoring model Does not require programmers Uses industry standard web design authoring ECMA script, XML and SMIL Takes full advantage of HD DVD standard features Networking and persistent storage Download of new content Secondary Video PIP (video commentaries, documentaries)

23. iHD

24. Windows Vista Experiences Core Client Core … Windows Shell Experience WinFX Deployment Migration Performance Up-To-Date Feedback Diagnosis Gaming (Game Explorer) Movies (Windows Movie Maker, DVDMaker) Music & Video (Windows Media Player) Photos (Windows Photo Gallery) Relaxing (Windows Media Center) Collaborating (Windows Collaboration) Scheduling (Windows Calendar) Communicating (Windows Mail, Windows Address Book) Browsing (Internet Explorer) Search & Organize (Windows Explorer) Windows Sidebar Start Menu Device Management Window Management Application Management Control Panel Task Management Help & Support Accessibility DirectX Presentation (User, GDI, GDI+, Controls) Media (Audio/Video) Backup & Restore Security/Safety Networking File System (NTFS) Base (Kernel) Devices/Drivers .NET Framework 2.0 WPF WCF

25. Media Foundation Key Pillars Increase premium content flow through the PC Ensure seamless end-user experience Minimize A/V glitches Enhance fidelity throughout A/V pipeline Improve performance of A/V processing Content Protection Windows A/V Excellence (WAVE) Powerful Platform Provide extensibility for custom formats and protocols

26. Windows Vista Audio and video improvements Optimized audio latency model 4ms in exclusive model Audio roles and per application audio Simplified routing Glitch resilience Multimedia Class Scheduler service implementation for WMA, WMV and MP3

27. Media Foundation

28. Content And Experiences Recorded TV Shows Digital Home Movies Digital Music & Videos Photos Commercial Content Personal Content Connected TVs Car Stereos Media Center PC Phone Windows PCs Portable Media Devices Portable Music Devices XBox360

29. Wrap Up Stand on the shoulders of the platform and our partners WMA, VC-1, MTP, WMDRM We are committed to high quality experience Vista and Media Foundation Windows Media + WPF + Design = Amazing Experience Opportunity abounds Further inquiry: eschmidt@microsoft.com

30. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.