The document discusses Windows 7 and its development. It focuses on delivering improved performance, reliability and compatibility based on feedback from Windows Vista users. New features are positioned as making existing tasks easier rather than major architectural changes. Testing and pilot programs are intended to improve deployment and ensure hardware and software compatibility.

2. Windows 7
7 scenarios for consumers
7 scenarios for enterprises
Windows 7availability

4. New approach for Windows development and disclosure
Spend more time on planning & vision phase analyzing trends and needs before building
features.
Focus on end-to-end business scenarios – not just new features and technologies.
Give our customer and partners a timeframe for the release and stick to our plan – 3 years
for Windows 7.
Disclose with higher degree of certainty and minimize changes
Engaging with partners earlier and more closely to enable seamless experiences and
compatibility across hardware, software and services
We are here
Vision Development & Test Pre-Beta Beta Release

5. Engineering
Excellence
Partner Input
Customer
Input

6. What We Heard Implications for Windows 7
All customers first and foremost want the basics Deliver on the fundamentals, such as performance,
reliability and compatibility
Major architectural changes are disruptive
No significant architectural changes that break device
Consumers want improvements, or application compatibility
not change
Make things consumers already do faster and easier
Consumers want to hear about new features in on the PC and on the Web
the context of making things they already do
easier Position new features in the context of
making things they do today better, and things they’d
Business customers increasingly like to do possible
value more flexible experiences
Give IT Pros the flexibility to meet the changing needs
Consumers want stable platforms, and, want to of users in the office and on-the-road
run the latest experiences
Deliver a solid core OS on a predictable schedule, and
deliver innovative experiences more frequently

7. Deployment, Testing, and Pilots Today Will Continue to Pay Off
Similar Compatibility:
Most software that runs on Windows Vista will run on Windows 7.
Exceptions will be low level code (AV, Firewall, Imaging, etc).
Hardware that runs Windows Vista well will run Windows 7 well.
Few Changes: Focus on quality and reliability improvements
Deep Changes: New models for security, drivers, deployment,
and networking

8. Faster & More Responsive
“I want my PC to be
fast and responsive.”
Better performance
Faster startup & shutdown
Quicker task management
Improved battery life
Closer development
with PC Manufacturers

9. Memory Consumption Comparison (Lower bars are better)
Memory Consumption
350
300
Windows 7 Pre Beta
250
Windows Vista
200
(MB)
150 Preliminary data gathered on
100 Windows 7 pre-release builds
50
0
1 2 5 7 101520253035404550
Number of Windows Open
Windows 7 memory consumption
is independent of number of open windows

10. DVD Battery Life
(Taller bars are better)
Battery Life (Minutes)
250
+11.
DVD Rundown
+15.4
200 +12. 5%
%
5%
150
100
50
0
System A System B System C
Preliminary data gathered on
Windows Vista SP1 Windows 7 Pre-Beta Windows 7 pre-release builds

12. Home network made simple
High-fidelity PC, with outstanding sound and
visuals
Media Center
Devices
Internet Explorer 8
Touch
Windows Live

19. Additions relative to Vista Inbox Decoders
Generic Format Name File Extensions Container Video Codecs Audio Codecs
MPEG-4 .mp4 (A, V, A+V) ISO MPEG-4 H.264, MPEG-4 ASP and SP AAC, MP3
.m4a (A)
3GPP/3GPP2 .3gp, .3g2 (A, V, 3GP H.264, MPEG-4 SP AAC
A+V)
AAC .aac (A) ADTS AAC
ASP in AVI (compatible .avi (V, A+V) AVI MPEG-4 ASP MP3, MS ADPCM
with DivX ® 4-6 video
codec, Xvid, 3ivx
AVCHD .m2t, .m2ts, .mts (A, V, MPEG-2 TS H.264 Dolby Digital, LPCM
A+V)
HDV .m2t, .m2ts, .mts (A, V, MPEG-2 TS MPEG-2 MPEG-1 L2
A+V)
H.264: Baseline, Main, and High Profiles @ all levels
IDCT, MoComp, and VLD DXVA
AAC: LC multichannel, HE v1 (SBR), HE v2 (PS)
MJPEG and DV native MFT decoders added for AVI

22. PC Is Center Of The Devices Ecosystem
PC is central media store
Often you want to be able to watch the
content when you're out and about
Great examples of a Portable Media Players are Sony
Walkman and Creative Zen W
People want simple ways of transferring content
to devices without having to be bothered with the underlying
complexities
We have integrated great transcode technology
into the Windows 7 shell
When you do a drag and drop on your device, the necessary
conversions happen automatically

23. Different portable video players need different video formats
Format needed will not be format in which video is stored on PC
Format on your PC will be whatever format content
was delivered in
Typically TV is MPEG2
More and more in the future it'll be HD resolution
Typically, portable video devices need a lower resolution
format to match their screens
More and more in the future they'll use H.264 video and AAC audio
Change format of video and audio content as part of the process of
transferring content from PC store to device

24. Generic Format Name File Extensions Container Video Codecs Audio Codecs
MPEG-4 .mp4 (A, V, A+V) ISO MPEG-4 H.264 Baseline AAC-LC
.m4a (A)
3GPP/3GPP2 .3gp, .3g2 (A, V, 3GP H.264 Baseline AAC-LC
A+V)
H.264
Baseline profile level 3 with 1-pass CBR
Bit rate up to 1.5Mbps
Maximum size: 640 x 480, maximum frame rate: 30fps
AAC
LC stereo with 44.1 or 48KHz sample rate
96, 128, 160, or 192KHz bit rate

25. W7 Outstanding Sound - Features
Native HDMI Audio support
Microsoft HD Audio driver supports HDMI
Native Bluetooth Audio Device support
Supports music, video and communications
Transport controls map correctly to Windows HID commands
Stream Routing
Sound automatically moves when devices come and go
Automatic Attenuation
Media playback attenuates or pauses when you take a call
Intuitive Support for Multiple Devices
Easy Volume Control for any device

26. W7 Media Player - Features
• Lightweight Player Mode
• Optimized for type of media
• Touch friendly
• DVD Playback
• Optimized full screen experience
• Default experience on inserting a DVD
• Library Mode Enhancements
• Easy access to media around the home
• Hover preview
• Integration with Desktop Experience
• Easy access to frequently played content
• Easy control over background music

27. W7 Media Sharing - Features
DLNA 1.5 Support
Windows is a Player, a Controller, a Renderer and a Content
Directory (server)
Compatible with industry-standard devices
Play To
Send content to another PC or device in your home

30. Simplified Reduce Hardware Costs
TV Setup Microsoft provided software
MPEG 2 encoder
Auto Setup and Scanning
Hybrid Tuner Support
First Run Experience
Support for up to 4 tuners
Optional OEM Solutions A New Tuner Model
Protected Broadcast Driver Architecture

Optical disc burning of

Customized TV Solutions for Windows

protected content Media Center
Streaming of Protected TV to
 Scalable and rich premium content story

other devices (DTCP)

31. First PC TV Solution Features
Freeview Certification In-Band guide data, including
now/next support
Including MHEG-5 interactive TV
DVB Subtitling
Opportunity to differentiate
DVB Teletext
Audio Description
Satellite Support
DVB-S and S2 support
FRUN supporting satellite
detection
Guide merging for multiple
satellite sources

32. Audio Enhancements Heterogeneous tuners
1.4x Trick Mode Support Merged guide with digital sub-
channels (e.g. NTSC+QAM
Speaker Fill
combo, DVB-T/S+PAL, ISDB-
Audio Leveling
T+ISDB-S)
Multiple Audio Streams in
Recordings
Robust Tuners New TV Standards
Updated tools, kits, docs and H.264 support in Windows
 
for logo program Media Center
Increased in-box tuner Advanced audio format
 
support (175+ tuners) and support - AC-3, HE-AAC
99% coverage with Windows v1, HE-AAC v2 and DD+
Update = lower support costs

33. Seamless handling of top third-party firewalls
Users are only prompted to manually configure their firewall if the firewall is not
already configured to allow Media Center Extender traffic through
Xbox 360 Media Center Extender software supports playback of
MPEG-4 parts 2/10 video content
Addresses top user request and ensures that content encoded using the most
popular media formats can play on Xbox
Xbox background download functionality is enabled while Media
Center Extender application is active on the Xbox
Xbox Live downloads proceed in parallel with Media Center Extender usage

34. • Support of HD DVB-T free to air (TF1, France 2, M6 , ARTE)
• All DVB-T tuners support HD DVB-T
• Heterogeneous tuners support (SECAM + SAT, DVB-T +
SAT, …)
• Simulcast

35. • Automatic satellite detection

36. •Heteregoneus tuners support

39. Device
Collecting
Stage for
point for
Windows
all devices
Portable
Devices
Pairing (WPD)
Wizard
Launch Problem
Point resolution
entry point
Photorealistic
Customizable
icons
context menus

40. Bluetooth Integration into Devices and Printers UX
In-Box support for Bluetooth Audio
Bluetooth v2.1 Support
Improved Power Management
• Bluetooth radio can enter Selective Suspend while connections
are in sniff mode
USB Class Match for Bluetooth Dongles
• In-box support for 100% of Bluetooth dongles

43. Internet Explorer 8 puts the Web at your service
Reach Beyond
Faster, Easier Peace of Mind
the Page
Browse Confidently: You’re
Experience integrated online
Quickly and easily access the using the safest, most
services and information you
reliable and compatible
power of the Web
care about most
browser
Accelerators Navigation Privacy
Web Slices Performance Security
Search Developer Tools Reliability
Interoperability / Standards Compatibility
Some Key Areas of Development
IE8 offers new opportunities for web innovation

44. Direct, contextual access to web services from any page

45. Accelerators …
Are service sockets associated with the browser and accessible from any web
page
May act of a specific selection (via context menu)
or on an entire page (via Page menu)
Provide a more streamlined & efficient user experience
Deliver both exposure and usage to service providers
Are easy for service providers to create using published OpenService format

46. Monitor your favorites sites on the Web

47. Web Slices …
Allow users to monitor information, be informed when status
changes, and have a direct link to the service
Are implemented by service providers with simple mark-up and
then subscribed to by users
Are shown at all times on the Favorites Bar
Include an icon & information in the title, a rich drop-down
preview, and a direct link to the service
Provide a more streamlined & efficient user experience
Deliver both exposure and usage to service providers

48. IE8 Security Enhancements
Building on IE7 and addressing the evolving threat landscape
More confidently bank, communicate and shop online
• SmartScreen Filter – Enhanced Phishing & Malware Detection
• Domain Highlighting
• International domain anti-spoofing
• Extended Validation (EV) SSL Certificates
Build on a secure foundation, helping to ensure your data is
safe, secure and preserved
• ActiveX Controls – Per site / Per User
• DEP - Data Execution Prevention
• Security Development Lifecycle (SDL)
• Active X Opt in
• Protected Mode
Extends browser protection to the web server offering increased
protection to sites
• XDomainRequest - Cross Domain Requests
• XDM - Cross Document Messaging
• XSS Filter – Cross Site Server (reflection exploits)
• Http only cookies
• Group Policies
IE 7 investments & leadership

49. Aids users to more accurately and quickly ascertain that the site they are
visiting is the intended site.
The domain is black, standing out from other characters which are gray.
Dynamic Anti-Pishing Integration

50. More Granular Control & Utility
Can Preserve Favorite Data while deleting
all other data retained by the browser
Help to prevents users’
information from being retained
Opens a new browser session
from the new tab page and the
Safety menu
Designed for shared PC and
users of public PCs
Adheres to Parental Controls

53. Customers are ready for touch
Multi-touch offers clear differentiation with
a high “Wow” factor for consumers
Multi-touch enhances on-the-go use and
opens up new scenarios for business
90% of people in focus groups claimed they would pay
a 20-30% premium for a PC with Multi-touch
Seeing is believing: Consumer purchase intent doubles
after hands-on experience

54. Mainstream digitizers are available
Multi-touch sensors are available today
for a range of form-factors from laptops
up to large all-in-ones
Windows 7 will work with any Multi-touch digitizer
meeting the logo requirements
We are working closely with several digitizer partners,
including
Elo, N-Trig, NextWindow, and Wacom

55. ISVs are investing in Multi-touch
ISVs are enthusiastic about Multi-touch!
We are working with several ISVs today
on Multi-touch applications, including
AutoDesk
Corel
Sonic
Cyberlink
Avoco Secure
Identity Mine

56. All-in-one PC with 2-touch digitizer Laptop with Multi-touch and
from NextWindow pen digitizer from N-Trig

57. Core Windows Applications
Touch-optimized top-level UI Internet Explorer
Start menu, taskbar, window Pan and zoom & nav gestures
arranging, Explorer etc “Open link in new tab” gesture
Ripple feedback, cursor updates Address bar drag menu
Touch optimized Flicks Media Center:
Panning UX and feedback Live gallery panning
Boundary feedback, bounce, inertia On-screen keyboard
Visually appealing and “fun” Larger transport controls & seek
Photo Viewer New Now Playing & details pages
MT Zoom and rotation Multi-touch Pack
Touch-optimized Media Player Separate delivery of multi-touch games and
Surface style mapping – not part of
Touchable playback controls
Windows.
Touch-friendly keyboard
Also:
New visuals, improved look, launching and
Windows Live Photo Gallery
feedback
XPS Viewer
Prediction and improved correction
experience MS Paint

60. Windows and Windows Live
Windows 7 Leading Services
Rich Applications
Provides the foundation for the

Provides the best Windows Provides faster, more flexible first
 
broadest set of experiences across applications for consumer party communication and sharing
applications and devices communication and sharing services
experiences
Expect major releases every few

Expect updates about every

years to maximize stability Expect major releases about every quarter

year
Moving our communication and

Completes the consumer

sharing applications to Windows Partner opportunity to ship the experience across the

Live to deliver rapid innovation Windows Live suite to complete the web, Windows PC, and phone
Windows7 experience

61. Leading Services
Rich applications that
Hotmail
light-up Windows
Mail Messenger
Photo Gallery Home.live.com
Keep your life in sync
Movie Maker Groups
Messenger Photos
Writer Calendar
Family Safety Events
Toolbar Sync
SkyDrive
Integrated, end-to-end experience
Easier to integrate and manage all
Faster, more flexible ways to
across Windows -PC, Phone, and
your digital stuff
communicate and share
Web
5