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Windows Azure
Media Services
Mihai Nadăș
Yonder

November 10 2012
About myself
Copyright
Content is based on Microsoft official
presentations on Windows Azure Media
Services presented at TechEd Australia
Outline
About Windows Azure
The trends in the video world
The WAMS promise
A quick look at the features and the
 architecture
DEMO
Conclusions
Windows Azure
Released on February 1 2010 (2 years ago)
Microsoft’s Public Cloud proposition
PaaS and IaaS cloud services

Core features
  Websites
  Virtual Machines
  Mobile Services
  Cloud Services
  Big Data
  Media Services
Defining the problem

Why the need for Media Services?
Videos explosion
35% of the Internet traffic is Video

Over 50% of Internet traffic will be video in
 the next three years
Smarter devices
50M Internet Connected TVs sold this year
150M+ Video capable cell phones
Over 66M Xbox consoles sold to date
YouTube Facts
60 hours of video gets uploaded every minute
4,000,000,000 videos watched every day
800,000,000 monthly visitors

In 2011 more than 1 trillion videos were
 viewed, that’s about 140 views for each
 person on the planet
Million dollar challenge

Imagine you’d have to architect
YouTube. How would you do it?
Windows Media Services
The features
The features: highlights
Pre-encrypt uploaded content with AES 256
Ecodes to
  H.264 or VC-1 for video
  AAC-LC, HE-AAC, Dolby DD+, WMA for audio
Packages to MP4, HLS, Smooth Streaming,
 HDS, WMV
DRM with PlayReady
Streaming with guaranteed bandwidth, auto
 recovery/redundancy and high availability
Arhitecture
APIs and SDKs
Workflow of WAMS
DEMO
Media Services
London 2012 Olympics: Case Study
Conclusions
Handling online videos has never been easier
Still in preview, but looks promissing
Cross-platform, so it works in Ruby too




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Mihai Nadas - Windows Azure Media Services