Windows Live Im & Hotmail Summer Comms Package 2010
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This document is an advertisement for Microsoft's Hotmail and Instant Messenger advertising package in Ireland for summer 2010. It offers: - Reach to over 1.5 million Irish unique users through display advertising on MSN, the top online platform for advertising in Ireland. - Targeted advertising opportunities on Hotmail and Instant Messenger, Microsoft's largest communication platforms in Ireland, to engage Irish audiences. - Competitively priced advertising packages from €2,000-€10,000 with options for skyscraper and half banner ads that expand to rich media formats.
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Windows Live Im & Hotmail Summer Comms Package 2010
- 1. Your Audience. Microsoft Hotmail & IM Advertising Communications Package Summer 2010 + 10% Summer Bonus!
- 2. 77% Reach 1.5 million Irish Unique Users #1 Online Platform for Display Advertising in Ireland Top 5 Site for User Engagement Source:Comscore, March 2010
- 3. Unique opportunity to target Microsoft’s enormous Irish audience on MSN and avail of it’s powerful targeting: Harness Hotmail and Instant messenger with this unique large reach low cost advertising package + 10% Summer Bonus !
- 4. Your brand in the new MSN Windows Live experience Simplicity: Your advertising message seen widely across the range of planning activities that are happening Better advertising environment: a cleaner experience, surrounding your ad to better showcase your message Impact MSN enables advertisers to have an impact on their key audience at the point of influence The digital home for over 800,000 Irish consumers and the biggest email provider in the country Source:Comscore, March 2010
- 5. February 2010 – 863,833 registered users Demographics
- 9. Demographics February 2010 – 538,484 registered users
- 11. Hotmail and Instant Messenger Christmas Comms Package 2009 € 2-5k - Hotmail Skys or IM Half Banners at € 2 cpm € 5-7k - Hotmail Skys or IM Half Banners at € 1.50 cpm € 7-10k - Hotmail Skys or IM Half Banners at € 1 cpm or any combination of the above Flash/Video enabled No charge for expanding creative Age/Gender/Time targeting included, subject to availability – First come, First Served ! Package to be used by one advertiser. Inventory to be delivered in a four week period. Offer ends 31 st January 2010 + 10% Summer Bonus !
- 12. Your Audience. Find out what we can do for your brand
Editor's Notes
- This presentation is about understanding the ways that consumers are using the web today – and about taking advantage to make every advertising dollar work harder.
- This presentation is about understanding the ways that consumers are using the web today – and about taking advantage to make every advertising dollar work harder.
- Consistent header links all Windows Live services together - Infusing Hotmail, Messenger, and Sharing with “What’s New” feed increasing connections among users Cleaner/uncluttered user interface surrounding your ad to better showcase your message Moving to a Skyscraper means pages are cleaner and ads stand out - The ability to view emails in the Hotmail reading pane means that the users eye will be drawn down to the skyscraper and the ad scrolls with the content; there is no risk of the advertisers message being missed Skyscrapers scroll with content -The ability to view content as the ad scrolls with the content; there is no risk of the advertisers message being missed Improved share of Ad space, ad exclusivity on every page - 300x250s in all Windows Live key entry points and landing pages
- The purpose of this slide is to illustrate the audience, engage, and impact points for Windows Live Messenger. The ability to reach a mass or targeted audience, the ability to deeply integrate the brand in a conversation tool Each day, Messenger users discuss a variety of topics, including: Lunch/dinner plans Movie/event plans Gift-giving plans Social activities Purchases Advertise at the point-of-influence. Leverage a diverse set of offerings, drive engagement with a broad audience and spread the word virally when users plan social arrangements, discuss purchases, and influence each other.