Webmail is a South African company that offers free email and SMS services in exchange for users' information, which it uses for targeted advertising. It recently redesigned its homepage and mailbox to enhance the user experience and create new advertising opportunities. The redesign included a new layout with news, weather, and articles; more storage space; and new rich-media advertising spaces like owning the homepage for four days or a page peel banner. With over 700,000 active users viewing over 30 million impressions per month, the document promotes Webmail as providing cost-effective, measurable advertising options to reach its large audience.
The document provides a rate card and descriptions for targeted sponsorship opportunities on PickyList, including:
- Custom themes for the homepage or channels starting at $500-5,000 per month.
- "Box" ads on the homepage or in channels for $500-1,000 per month.
- Text ads on the homepage or in channels for $250-500 per month.
- Premium sponsorship packages that bundle various ad placements are also available, offering savings over individual rates.
The document provides an overview of different digital advertising and content monetization models. It discusses how advertising dollars are shifting online and the dominance of Google and Facebook in online advertising. It then examines various business models for generating revenue from digital content like the freemium, custom content, syndication, content farm, and amateur models. The key takeaway is that there are many approaches to monetizing online content but success requires finding the right balance between editorial, advertiser, and consumer needs.
1) Scott Michaels is the Vice President of Atimi Software, a 9-year-old tech company in Vancouver that develops iPhone applications.
2) Atimi created the Orchard iPhone Kit to allow for faster development of applications with common features like photo galleries, maps, and server-side components.
3) Atimi has developed many popular iPhone applications for clients like Access Hollywood, The New York Times, Sesame Street, and Johnson & Johnson.
BostInno has become a leading online media property in Boston, reaching over 1 million people per month. It provides community publishing and advertising opportunities for companies, including sponsored content series, sponsored verticals focused on particular industries, career postings, event sponsorships, and display advertising. Sponsorship packages provide ways for companies to engage BostInno's audience and generate brand awareness through content and events.
This document discusses the growing trend of mobile marketing for restaurants. It notes that most people now own mobile devices and use them throughout the day. Mobile marketing strategies for restaurants can include creating mobile-friendly web pages, sending targeted text messages with offers and events, and optimizing content for mobile searches. A case study shows that a furniture store generated over $100,000 in new sales from two SMS marketing campaigns, with SMS recipients spending on average $14.33 per person compared to $1.84 from email recipients. The document concludes that mobile advertising budgets are increasing as mobile becomes a critical marketing channel.
This document outlines four packages of publicity and marketing services for companies. Package 1 for $5,000 provides basic services including featuring the company on the homepage, sending press releases to investors, and posting on message boards. Package 2 for $15,000 adds services such as internet broadcasts, Google Adwords campaigns, and social media integration. Package 3 for $30,000 includes an interview on an internet chat network and expanded social media and website customization. Package 4 is the most comprehensive for $40,000, adding video press releases, journalist distribution, and fax blasts.
The document discusses architectural design and introduces three common architectural styles for organizing systems: repository, client-server, and layered (abstract machine) models. The repository model centrally stores shared data, while the client-server model distributes data across server and client components. The layered model organizes a system into abstract layers that provide services to adjacent layers. Architectural design involves decisions about system structure, distribution, and appropriate styles to meet requirements like performance, security, and maintainability.
Muscle spasm is a common cause of back pain, which can occur due to sneezing, coughing, bending, twisting, or lifting heavy objects incorrectly. Regular back exercises like partial sit-ups, knee-to-chest raises, and press-ups that are done 2-3 times per week can help strengthen back muscles and prevent back pain by allowing the muscles to withstand everyday activities; it is important to see a doctor first if one has a history of back problems.
The document provides a rate card and descriptions for targeted sponsorship opportunities on PickyList, including:
- Custom themes for the homepage or channels starting at $500-5,000 per month.
- "Box" ads on the homepage or in channels for $500-1,000 per month.
- Text ads on the homepage or in channels for $250-500 per month.
- Premium sponsorship packages that bundle various ad placements are also available, offering savings over individual rates.
The document provides an overview of different digital advertising and content monetization models. It discusses how advertising dollars are shifting online and the dominance of Google and Facebook in online advertising. It then examines various business models for generating revenue from digital content like the freemium, custom content, syndication, content farm, and amateur models. The key takeaway is that there are many approaches to monetizing online content but success requires finding the right balance between editorial, advertiser, and consumer needs.
1) Scott Michaels is the Vice President of Atimi Software, a 9-year-old tech company in Vancouver that develops iPhone applications.
2) Atimi created the Orchard iPhone Kit to allow for faster development of applications with common features like photo galleries, maps, and server-side components.
3) Atimi has developed many popular iPhone applications for clients like Access Hollywood, The New York Times, Sesame Street, and Johnson & Johnson.
BostInno has become a leading online media property in Boston, reaching over 1 million people per month. It provides community publishing and advertising opportunities for companies, including sponsored content series, sponsored verticals focused on particular industries, career postings, event sponsorships, and display advertising. Sponsorship packages provide ways for companies to engage BostInno's audience and generate brand awareness through content and events.
This document discusses the growing trend of mobile marketing for restaurants. It notes that most people now own mobile devices and use them throughout the day. Mobile marketing strategies for restaurants can include creating mobile-friendly web pages, sending targeted text messages with offers and events, and optimizing content for mobile searches. A case study shows that a furniture store generated over $100,000 in new sales from two SMS marketing campaigns, with SMS recipients spending on average $14.33 per person compared to $1.84 from email recipients. The document concludes that mobile advertising budgets are increasing as mobile becomes a critical marketing channel.
This document outlines four packages of publicity and marketing services for companies. Package 1 for $5,000 provides basic services including featuring the company on the homepage, sending press releases to investors, and posting on message boards. Package 2 for $15,000 adds services such as internet broadcasts, Google Adwords campaigns, and social media integration. Package 3 for $30,000 includes an interview on an internet chat network and expanded social media and website customization. Package 4 is the most comprehensive for $40,000, adding video press releases, journalist distribution, and fax blasts.
The document discusses architectural design and introduces three common architectural styles for organizing systems: repository, client-server, and layered (abstract machine) models. The repository model centrally stores shared data, while the client-server model distributes data across server and client components. The layered model organizes a system into abstract layers that provide services to adjacent layers. Architectural design involves decisions about system structure, distribution, and appropriate styles to meet requirements like performance, security, and maintainability.
Muscle spasm is a common cause of back pain, which can occur due to sneezing, coughing, bending, twisting, or lifting heavy objects incorrectly. Regular back exercises like partial sit-ups, knee-to-chest raises, and press-ups that are done 2-3 times per week can help strengthen back muscles and prevent back pain by allowing the muscles to withstand everyday activities; it is important to see a doctor first if one has a history of back problems.
Webmail - Our guide to online advertising Volume 3Dennis Armstrong
R 15,000 per month Direct mailers
Impressions: 100,000 Location: Inbox
Creative: HTML
Size: 30kb max
Cost: R 0.30 per mailer
Targeting options available
Mail tags Sponsored links
Location: Outgoing mail Location: Inbox
Creative: text Creative: text link
Size: 30 characters max Size: 35 characters max
Cost: R 5,000 per month Cost: R 12,000 per month
Impressions: 12,000,000
14 www.webmail.co.za
EW
Leaderboard
N
(Banner)
EW
Text ad
To be successful online, the document recommends building one website for the designated market area that provides compelling local content in multiple media formats. It should follow search engine optimization best practices, integrate partner content from local businesses and organizations, and build a large database of visitors through value-added services. This aggregated local online meeting place can capitalize on new digital revenue streams by offering advertisers measurable performance metrics while continuing radio's tradition of serving the local community through engaging local content.
Microsoft Advertising Network Presentation 2010Will Lynch
This document discusses advertising opportunities on Microsoft platforms in Ireland, including the MSN portal and Windows Live services like Hotmail and Messenger. It notes that MSN reaches over 1.3 million Irish users and is a top site for display advertising and user engagement. Various ad formats are described like homepage takeovers, banners, and integrated options in IM conversations. Demographic data on users is provided. The benefits of online and rich media ads over other channels are highlighted.
Symbaloo is a tool that allows users to organize and access online resources through customizable pages called "startpages". It has over 6 million active users who generate $75 million in revenue for advertisers annually. Advertisers can promote their businesses through tiles on startpages that link to their websites. Additional advertising options include wallpaper promotions, email promotions, and partnerships. Symbaloo aims to continue growing its user and advertiser base internationally.
How Estate Agents Can Benefit From Our All In One Marketing Systemspainops1
This document describes an all-in-one marketing solution for estate agents that allows communication across multiple channels including mobile, email, voice, chat, and social media. The solution collects contacts, sends updates and listings, engages customers, and analyzes campaign performance through a single integrated dashboard. It utilizes SMS marketing to build subscriber lists and send appointment reminders. The pricing offers no long term contracts and credits that rollover, with setup including building a GUI, Facebook page, website signup, and marketing materials. Additional estate agency services are also offered.
The document provides a business plan for a company called Creative Platform. The plan outlines the company's services as an online marketplace connecting film production companies with video and photo freelancers around the world. It describes the company's objectives, target customers, market analysis, competitive landscape, and proposed marketing strategy. The business plan was created by students at Dublin Business School as part of an e-business course module.
InvestPost provides an innovative financial social platform and global professionals networking which allows beginners and market rookies to gain valuable information and easily communicate with other and different experts in an international environment to obtain related knowledge when using our products.
All financial information in one place!
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This document provides information on US Tech's 2016 plan, including circulation and audience data, editorial calendar, pricing for advertisements and sponsored events, and descriptions of lead generation capabilities. It details page views, unique visitors, pricing for various ad sizes, an example e-blast, guidelines for publishing white papers, and ways US Tech promotes client content across digital platforms. The document emphasizes US Tech's commitment to customer service and providing value as part of clients' marketing funnels.
Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the NoiseMichael Zarcone
Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both.
With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.
There is still room in the online news market for another player that can differentiate itself from existing sites. A new site should focus on personalizing the user experience by organizing content in many ways and letting users generate context through tagging. It should also localize content for different geographies. This can be achieved by first focusing on proper data organization, collaborating intelligently, and having an integrated structure. While startup costs may not break the bank, it will still take hard work to gain traction in the competitive online news space.
Webmail - Our guide to online advertising Volume 4Dennis Armstrong
Webmail offers various advertising opportunities on its homepage and within users' inboxes, including owning the homepage for a day, a page peel advertisement, and sponsored links. It has over 700,000 active users who spend an average of 8-10 minutes in their inbox each session. Advertising on Webmail provides exposure to a large online audience and allows for targeted campaigns.
This document evaluates 12 websites based on their purpose, target audience, navigation, layout, imagery quality, style/fonts, and content. The websites discussed include AB InBev, BNP Paribas, Nationale Bank van België, Proximus, HLN, 2dehands, Zalando, and Fnac. In general, the evaluator found that purpose and target audiences were clear, but some sites could improve navigation, layout, and content organization. Imagery quality varied depending on who provided the images. Overall assessments ranged from "good" to needing simplification and improved structure.
This document presents mobile marketing solutions from MobiM3 for radio stations. It discusses how mobile marketing can be used as both a promotional tool and sales tool to engage listeners, build databases, run contests, and generate revenue. Specific mobile marketing strategies and packages are presented, with examples showing how advertising ROI can be increased through mobile optimized campaigns that drive traffic and sales.
As WSOCTV.com\'s first dedicated "Internet Marketing Specialist" // I\'ve developed a two-part media kit that I feel very strongly about. Part One is an overview of the website, the audience, and the competition. Part Two is a true "Advertiser\'s Toolbox" that illuminates options available to my clients.
Boris Krstović - News 3.0 : Online Publishing And Semantic WebbiZbuZZ
The document discusses the changing nature of online news publishing and consumption. It notes that online news is consumed differently than print newspapers, with readers wanting local content and sharing/interaction capabilities. It advocates for publishers to focus on personalized and localized content, automation of non-unique content, multi-platform delivery, frequent updates, and building trust with readers. The goal is for news organizations to transition to a digital-first customer-centric model.
Business in Bajio is a bimonthly digital publication for the Bajio region of Mexico that provides concise, reliable business news and information. It aims to update busy executives on marketing, business, technology, and other topics. The publication has over 10,000 readers across sectors in Aguascalientes, Guanajuato, Queretaro, San Luis Potosi, Zacatecas and Jalisco. It offers advertising options such as sponsored ads and featured articles to promote companies in the region.
A true presentation of digital marketing; explaining the main aspects of digital marketing including SEO, content marketing, components of digital marketing, content writing, platform for content writing, outbound and inbound marketing and so on.
The document provides an overview of advertising options on the WSOCTV.com website, including various types of graphical, text-based, video, and mobile ads. It details specific ad units like leaderboard ads, skyscraper ads, display ads, and video pre-roll ads. It also outlines sponsorship opportunities, email marketing, and text message alerts. The goal is to offer advertisers attention-grabbing options using the latest online and mobile capabilities. Consultants can recommend the best tools to help advertisers achieve their goals.
The document proposes developing a website for Orient Trading to build its brand image, enhance customer service, and lower operating costs. It recommends a website as essential for businesses today, as people search online for products and services. The proposal offers to design a search engine optimized website within 1-2 weeks for $18,000 plus taxes, with features like web hosting, email accounts, and an automated sitemap. The confidentiality, validity, payment terms, and authorized signature are also provided.
The document proposes developing a comprehensive legal and medical marketing line called 855 Win Accident. It would include unique in-house developed components like territory-specific websites, videos, social media pages and more to stand out from competitors. Revenue would come from case referrals as well as licensing the brand to attorneys and medical professionals. The proposed startup budget is $200,000 to fund marketing over the initial 3 month period.
Roodepoort's pride and joy is looking for sponsorships for 2016 year and happy to chat to your business on how you can get involved with this community club and get value for your business. Contact me on 0847014977 Dennis Armstrong and lets chat about what works for your business?
Net Media Planet (NMP) is a full service digital marketing agency based in South Africa. It has a team of experts focused on strategic planning and quality execution across various digital channels. NMP helps clients evolve by understanding their needs, delivering tangible results through integrated campaigns, and developing talent in the industry. The company believes in knowing their clients well by partnering with them and taking ownership of their needs.
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R 15,000 per month Direct mailers
Impressions: 100,000 Location: Inbox
Creative: HTML
Size: 30kb max
Cost: R 0.30 per mailer
Targeting options available
Mail tags Sponsored links
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To be successful online, the document recommends building one website for the designated market area that provides compelling local content in multiple media formats. It should follow search engine optimization best practices, integrate partner content from local businesses and organizations, and build a large database of visitors through value-added services. This aggregated local online meeting place can capitalize on new digital revenue streams by offering advertisers measurable performance metrics while continuing radio's tradition of serving the local community through engaging local content.
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Symbaloo is a tool that allows users to organize and access online resources through customizable pages called "startpages". It has over 6 million active users who generate $75 million in revenue for advertisers annually. Advertisers can promote their businesses through tiles on startpages that link to their websites. Additional advertising options include wallpaper promotions, email promotions, and partnerships. Symbaloo aims to continue growing its user and advertiser base internationally.
How Estate Agents Can Benefit From Our All In One Marketing Systemspainops1
This document describes an all-in-one marketing solution for estate agents that allows communication across multiple channels including mobile, email, voice, chat, and social media. The solution collects contacts, sends updates and listings, engages customers, and analyzes campaign performance through a single integrated dashboard. It utilizes SMS marketing to build subscriber lists and send appointment reminders. The pricing offers no long term contracts and credits that rollover, with setup including building a GUI, Facebook page, website signup, and marketing materials. Additional estate agency services are also offered.
The document provides a business plan for a company called Creative Platform. The plan outlines the company's services as an online marketplace connecting film production companies with video and photo freelancers around the world. It describes the company's objectives, target customers, market analysis, competitive landscape, and proposed marketing strategy. The business plan was created by students at Dublin Business School as part of an e-business course module.
InvestPost provides an innovative financial social platform and global professionals networking which allows beginners and market rookies to gain valuable information and easily communicate with other and different experts in an international environment to obtain related knowledge when using our products.
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This document provides information on US Tech's 2016 plan, including circulation and audience data, editorial calendar, pricing for advertisements and sponsored events, and descriptions of lead generation capabilities. It details page views, unique visitors, pricing for various ad sizes, an example e-blast, guidelines for publishing white papers, and ways US Tech promotes client content across digital platforms. The document emphasizes US Tech's commitment to customer service and providing value as part of clients' marketing funnels.
Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the NoiseMichael Zarcone
Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both.
With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.
There is still room in the online news market for another player that can differentiate itself from existing sites. A new site should focus on personalizing the user experience by organizing content in many ways and letting users generate context through tagging. It should also localize content for different geographies. This can be achieved by first focusing on proper data organization, collaborating intelligently, and having an integrated structure. While startup costs may not break the bank, it will still take hard work to gain traction in the competitive online news space.
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Webmail offers various advertising opportunities on its homepage and within users' inboxes, including owning the homepage for a day, a page peel advertisement, and sponsored links. It has over 700,000 active users who spend an average of 8-10 minutes in their inbox each session. Advertising on Webmail provides exposure to a large online audience and allows for targeted campaigns.
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This document presents mobile marketing solutions from MobiM3 for radio stations. It discusses how mobile marketing can be used as both a promotional tool and sales tool to engage listeners, build databases, run contests, and generate revenue. Specific mobile marketing strategies and packages are presented, with examples showing how advertising ROI can be increased through mobile optimized campaigns that drive traffic and sales.
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3. contents
welcome to the world of webmail 4-5
a new page is born 6-7
own me for a day or four 8
peel me off skattie 9
great home spaces 10-11
in my mailbox 12-16
webmail .mobi 17
gratis sms 18-19
4. welcome to the world of
Webmail, a division of Interface, is a focused online media company
offering digital advertising and marketing solutions. The business has
grown from strength to strength for over 12 years and employs in the
region of 200 people.
We strive to create online and related digital marketing products that
provide exposure for clients through leadership brands and advertising
opportunities.
The company has developed a strong and growing client base, from
single person businesses through to large listed corporate entities that look
to benefit from Internet exposure or presence.
In essence we strive to have an entrepreneurial, youthful, spirit that extols
a high level of professionalism without enforcing a corporate approach or
environment, but has a high level of performance.
4 www.webmail.co.za
5. Webmail a FREE email service in South These include targeting by categories,
Africa (similar to Gmail and Yahoo mail) gender, area, lifestyle, etc as well as
focused only in South Africa for local users. load management and balancing for
the targeting requirements and
In exchange for our users information database management of aspects
(demographic and psychographic) we related to this.
{ {
offer them a free email and sms service in
which we have the rights to serve highly
targeted offers. Active users: 717,767
User Sessions: 3,502,396
There is also a specially developed ad
serving system with various features
Session duration : ± 08:54
specific for each company. Impressions: 30,205,826
* as at the end of November 2010
Accommodates both branding and targeted marketing in the form of
direct targeted emailers and conventional CPM and CPC display adverts
Guaranteed exposure
Assisting in lead and database generation through call to action
campaigns.
Approximately 30,000 new registrations per month
With over 700,000 active users a month, it is time to "fish where the fish are!"
Cost effective
Over 30 million successful page impressions per month*
All advertising is fully measurable
Average of 8 - 10 minutes spent in their inbox per user session
* Independant site tracking by Nielsen Site Sensus
www.webmail.co.za 5
6. a new page is born
In mid 2010, our designers and headlines and your daily weather
developers embarked on a project to forecast, so, items that one would
give Webmail fresh new face. expect to see when you login to your
mailbox in the morning.
And from there, the new homepage was
born! Other content includes magazine clips
from a local, slightly off-the-wall
We identified the need to give our users publisher, a weekly political toon, health
a faster, enhanced user experience related articles and more to follow.
whilst creating great opportunities and
spaces for our advertisers, following The homepage was preceded by an
international trends. intense mailbox redevelopment. In
conjunction with one another, users are
The new homepage includes an offered a 2 gig mailbox, 10 GB online file
easy-on-the eye layout giving users more storage, access to sending free SMS’s
content items like the latest news and many other services.
*
Fresh new homepage
enhanced user experience
whilst creating great opportunities and spaces for our advertisers.
”
new advertising spaces
The redesign and development of the Advert spaces include the following:
new homepage and mailbox, facilitates
Own the homepage
a range of new advertising spaces.
Page peel
We have geared the site for facilitate Front page tower (Vertical rectangle)
international standards, as indicated by Billboard (Square Pop-Up)
the International Advertising Bureau (AIB)
Sponsored links
and general industry standards.
Various area for sponsorship
Most adverts allow for rich media (flash) Inbox banner (Leaderboard)
in all advertising spaces and we can Graphic and text mail tags
facilitate all 3rd party adverts and
tracking systems.
Please see advertising sheet for full list.
6 www.webmail.co.za
8. own me
for a day or four
We are proud to introduce our new star! The advert consist of two creative
And she is up for sale... components:
branding image with main corporate
“Own the home page” (OTHM) offers full colour that fills the background
home page ownership* and is limited to rich-media square-pop/ billboard that
only 4 days of the month. expands over main content area
Expands to
960w× 470h px
on mouse-over
Square pop or
billboard size on
original state
*
Static branding on
background that fills
page over 970w px
”
Only 4 da
ys per mo
Available nth
in time slo
Monday - ts
Friday
Impression
s: ± 400K+
p/day
Specification
Location: Homepage
Creative: 251w x 180h / 250w x 250h
expands to 960w x 470h
Format: .swf with clickTags
Size: 60kb max
* excludes content sponsors and branding
8 www.webmail.co.za
9. peel me off, skattie
The launch of the new homepage, saw It is located in the top, right hand corner
the addition of another high-impact and is using flash scripting to show and
advert to the family. hide the advertisers creatives.
The sleek and sexy page peel (peel The is also an exellent branding
back) is just waiting to be peeled off! opportunity and will add value to any
brand.
“
Specification
Location: Homepage
Creative: Original state: 73w x 73h
Over state: 500 x 500px
Format: animated gif / .jpg
Size: 40kb max
www.webmail.co.za 9
10. EW
Billboard / square pop
N
Sponsored links or
expandable billboard
EW
N
Tower
Billboard or (vertical rectangle)
square pop
Floater
Sponsorship
6 www.webmail.co.za
11. great home spaces
The Webmail homepage also offers a When you consider how many times you
range of other great advertising spaces. check your email a day and how many
people are coming to the site on a
From small tabs, more focussed on the regular basis its absolutely astonishing.
small and medium enterprise, to larger
spaces suitable for branding and sales To put this into perspective, imagine a
driven campaigns. billboard on the side of the road seen by
this many people all the time, where they
All the adverts on the front page are have to take notice of the ad and aren’t
flighted a minimum of 50 000 times per preoccupied driving.
month.
The ad is seen by them in a relaxed
With the site sitting as one the top most environment.
visited site in the country, this front page
is indeed prime inventory. The branding opportunities here are
endless.
EW
Billboard / Square pop Tower (Vertical rectangle)
N
Location: Home / Logout page Location: Home / Logout page
Creative: 251w x 180h/ 250w x 250w px Creative: 240w x 400h px
“ Format: .gif / .swf
Size: 20kb max
Format: .gif / .swf
Size: 20kb max
Expandable billboard
Floater Location: Home / Logout page
EW
Location: Home / Logout page Creative: 251w x 180h px expands to
N
Creative: 100w x 100h px 360w x 400h px
Format: .gif / .swf Format: .swf
Size: 4kb max Size: 30kb max
Sponsored links (Top sites) Sponsorship opporunities
Location: Home / Logout page Location: Home / Logout page
Creative: text Creative: dependant on content
Size: 35 characters max Format: .dependant on content
www.webmail.co.za 11
12. EW
Banner
N
(Leaderboard)
Lenovo Notebooks
Looking for notebooks Text adverts
& netbooks?
Find the right one at
kalahari.net.
8.6 KB
Leaderboard (Banner) Text adverts
Location: Inbox Location: Inbox
Creative: 728w x 90h px Creative: text
Format: .gif / .swf Size: 30 char ad title + 70 char ad copy
Size: 20kb max Target: target groups
Target: full demographics
13. in my mailbox
The mailbox is really the first major Adverts are then flighted to them
component of the site that creates according to their interests, needs &
stickiness. demographic profile.
This is where targeted & direct marketing There is no medium in the South African
happens. Once the subscriber types in market that can be as specific and
their username & password & logs in, targeted as Webmail based on the
he/she comes to this page to read their demographical breakdown.
mail.
demographics
* as at the end of November 2010
Gender
Age Race
300000
Other Asian
250000 3.3% 1.7% 37.7% 52.2%
200000
White
12.8% female male
150000
Number of users
Indian
100000 2.4%
Coloured Black
50000 3.8% 45.5%
0
up 16 17 to 24 25 to 34 35 to 44 45+
25
Language Income
R20K+
% of users
6.8% R0 - R1 999
20
16.2%
15
R10 000 -
R19 999
10 9.5%
5
R2 000 -
0 R5 000 - R9 999 R4 999
ga
ho
o
a
s
le
a
ish
a
er
lu
an
tu
th
i
nd
os
an
az
be
12.4% 10.4%
on
Zu
ot
th
gl
Su
So
ka
Xh
Sw
Ve
O
-S
w
En
de
Ts
S-
fri
N
Ts
N
A
www.webmail.co.za
13
14. Direct mail
subject line
What is your idea of fun with Lenovo? direct@webmail.co.za 13 Dec 2010 14:13 pm 8.6 KB
Lenovo Notebooks
Looking for notebooks
& netbooks?
Click through to HTML mailer
Find the right one at
kalahari.net.
Click through to HTML mailer
Mail tag
(outgoing mail)
15. in my mailbox (continue)
Whoever your audience , we can cater An html mailer is delivered to the user’s
for you , niched or targeted. As one of inbox. Since all users are opted in, the
the busiest websites in South Africa, it mail is delivered by means of “dropping”
caters for excellent branding the mail in the inbox, thus guaranteeing
opportunities. delivery.
All targeting is done via targeted
leaderboards, text adverts or targeted
mailer campaigns, with the direct mailers
showing huge success within this
environment.
Directmail Mail Tag
Location: Inbox The graphic appears in HTML mails.
Creative: 760w x unlimted height px The text in text mails
Format: .html Location: Sent mail
Size: 20kb max excluding images Creative: 468w x 60h px / text
Target: full demographics Format: .gif
Size: 12kb max / 80 characters
www.webmail.co.za
15
16. in my mailbox
(continue)
Compose
Tower
Lenovo Notebooks
Looking for notebooks
& netbooks?
Find the right one at
kalahari.net.
Compose Tower
Location: Inbox (Compose page)
Creative: 120w x 240h px
Format: .gif / .swf
Size: 12kb max
Target: user groups
17. mobile advertising
There are now at least 9,5-million mobile
wap users (read: mobile web) in the
country.
Compared to the estimated 5,7-million
traditional desktop internet user, mobile
has become a fantastic and accessible
advertising space.
Webmail launched a mobile email
interface, creating a powerful platform
for mobile advertising.
All adverts are scale to the users phone
specification.
Mobile homepage Mobile generic Mobile text bar
notice board notice board
Location: Home page Location: Login /Main menu Location: mail items
Creative: 300w x 150h px Creative: 300w x 50h px Creative: text
Size: 15k max Size: 10k max Format: 50 characters
Format: jpg / gif Format: jpg / gif
www.webmail.co.za
17
18. Gratis SMS campaign components
Step 1
User types in the recipient’s cell number and a
message, scrolls over the advertiser’s first advertise-
ment and clicks ‘Send SMS’
Gratis small
banner Click to
website / microsite
Step 2
User is automatically sent to advertiser’s website or
microsite when they click ‘Send SMS’
Gratis large
banner
Step 3
User interacts with the advertiser’s website and after
closing it down the user is shown the advertiser’s
second advertisement on the ‘Send another SMS’
page
Step 4 Step 5
User sends the SMS message from the website to Click though from url in SMS text to mobi site
the recipient’s cell phone and the recipient or mobi-microsite
receives the message and the advertiser’s 40
character text advertisement
Hi Jo, meet me at the
gym 19:00?
Click to mobi
-AD-
News on the move!
http://m.sowetanlive.co.
za
SMS tag line
18 www.webmail.co.za
19. gratis sms
Gratis SMS is a South African service that first advertisement is displayed on the
allows users to send free SMS messages message page
from the website to a targeted audience advertiser’s website / microsite is
to any cell phone across any network in automatically opened on 100%
exchange for exposure to the yielded once the user clicks ‘send
advertiser’s advertising. SMS’
second advertisement is displayed on
A typical Gratis campaign consist of the ‘send another SMS’ page
various campaign components that a 49 character text advertisement is
utilizes both online and mobile sent in the SMS message to the
environments. recipient
Click though from SMS to mobisite /
(see campaign component diagram on
opposite page)
Gratis small banner Website / Microsite
Location: SMS compose page 1 page submit page included in cost,
Creative: 460w x 90h pxpx otherwise to be Supplied by client or
Format: .gif / .swf optional extra
Size: 20kb max
Target: age, income, area and gender Mobisite / Micro-mobi site
1 page submit page included in cost,
Gratis large banner otherwise to be supplied by client or
Location: SMS sent page optional extra
Creative: 460w x 400h pxpx
Format: .gif / .swf
Size: 50kb max
Target: age, income, area and gender
SMS tag line
Location: recipients mobile phone
Creative: text
Size: 49 character incl url
20. We would like to thank you and urge you to contact us when questions arise.
HEAD OFFICE
25 West Street, Houghton, Johannesburg
Tel: (011) 628 9700
Cape Town: (021) 442 9100 | Durban: (031) 566 5135 | Pretoria: (012) 665 0366
This document is confidential.
It can not be used or shared with any third party without our written permission.
Images may be subject to copyright of the respective companies and /or brands.
All images and concepts in this document is for illustrative purpose only.