This document outlines William F. Bladel's personal and professional beliefs. It states that individual career choices are influenced by organizational culture, which should be driven by a set of guiding principles. These principles believe that culture is key to competitiveness and cannot be duplicated; that culture results from intent rather than random hiring; and that organizational strength comes from a shared value system within diversity. The principles also address how values shape culture and behavior, and the importance of trust, respect, service, learning, commitment and balance.