SlideShare a Scribd company logo
Membership Marketing App 
Enriching the membership experience 
Why Zoinla?
Problems with Physical 
Membership Card 
No customer details e.g. Birthday, 
Gender, Name, Last purchase, etc. 
No Communication using Cards 
Take up too much space 
Wastage of resources – Cards get 
thrown away 
www.zoinla.com
Zoinla as a Membership Marketing App 
$ 
Monetization 
Sponsored WiFi and 
Advertising 
Brand awareness & Loyalty 
Free Digital Exposure and 
Follow-up 
Promotion & Marketing 
Proximity campaigns, email 
marketing & SMS 
Experience 
Word of mouth and Brand 
influence 
www.zoinla.com
ZOINLA as a SOLUTION 
Merchants 
Communities 
Acquire 
Consume More 
Consumers/Members 
Communicate 
Propagate 
Growth 
Retain 
Growth 
Offers/Rewards 
Events/Notifications 
www.zoinla.com
ZOINLA as a SOLUTION 
ZOINLA’s Key Offerings: 
ZOINLA provides an online membership platform 
– opt-in vs spam 
ZOINLA makes communication/engagement easy 
ZOINLA ‘supplies’ a constant source of engagement 
ZOINLA makes ‘viralness’ easy via Facebook 
www.zoinla.com
Benefits for joining 
Free for the first 1000 merchants 
Existing 3000+ members and counting! 
Membership management/marketing made easy 
Eliminate the wastage of cards/printing 
User Analysis Report (Next slide…) 
www.zoinla.com
Benefits for joining (Cont…) 
Useful monitoring 
“Users Analysis Report: View counts” 
6 
5 
4 
3 
2 
1 
0 
Ben Eric Gan Max 
Read 
Shared Via FB 
Claimed 
www.zoinla.com
Benefits for joining (Cont…) 
Useful monitoring 
“Users Analysis Report: Members’ Growth” 
1400 
1200 
1000 
800 
600 
400 
200 
0 
Members' Growth 
Sept, 2014 Oct, 2014 Nov, 2014 Dec, 2014 
Members' 
Growth 
www.zoinla.com
Benefits for joining (Cont…) 
Useful monitoring 
“Users Analysis Report: Age Demographic” 
1800 
1600 
1400 
1200 
1000 
800 
600 
400 
200 
0 
< 20 21 - 35 36 - 40 41 - 45 45 - 50 50 + 
Female 
Male 
www.zoinla.com
Benefits for joining (Cont…) 
Useful Monitoring 
Direct Marketing (Next slide…) 
www.zoinla.com
Direct Marketing 
Generate leads through hotspot sign-up 
Send users promotional communications 
WiFi Access made easy (Next slide) 
www.zoinla.com 11
WiFi Access Made Easy 
1. Find & Download Zoinla 
3. After subscribing, you are 
a member of the café 
2. Subscribe to your 
Favourite Cafe 
4. You will then receive the 
WiFi Password! 
www.zoinla.com
Companies that use Zoinla 
www.zoinla.com
Sample brochure 
www.zoinla.com
More Use Cases - Universities 
? 
Universities Communication Facilities include: 
1. Student ID 
2. WiFi Password & E-mail Address 
3. Class Cancellations 
4. Events 
5. Industrial Training List 
6. Student Feedback 
www.zoinla.com
More Use Cases - Community 
•Easier engagement with residents 
•Provide useful content 
? 
•Keeping them updated on latest news/happenings 
•Invite them for events and gatherings organized by the resident 
association 
•Send reminders on scheduled fees payment due dates 
•Schedule an appointment, or create a meeting with a group 
•Receive Hot Deals from growing directory of merchants (Opt-in, 
not spam) 
www.zoinla.com
? 
www.zoinla.com 
Thank you! 
Contacts: 
Wantheng - +6014 709 0978 (wt.loo@zoinla.com) 
Gan - +6012 308 5500 (hwee.teik.gan@zoinla.com) 
Eric - +6012 225 1338 (eric@zoinla.com)

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Why Zoinla?

  • 1. Membership Marketing App Enriching the membership experience Why Zoinla?
  • 2. Problems with Physical Membership Card No customer details e.g. Birthday, Gender, Name, Last purchase, etc. No Communication using Cards Take up too much space Wastage of resources – Cards get thrown away www.zoinla.com
  • 3. Zoinla as a Membership Marketing App $ Monetization Sponsored WiFi and Advertising Brand awareness & Loyalty Free Digital Exposure and Follow-up Promotion & Marketing Proximity campaigns, email marketing & SMS Experience Word of mouth and Brand influence www.zoinla.com
  • 4. ZOINLA as a SOLUTION Merchants Communities Acquire Consume More Consumers/Members Communicate Propagate Growth Retain Growth Offers/Rewards Events/Notifications www.zoinla.com
  • 5. ZOINLA as a SOLUTION ZOINLA’s Key Offerings: ZOINLA provides an online membership platform – opt-in vs spam ZOINLA makes communication/engagement easy ZOINLA ‘supplies’ a constant source of engagement ZOINLA makes ‘viralness’ easy via Facebook www.zoinla.com
  • 6. Benefits for joining Free for the first 1000 merchants Existing 3000+ members and counting! Membership management/marketing made easy Eliminate the wastage of cards/printing User Analysis Report (Next slide…) www.zoinla.com
  • 7. Benefits for joining (Cont…) Useful monitoring “Users Analysis Report: View counts” 6 5 4 3 2 1 0 Ben Eric Gan Max Read Shared Via FB Claimed www.zoinla.com
  • 8. Benefits for joining (Cont…) Useful monitoring “Users Analysis Report: Members’ Growth” 1400 1200 1000 800 600 400 200 0 Members' Growth Sept, 2014 Oct, 2014 Nov, 2014 Dec, 2014 Members' Growth www.zoinla.com
  • 9. Benefits for joining (Cont…) Useful monitoring “Users Analysis Report: Age Demographic” 1800 1600 1400 1200 1000 800 600 400 200 0 < 20 21 - 35 36 - 40 41 - 45 45 - 50 50 + Female Male www.zoinla.com
  • 10. Benefits for joining (Cont…) Useful Monitoring Direct Marketing (Next slide…) www.zoinla.com
  • 11. Direct Marketing Generate leads through hotspot sign-up Send users promotional communications WiFi Access made easy (Next slide) www.zoinla.com 11
  • 12. WiFi Access Made Easy 1. Find & Download Zoinla 3. After subscribing, you are a member of the café 2. Subscribe to your Favourite Cafe 4. You will then receive the WiFi Password! www.zoinla.com
  • 13. Companies that use Zoinla www.zoinla.com
  • 15. More Use Cases - Universities ? Universities Communication Facilities include: 1. Student ID 2. WiFi Password & E-mail Address 3. Class Cancellations 4. Events 5. Industrial Training List 6. Student Feedback www.zoinla.com
  • 16. More Use Cases - Community •Easier engagement with residents •Provide useful content ? •Keeping them updated on latest news/happenings •Invite them for events and gatherings organized by the resident association •Send reminders on scheduled fees payment due dates •Schedule an appointment, or create a meeting with a group •Receive Hot Deals from growing directory of merchants (Opt-in, not spam) www.zoinla.com
  • 17. ? www.zoinla.com Thank you! Contacts: Wantheng - +6014 709 0978 (wt.loo@zoinla.com) Gan - +6012 308 5500 (hwee.teik.gan@zoinla.com) Eric - +6012 225 1338 (eric@zoinla.com)