This document discusses common technical mistakes in SEO. It covers errors related to sitemaps like having 404 errors in sitemaps or forgetting video sitemaps. It also discusses site speed issues like large page load times reducing conversions. Social media and link building mistakes are examined such as not implementing OpenGraph or customizing embed codes. Problems with robots.txt files and over-restrictive firewalls are also summarized. Finally, new technologies like AJAX implementation and responsive design versus mobile sites are evaluated for common pitfalls.
Slides from my talk at Generate London on the 23 September 2016 http://www.generateconf.com/london-2016 #generateconf
ABSTRACT
There was a time when we did glossy page designs and those designs were pretty much what we saw in our desktop browsers. With the rise of smartphones, tablets and smartwatches, there isn’t one view of our designs any more.
With further developments in technology and screens, our content could go anywhere. As a result we need to move away from designing for specific devices to solutions that are device-agnostic. For UX designers that means means letting content guide layouts, and moving away from designing pages to focusing on the modules that those views are made up of.
In this talk Anna will walk through why device-agnostic design matters, what it means and how we go about it.
Best Practice For UX Deliverables - Eventhandler, London, 22 Oct 2013Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
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Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 22nd of October.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Slides from my talk at Generate London on the 23 September 2016 http://www.generateconf.com/london-2016 #generateconf
ABSTRACT
There was a time when we did glossy page designs and those designs were pretty much what we saw in our desktop browsers. With the rise of smartphones, tablets and smartwatches, there isn’t one view of our designs any more.
With further developments in technology and screens, our content could go anywhere. As a result we need to move away from designing for specific devices to solutions that are device-agnostic. For UX designers that means means letting content guide layouts, and moving away from designing pages to focusing on the modules that those views are made up of.
In this talk Anna will walk through why device-agnostic design matters, what it means and how we go about it.
Best Practice For UX Deliverables - Eventhandler, London, 22 Oct 2013Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 22nd of October.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Deciding what to build without killing each otherPhilip Likens
Deciding what to build is hard. Making the decision as a team is even tougher. Team members often have differing views on which portions of the prototype are most important and what functionality to include. Tensions from the decision-making process can drive teams apart. In our labs group we have adopted a framework for making prototyping and project decisions. This presentation outlines the framework we use in Sabre Labs, as well as some examples of times we’ve gotten it right, and other times we haven’t.
Link, Poke & Tweet: Amping Your Personal Brand, DigitallyJohn Kreicbergs
Authors: Mark Logan, Joe Grigsby, John Kreicbergs
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
Organizations are messy places: politics thwart progress, departmental squabbles are status quo, and decision-making often takes months. This chaos makes its way right to our websites, filling them with crap users don't want, need, or sometimes even understand. We’re practicing content strategy now, so what gives? Why are we still designing around all this clutter and corporate-speak? Because strategy documents and style rules alone won’t make people actually produce content that meets users’ needs and aligns with our designs. In this talk, you’ll hear what will: embracing (okay, tolerating) content chaos, instead of anguishing over imperfections. You'll learn strategic approaches for defining meaningful content problems in your organisation—and solving them one at a time.
The Creativity Imperative - Prototypes, Process, and Play 2015Denise Jacobs
Success for companies is now dependent upon creativity and innovation, both hailed as the most important contributors to the growth of the economy. These days, these skills are not just a good idea, but are imperative. Unfortunately, most don't know where to start in order to structure an environment where creativity and innovation can thrive. Good news: laying the foundation for inspiring creativity and enhancing innovation is easier than you think. Discover the four directives to follow that will help to enhance engagement, reignite passion, and amp up meaningful contribution, and enable you, your team, and your company to develop fantastic products and services.
The most innovative contributions spring from the creative chemistry of a team and the blending of everyone’s ideas and concepts. Denise and Jessie will share their story of how they came to create this presentation together, leveraging their collective wisdom and creative synergy to co-create. Their process of recognizing and removing personal creative blocks, connecting and communicating, combining ideas using play, and constructing an environment that supports collaboration reveals effective methods for tapping into collective creative brilliance. You’ll learn to capitalize on the super-linearity of creativity to create better together.
Co-Create: Creating Better Together - AMA Houston Marketing Edge 2016Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Sometimes making choices in our career paths is difficult. Wouldn't it be helpful to have guidelines to help us make decisions that open up your options rather than shut them down? Discover how choosing creativity, a growth mindset, finding your Flow, and being a Maker puts you on the path of having infinite possibilities in your career, creating a clear path to a future where you can not only be awesome, but also do meaningful work.
Find Your Shameless Spark - Inspiring Women Live 2014Denise Jacobs
Being true to yourself and loving what you do is a key part of being able to promote yourself shamelessly. Learn about the mental blocks that hold you back from promoting your brilliance to the world and how to bust through them, how to respect and feed your soul, plus several highly effective tips for sharing your skills and talents. This session is a booster shot of inspiration to spark your creative thinking about your personal brand and to promote your best self for stardom.
WATCH THE VIDEO HERE: https://vimeo.com/63437853
We're being inundated with more information than ever before.
With the rise of all this information, we're being exposed to a tremendous amount of bullshit.
We have to decide if we want to contribute to the noise or if we want to be part of the signal.
These are the slides from my Creative Mornings talk in Pittsburgh, PA.
Like at SXSWi, this is the talk describing (what I consider to be) the 3 characteristics of compelling content -- except this presentation includes a slide with a picture of me dressed as Hermione.
I gave a presentation at my old high school on the topic of "things I wish I'd known back then". It was part motivational, part educational. The slides don't tell the full story, but hopefully they'll be useful to someone.
What does Google want? Future of Digital Marketing 2015Will Critchlow
After focusing in previous years on the future of search technologies, this presentation focuses instead on the future of marketing for search.
What do we need to change about our marketing to continue to appeal to a changing Google?
Deciding what to build without killing each otherPhilip Likens
Deciding what to build is hard. Making the decision as a team is even tougher. Team members often have differing views on which portions of the prototype are most important and what functionality to include. Tensions from the decision-making process can drive teams apart. In our labs group we have adopted a framework for making prototyping and project decisions. This presentation outlines the framework we use in Sabre Labs, as well as some examples of times we’ve gotten it right, and other times we haven’t.
Link, Poke & Tweet: Amping Your Personal Brand, DigitallyJohn Kreicbergs
Authors: Mark Logan, Joe Grigsby, John Kreicbergs
Each and every one of us owns a personal and professional brand that we must manage. From digital natives to technophobes, from advertising junior creatives to CEOs, we now must embrace the role that online social media tools can and do play in shaping that brand. Looking for a job? Want to make new professional connections? Or simply wondering how you can amp your online image? Then come and learn the how-tos, don’t-dos and self-branding horror stories around LinkedIn, Facebook and Twitter.
Organizations are messy places: politics thwart progress, departmental squabbles are status quo, and decision-making often takes months. This chaos makes its way right to our websites, filling them with crap users don't want, need, or sometimes even understand. We’re practicing content strategy now, so what gives? Why are we still designing around all this clutter and corporate-speak? Because strategy documents and style rules alone won’t make people actually produce content that meets users’ needs and aligns with our designs. In this talk, you’ll hear what will: embracing (okay, tolerating) content chaos, instead of anguishing over imperfections. You'll learn strategic approaches for defining meaningful content problems in your organisation—and solving them one at a time.
The Creativity Imperative - Prototypes, Process, and Play 2015Denise Jacobs
Success for companies is now dependent upon creativity and innovation, both hailed as the most important contributors to the growth of the economy. These days, these skills are not just a good idea, but are imperative. Unfortunately, most don't know where to start in order to structure an environment where creativity and innovation can thrive. Good news: laying the foundation for inspiring creativity and enhancing innovation is easier than you think. Discover the four directives to follow that will help to enhance engagement, reignite passion, and amp up meaningful contribution, and enable you, your team, and your company to develop fantastic products and services.
The most innovative contributions spring from the creative chemistry of a team and the blending of everyone’s ideas and concepts. Denise and Jessie will share their story of how they came to create this presentation together, leveraging their collective wisdom and creative synergy to co-create. Their process of recognizing and removing personal creative blocks, connecting and communicating, combining ideas using play, and constructing an environment that supports collaboration reveals effective methods for tapping into collective creative brilliance. You’ll learn to capitalize on the super-linearity of creativity to create better together.
Co-Create: Creating Better Together - AMA Houston Marketing Edge 2016Denise Jacobs
Despite the prevalent mythology of the lone creative genius, many of the most innovative contributions spring from the creative chemistry of a group and the blending of everyone’s ideas and concepts. How can we best leverage this collective wisdom to generate creative synergy and co-create? Let’s look at the process of recognizing and removing our personal creative blocks, connecting and communicating with others, combining ideas using play, and constructing a collaborative environment to discover effective methods for tapping into a group’s creative brilliance. Through these steps, you’ll learn to capitalize on the super-linearity of creativity to embrace and leverage diversity to create better together.
Sometimes making choices in our career paths is difficult. Wouldn't it be helpful to have guidelines to help us make decisions that open up your options rather than shut them down? Discover how choosing creativity, a growth mindset, finding your Flow, and being a Maker puts you on the path of having infinite possibilities in your career, creating a clear path to a future where you can not only be awesome, but also do meaningful work.
Find Your Shameless Spark - Inspiring Women Live 2014Denise Jacobs
Being true to yourself and loving what you do is a key part of being able to promote yourself shamelessly. Learn about the mental blocks that hold you back from promoting your brilliance to the world and how to bust through them, how to respect and feed your soul, plus several highly effective tips for sharing your skills and talents. This session is a booster shot of inspiration to spark your creative thinking about your personal brand and to promote your best self for stardom.
WATCH THE VIDEO HERE: https://vimeo.com/63437853
We're being inundated with more information than ever before.
With the rise of all this information, we're being exposed to a tremendous amount of bullshit.
We have to decide if we want to contribute to the noise or if we want to be part of the signal.
These are the slides from my Creative Mornings talk in Pittsburgh, PA.
Like at SXSWi, this is the talk describing (what I consider to be) the 3 characteristics of compelling content -- except this presentation includes a slide with a picture of me dressed as Hermione.
I gave a presentation at my old high school on the topic of "things I wish I'd known back then". It was part motivational, part educational. The slides don't tell the full story, but hopefully they'll be useful to someone.
What does Google want? Future of Digital Marketing 2015Will Critchlow
After focusing in previous years on the future of search technologies, this presentation focuses instead on the future of marketing for search.
What do we need to change about our marketing to continue to appeal to a changing Google?
SearchLove San Diego 2017 | Emily Grossman | The New MobileDistilled
How has mobile marketing changed in the past year and how should your business react to best prepare for 2017 and beyond? Emily will discuss the what future holds for mobile optimization and how to rise above the rest of the pack in a mobile-first world.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
SearchLove San Diego 2017 | Michael King | Machine DoingDistilled
Machine learning is a concept that has is turning science fiction into real technology today. However, the applications of this technology seem daunting to marketers. In this talk, Mike King shares how marketers can take advantage of machine learning using ready made tools and tactics without knowing how to code.
SearchLove San Diego 2017 | Greg Gifford | Dr. Evil’s Guide to Utter World Do...Distilled
With the rise of mobile, everyone needs Local SEO. Using his own extensive research, Greg will discuss how Local is more necessary than ever before, and share his latest tips on local optimization and advanced tips for getting maximum visibility in local searches. He’ll also dig into Facebook Ads for local SEO ending with some of his most creative and unique ideas for better ad performance.
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...Distilled
Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our digital marketing jobs that computers can do better than we can. In this talk, he'll explore the boundaries of human and computer capabilities and show you how to combine the strengths of both.
SearchLove London | Will Critchlow, 'The Threat of Mobile' Distilled
Our focus on responsive websites and our fascination with app store rankings may be blinding us to the real threats and opportunities of the mobile revolution. In particular, as Google continues to ratchet up its mobile-first approach to design and Facebook looks more and more like a mobile channel, what should we be changing in our campaigns and strategies?
SEO split tests you should run - Will CritchlowWill Critchlow
My BrightonSEO deck September 2016. Why and how to run SEO split tests, and some lessons we have learned from running our own tests via our DistilledODN platform.
Technical SEO: Crawl Space Management - SEOZone Istanbul 2014Bastian Grimm
My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
Technical SEO Checklist: How to Optimize a WordPress Site for Search Engine C...Pam Ann Marketing
Tending to the technical side of SEO is crucial to ensure that search engine robots can effectively crawl, index, and understand your site. In this session, attendees will learn how to optimize WordPress sites for important technical SEO best practices.
All levels of technical optimizations will be covered from basic to intermediate to advanced, including both traditional optimizations that have been around for a long time, as well as newer modern SEO optimizations including AMP and Schema markup. We will walk through a checklist of important technical SEO best practices, and I will highlight my favorite SEO plugins, tools, and resources along the way.
Stefan Judis "Did we(b development) lose the right direction?"Fwdays
Keeping up with the state of web technology is one of the biggest challenges for us developers today. We invent new tools; we define new best practices, everything’s new, always... And we do all that for good user experience! We do all that to build the best possible web – it’s all about our users.
But is it, really? Or do developers like to play with technology secretly loving the new and shiny? Or do we only pretend that it’s about users, and behind closed doors, it’s developer experience that matters to us? Did we lose direction? Is it time for a critical look at the state of the web and the role JavaScript plays in it?
A presentation for Dundee University's Hack Day explaining the technologies to use and how to hack your own APIs by using Yahoo! Pipes and scraping RSS feeds.
Read This FirstAnnielytics.com@AnnieCushingNOTES ABOUT THIS WORKBO.docxsodhi3
Read This FirstAnnielytics.com@AnnieCushingNOTES ABOUT THIS WORKBOOKPLEASE DO NOT REQUEST ACCESS TO THIS GDOC. MY COPY IS ALREADY IN YOUR GDOCS AS SOON AS YOU OPEN IT, WHICH IS WHY BOTH GOOGLE DOCS START WITH MY NAME - SO YOU KNOW WHICH IS MINE (WHICH WILL BE UPDATED REGULARLY). IF YOU WANT YOUR OWN COPY TO EDIT, LOG IN AND CHOOSE FILE > MAKE A COPY. I WON'T BE ABLE TO REPLY TO FURTHER REQUESTS TO SHARE THE DOC B/C IT'S GETTING TOO TIME-CONSUMING. THANK YOU FOR YOUR UNDERSTANDING. This audit list, though thorough, is not exhaustive. If you'd like to suggest a checkpoint or suggest a correction, please email me at [email protected]Want more? You can now buy my site self-guided audit template here. 90+ explainer graphics, boilerplate text explaining all 18 sections, 140 pages, 156 checkpoints.And my self-guided analytics audit: 146 pages, 45 checkpoints, 6 sections, 84 explainer graphicsIf a cell has an orange triangle in the upper-right corner, hover over it to see a comment.You can sort or order tables by choosing options from the drop-down menu in each heading cell. I tried to make each checkpoint a stand-alone element, so they could be reordered. I also have a Tools for Marketers Google Doc with an extensive list of tools, which you can use as a complement to this doc.http://bit.ly/tools-galoreLearn to create sexy, dynamic dashboards using the Google Analytics API.See Spanish translationRead more about the fab guy who translated this doc!http://bit.ly/tools-galore
Initial Data PullsAnnielytics.com@AnnieCushingWant more? You can now buy my site self-guided audit template here. 90+ explainer graphics, boilerplate text explaining all 18 sections, 140 pages, 156 checkpoints.And my self-guided analytics audit: 146 pages, 45 checkpoints, 6 sections, 84 explainer graphics.Learn to create sexy, dynamic dashboards using the Google Analytics API.CheckToolScreaming FrogPotential custom filters to include:
snippet of GATC to make sure they're tracking every page
YouTube embed snippet to see what videos they're embedding
</iframe> to see how they're using iframes
pageTracker._trackPageview to see if they have remnants of GA's traditional tracking codeGWTAll errorsCrawl TestMozbar > SEOmoz Tools (wrench icon) > Crawl Test or
http://pro.seomoz.org/tools/crawl-testFind out keywords site is ranking forSEMRush or Keyword Spy
IndexingAnnielytics.com@AnnieCushingWant more? You can now buy my site self-guided audit template here. 90+ explainer graphics, boilerplate text explaining all 18 sections, 140 pages, 156 checkpoints.And my self-guided analytics audit: 146 pages, 45 checkpoints, 6 sections, 84 explainer graphics.Learn to create sexy, dynamic dashboards using the Google Analytics API.CheckInstructionsObservationsRecommendationPriority (1–3)How many pages are indexed by Google?Search for [site:yoursite.com] in Google
GWT: Google Index > Index Status2820?When you do a site: search, does the homepage come up first?YesDoes the site have index bloat?Check ra ...
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
BrightonSEO, July 2021 - To better understand a website's content search engines developed Web Rendering Services and are now able to render pages more or less like a normal user. Those Web Rendering Services are strictly connected to other phases of the crawling-indexing-ranking pipeline - if a rendering fails, it may affect all of them. In this session Giacomo will guide you through the process of understanding why rendering could be a problem also for non-Javascript pages, how to manually debug page rendering, the difference between understanding WRSs' capabilities and debugging problems on a website, and eventually how to test pages at scale.
SEO in Turbulent Times - BrightonSEO San Diego 2023 - Will Critchlow, SearchP...Will Critchlow
Having been in the SEO industry since 2005, Will has seen his fair share of downturns. In today's tough economic times, with inflation biting, layoffs and budget cuts hitting, and SEO under more pressure than ever to deliver results, Will brings actionable tips and ideas for doing more with less and proving the worth of your work.
Built from insights gleaned from dozens of conversations with marketing leaders, SEO specialists, and senior executives, this presentation will outline the skills you need to keep your CFO happy and protect and defend your SEO budget even under pressure.
BrightonSEO: How to generate 8 million SEO test ideas - Will CritchlowWill Critchlow
In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas.
Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).
Will Critchlow's presentation at BrightonSEO October 2022.
At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes.
Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.
CRO and SEO together: what happens when what's good for users isn't good for ...Will Critchlow
My CXL Live (#CXLLive) 2019 presentation looking at full funnel testing that combines SEO A/B testing with CRO split testing to help us all work together better.
Amazon Search Summit - the need for split testing in SEOWill Critchlow
Showing the complexity of Google's search results, and the lack of understanding we generally have of what works and what doesn't - meaning we need to use a more scientific approach.
Finally - a bunch of lessons and data from split tests we have run
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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2. WILL CRITCHLOW
Fremdscham
One of those amazing German words that we
have no direct translation for
3. WILL CRITCHLOW
I hope this presentation will be entirely
about being embarrassed for other people.
Because of course we wouldn’t make
these mistakes, would we?
20. WILL CRITCHLOW
1% drop in conversions
[Source: Amazon - http://highscalability.com/latency-everywhere-and-it-costs-you-sales-how-crush-it]
21. WILL CRITCHLOW
Here’s Walmart’s version
[Source: http://www.webperformancetoday.com/2012/02/28/4-awesome-slides-showing-how-page-speed-
correlates-to-business-metrics-at-walmart-com/]
29. WILL CRITCHLOW
Social and link
building
(technical)
mistakes
30. WILL CRITCHLOW
Default widgets don’t link to your profile pages
These widgets don’t link
to your profile
Add regular links as well
to help your profile pages
rank for branded
searches
32. WILL CRITCHLOW
Not implementing Facebook verbs
Image: http://foliovision.com/2011/10/24/searchlove-seo-london-2011-day-one
Mat Clayton is your man for learning about FB integration.
We have videos: http://www.distilled.net/store/sl-winter-2011-
videos/
33. WILL CRITCHLOW
Not customising embed codes
• Don’t use standard embed codes within third party
players – no links
• Place custom codes underneath video embed codes
• Use iFrames
• Partial Anchor Text
<iframe
src="http://player.vimeo.com/video/VIDEOID?title=0&byline=0&portrait=0"
frameborder="0" width="640" height="360"></iframe><br><span
style="font-size: 12px;">Linkbuilding protips from <a
href="http://www.yourdomain.net/">Brand and partial anchor text</a>
Ensure your embed code will build links back to your site, not the video hosting
company
34. WILL CRITCHLOW
Not cross-browser testing your
linkbait
We had one piece where the share buttons were cut off in Internet Explorer.
We’ve also had journalists fail to link to things because they were still using IE6!
43. WILL CRITCHLOW
Failing to use AJAX properly
Came across a site
where this was the
entire html after
stripping out js.
No title.
No content.
What is this? 2002
Flash?
54. WILL CRITCHLOW
Will Critchlow
Founder – Distilled
will.critchlow@distilled.net
@willcritchlow
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Editor's Notes
will make sure anyone who embeds your video doesn’t get attribution.