We reviewed why smart marketers leverage TINT’s UGC Rights to:
- Legally share your audience’s content
- Seamlessly ensure content isn’t under copyright
- Personally request legal rights to use content
- Avoid legal headaches
The influencer marketing industry is projected to grow to $15 billion by 2022, up from $8 billion in 2019, according to a Business Insider Intelligence report. The report also found that brands' largest share of social media presence is on Instagram at 79%, followed by Facebook, YouTube, Twitter, and LinkedIn. Influencers can be categorized based on their reach, niche audience, and engagement, and brands should partner with influencers who are aligned with their brand and products, build a quality network, and focus on longer-term partnerships.
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare ...Scott Levine
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5
Learn about the difference between in-stream and out-of-stream video advertising. Are you advertising video with Pre-Roll, Mid-Roll or Post-Roll- find out which is best for Medicare marketing. Learn how to leverage the video you've already shot to develop new video advertising. Medicare marketers are behind the times with video advertising- get yourself caught up, and up to speed!
Social media is rapidly evolving and new platforms are being introduced almost daily it seems. Here's a simple overview of some smart tactics being employed in the marketplace.
All the images are clickable to additional content.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
This document discusses various types of digital display advertising that Medicare marketers can utilize, including banners, rich media, video, and programmatic advertising. It explains key terms like retargeting, dynamic creative optimization, and the role of agency trading desks in programmatic media buying. Various banner sizes and types of rich media ads like expanding ads, sidebar ads, and video ads are also outlined. The summary highlights the growing use and benefits of programmatic digital display advertising for marketers.
Waveit is a social media app launched in 2014 that allows users to share and view content decided by popularity. Users can like, dislike, save, and share content, influencing trends. The app focuses on engaging content over user popularity by requiring active actions. It targets consuming quality videos quickly through personalized recommendations. The company is seeking $800k-$1.5M investment to expand its team and marketing, having already gained hundreds of beta users spending over 10 minutes on average per session.
How #MachineLearning Is Transforming #VideoAdvertising? JagadishKiran1
Machine learning is transforming video advertising by analyzing vast amounts of data from businesses and social media to identify consumer preferences, behavior patterns, and market trends. It can then generate insights and even predict future consumer behavior. By combining video advertising with machine learning capabilities, advertisers can more easily target specific audiences and demographics.
10 Trends and Tips to Get Better at Digital Marketing in 2017LeadSquared
Prateek Shah, founder at Digital Defynd will tell you in this webinar: -
1. What to focus on in 2017
2. How to change strategies in changing times
3. How to shift focus from buzz to business
The document summarizes the 2016 Asia Digital Insurance Conference. It provides details on the event including attendance of over 220 people from 35 insurance companies, agenda topics on digital innovation, and positive feedback from attendees praising the organization, speakers, and networking opportunities. Sponsorship opportunities and plans are outlined for upcoming conferences in 2017 in London and Singapore focusing on digital strategy and innovations in insurance.
The influencer marketing industry is projected to grow to $15 billion by 2022, up from $8 billion in 2019, according to a Business Insider Intelligence report. The report also found that brands' largest share of social media presence is on Instagram at 79%, followed by Facebook, YouTube, Twitter, and LinkedIn. Influencers can be categorized based on their reach, niche audience, and engagement, and brands should partner with influencers who are aligned with their brand and products, build a quality network, and focus on longer-term partnerships.
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare ...Scott Levine
Digital Video Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 5
Learn about the difference between in-stream and out-of-stream video advertising. Are you advertising video with Pre-Roll, Mid-Roll or Post-Roll- find out which is best for Medicare marketing. Learn how to leverage the video you've already shot to develop new video advertising. Medicare marketers are behind the times with video advertising- get yourself caught up, and up to speed!
Social media is rapidly evolving and new platforms are being introduced almost daily it seems. Here's a simple overview of some smart tactics being employed in the marketplace.
All the images are clickable to additional content.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
This document discusses various types of digital display advertising that Medicare marketers can utilize, including banners, rich media, video, and programmatic advertising. It explains key terms like retargeting, dynamic creative optimization, and the role of agency trading desks in programmatic media buying. Various banner sizes and types of rich media ads like expanding ads, sidebar ads, and video ads are also outlined. The summary highlights the growing use and benefits of programmatic digital display advertising for marketers.
Waveit is a social media app launched in 2014 that allows users to share and view content decided by popularity. Users can like, dislike, save, and share content, influencing trends. The app focuses on engaging content over user popularity by requiring active actions. It targets consuming quality videos quickly through personalized recommendations. The company is seeking $800k-$1.5M investment to expand its team and marketing, having already gained hundreds of beta users spending over 10 minutes on average per session.
How #MachineLearning Is Transforming #VideoAdvertising? JagadishKiran1
Machine learning is transforming video advertising by analyzing vast amounts of data from businesses and social media to identify consumer preferences, behavior patterns, and market trends. It can then generate insights and even predict future consumer behavior. By combining video advertising with machine learning capabilities, advertisers can more easily target specific audiences and demographics.
10 Trends and Tips to Get Better at Digital Marketing in 2017LeadSquared
Prateek Shah, founder at Digital Defynd will tell you in this webinar: -
1. What to focus on in 2017
2. How to change strategies in changing times
3. How to shift focus from buzz to business
The document summarizes the 2016 Asia Digital Insurance Conference. It provides details on the event including attendance of over 220 people from 35 insurance companies, agenda topics on digital innovation, and positive feedback from attendees praising the organization, speakers, and networking opportunities. Sponsorship opportunities and plans are outlined for upcoming conferences in 2017 in London and Singapore focusing on digital strategy and innovations in insurance.
Thinking inside the box data permission strategies - Wednesday 18 NovemberRachel Aldighieri
The document appears to be an agenda for an event on data permission strategies. It includes sessions on the importance of incentives for consumers to opt-in to communications, how trusted brands can use big data, and marketing permissions in an omni-channel world. There will be presentations from directors at Opt-4, the Guardian News & Media, and the John Lewis Partnership, followed by a panel discussion and closing comments.
Thinking inside the box: data permission strategies - 18 NovemberRachel Aldighieri
The document appears to be an agenda for an event on data permission strategies. It includes sessions on the importance of incentives for consumers to opt-in to communications, how trusted brands can use consumer data, and managing permissions in an omni-channel world. There is also a panel discussion with representatives from Opt-4, the Guardian, John Lewis Partnership, and Telefonica UK.
The document discusses best practices for digital content marketing based on learnings from SXSW. It recommends focusing content marketing efforts on becoming an expert in a niche area and knowing your target audience. All digital content should be made freely available to build brand engagement and drive customers further through the purchasing funnel using multiple pieces of content.
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
The document provides information on digital advertising trends in Malaysia. It shows that digital ad spending in Malaysia increased 26.6% from 2011 to 2012 and is projected to account for 20% of total ad spending by 2020. It also discusses how Malaysians increasingly use smartphones and the internet, with 53% of online users spending an average of 21 hours per week online. Common online activities include social media, online music/videos, gaming, searches, and emailing.
1) The document discusses the challenges of digital advertising and privacy in a world where cookies are no longer effective for tracking audiences across devices. It notes that marketers are now blind to 40% of their audiences.
2) It proposes that device recognition technology can help identify audiences across devices without using cookies or collecting personal information. Case studies show this approach increased reach, targeting, and sales for retailers.
3) It emphasizes that device recognition must be done through a "privacy by design" approach without storing data on devices or collecting personal information in order to protect consumer privacy and brands.
Say Good-Bye to Zero-Sum: Say Hello to Privacy and Marketing, by Designbradley_g
A presentation by Commissioner Cavoukian to the Canadian Institute Advertising and Marketing Law Conference on how Privacy by Design can give a sustainable competitive advantage in advertising and marketing.
Etude PwC "Insurance 2020" : dommage et digital (2014)PwC France
http://bit.ly/AssuranceEnLigne
Pour les compagnies d’assurance, multiplier les échanges numériques avec les clients est un élément essentiel pour les fidéliser et se différencier des concurrents. C’est ce que révèle le rapport de PwC "Insurance 2020: The digital prize – Taking customer connection to a new level". Le cabinet d’audit et de conseil a interrogé plus de 9 000 consommateurs dans le monde, dont 500 français.
As mobile in-app evolves and the amount of data available to brands increase, marketing is moving away from 1:1 to audience marketing.
The opening remarks presentation from Naveed Ahmad, CEO, Addictive Mobility from the 2nd annual Mobile First Strategy Forum in Toronto, Sept 10, 2015.
The document discusses content marketing strategies for technology marketers on LinkedIn. It notes that the technology buying process is complex with multiple stakeholders involved at different stages. There are three main types of content sought at each stage: case studies, industry news, and best practices. Social networks like LinkedIn are becoming important sources for technology decision makers to find relevant content and connect with vendors during their purchase process. The document provides recommendations for using owned, earned, and paid media on LinkedIn, such as company pages, targeted status updates, and ads, to effectively reach audiences at different stages of the buying process and build relationships.
Consumer 720-The keys to consumer engagement in a social media worldduane lyons
This document describes a white paper about Consumer720, a solution that combines internal consumer data with external social media data to provide a more complete view of consumers. It outlines the technical framework needed, including layers for data acquisition, content management, entity resolution, rationalization/enrichment, and consumer engagement. The goal is to help companies better understand consumers, improve acquisition, retention, and profitability in today's social media world.
The Web Enabled Buyer – and why we have to change?B2B Marketing
Today's proliferation of marketing channels, multiple screens and social networks is creating radical changes in the purchasing patterns, influences and media choices of B2B buyers. This revolution is fundamentally changing the rules of engagement for sales and marketing teams. In this new world, AIDA hasn't disappeared - it's become IDEAL. Hear practical tips and advice on how your marketing efforts need to evolve in this new world.
Delegates will:
• Understand the new web enabled buyer
• See the new buying process - IDEAL
• Get useful tips on how to match tactics to buyer expectations
• Learn how to better align the sales and marketing teams
This document discusses the concept of "pull marketing" which focuses on attracting customers through search and social media rather than traditional "push" marketing. It describes how buying behavior has changed with increased internet searching and social media use. It outlines the key stages of an effective pull marketing funnel: capture, where potential leads are identified through listening on social media; nurture, where leads are nurtured through targeted content; and improve, where results are tracked and content is optimized. High-quality, transparent content distributed across relevant channels is important for pull marketing success.
Digital marketing trends in the future will include increased use of virtual reality, location-based advertising, augmented reality, social media, videos and animations. Dark net marketing and programmatic advertising will also grow. Multi-device advertising will allow marketing that is not limited to specific devices or platforms. Overall, digital marketing will become more personalized, relevant and localized as new technologies advance.
Ibm 2011 bringing science to the art of marketingFriedel Jonker
The document discusses how companies can use customer data and analytics to improve marketing efforts. It provides examples of how Best Buy and First Tennessee Bank used advanced analytics to better understand customer behavior and optimize their marketing budgets. Both companies saw significant results - Best Buy reduced spending by 5-7% while improving effectiveness 10 times, and First Tennessee Bank's customer response rates rose 3.1% while mail costs declined 20%, yielding a 600% return on investment. The document advocates for marketers to adopt new technologies in order to engage today's sophisticated consumers.
In an 'always on' world where channel-surfing B2B customers demand real-time responses - no matter where they are - what is the optimal role of social media marketing? Roxane Divol, a partner and leader of McKinsey's Marketing & Sales Practice, addressed this question at the ITSMA Marketing Leadership Forum and demystified the emerging role of marketing as a driver of social technologies. She also discussed the tactics and strategies B2B marketers should use to access the touchpoints and datastreams that reinforce the social consumer decision journey. This presentation provides insights into how, when, and where social media influences and uniquely engages customers, as well as current best practices for developing, launching, and demonstrating the financial impact of social media campaigns. More: http://mckinseyonmarketingandsales.com/topics/b-to-b
Next Generation Insurance Websites- Part 2edynamic
This document discusses next generation insurance websites and increasing engagement and retention. It covers:
1. The need to improve engagement with existing customers, prospects, partners and carriers through better digital experiences across devices.
2. Key strategies for driving engagement include leveraging analytics and digital technologies to improve user experiences, streamline processes, provide personalization, and facilitate ongoing communication across marketing channels.
3. Adopting a multi-device approach can improve accessibility and remove pain points by providing a unified digital platform for all capabilities.
We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps, to website cookies, to your CRM, offline data and more. Is there a way to bring all of these together? Absolutely, lets learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but little talked about. Here we will go through the future of customer data for marketing, ensuring you are up with the play on making your next move into the new generation of targeted advertising as it starts to unfold.
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
Want to win over both existing and potential customers? Show them you value their privacy rights. And make opting in or out of targeted services and marketing a breeze. Businesses build trust by giving consumers control over their personal information. When you prioritize privacy, everyone wins!
How to accelerate the setup and management of complex cookie activities while ensuring compliance with privacy laws in all countries you operate in? How to use consumer trust as a competitive advantage?
In this webinar, you will learn:
- How to solve the challenge of identifying customers and respecting their choices across devices and browsers
- How to ensure a frictionless consent choice experience for your customers
- How to manage different and evolving cookie requirements and always stay compliant with data privacy laws
- What is Trustworthy AI and why it is important
Social proof is critical in elevating your brand status at any event. People respond more positively to brands who provide authentic, appealing opportunities for their fans to interact.
But with so many brands competing for attention in your space, how can you stand out from the crowd?
Boost your event ROI as you learn to:
✔️Drive attendee participation with an engaging, curated digital experience
✔️ Give sponsors extra exposure with unique revenue-generating opportunities
✔️Extend attendee content lifetime after your event and throughout the marketing journey
A Step by Step Guide to User Generated ContentTINT
User Generated Content (UGC) is the big buzzword these days and several studies have validated its effectiveness as a marketing strategy. But how exactly do you get started? How do you gather UGC? And once you collect the content, how do you repurpose it for your content marketing?
We joined forces with Iconosquare to host a webinar to show you how to start your UGC strategy from scratch.
Thinking inside the box data permission strategies - Wednesday 18 NovemberRachel Aldighieri
The document appears to be an agenda for an event on data permission strategies. It includes sessions on the importance of incentives for consumers to opt-in to communications, how trusted brands can use big data, and marketing permissions in an omni-channel world. There will be presentations from directors at Opt-4, the Guardian News & Media, and the John Lewis Partnership, followed by a panel discussion and closing comments.
Thinking inside the box: data permission strategies - 18 NovemberRachel Aldighieri
The document appears to be an agenda for an event on data permission strategies. It includes sessions on the importance of incentives for consumers to opt-in to communications, how trusted brands can use consumer data, and managing permissions in an omni-channel world. There is also a panel discussion with representatives from Opt-4, the Guardian, John Lewis Partnership, and Telefonica UK.
The document discusses best practices for digital content marketing based on learnings from SXSW. It recommends focusing content marketing efforts on becoming an expert in a niche area and knowing your target audience. All digital content should be made freely available to build brand engagement and drive customers further through the purchasing funnel using multiple pieces of content.
Employee Advocacy - The Next Step in Digital Transformation Sociabble
It's not easy to stay relevant in today's social media landscape. Discover how companies like Microsoft and Sage have been able to boost their social media strategy and overall digital strategy using an effective employee advocacy program.
The document provides information on digital advertising trends in Malaysia. It shows that digital ad spending in Malaysia increased 26.6% from 2011 to 2012 and is projected to account for 20% of total ad spending by 2020. It also discusses how Malaysians increasingly use smartphones and the internet, with 53% of online users spending an average of 21 hours per week online. Common online activities include social media, online music/videos, gaming, searches, and emailing.
1) The document discusses the challenges of digital advertising and privacy in a world where cookies are no longer effective for tracking audiences across devices. It notes that marketers are now blind to 40% of their audiences.
2) It proposes that device recognition technology can help identify audiences across devices without using cookies or collecting personal information. Case studies show this approach increased reach, targeting, and sales for retailers.
3) It emphasizes that device recognition must be done through a "privacy by design" approach without storing data on devices or collecting personal information in order to protect consumer privacy and brands.
Say Good-Bye to Zero-Sum: Say Hello to Privacy and Marketing, by Designbradley_g
A presentation by Commissioner Cavoukian to the Canadian Institute Advertising and Marketing Law Conference on how Privacy by Design can give a sustainable competitive advantage in advertising and marketing.
Etude PwC "Insurance 2020" : dommage et digital (2014)PwC France
http://bit.ly/AssuranceEnLigne
Pour les compagnies d’assurance, multiplier les échanges numériques avec les clients est un élément essentiel pour les fidéliser et se différencier des concurrents. C’est ce que révèle le rapport de PwC "Insurance 2020: The digital prize – Taking customer connection to a new level". Le cabinet d’audit et de conseil a interrogé plus de 9 000 consommateurs dans le monde, dont 500 français.
As mobile in-app evolves and the amount of data available to brands increase, marketing is moving away from 1:1 to audience marketing.
The opening remarks presentation from Naveed Ahmad, CEO, Addictive Mobility from the 2nd annual Mobile First Strategy Forum in Toronto, Sept 10, 2015.
The document discusses content marketing strategies for technology marketers on LinkedIn. It notes that the technology buying process is complex with multiple stakeholders involved at different stages. There are three main types of content sought at each stage: case studies, industry news, and best practices. Social networks like LinkedIn are becoming important sources for technology decision makers to find relevant content and connect with vendors during their purchase process. The document provides recommendations for using owned, earned, and paid media on LinkedIn, such as company pages, targeted status updates, and ads, to effectively reach audiences at different stages of the buying process and build relationships.
Consumer 720-The keys to consumer engagement in a social media worldduane lyons
This document describes a white paper about Consumer720, a solution that combines internal consumer data with external social media data to provide a more complete view of consumers. It outlines the technical framework needed, including layers for data acquisition, content management, entity resolution, rationalization/enrichment, and consumer engagement. The goal is to help companies better understand consumers, improve acquisition, retention, and profitability in today's social media world.
The Web Enabled Buyer – and why we have to change?B2B Marketing
Today's proliferation of marketing channels, multiple screens and social networks is creating radical changes in the purchasing patterns, influences and media choices of B2B buyers. This revolution is fundamentally changing the rules of engagement for sales and marketing teams. In this new world, AIDA hasn't disappeared - it's become IDEAL. Hear practical tips and advice on how your marketing efforts need to evolve in this new world.
Delegates will:
• Understand the new web enabled buyer
• See the new buying process - IDEAL
• Get useful tips on how to match tactics to buyer expectations
• Learn how to better align the sales and marketing teams
This document discusses the concept of "pull marketing" which focuses on attracting customers through search and social media rather than traditional "push" marketing. It describes how buying behavior has changed with increased internet searching and social media use. It outlines the key stages of an effective pull marketing funnel: capture, where potential leads are identified through listening on social media; nurture, where leads are nurtured through targeted content; and improve, where results are tracked and content is optimized. High-quality, transparent content distributed across relevant channels is important for pull marketing success.
Digital marketing trends in the future will include increased use of virtual reality, location-based advertising, augmented reality, social media, videos and animations. Dark net marketing and programmatic advertising will also grow. Multi-device advertising will allow marketing that is not limited to specific devices or platforms. Overall, digital marketing will become more personalized, relevant and localized as new technologies advance.
Ibm 2011 bringing science to the art of marketingFriedel Jonker
The document discusses how companies can use customer data and analytics to improve marketing efforts. It provides examples of how Best Buy and First Tennessee Bank used advanced analytics to better understand customer behavior and optimize their marketing budgets. Both companies saw significant results - Best Buy reduced spending by 5-7% while improving effectiveness 10 times, and First Tennessee Bank's customer response rates rose 3.1% while mail costs declined 20%, yielding a 600% return on investment. The document advocates for marketers to adopt new technologies in order to engage today's sophisticated consumers.
In an 'always on' world where channel-surfing B2B customers demand real-time responses - no matter where they are - what is the optimal role of social media marketing? Roxane Divol, a partner and leader of McKinsey's Marketing & Sales Practice, addressed this question at the ITSMA Marketing Leadership Forum and demystified the emerging role of marketing as a driver of social technologies. She also discussed the tactics and strategies B2B marketers should use to access the touchpoints and datastreams that reinforce the social consumer decision journey. This presentation provides insights into how, when, and where social media influences and uniquely engages customers, as well as current best practices for developing, launching, and demonstrating the financial impact of social media campaigns. More: http://mckinseyonmarketingandsales.com/topics/b-to-b
Next Generation Insurance Websites- Part 2edynamic
This document discusses next generation insurance websites and increasing engagement and retention. It covers:
1. The need to improve engagement with existing customers, prospects, partners and carriers through better digital experiences across devices.
2. Key strategies for driving engagement include leveraging analytics and digital technologies to improve user experiences, streamline processes, provide personalization, and facilitate ongoing communication across marketing channels.
3. Adopting a multi-device approach can improve accessibility and remove pain points by providing a unified digital platform for all capabilities.
We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps, to website cookies, to your CRM, offline data and more. Is there a way to bring all of these together? Absolutely, lets learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but little talked about. Here we will go through the future of customer data for marketing, ensuring you are up with the play on making your next move into the new generation of targeted advertising as it starts to unfold.
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
Want to win over both existing and potential customers? Show them you value their privacy rights. And make opting in or out of targeted services and marketing a breeze. Businesses build trust by giving consumers control over their personal information. When you prioritize privacy, everyone wins!
How to accelerate the setup and management of complex cookie activities while ensuring compliance with privacy laws in all countries you operate in? How to use consumer trust as a competitive advantage?
In this webinar, you will learn:
- How to solve the challenge of identifying customers and respecting their choices across devices and browsers
- How to ensure a frictionless consent choice experience for your customers
- How to manage different and evolving cookie requirements and always stay compliant with data privacy laws
- What is Trustworthy AI and why it is important
Social proof is critical in elevating your brand status at any event. People respond more positively to brands who provide authentic, appealing opportunities for their fans to interact.
But with so many brands competing for attention in your space, how can you stand out from the crowd?
Boost your event ROI as you learn to:
✔️Drive attendee participation with an engaging, curated digital experience
✔️ Give sponsors extra exposure with unique revenue-generating opportunities
✔️Extend attendee content lifetime after your event and throughout the marketing journey
A Step by Step Guide to User Generated ContentTINT
User Generated Content (UGC) is the big buzzword these days and several studies have validated its effectiveness as a marketing strategy. But how exactly do you get started? How do you gather UGC? And once you collect the content, how do you repurpose it for your content marketing?
We joined forces with Iconosquare to host a webinar to show you how to start your UGC strategy from scratch.
We displayed how to source content from social channels outside of Instagram, while supercharging a marketers content discovery with TINT's very own browser extension.
These slides detail the changes that Instagram has made past, present, and future. We also show you how to leverage User Generated Content by requesting rights and setting up an Instagram Business Account.
Webinar: 10 of The Best Social Media Campaigns in 2016TINT
It’s been a tough year for social media marketing. Algorithm changes, messaging apps, and a flood of new features has changed the landscape altogether. Despite the new challenges for marketers, it’s been a game-changing year for social media campaigns.
We partnered with Sprout Social to host a live webinar to review some of most powerful social media campaigns in 2016.
Here is what you will learn in the webinar:
How to adjust your strategy in the new social media landscape
Learning lessons from the best social media campaigns
Tips and tricks to grow your social media presence in 2016
View the webinar recording below.
Social Tables and TINT are joining forces to teach you how to avoid common event marketing mistakes and how to win big at your next event.
Jose of TINT and Laura of Social Tables will cover 7 event marketing sins you might be committing (and how to avoid them):
1) Leveraging Event Technology
2) Event Promotion: Twitter, FB, LinkedIn Groups
3) Event Hashtags
4) Platforms for Attendee Engagement
5) Sponsorships, Influencers, and Community Relationships
6) Giveaways
7) Taking Advantage of the Event Follow-up
This document outlines strategies for becoming a stronger storyteller. It discusses the history and science of storytelling, challenges in 2016 with short attention spans and ad blocking, and how to craft better stories using techniques like the hero's journey structure and emotional appeals. Examples are provided of companies like Art.com and Survey Monkey that tell effective stories online. The presentation concludes with takeaways on using storytelling to make data resonate and developing a powerful narrative as the backbone of a brand's message.
How To Unleash Your Social Marketing Strategy in 2016 TINT
This document outlines tips for unleashing a social media marketing strategy in 2016. It discusses leveraging user-generated content, follower psychology, mapping out campaigns seasonally or around events, running contests and giveaways, leveraging customer reviews, creating a website social hub, choosing an effective hashtag, executing campaigns by creating awareness, focusing on content, assigning roles, and reviewing analytics post-campaign. The webinar goals were to discuss conception/logistics, execution, and analytics review of social media strategies.
Brands are built on the people that believe in them. Your marketing content is first step to building that brand, but you must include a solid community strategy. This presentation covers both.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
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Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
2. 92% of consumers trust
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people they don’t know
SOURCE: Nielson
%
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Do you have the legal right
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Personally request rights to
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