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A Greater Than Report




                                                                              Döbelnsgatan 65
                                                                             113 52 Stockholm
                                                                                       Sweden
                                                                            www.greaterthan.eu




                   Analysis of the European Road Freight Market
                 Business Models and Driving Forces Influencing its Carbon Footprint

                 The haulage industry operates with slim profit margins. Could this be why it does
                 not prioritise fuel savings? This is perhaps a somewhat paradoxical question but
                 upon a closer analysis, the market is more complex than anticipated. However
                 the solution is simple.




                                                                      Sten Forseke, Founder




 2011-04-11
Contents        Conclusions
                             !"#$%&' (")' *"+,)-' .-' (' /01234' 5+65)"' 75(-'
Conclusions                  -)$)&&("8' 9#):' $.-&#;<7+.-=' >' 6(<' +-' *"+,+-6'
                             <)"9.";(-$)' *#)' 7.' 75)' 9($7' 75(7' 75)' <".$)&&'
Summary
                                                  $.;<("+&.-' 7.' ?5(7' .75)"'
Introduction                 +-*#&7"+)&'(")'*.+-6@!
Why profit margins are low           A)$(#&)' $#"")-7' B#&+-)&&' ;.*):&' *)1
                                     +-$)-7+,+&)'9#):'&(,+-6&=!
Environmental consequences
                             C#):'+&'(';(D."'$.&7'+7);'B#7'+-'")(:+78E'(';+-."'
Validity and Comments
                             B#&+-)&&' $.-$)"-' 7.' 5(#:+)"&' (-*' FGHI&=' !.'
A Solution                   &(9)6#("*' $#"")-7' 9(,.#"(B:)' B#&+-)&&' ;.*):&E'
                             75)8';#&7@'
                                     G".,+*)' (' <".$)&&' ?+75' &7(7)' .9' 75)' ("7'

                                     9#):='
                                 !5)' B#8)"&' 5.:*' 75)' %)8' 7.' +;<".,);)-7&' .9'
                                 75)'&)$7."&'JK2'<".B:);@'
                                     >**")&&' 75)' 6(<' +-' <)"9.";(-$)' (-*'
                                     $.-7".:'B8')-*&'(-*'-.7';)(-&='



                             Summary
                             L+75'$#"")-7'B#&+-)&&';.*):&E'75)'$.&7'.9'9#):'+&'
                                          1
                             )M+&7'?5+$5')-$.#"(6)'5+65)"'$.&7&='N-'(**+7+.-E'

                             -)#7"(:'(-*'(7'?."&7'$.#-7)"<".*#$7+,)'7.'75)+"'
                             +-7)-7+.-&@'7.'")*#$)'JK2');+&&+.-&='J.-7"("8'7.'

                             7"(-&<."7';("%)7'.<)"(7)&'B#&+-)&&';.*):&'(-*'
                             B#8+-6'$.-*+7+.-&'75(7'$")(7)'")&+&7(-$)'7.'9#):'
                             &(,+-6&' (&' ?)::' (&' *)1+-$)-7+,+&+-6' 75);=' !5+&'
                             $(#&)&'5+65)"'9#):'$.-&#;<7+.-'75(-'-)$)&&("8E'
                             ?5+$5'9#"75)"'*(;(6)&'75)')-,+".-;)-7='>&'75)'
                             7"(-&<."7' B#8)"&' <.&&)&&' 75)' .?-)"&5+<' .9' 75)'
                             9#):' $.&7O' +7' +&' .-:8' 75);' 75(7' $(-' $5(-6)' 75+&'
                             7")-*=' !5+&' $(-' B)' *.-)' B8' &#$5' (' &+;<:)'
                             ;)(&#")' (&' 7.' ")P#+")' 75)' <".$)&&' .?-)"'
                             Q5(#:+)"R'7.'$:.&)'75)'($7#(:'6(<'+-'<)"9.";(-$)E'
                             "(75)"'75(-'&<)$+98+-6'(';)(-'7.'B)'#&)*='

                             '                                    '



2011-04-11
Introduction                                       Why profit margins are low
 !5)' ".(*' 5(#:(6)' +-*#&7"8' 5(&' +-' ;(-8'       K-)' ;(+-'$(#&)' (-*'.-)' +-9:#)-$+-6'9($7."' (")'
 ?(8&' *),):.<)*' &:.?)"' 75(-' ;(-8'               75)' ")(&.-&' ?58' <".9+7' ;("6+-&' .-' 9")+657'
 .75)"' +-*#&7"+)&' ?+75' ")6("*&' 7.'              ");(+-':.?='
 <".9+7(B+:+78'      (-*'      )-,+".-;)-7(:'
                                                    !5)';(+-'$(#&)' +&'75(7'WS4'.9'(::'".(*'5(#:(6)'
 +;<".,);)-7&=' !5)' +-*#&7"8' .<)"(7)&'
                                                    $.;<(-+)&'.<)"(7)'?+75.#7'(-8'9+-(-$+(:'6.(:&='
 .-' &:+;' <".9+7' ;("6+-&' *)&<+7)' 75)' 9($7'
                                                    !5)' +-*#&7"8' $.;<)7)&' .-' <"+$)' (-*'
 75(7'9")+657&'")<")&)-7'('"):(7+,):8'&;(::'
                                                    &+;#:7(-).#&:8' ?."%&' ?+75.#7' 9+-(-$+(:' 6.(:&E'
 <".<."7+.-' .9' 75)' $.&7' .9' 6..*&' &.:*='
                                                    ?5+$5' :)(*&' 7.' ;+-+;+X)*' ")&+&7(-$)' 7.' <"+$)'
 H.?'<".9+7';("6+-&'&5.#:*'-.";(::8':)(*'
                                                    ")*#$7+.-&=' L+75.#7' 75)' $.-7".:&' .9' 9+-(-$+(:'
 7.' (-' );<5(&+&)*' 9.$#&' .-' $.&7&E'
                                                    6.(:&E' +7' B)$.;)&' *+99+$#:7' 7.' #-*)"&7(-*' ?5(7'
 )&<)$+(::8'75(7'.9'9#):E'?5+$5'")<")&)-7&'
                                                    75)' 7"#)' <"+$)' &5.#:*' B)=' !5+&' :)(*&' 7.' 75)'
 (' :("6)' <".<."7+.-' .9' 7.7(:' 7"(-&<."7'
                                                                                                    -(-7'
 $.&7&=' L+75' 75+&' (-(:8&+&' ?)' ?.#:*' :+%)'
                                                    9($7."' "(75)"' 75(-' #-*)"&7(-*+-6' 75)' 7"#)'
 7.' )M<:.")' 75)' ;)$5(-+&;&' (-*'
                                                    9+-(-$+(:'<+$7#")='>',+$+.#&'$+"$:)'+&'$")(7)*' (-*'
 B#&+-)&&' ;.*):&' 75(7' 6.,)"-' 75)' ".(*'
                                                    ,+7(:'9"+$7+.-'7.?("*&'<"+$)'$#7&'(B&)-7='
 5(#:(6)' +-*#&7"8=' L)' 5(,)' &.#657'
 (-&?)"&'7.'75)'9.::.?+-6'7?.'P#)&7+.-&@'           !5)' +-9:#)-$+-6' 9($7."' +&' 75)' FGHI&' B#&+-)&&'
     /= L58' .<)"(7+-6' ;("6+-&' +&' :.?'           ;.*):=! !5)' ;.*):' +&' #&#(::8' B(&)*' .-'
        *)&<+7)'75)'9($7'75(7@'                     $.;;+&&+.-' ."' ;(-(6);)-7' 9))&=' !5+&' ;)(-&'
                                                    75(7' 7#"-.,)"' +&' ;.")' +;<."7(-7' 75(-' ;("6+-'
        (R '!5)' 7"(-&<."7' <".,+*)"&' <#7'
                                                    (-*'<"+$)='!5+&E'+-'7#"-':)(*&'7.'75)'$.;<)7+7."&I'
            );<5(&+&)&'.-'<"+$)='
                                                    <"+$)&' ");(+-+-6' *.;+-(-7' (&' ?)::' (&' (' :.?'
        BR C."' B#8)"&' $.&7' .9' 9")+657' +&' ('   ")&+&7(-$)' 7.' <"+$)' $#7&=' !.6)75)"E' 75)&)' 7?.'
            "):(7+,):8' &;(::' <".<."7+.-' .9'      9($7."&' 5(,)' $")(7)*' (' ;("%)7' (:;.&7' ?+75.#7'
            75)' 7.7(:' $.&7' .9' 75)' 6..*&'       B(""+)"&' (-*' 9"+$7+.-' 7.?("*&' <"+$)' $#7&=' L5)-'
            &.:*='                                  $.;<)7+7."&'$#7'<"+$)&E';(-(6)"&'(")'9."$)*'7.'
     2= L58' S24' .9' 75)' 5(#:(6)' (-*'            $#7' <"+$)&' 75);&):,)&' &.' (&' 7.' ");(+-'
       FGHT&'                        )' 9#):'       $.;<)7+7+,)=' Y#",+,(:' (7' (-8' $.&7' &));&' ;.")'
       ")*#$7+.-&'*)&<+7)':.?';("6+-&='             +;<."7(-7'75(-'*),):.<+-6'('*)7)";+-)*'<".9+7'
                                                    ;("6+-='
 L)'5(,)'$.-*#$7)*'/E//2'#-+P#)',+&+7&'
 7.' ".(*' 5(#:(6)' (-*' FGH' $.;<(-+)&'
                                                    Why 92% fail to prioritise fuel savings
 9".;' /U' V#".<)(-' $.#-7"+)&=' V($5'
 +-7)",+)?' +-$:#*)*' 75)' $.;<:)7+.-' .9' ('
 &)7'.9'P#)&7+.-&='!5#&E'('$:)("'<+$7#")'.9'
 75)' $#"")-7' ;("%)7' );)"6)*=' !5)'               ;(+-'$(#&)'(-*'75"))'+-9:#)-$+-6'9($7."&='!5+&'+&'
 $.-$:#&+.-&' (-*' ),(:#(7+.-&' ;(*)' (")'          75)'")(&.-'?58'75)'$("B.-'9..7<"+-7'.9'75)'".(*'
 .#"' .?-E' 5.?),)"' 75)&)' 5(,)' B))-'             5(#:(6)' +-*#&7"8' ");(+-&' "):(7+,):8' 5+65'
 B(&)*'.-'75)'9($7&'.B7(+-)*='                      $.;<(")*'7.';(-8'.75)"'+-*#&7"+)&='

  '                                                 !5)' ;(+-' $(#&)' $.-$)"-&' 75)' B#&+-)&&' ;.*):E'
FACTS BASED ON 1112 UNIQUE REPORTS
                                                    ?5)")B8'75)'5(#:+)"&'<(&&'.-'75)'$.&7'.9'9#):'7.'
 89% operate without profitability targets          75)' $#&7.;)"=' C#):' $.-&#;<7+.-' +&' $(:$#:(7)*'
 98% operate without cost saving targets            75".#65')M<)"+)-$)'(-*'75)'<"+$)'+&'B(&)*'#<.-'
 92% don´t prioritize fuel savings                  (-' +-*)MO' (' *+")$7' $.-&)P#)-$)' .9' 75+&' +&' 75(7'
75)' 5+65' $.&7' .9' 9#):' B)$.;)&' (' ;+-."'      $.#:*'&(8'75(7'75+&'B#&+-)&&';.*):'B)-)9+7&'9".;'
+&&#)' 9."' 5(#:+)"&=' >' 9#"75)"'                 5+65)"'"(75)"'75(-':.?)"'9#):'$.&7='
$.-&)P#)-$)' .9' 75+&' (;B+6#.#&'
                                                   !5)'
.?-)"&5+<'                            ' +&' 75)'
                                                   *);(-*E' ?5+$5' 9.$#&)&' ;.")' .-' 75)' ;)(-&'
:($%' .9' $:)("' +-$)-7+,)&' 7.' ")*#$)' 9#):'
                                                   "(75)"'75(-'75)')-*&='!.*(8E'(::';(D."'7"(-&<."7'
$.&7=' !5+&' B#&+-)&&' ;.*):' ."+6+-(7)&'
                                                   B#8)"&' 5(,)' 7.' B)' <)"$)+,)*' (&' 5(,+-6' 6..*'
9".;'75)'/SU3I&'.+:'$"+&)&'?5)-'+7'?.#:*'
                                                   )-,+".-;)-7(:' $")*)-7+(:&' 75(7' (")' +-$:#*)*'
B)' 5("*' 9."' 75)' 5(#:+)"&' 7.' (B&."B' 75)'
                                                   9($7."&'*#"+-6'-)6.7+(7+.-&='
:("6)'9:#$7#(7+.-&'+-'9#):'<"+$)='N-';(-8'
                                                   Z-9."7#-(7):8E' B#8)"&' ")P#+")' ;)(-&' &#$5' (&'
$(&)&' $.-7"($7#(:' (6"));)-7&' B)7?))-'
                                                   9#):1E' JK2' 1;)(&#");)-7&' (:.-6' ?+75' *"+,)"'
B#8)"' (-*' &)::)"' (")' B(&)*' .-'
                                                   7"(+-+-6E'75#&'75)'9.$#&'.-'($7#(:'($5+),);)-7&'
;(-(6);)-7' 9))&=' Z-*)"' 75)&)'
                                                   +&' ;+-+;+&)*=' !5.#65' 75)&)' ")P#+");)-7&' (")'
$+"$#;&7(-$)&E' 75)' <".,+*)"' 5(&' 75)'
                                                   -.7' ?".-6E' -.')-*' ")&#:7&' (")' *);(-*)*E' 75#&'
.?-)"&5+<'.9'75)'<".$)&&'(-*'75)'B#8)"'
                                                   75)&)' )M)"$+&)&' %))<' 5(#:+)"&' B#&8' ?+75'
75)' .?-)"&5+<' .9' 75)' 9#):' $.&7E' ('
                                                   (**+7+.-(:' 7"(+-+-6' "(75)"' 75(-' ($5+),+-6'
&+7#(7+.-' *)&+6-)*' 7.' $")(7)' ")&+&7(-$)'
                                                   +;<".,);)-7&=' !5)' ;)(-&' 5(,)' B)$.;)' ;.")'
7.'$5(-6)'(-*'+;<".,);)-7&='
                                                   +;<."7(-7'75(-'75)')-*&'(-*'+-';(-8'?(8&':)(*'
!5)' (;B+6#.#&' .?-)"&5+<' .9' 75)' 9#):'          7.'('B(""+)"'(6(+-&7'($7#(:'JK2'+;<".,);)-7&='
$.&7' $")(7)&' &5(")*' +-$)-7+,)&' 7.' *)(:'       L+75'75)'$.;B+-(7+.-'.9'75)&)'9.#"'9($7."&E'9#):'
?+75'75)'P#)&7+.-'(-*'+7'+&'<".,)-'75(7'+7'        &(,+-6&'5(&'B)$.;)'(' -.-1+&&#) ='
               '
                                                        /R [+,+*)*' .?-)"&5+<' B)7?))-' 75)' 9#):'
!5)' 9+"&7' +-9:#)-$+-6' 9($7."' +&' 75(7' SW4'             $.&7'(-*'75)'<".$)&&='
.9'75)'5(#:+)"&'.<)"(7)'?+75.#7'(-8'$.&7'               2R >'9(7(:+&7+$'(77+7#*)'7.?("*&'$.&7&='
&(,+-6'7("6)7&O'75+&'+&'('$.-&)P#)-$)'.9'
                                                        FR FGHI&'$.;;+&&+.-'(-*';(-(6);)-7'9))'
-.7' .<)"(7+-6' ?+75' 9+-(-$+(:' 6.(:&' (-*'
                                                            B(&)*'+-$.;)=''
$.-&)P#)-7:8' $.-7"+B#7)&' 7.' :)&&' 9.$#&'
(-*' :+;+7)*' );<5(&+&' .-' $.&7'                       R
")*#$7+.-&=' !5+&' :($%' .9' 9+-(-$+(:' 6.(:&'              +;<".,);)-7' .9' 75)' <".$)&&' "):(7)*'
$")(7)&'('$.;;.-:8'5):*'9(7(:+&7+$',+)?'                    <)"9.";(-$)'6(<='
")6("*+-6' $.&7' (-*' <".9+7(B+:+78'               >&' (' $.-&)P#)-$)' .9' 75)&)' 9.#"' 9($7."&E' 9#):'
<".B:);&E' ?5+$5' (")' <)"$)+,)*' 7.'              $.-&#;<7+.-' +&' )M$)&&+,)' (-*' JK2' );+&&+.-&'
."+6+-(7)' 9".;' :.?' <"+$)&' "(75)"' 75(-'        ");(+-'5+65)"'75(-'-)$)&&("8='
)99+$+)-$8' +-' 75)' $.&7' $.-7".:=' !5)'          '
")(&.-'$(-'B)'75(7'75)';(+-'$.&7'+7);&'
&#$5' (&' 9#):' (-*' ?(6)&' (")' &))-' (&'         Environmental Consequences
)M7)"-(:'(-*'+;<.&&+B:)'7.'+-9:#)-$)=''
                                                   !5)' ($7#(:' $.-&)P#)-$)&' .9' 75)' ".(*' 9")+657'
!5)'&)$.-*'+-9:#)-$+-6'9($7."'+&'75)'              <".,+*)"&' -.7' <"+."+7+&+-6' 9#):' &(,+-6&' (")' 5("*'
FGHI&'B#&+-)&&';.*):E'B(&)*'.-'                    7.' )&7+;(7)=' ].?),)"E' .-)' <".,)-' .#7$.;)' +&'
$.;;+&&+.-'(-*';(-(6);)-7'9))&='!5+&'              75(7'7"#$%&'(")'*"+,)-'.-'(-'(,)"(6)'.9'/01234'
;.*):':+;+7&'9+-(-$+(:'+-$)-7+,)&'7.'              5+65)"'75(-'-)$)&&("8'9#):'$.-&#;<7+.-='!5+&'+&'
")*#$)'9#):'$.&7='Y+-$)'75(7'<("7'.9'75)'          *#)'7.'75)'9($7'75(7'5(#:+)"&'*.'-.7'$.-7".:'75+&'
$.&7')&7+;(7)'+&',("+(B:)O'+7'$.-7"+B#7)&'         <".$)&&' ?+75' &7(7)' .9' 75)' ("7' +-*#&7"+(:'
7.'(':("6)"'<"+$+-6'9.#-*(7+.-'(-*'                )99+$+)-$8=' N-' $.-$")7)' 7)";&E' 75+&' ;)(-&' 75(7'
75)")9.")'6")(7)"'$.;;+&&+.-='K-)'                 <)"'8)("E'(-'(,)"(6)':.-6'*+&7(-$)'Q*+)&):R'7"#$%'
<".*#$)&' JK2' );+&&+.-&' ?5+$5' (")' /S'              A REQUI REM ENT FOR A BETTER FUTURE
7.--)&' 5+65)"' 75(-' -)$)&&("8=' N-' ."*)"'
7.'$:+;(7)'$.;<)-&(7)'/S7.--)&'.9'JK2'
Q/3=333%;' (-*' F0:^/33%;RE' //' -)?'                "#$%!&'!%#(!)&**(+(,-(!.(%"((,!%#$%!$,)!$!
7"))&' ?.#:*' 5(,)' 7.' B)' <:(-7)*' .-' ('                  '%$,)$+)!/00)!1+$-%&-(!)+&2(+!
3E2F5('&#"9($)')($5'8)("'9."'W3'8)("&'7.'                                          '
-)#7"(:+X)' 75+&' ?(&7)' Q+-' ($$."*(-$)' 7.'
???=7"))$(-(*(=$(R=                                 !5+&' +&' (' &;(::' B#7' )99)$7+,)' &7)<' 7.' +-$")(&)'
                                                    (?(")-)&&'(-*'$")(7)':("6)'JK2'")*#$7+.-&='
Validity and Comments
L)'(")'-.7'D#*6+-6'75)'$#"")-7'B#&+-)&&'
;.*):&=' K#"' +-7)-7+.-' +&' 7.' <.+-7' .#7'
5.?' ,("+.#&';("%)7' 9($7."&'$.::(B."(7)'
(-*' :)(*' 7.' +-$")(&+-6' )-,+".-;)-7(:'
+;<($7=' L+75+-' (' $.;<:)M' ;("%)7' &#$5'
(&' 7"(-&<."7E' +7' +&' ,+7(:' 75(7' B#8)"&' (-*'
&)::)"&' #-*)"&7(-*' 5.?' B#&+-)&&'
;.*):&' (-*' .75)"' +-9:#)-$+-6' 9($7."&'
?."%E' +-' ."*)"' 7.' B)77)"' <.&+7+.-'
75);&):,)&=' J.-$:#&+.-&' *"(?-' (-*'
($7+.-&' 7(%)-' 7.' (**")&&' 75)'
)-,+".-;)-7(:' +&&#)&' B(&)*' #<.-' 75+&'
")<."7'+&')-7+"):8'#<'7.'75)'")(*)"=''
!5+&' ")<."7' 5(&' B))-' <")1,+)?)*' B8'
-+-)'5(#:+)"&E'9.#"'FGHI&'(-*'&+M'B#8)"&E'
-.')""."&'+-'9($7&'."'$.-7)-7'5(,)'B))-'
9.#-*='

A Solution
>' &+;<:)' $."")$7+,)' ;)(&#")' ?.#:*' B)'
9."' 7"(-&<."7' B#8)"&' 7.' *);(-*' ")&#:7&'
7.' B)' ($5+),)*' "(75)"' 75(-' &<)$+98+-6'
;)(-&' 7.' B)' #&)*=! N9' B#8)"&' *);(-*'
$.-$")7)' JK2' ")*#$7+.-&' (-*' (::.?' 75)'
&#<<:+)"' 7.' #&)' &#+7(B:)' ;)(-&O' ('
<.&+7+,)' )99)$7' ?+::' )-&#)=' A8' ")(&.-&'
;)-7+.-)*' (B.,)E' 9#):' &(,+-6&' $(--.7'
B)' 9."$)*' ,+(' 75)' <"+$+-6' 9#-$7+.-='
A#8)"&' ;#&7' *);(-*' $.-$")7)' JK2'
")*#$7+.-&E' .75)"?+&)' 75)' +-*#&7"8' ?+::'
;.&7' :+%):8' $.-7+-#)' :.?)"+-6' <"+$)&E'
?5+$5' ?+::' $")(7)' ),)-' ?."&)-+-6'
$.-*+7+.-&='
'

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Why there is 15% unnecesary co2 emissions in road transport

  • 1. A Greater Than Report Döbelnsgatan 65 113 52 Stockholm Sweden www.greaterthan.eu Analysis of the European Road Freight Market Business Models and Driving Forces Influencing its Carbon Footprint The haulage industry operates with slim profit margins. Could this be why it does not prioritise fuel savings? This is perhaps a somewhat paradoxical question but upon a closer analysis, the market is more complex than anticipated. However the solution is simple. Sten Forseke, Founder 2011-04-11
  • 2. Contents Conclusions !"#$%&' (")' *"+,)-' .-' (' /01234' 5+65)"' 75(-' Conclusions -)$)&&("8' 9#):' $.-&#;<7+.-=' >' 6(<' +-' *"+,+-6' <)"9.";(-$)' *#)' 7.' 75)' 9($7' 75(7' 75)' <".$)&&' Summary $.;<("+&.-' 7.' ?5(7' .75)"' Introduction +-*#&7"+)&'(")'*.+-6@! Why profit margins are low A)$(#&)' $#"")-7' B#&+-)&&' ;.*):&' *)1 +-$)-7+,+&)'9#):'&(,+-6&=! Environmental consequences C#):'+&'(';(D."'$.&7'+7);'B#7'+-'")(:+78E'(';+-."' Validity and Comments B#&+-)&&' $.-$)"-' 7.' 5(#:+)"&' (-*' FGHI&=' !.' A Solution &(9)6#("*' $#"")-7' 9(,.#"(B:)' B#&+-)&&' ;.*):&E' 75)8';#&7@' G".,+*)' (' <".$)&&' ?+75' &7(7)' .9' 75)' ("7' 9#):=' !5)' B#8)"&' 5.:*' 75)' %)8' 7.' +;<".,);)-7&' .9' 75)'&)$7."&'JK2'<".B:);@' >**")&&' 75)' 6(<' +-' <)"9.";(-$)' (-*' $.-7".:'B8')-*&'(-*'-.7';)(-&=' Summary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
  • 3. Introduction Why profit margins are low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hy 92% fail to prioritise fuel savings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operate without profitability targets 75)' $#&7.;)"=' C#):' $.-&#;<7+.-' +&' $(:$#:(7)*' 98% operate without cost saving targets 75".#65')M<)"+)-$)'(-*'75)'<"+$)'+&'B(&)*'#<.-' 92% don´t prioritize fuel savings (-' +-*)MO' (' *+")$7' $.-&)P#)-$)' .9' 75+&' +&' 75(7'
  •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nvironmental Consequences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
  •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alidity and Comments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olution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