Biz model for haptics technology

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My students use ideas from my (Jeff Funk) class on business models to develop a business model for Senseg, a supplier of a special coating for touch displays. their coatings enable users to feel texture, temperature, and other characteristics that cannot be experienced on ordinary touch displays. this enables better 3D modeling, remote surgery and other applications. these slides describe the customer selection, value proposition, method of value capture and other aspects of the business model for Senseg.

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Biz model for haptics technology

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  2. 2. A  world  where  everything  feels  the  same.   Especially  digital  world  where  devices  are  cold  without  response   The  human  connection  is  rapidly  fading  off…     erature? Smo oth  o  t emp r  rou arying g h  texthe  v t ure?   What  if  you  could  feel…   Different  contours  of  the  human   Soft  or  hard  surfaces?   face?   All  in  the  Digital  World??  
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  12. 12. I04+$(E%*:*,""*&@(H*//$%)"04(( U*%(H*&%*4(E0&$4,(Increasing Productivity•!Unique and customizable touch feedback Unique effects
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  36. 36. H*&)4+,"*&@(H.044$&8$,( 1.! Threats •! Licensing business model •! Competitive Haptic Technology 2.! IP Litigation 3.! Technology Limitation •! Innovation Barrier 4.! Financial •! Patent life span &
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