Summarizing the experience of dozens successful and unsuccessful projects, the author of the presentation explains the most common reasons of test automation projects failures. Also the speech will cover some best practices and the ways to make UI test automation beneficial. From the presentation you'll find the answers to the following questions: - Why automated testing is expensive? - What are the reasons of long test executions? - What makes automated tests fail unpredictably? You'll also be able to find solutions to get rid of typical failures on your test automation project.