Storytelling is a technique. Applied it will help you to cut through the clutter and earn awareness. That"s why storytelling will always have its place and value in a marketing strategy

1. It’s not too late to
become a storyteller
Part I

2. “You are not
–Stefan Sagmeister
”
a storyteller.

3. But "
you can become
a storyteller

4. Honestly
you better should be,
unless…

5. “You are a
roller coaster
designer.”
–Stefan Sagmeister

6. Apply storytelling
if you want to earn attention

7. Or alternatively
re-invent yourself
twice a year

8. Imagine"

9. selling a light bulb

11. or"

12. selling body wash

14. Of course you are an
authentic brand.
Who isn’t.

15. Talk about important
things as well"
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like quality, ingredients, environment
friendliness…"

16. somewhere else* "
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*remember there are different goals for different stages along the customer purchase process "

17. OMG
Jerry Seinfeld is right"

18. “I love advertising
because I love
lying”
–Jerry Seinfeld

19. Yes, we know that

20. Because
“In advertising everything is the
way you wish it was”"
–Jerry Seinfeld

21. That’s not the
important
message you
should take
away

22. Be like Jerry!"
Be entertaining,
be bold, stand out,
be a character and
always be insightful "

23. Make use of sarcasm, exaggerate,
have a twinkle in the eye

24. Since
“I wanna enjoy the commercial. "
Because a brief moment of
happiness is pretty good.”"
–Jerry Seinfeld

25. Make
excellent use of your energy."
Apply storytelling"

26. PART II
Talks about the HOW-TO"
mr.Michael.Kurz@gmail.com
https://www.linkedin.com/pub/michael-kurz/9/b59/2a0
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