Kash Bhattacharya launched a blog called BudgetTraveller in 2013 focused on budget travel in Europe. He created guides on luxury hostels in Europe and German cities that were sponsored by travel brands. However, over 18 months his content lacked a unique, memorable brand. So he developed a new blog focused on solving travelers' problems like finding budget accommodations. His "Luxury Hostels of Europe" guide had 5 sponsors and profiled 40 hostels, earning fees of £200-350 for exposure. It reached 12 million people and 4000 downloaded the eBook. His work helped hostels see increased business and recognition. This authentic, solution-focused approach building relationships allowed him to make blogging his career and launch
How to create a brand that takes your platform and pitching game to the next ...Kash Bhattacharya
You tell great stories. Have good ideas for content. You are pretty damn good at taking photographs. Also good at the boring important stuff like SEO. Good news is you’ve won half your battle. However, when it comes to pitching and presenting your ideas, you always seem to struggle.
There are so many ridiculously talented writers and bloggers out there-Why should brands work with you? Sounds like you. Then this presentation is for you.
Note-I presented this at the recent Traverse 21 conference in
Palma. If you have any questions re the talk or thoughts, drop me a line kash@biudgettraveller.org
This was my presentation delivered at the European Cities Marketing conference in Madrid about why destination should brand themselves working with bloggers. I talked about the why, shared some examples of some cool blogging projects and the impact they created. Hope you find it useful and look forward to your comments, feedback.
In this presentation for Traverse 14 , drawing on my 11 years of experience of working in publishing, I shared some ideas of how to build and create successful publishing projects.
Hello! If you didn't come to my talk at NBE Finland, this presentation summarises some personal observations and tips on how to develop your niche into a business. Thanks to those who came. Any questions , drop me a line europebudgetguide AT gmail.com
How to create a brand that takes your platform and pitching game to the next ...Kash Bhattacharya
You tell great stories. Have good ideas for content. You are pretty damn good at taking photographs. Also good at the boring important stuff like SEO. Good news is you’ve won half your battle. However, when it comes to pitching and presenting your ideas, you always seem to struggle.
There are so many ridiculously talented writers and bloggers out there-Why should brands work with you? Sounds like you. Then this presentation is for you.
Note-I presented this at the recent Traverse 21 conference in
Palma. If you have any questions re the talk or thoughts, drop me a line kash@biudgettraveller.org
This was my presentation delivered at the European Cities Marketing conference in Madrid about why destination should brand themselves working with bloggers. I talked about the why, shared some examples of some cool blogging projects and the impact they created. Hope you find it useful and look forward to your comments, feedback.
In this presentation for Traverse 14 , drawing on my 11 years of experience of working in publishing, I shared some ideas of how to build and create successful publishing projects.
Hello! If you didn't come to my talk at NBE Finland, this presentation summarises some personal observations and tips on how to develop your niche into a business. Thanks to those who came. Any questions , drop me a line europebudgetguide AT gmail.com
Web 2.0 bred Sales 2.0, which is at last beginning to recognize and even to understand the reality that Buyer 2.0 trumps everything. In short, the buyer is king. To put it even more simply, you can be a whiz at social media, but if you don’t understand the fundamentals of solution selling and value creation you won’t succeed as a social seller.
Creating Content To Ignite a Member AudienceSeth Price
How do you cut through the noise and create advocacy and engagement throughout your organization? In this talk, we explore step-by-step content marketing strategies that show you how to develop meaningful member content mapped to your organization's goals and members' needs. Learn how to build trust and engagement with members, consumers, and constituents and leverage social tools to effectively get your message in the right hands. Filled with resources and examples that will help you cut through the noise and have your message heard.
Storytelling is a technique. Applied it will help you to cut through the clutter and earn awareness. That"s why storytelling will always have its place and value in a marketing strategy
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In a world where consumers are saturated with brand messages we need to create campaigns that emotionally resonate. But, how can we do that when brands are afraid to have opinions?
SearchLove London 2018 - Kirsty Hulse - Unicorns vs Dinosaurs: How to Be Crea...Distilled
When managing creative campaigns, one of the most important factors is a strong, compelling idea. More often than not, these can be the most original, most unique and consequently most daunting. In a world where creativity is key, but we live in a risk mitigation work culture, how can we encourage those around us to put their fears and objections to one side and embrace the potential of bravery.
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Electronic Cigarette & E Vapor market study includes segmentation of electronic cigarette industry based upon types, composition, components, and geography. The market potential of electronic cigarette based on these segments has been analyzed.
The Ultimate Hostel Guide is for anyone new to hostels or just looking for more information about budget accommodation options.
This guide is for you if you are:
-Planning your first hostel stay
-Backpacking Europe
-Studying abroad
-Worried about your kid staying in hostels
-Wondering WTF is a hostel because you’re an American
This guide contains everything you need to know about hostelling. You’ll learn how hostels work, how to stay safe, how to be a good guest, what to pack, and how to meet people.
E-cigarette marketing analysis based on European Lawmakers reject tight restrictions on e-cigarettes and the e-cigarette industry waiting to exhale by The New York Times.
THE PROJECT DESCRIBES THE DESIGN OF STRUCTURAL COMPONENTS OF A BUILDING USING STAAD PRO(COLUMNS&BEAMS) & MANUAL(SLABS,FOOTINGS&STAIRCASE).THE PROJECT ALSO CONTAINS THE ESTIMATION & COSTING.THE AUTO CADD IS HELPFUL FOR DRAWINGS.
Web 2.0 bred Sales 2.0, which is at last beginning to recognize and even to understand the reality that Buyer 2.0 trumps everything. In short, the buyer is king. To put it even more simply, you can be a whiz at social media, but if you don’t understand the fundamentals of solution selling and value creation you won’t succeed as a social seller.
Creating Content To Ignite a Member AudienceSeth Price
How do you cut through the noise and create advocacy and engagement throughout your organization? In this talk, we explore step-by-step content marketing strategies that show you how to develop meaningful member content mapped to your organization's goals and members' needs. Learn how to build trust and engagement with members, consumers, and constituents and leverage social tools to effectively get your message in the right hands. Filled with resources and examples that will help you cut through the noise and have your message heard.
Storytelling is a technique. Applied it will help you to cut through the clutter and earn awareness. That"s why storytelling will always have its place and value in a marketing strategy
Unicorns v dinosaurs: How to be creative when nobody wants you toKirsty Hulse
In a world where consumers are saturated with brand messages we need to create campaigns that emotionally resonate. But, how can we do that when brands are afraid to have opinions?
SearchLove London 2018 - Kirsty Hulse - Unicorns vs Dinosaurs: How to Be Crea...Distilled
When managing creative campaigns, one of the most important factors is a strong, compelling idea. More often than not, these can be the most original, most unique and consequently most daunting. In a world where creativity is key, but we live in a risk mitigation work culture, how can we encourage those around us to put their fears and objections to one side and embrace the potential of bravery.
n electronic cigarette (e-cigarette) or electronic nicotine delivery system (ENDS) is a battery operated device which simulates the experience of tobacco smoking without the inhalation of smoke. This device which is being reckoned as an alternative of conventional cigarettes emits vaporized nicotine which is inhaled by the user. The global e-cigarette product market value is estimated to grow over $39.6 billion by 2024, at a CAGR of 27.3% from 2014 to 2024.
Electronic Cigarette & E Vapor market study includes segmentation of electronic cigarette industry based upon types, composition, components, and geography. The market potential of electronic cigarette based on these segments has been analyzed.
The Ultimate Hostel Guide is for anyone new to hostels or just looking for more information about budget accommodation options.
This guide is for you if you are:
-Planning your first hostel stay
-Backpacking Europe
-Studying abroad
-Worried about your kid staying in hostels
-Wondering WTF is a hostel because you’re an American
This guide contains everything you need to know about hostelling. You’ll learn how hostels work, how to stay safe, how to be a good guest, what to pack, and how to meet people.
E-cigarette marketing analysis based on European Lawmakers reject tight restrictions on e-cigarettes and the e-cigarette industry waiting to exhale by The New York Times.
THE PROJECT DESCRIBES THE DESIGN OF STRUCTURAL COMPONENTS OF A BUILDING USING STAAD PRO(COLUMNS&BEAMS) & MANUAL(SLABS,FOOTINGS&STAIRCASE).THE PROJECT ALSO CONTAINS THE ESTIMATION & COSTING.THE AUTO CADD IS HELPFUL FOR DRAWINGS.
Reduce skill gaps among your IT professionals.Skillsoft Virtual Practice-Labs can mirror hardware or software configurations from major vendors—enabling IT professionals to build critical technology skills in safe, virtual environments, 24x7x365 over the internet.
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Hi, welcome to my second presentation on slideshare.
Here's a presentation of examples of content marketing that can be used in the travel industry.
I've analysed the following travel companies:
Booking.com, Trip Advisor, Airbnb, Expedia and eDreams.
As we all know, the above are some of the most popular names in the travel industry.
Hope you find this presentation helpful, and reach out if you have any questions!
If you are interested in finding more information about technology and its impact on the consumer's life, make sure to check my other presentation!
Writing generic destination information won't make you stand out as a blogger anymore. Additionally, most bloggers are not constant nomads and have a home base.
"Becoming a Backyard Blogger" means also specializing in your current location and this session will give you concrete reasons why this is important. While bloggers always want to be on the road experiencing someplace new, solid and more lucrative opportunities often lurk in their backyard.
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3. At the end of this session
1. Blog= brand?
2. How to develop killer content ideas
3. Learn about a disease I have
4. Importance of ROI
5. Need for Authentic marketing
4. My name is Kash
Better known to some as BudgetTraveller
Worked in publishing for 9 years I started my own magazine
when I was 22. Bankrupt at 23.
5. 2013: Launched a guide to Luxury Hostels of Europe & a
series of 48 Hour Guides to 12 German cities.
iAmbassador: #Blogmanay in Scotland & #BlogVille in
Italy
2014? Cool! Budget Hotels in Europe
8. I had no { business } blog strategy
Unless you call making money from sponsored posts and
travelling the world for free a blogging strategy.
9. My content was not really
unique. No common
identifiable thread.
My blog name, design of the
blog was not memorable.
Loved by some readers,
some PR companies but
not loved by marketing
executives.
19. LUXURY HOSTELS OF EUROPE
1. 5 key sponsors easyJet, Travelzoo UK,
Busabout, Travellerspoint & Interrail.
2. £1000 plus in-kind support from sponsors
3. Visited 40 Hostels over a year
4. All of the hostels paid me a fee between
£200- £350 depending on level of exposure they
wanted.
What did I offer them
1. Real-time exposure to the hostels involved.
2. Reviews on the blog
3. Wrapping up blog posts into a free e-book.
20. The importance of showing ROI
To get paid, you have to be able to demonstrate some sort form
of return on investment
Check out Keith and Melvin’s online ROI calculator
Backpacker Steve- #Holagringo http://bit.ly/1aIpdEp
21. ROI- Luxury Hostels of Europe
12 million people reached via PR exposure.
4000 downloads of Luxury Hostels of e-book.
I’ve handed out 10000 postcards.
#Luxuryhostels has received 15 million impressions so far.
22. ROI - Luxury Hostels of Europe
I’ve looked at our Google stats and we’re getting a high
referral rate from you blog, so it’s nice to see the work
paying off. We’re looking forward to one of your busiest
summers. ’
Charley Batt, Loft Bourg Mountain Hostel
‘Proud day for Safestay and we want to say thank you!’
Safestay Hostel, London awarded 4 star status by Visit
England
23. Personal ROI
‘As one of the few travel bloggers who's managed to make
their site pay, he's one to watch.’
Guardian UK
Launching now my own booking website
Luxury Hostels of the World, December 2013.
26. Perfect blog project?
Fuse your passion with the needs of your audience and that of
the DMO, travel brands you want to work with.
Create content, products, and services that will help people.
This is what is called Authentic marketing.
27. Build relationships and networks with brands you are
passionate about +share your values
TBEX, WTM London, ITB Berlin.
Get over the fear of selling yourself!
‘Self-promotion is essential for making yourself stand out in a crowded niche such
as travel, yet for many people, it’s not easy to do.’
Brooke Schoenman Her Packing List. Brooke Vs World
.