Stefan Sagmeister is an Austrian graphic designer born in 1962 in Bregenz, Austria. He originally studied engineering but switched to graphic design after working for a magazine. In 1991, he moved to Hong Kong to work for Leo Burnett before returning to New York in 1993 to work for Tibor Kalman. Sagmeister is known for pushing creative boundaries in his work for clients like Lou Reed, The Rolling Stones, and Aerosmith. He has won two Grammy Awards for his album packaging designs. Sagmeister's motto is "Design that needed guts from the creator and still carries the ghost of these guts in the final execution."

1. Stefan SagmeisterPresented by Joseph O’Reilly, Daniel O’Reilly and Julian Palmer

2. Early LifeBorn in 1962 in Bregenz, AustriaEarly life: Sagmeister studied engineering after high school, but switched to graphic design after working on illustrations and lay-outs for Alphorn, a left-wing magazine. He was only 15 at this stage.At 19, Sagmeister moved to Vienna hoping to study graphics at the city’s prestigious University of Applied Arts.

3. Early LifeIn 1991, Sagmeister moves to Hong Kong to work with Leo Burnett’s design group.1993 saw him move back to New York where he began work for TiborKalman’sM&Co. After a few months, Kalman announces that he’s shutting down the studio and moving to Rome. This was when Sagmeister decided to set up on his own.He wanted to design music graphics, but only for music he liked.

4. TypographyBroken up into 5 parts Trying/to look/good/limits/my life and displayed in sequence as typographic billboards.Sagmeister incorporates a lot of typography into his work.

5. Typography

6. Made You Look“Made you look” is a collection of all Sagmeisters work up to it’s publication.The book is presented in a red slip casePeter Hall wrote the text in this book, the book also contains handwritten excerpts from Sagmeister.

7. “The Things I Have Learned In My Life So Far”In his book “The things I have learned in my life so far” he combines, Art, Design, Diary and Psychology.This book was published in Spring 2008 by Abrams featuring 15 different covers and 256 pages.

8. AIGAThis poster was designed for the AIGA Detroit lecture. He tried to visualize the pain that seems to accompany most of his design projects.His intern cut the words into his body, according to Sagmeister it hurt really bad.

9. AIGAThis poster was used to promote sagmeisters lecture in Colorado in 2008.It was also used to promote his book “The things I’ve learned so far in my life”.

10. GSAPPFall 2005Fall 2004

11. GSAPPFall 2006Fall 2008

12. LEVI’SWhen asked to design a poster for levi’s 501 jeans, Sagmeister deconstructed the jeans down to individual threads and buttons.He completed the poster by adding a simple sentence, “This is a pair of Levi’s, sewed with the strongest thread’’

13. LEVI’SThe poster is printed with special printing techniques: The background is a dark silver and the button graphics are foil stamped with an eye catching and extravagant rainbow foil

14. Lou Reed“Set The Twilight Reeling”Poster“Set The Twilight Reeling”Album Cover

15. Lou ReedDesigned cover for Lou Reed’s book “Pass thru fire”Book was released in 2002The collected lyrics of Lou Reed features a self portrait with embossed type on its cover.

16. MusicDavid Byrne “Feelings”H.P Zinker“Mountains of Madness”

17. MusicAerosmith “Nine Lives”The Rolling Stones“Bridges to Babylon”

18. AwardsGrammy Award winning box set packaging of The Talking Heads collection “Once In A Lifetime”Also won Grammy Award for the packaging of “Everything that happens will happen today” by David Byrne and Brian Eno.

19. Motto“Design that needed guts from the creator and still carries the ghost of these guts in the final execution”

20. BIBLIOGRAPHYhttp://en.wikipedia.org/wiki/Stefan_Sagmeisterhttp://www.sagmeister.com/http://www.ted.com/speakers/stefan_sagmeister.htmlhttp://abduzeedo.com/amazing-work-stefan-sagmeisterhttp://www.getaddictedto.com/stefan-sagmeister-interview/http://www.thecreatorsproject.com/creators/stefan-sagmeister