Why Remote Research Is (Or Isn’t)
Right For Your Project
REMOTE RESEARCH
INTRODUCTIONS
Colton Turner, PhD
Sr. Human Factors Specialist
Katie Mowery
Sr. Human Factors Specialist
REMOTE RESEARCH
PRESENTATION OUTLINE
1		 HAVE YOU HEARD THERE’S A PANDEMIC?
2 		 BENEFITS OF REMOTE RESEARCH
3		 HURDLES OF REMOTE RESEARCH
4		 WHEN IT’S BEST TO WAIT
5		 KEY TAKEAWAYS
HAVE YOU HEARD THERE’S A PANDEMIC?
IMPACTS OF COVID-19
•	Identifying whether to keep moving or press
pause
•	Re-thinking research methods
COVID-19 has greatly impacted the way
we conduct research, but this does not
mean user research must stop.
BENEFITS OF REMOTE RESEARCH
IN-HOME CONTEXT
	
•	Devices intended for home use
•	No strangers in the participant’s home
Users may feel more comfortable in their home with
the research team in a remote location.
There are many commercially available tools for
users to document their experiences in real-time.
REAL-TIME DOCUMENTATION
Digital Diary Data Collection
	
•	Real-time documentation of an experience
•	Priming for the interview
LIVE INTERVIEWS
•	Video conferencing can capture 		
interactions as well as a live interview
•	Real-time probing
Video conferencing allows for the researcher to
guide the participant through a series of tasks,
asking questions along the way.
HURDLES OF REMOTE RESEARCH
HURDLES OF REMOTE RESEARCH
1		 BUILDING RAPPORT
2 		 OBSERVER ANONYMITY
3		 CONTEXTS OF USE
4		 EXPERIMENTAL CONTROL
5	 	 LOGISTICAL CHALLENGES
6		 CONFIDENTIALITY
BUILDING RAPPORT
	
Problems with technology could lead
to awkwardness or even frustration
MITIGATION | BUILDING RAPPORT
1.	 Add time to build rapport
MITIGATION | BUILDING RAPPORT
1.	 Add time to build rapport
2.	 Acknowledge the awkwardness
MITIGATION | BUILDING RAPPORT
1.	 Add time to build rapport
2.	 Acknowledge the awkwardness
3.	 Be human, humble, and humorous
HURDLES OF REMOTE RESEARCH
1		 BUILDING RAPPORT
2 		 OBSERVER ANONYMITY
3		 CONTEXTS OF USE
4		 EXPERIMENTAL CONTROL
5	 	 LOGISTICAL CHALLENGES
6		 CONFIDENTIALITY
OBSERVER ANONYMITY
•	Participants may be able to see the volume of
observers, which can be intimidating
•	Email or location of each of the observers may
be visible
•	Meeting chat is visible to the participant
•	Participants may be able to identify the research
sponsor based on displayed locations
MITIGATION | OBSERVER ANONYMITY
	
1.	 Use only first names, and last initial if required
MITIGATION | OBSERVER ANONYMITY
	
1.	 Use only first names, and last initial if required
2.	 Do not use a service that requires company name or email address
MITIGATION | OBSERVER ANONYMITY
	
1.	 Use only first names, and last initial if required
2.	 Do not use a service that requires company name or email address
3.	 Dial in at least 5 minutes early
MITIGATION | OBSERVER ANONYMITY
	
1.	 Use only first names, and last initial if required
2.	 Do not use a service that requires company name or email address
3.	 Dial in at least 5 minutes early
4.	 Keep your mic on mute and camera off
HURDLES OF REMOTE RESEARCH
1		 BUILDING RAPPORT
2 		 OBSERVER ANONYMITY
3		 CONTEXTS OF USE
4		 EXPERIMENTAL CONTROL
5	 	 LOGISTICAL CHALLENGES
6		 CONFIDENTIALITY
CONTEXTS OF USE
	
Environment: Products not intended for home use
Group Use: Shared by more than one user
Intended Use: Active use can be hindered
MITIGATION | CONTEXTS OF USE
	
1.	Environment: Consider whether aspects of the environment can be
simulated (e.g. surgical suite sounds)
MITIGATION | CONTEXTS OF USE
	
1.	Environment: Consider whether aspects of the environment can be
simulated (e.g. surgical suite sounds)
2.	Group Use: Consider whether a researcher can “role play” as the other
user to simulate the experience (e.g. medical assistant)
MITIGATION | CONTEXTS OF USE
	
1.	Environment: Consider whether aspects of the environment can be
simulated (e.g. surgical suite sounds)
2.	Group Use: Consider whether a researcher can “role play” as the other
user to simulate the experience (e.g. medical assistant)
3.	Intended Use: Consider whether mounting a mobile device or camera
will mitigate the issue (e.g. tripod or head mounted camera)
HURDLES OF REMOTE RESEARCH
1		 BUILDING RAPPORT
2 		 OBSERVER ANONYMITY
3		 CONTEXTS OF USE
4		 EXPERIMENTAL CONTROL
5	 	 LOGISTICAL CHALLENGES
6		 CONFIDENTIALITY
EXPERIMENTAL CONTROL
	
When the participant is remote, even research with a strong
plan cannot control for changes in lighting, noise, and other
distractions. This impacts:
•	 Time on Task
•	 Visibility
•	 Audio cues
1.	Consider the impact of these variables that you cannot
control
MITIGATION | EXPERIMENTAL CONTROL
1.	Consider the impact of these variables that you cannot
control
2.	Probe to the root cause to understand if it’s an
environmental factor
MITIGATION | EXPERIMENTAL CONTROL
1.	Consider the impact of these variables that you cannot
control
2.	Probe to the root cause to understand if it’s an
environmental factor
3.	Recruit extra participants to account for potential outliers
or data loss
MITIGATION | EXPERIMENTAL CONTROL
HURDLES OF REMOTE RESEARCH
1		 BUILDING RAPPORT
2 		 OBSERVER ANONYMITY
3		 CONTEXTS OF USE
4		 EXPERIMENTAL CONTROL
5	 	 LOGISTICAL CHALLENGES
6		 CONFIDENTIALITY
LOGISTICAL CHALLENGES
	
1.	Participants’ personal wi-fi and tech-setup
2.	Increased time to ship and disinfect products between
participants
3.	Prototypes and test materials could break, be delayed, or
lost in transit
1.	Plan additional time for shipping and prototype delivery
	
MITIGATION | LOGISTICAL CHALLENGES
1.	Plan additional time for shipping and prototype delivery
2.	Perform a “tech-check” call to ensure any technical
difficulties are sorted (or gain permission to setup in the
user’s home)
	
MITIGATION | LOGISTICAL CHALLENGES
1.	Plan additional time for shipping and prototype delivery
2.	Perform a “tech-check” call to ensure any technical
difficulties are sorted (or gain permission to setup in the
user’s home)
3.	Consider using the laptop and web cam as an incentive
	
MITIGATION | LOGISTICAL CHALLENGES
1.	Plan additional time for shipping and prototype delivery
2.	Perform a “tech-check” call to ensure any technical
difficulties are sorted (or gain permission to setup in the
user’s home)
3.	Consider using the laptop and web cam as an incentive
4.	Develop extra prototypes in case of damage
	
MITIGATION | LOGISTICAL CHALLENGES
1.	Plan additional time for shipping and prototype delivery
2.	Perform a “tech-check” call to ensure any technical
difficulties are sorted (or gain permission to setup in the
user’s home)
3.	Consider using the laptop and web cam as an incentive
4.	Develop extra prototypes in case of damage
5.	Optimize prototype design for easier disinfection
	
MITIGATION | LOGISTICAL CHALLENGES
HURDLES OF REMOTE RESEARCH
1		 BUILDING RAPPORT
2 		 OBSERVER ANONYMITY
3		 CONTEXTS OF USE
4		 EXPERIMENTAL CONTROL
5	 	 LOGISTICAL CHALLENGES
6		 CONFIDENTIALITY
CONFIDENTIALITY
	
Remote testing lacks control over actions the participant
can take with the product that could impact your intellectual
property (e.g., taking photos or taking screenshots) and sharing
them
1.	 Non-disclosure agreements
	
MITIGATION | CONFIDENTIALITY
1.	 Non-disclosure agreements
2.	 Share, do not email, electronic prototypes
	
MITIGATION | CONFIDENTIALITY
1.	 Non-disclosure agreements
2.	 Share, do not email, electronic prototypes
3.	 Modify URL for web prototypes after testing
	
MITIGATION | CONFIDENTIALITY
WHEN IT’S BEST TO WAIT
QUESTIONS TO CONSIDER
	
1.	Is the environment in which this product will be used critical in understanding the user
experience?
If yes, it might be better to wait.
QUESTIONS TO CONSIDER
	
1.	Is the environment in which this product will be used critical in understanding the user
experience?
If yes, it might be better to wait.
2.	Are there other users who might simultaneously use the product that can’t be present or
simulated for testing?
If the user’s portion of tasks can still yield good data, move forward. If the experience
is largely interactive, it might be better to wait.
QUESTIONS TO CONSIDER
	
1.	Is the environment in which this product will be used critical in understanding the user
experience?
If yes, it might be better to wait.
2.	Are there other users who might simultaneously use the product that can’t be present or
simulated for testing?
If the user’s portion of tasks can still yield good data, move forward. If the experience
is largely interactive, it might be better to wait.
3.	Does my research require a distraction-free, controlled environment in order to yield
confidence in the results?
If yes, you should wait.
KEY TAKEAWAYS
FORGING AHEAD
Candidate research topics that can succeed with remote testing:
1		 2-D Concept Sketches / Storyboards
2 		 GUI Formative Testing
3		 Product/IFU/QRG Formative Testing
PUMP THE BRAKES
Research topics that should wait for a controlled setting
1		 Summative Usability Testing
2 		 Performance Testing (product or user performance)
THANK YOU

Why Remote Research Is (or isn't) Right for your project

  • 1.
    Why Remote ResearchIs (Or Isn’t) Right For Your Project
  • 2.
    REMOTE RESEARCH INTRODUCTIONS Colton Turner,PhD Sr. Human Factors Specialist Katie Mowery Sr. Human Factors Specialist
  • 3.
    REMOTE RESEARCH PRESENTATION OUTLINE 1 HAVE YOU HEARD THERE’S A PANDEMIC? 2 BENEFITS OF REMOTE RESEARCH 3 HURDLES OF REMOTE RESEARCH 4 WHEN IT’S BEST TO WAIT 5 KEY TAKEAWAYS
  • 4.
    HAVE YOU HEARDTHERE’S A PANDEMIC?
  • 5.
    IMPACTS OF COVID-19 • Identifyingwhether to keep moving or press pause • Re-thinking research methods COVID-19 has greatly impacted the way we conduct research, but this does not mean user research must stop.
  • 6.
  • 7.
    IN-HOME CONTEXT • Devices intendedfor home use • No strangers in the participant’s home Users may feel more comfortable in their home with the research team in a remote location.
  • 8.
    There are manycommercially available tools for users to document their experiences in real-time. REAL-TIME DOCUMENTATION Digital Diary Data Collection • Real-time documentation of an experience • Priming for the interview
  • 9.
    LIVE INTERVIEWS • Video conferencingcan capture interactions as well as a live interview • Real-time probing Video conferencing allows for the researcher to guide the participant through a series of tasks, asking questions along the way.
  • 10.
  • 11.
    HURDLES OF REMOTERESEARCH 1 BUILDING RAPPORT 2 OBSERVER ANONYMITY 3 CONTEXTS OF USE 4 EXPERIMENTAL CONTROL 5 LOGISTICAL CHALLENGES 6 CONFIDENTIALITY
  • 12.
    BUILDING RAPPORT Problems withtechnology could lead to awkwardness or even frustration
  • 13.
    MITIGATION | BUILDINGRAPPORT 1. Add time to build rapport
  • 14.
    MITIGATION | BUILDINGRAPPORT 1. Add time to build rapport 2. Acknowledge the awkwardness
  • 15.
    MITIGATION | BUILDINGRAPPORT 1. Add time to build rapport 2. Acknowledge the awkwardness 3. Be human, humble, and humorous
  • 16.
    HURDLES OF REMOTERESEARCH 1 BUILDING RAPPORT 2 OBSERVER ANONYMITY 3 CONTEXTS OF USE 4 EXPERIMENTAL CONTROL 5 LOGISTICAL CHALLENGES 6 CONFIDENTIALITY
  • 17.
    OBSERVER ANONYMITY • Participants maybe able to see the volume of observers, which can be intimidating • Email or location of each of the observers may be visible • Meeting chat is visible to the participant • Participants may be able to identify the research sponsor based on displayed locations
  • 19.
    MITIGATION | OBSERVERANONYMITY 1. Use only first names, and last initial if required
  • 20.
    MITIGATION | OBSERVERANONYMITY 1. Use only first names, and last initial if required 2. Do not use a service that requires company name or email address
  • 21.
    MITIGATION | OBSERVERANONYMITY 1. Use only first names, and last initial if required 2. Do not use a service that requires company name or email address 3. Dial in at least 5 minutes early
  • 22.
    MITIGATION | OBSERVERANONYMITY 1. Use only first names, and last initial if required 2. Do not use a service that requires company name or email address 3. Dial in at least 5 minutes early 4. Keep your mic on mute and camera off
  • 23.
    HURDLES OF REMOTERESEARCH 1 BUILDING RAPPORT 2 OBSERVER ANONYMITY 3 CONTEXTS OF USE 4 EXPERIMENTAL CONTROL 5 LOGISTICAL CHALLENGES 6 CONFIDENTIALITY
  • 24.
    CONTEXTS OF USE Environment:Products not intended for home use Group Use: Shared by more than one user Intended Use: Active use can be hindered
  • 25.
    MITIGATION | CONTEXTSOF USE 1. Environment: Consider whether aspects of the environment can be simulated (e.g. surgical suite sounds)
  • 26.
    MITIGATION | CONTEXTSOF USE 1. Environment: Consider whether aspects of the environment can be simulated (e.g. surgical suite sounds) 2. Group Use: Consider whether a researcher can “role play” as the other user to simulate the experience (e.g. medical assistant)
  • 27.
    MITIGATION | CONTEXTSOF USE 1. Environment: Consider whether aspects of the environment can be simulated (e.g. surgical suite sounds) 2. Group Use: Consider whether a researcher can “role play” as the other user to simulate the experience (e.g. medical assistant) 3. Intended Use: Consider whether mounting a mobile device or camera will mitigate the issue (e.g. tripod or head mounted camera)
  • 28.
    HURDLES OF REMOTERESEARCH 1 BUILDING RAPPORT 2 OBSERVER ANONYMITY 3 CONTEXTS OF USE 4 EXPERIMENTAL CONTROL 5 LOGISTICAL CHALLENGES 6 CONFIDENTIALITY
  • 29.
    EXPERIMENTAL CONTROL When theparticipant is remote, even research with a strong plan cannot control for changes in lighting, noise, and other distractions. This impacts: • Time on Task • Visibility • Audio cues
  • 30.
    1. Consider the impactof these variables that you cannot control MITIGATION | EXPERIMENTAL CONTROL
  • 31.
    1. Consider the impactof these variables that you cannot control 2. Probe to the root cause to understand if it’s an environmental factor MITIGATION | EXPERIMENTAL CONTROL
  • 32.
    1. Consider the impactof these variables that you cannot control 2. Probe to the root cause to understand if it’s an environmental factor 3. Recruit extra participants to account for potential outliers or data loss MITIGATION | EXPERIMENTAL CONTROL
  • 33.
    HURDLES OF REMOTERESEARCH 1 BUILDING RAPPORT 2 OBSERVER ANONYMITY 3 CONTEXTS OF USE 4 EXPERIMENTAL CONTROL 5 LOGISTICAL CHALLENGES 6 CONFIDENTIALITY
  • 34.
    LOGISTICAL CHALLENGES 1. Participants’ personalwi-fi and tech-setup 2. Increased time to ship and disinfect products between participants 3. Prototypes and test materials could break, be delayed, or lost in transit
  • 35.
    1. Plan additional timefor shipping and prototype delivery MITIGATION | LOGISTICAL CHALLENGES
  • 36.
    1. Plan additional timefor shipping and prototype delivery 2. Perform a “tech-check” call to ensure any technical difficulties are sorted (or gain permission to setup in the user’s home) MITIGATION | LOGISTICAL CHALLENGES
  • 37.
    1. Plan additional timefor shipping and prototype delivery 2. Perform a “tech-check” call to ensure any technical difficulties are sorted (or gain permission to setup in the user’s home) 3. Consider using the laptop and web cam as an incentive MITIGATION | LOGISTICAL CHALLENGES
  • 38.
    1. Plan additional timefor shipping and prototype delivery 2. Perform a “tech-check” call to ensure any technical difficulties are sorted (or gain permission to setup in the user’s home) 3. Consider using the laptop and web cam as an incentive 4. Develop extra prototypes in case of damage MITIGATION | LOGISTICAL CHALLENGES
  • 39.
    1. Plan additional timefor shipping and prototype delivery 2. Perform a “tech-check” call to ensure any technical difficulties are sorted (or gain permission to setup in the user’s home) 3. Consider using the laptop and web cam as an incentive 4. Develop extra prototypes in case of damage 5. Optimize prototype design for easier disinfection MITIGATION | LOGISTICAL CHALLENGES
  • 40.
    HURDLES OF REMOTERESEARCH 1 BUILDING RAPPORT 2 OBSERVER ANONYMITY 3 CONTEXTS OF USE 4 EXPERIMENTAL CONTROL 5 LOGISTICAL CHALLENGES 6 CONFIDENTIALITY
  • 41.
    CONFIDENTIALITY Remote testing lackscontrol over actions the participant can take with the product that could impact your intellectual property (e.g., taking photos or taking screenshots) and sharing them
  • 42.
  • 43.
    1. Non-disclosure agreements 2. Share, do not email, electronic prototypes MITIGATION | CONFIDENTIALITY
  • 44.
    1. Non-disclosure agreements 2. Share, do not email, electronic prototypes 3. Modify URL for web prototypes after testing MITIGATION | CONFIDENTIALITY
  • 45.
  • 46.
    QUESTIONS TO CONSIDER 1. Isthe environment in which this product will be used critical in understanding the user experience? If yes, it might be better to wait.
  • 47.
    QUESTIONS TO CONSIDER 1. Isthe environment in which this product will be used critical in understanding the user experience? If yes, it might be better to wait. 2. Are there other users who might simultaneously use the product that can’t be present or simulated for testing? If the user’s portion of tasks can still yield good data, move forward. If the experience is largely interactive, it might be better to wait.
  • 48.
    QUESTIONS TO CONSIDER 1. Isthe environment in which this product will be used critical in understanding the user experience? If yes, it might be better to wait. 2. Are there other users who might simultaneously use the product that can’t be present or simulated for testing? If the user’s portion of tasks can still yield good data, move forward. If the experience is largely interactive, it might be better to wait. 3. Does my research require a distraction-free, controlled environment in order to yield confidence in the results? If yes, you should wait.
  • 49.
  • 50.
    FORGING AHEAD Candidate researchtopics that can succeed with remote testing: 1 2-D Concept Sketches / Storyboards 2 GUI Formative Testing 3 Product/IFU/QRG Formative Testing
  • 51.
    PUMP THE BRAKES Researchtopics that should wait for a controlled setting 1 Summative Usability Testing 2 Performance Testing (product or user performance)
  • 52.