Consumers’ omnichannel content consumption is wreaking havoc on media companies. On the one hand, they need technologies that provide flexible content distribution while improving engagement. At the same time, they’re challenged to put in place more innovative revenue-generating approaches that incorporate personalized experiences.
Hear how successful media companies like Politico, Gannett and WGBH have adopted more modern engagement strategies and agile technology solutions to empower multichannel experiences and drive audience growth and bottom-line revenue.
9 Things I've Learned About Content While Running A Content AgencyThe Story Lab
Having helped many brands steer their way through the often confusing world of content marketing, I've noticed some common themes, myths and misunderstandings about content. The word itself is confusing! Here are 9 things I've learned about content that might help you on your journey.
Netflix: Digital Marketing Evaluation of the Over-the-top Media-Service ProviderSagarChaujar
Netflix: Digital Marketing Evaluation of one of the World's Biggest Media Service Provider with its Social Media Strategies & Consumer Insights/Sentiments on the campaigns they run on the Internet.
TMK.edu Site Direct, Video, & Social Presentation: July 2015 The Media Kitchen
Presented by Ashley Sobel: July 29, 2015
This presentation will address how consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Harness the Power of Podcasts: The 2019 Podcast Buying Guidecabana
Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
Báo cáo tổng quan về Spotify in Vietnam 2020, cung cấp các thông tin như: số lượng users, hành vi và thói quen của người dùng Spotify tại Việt Nam. Để được tư vấn thêm thông tin chi tiết, bạn có thể liên hệ tại website www.thinkdigital.com.vn hoặc www.digitaltrend.asia/medialab
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
RAIN News Report:
The Streaming Audio Marketplace: A Strategic Overview of Online Audio Advertising (slides from the RAIN News webinar, January 27)
sponsored by TargetSpot
How Connected Content Will Change Your (Marketing) WorldRebecca Lieb
Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015.
What is “connected content?”
We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.
From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels.
Takeaways:
Insight into recent research on connected content
How technology enables connected content across the organization
How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
9 Things I've Learned About Content While Running A Content AgencyThe Story Lab
Having helped many brands steer their way through the often confusing world of content marketing, I've noticed some common themes, myths and misunderstandings about content. The word itself is confusing! Here are 9 things I've learned about content that might help you on your journey.
Netflix: Digital Marketing Evaluation of the Over-the-top Media-Service ProviderSagarChaujar
Netflix: Digital Marketing Evaluation of one of the World's Biggest Media Service Provider with its Social Media Strategies & Consumer Insights/Sentiments on the campaigns they run on the Internet.
TMK.edu Site Direct, Video, & Social Presentation: July 2015 The Media Kitchen
Presented by Ashley Sobel: July 29, 2015
This presentation will address how consumers are now spending more time with digital media than any other channel — even TV -- and advertisers are following suit. This presentation will focus on three key digital tactics: site direct display, digital video, and paid social. Specifically we'll cover the history of these channels, when and why to use them, how to plan and buy for them, and the tools at our disposal for activating and trafficking the buy.
Harness the Power of Podcasts: The 2019 Podcast Buying Guidecabana
Written with all kinds of brands in mind, the 2019 guide for podcast advertisers features case studies, Q&A with an ad ops expert, and insights into dynamic ad insertion.
Báo cáo tổng quan về Spotify in Vietnam 2020, cung cấp các thông tin như: số lượng users, hành vi và thói quen của người dùng Spotify tại Việt Nam. Để được tư vấn thêm thông tin chi tiết, bạn có thể liên hệ tại website www.thinkdigital.com.vn hoặc www.digitaltrend.asia/medialab
In this presentation you will find a timeline of how media was consumed from 1980 until today in 2015 and how these changes in the media landscape impact your business. In addition, you will see the biggest gains and losses in market share in mainstream media channels and find tips on how to adapt in an ever-changing world of new technologies and sources to consume media.
RAIN News Report:
The Streaming Audio Marketplace: A Strategic Overview of Online Audio Advertising (slides from the RAIN News webinar, January 27)
sponsored by TargetSpot
How Connected Content Will Change Your (Marketing) WorldRebecca Lieb
Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015.
What is “connected content?”
We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.
From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels.
Takeaways:
Insight into recent research on connected content
How technology enables connected content across the organization
How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Best examples of Content Marketing and Native Advertising in Digital Luxury C...Fabio Bin
A collection of strategies, practices and the best examples in Content marketing, Native Advertising and Influencer Marketing from the most influential luxury brands.
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
To be successful in content marketing you need a strategic approach, you need buy-in from above and below to apply a successful content transformation. This will show you how to apply a strategic content marketing approach to your company to ensure you are maximising the opportunities to reach the right audience at the right time. This methodology is for small, to SMB to enterprise level business.
About Senserit - Multi-media organizations at the intersection of health + de...Senserit
Senserit is a social enterprise at the intersection of health and design that produces television, networks, events and communities for the 70 Million Baby Boomer and others who know that design should work for them. We support beauty, dignity and independence regardless of age, ability of health.
Digital Enterprise Festival Birmingham - Dale Lovell Chief Digital Officer Ad...CIO Edge
In this talk Dale Lovell, Chief Digital Officer of ADYOULIKE, takes us deep into the DNA of native advertising, exploring the myriad different components that go in to native advertising success for brands. Emphasis is given on why and how to adopt a ‘native-first’ mindset within your organization. Expect real-life case studies that prove the value of this exciting advertising medium
It can be said that media and entertainment companies are primarily focused on creativity, not security. But as with every other enterprise, creative companies are under attack by increasingly sophisticated criminal organizations that are constantly on the prowl to find and exploit vulnerabilities in any organization’s security posture.
Case Study: Content to Conversion: Is Your Content Driving the Right Path?
Content has become the catalyst for audience engagement, and the role of earned media in driving organizational success has been strengthened as a result. However, in this rush to content being "king", we have begun to lose sight on what we want that content created to achieve. At the outset of any campaign one must ask; what is the conversion metric we hope to attain to build awareness and spark action. Be it views, shares, sales; that metric is the key to any content marketing strategy. As your brand (whether B2C, B2B, or Non-profit) provides context around the conversation, we have to ask how your strong and compelling content is driving your desired outcomes.
Presented by: Ninan Chacko, Chief Executive Officer, PR Newswire
www.bdionline.com
Similar to Why Personalization is Media's Next Frontier - Brightspot Adweek Webinar (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Why Personalization is Media's Next Frontier - Brightspot Adweek Webinar
1. Why Personalization is
Media’s Next Frontier
Crafting More Innovative, Multichannel
Engagement Strategies
#mediasnextfrontier
2. Introductions
I. Multi-Channel Publishing with a Video-First Mentality
II. Conquering the Personalization Giant
III. Beyond Advertising: Generating Revenue in New Ways
Q&A
The next 30-45 minutes
THE AGENDA
#mediasnextfrontier
4. About WGBH
ABOUT WGBH
WGBH is America's preeminent public broadcaster and the largest producer of PBS content for TV and
the Web, including Masterpiece, Antiques Roadshow, Frontline, Nova, and American Experience and has
been recognized with hundreds of honors including Emmys, Peabodys, duPont-Columbia Awards and
Oscars.
WGBH is also a leader in educational multimedia, providing the nation's educators with free, curriculum-
based digital content.
Broadcasting on multiple PBS affiliated television stations, digital channels and NPR affiliated radio
stations, WGBH also provides listeners and viewers across New England with a full array public media
content.
#mediasnextfrontier
5. Perfect Sense is a visionary technology company created to deliver enterprise web publishing solutions
and digital consulting services in a more impactful way.
We empower the art of digital possibility through Brightspot, a content management engine built for
high-volume media, portfolio, and brand publishers. We wake up everyday focused on ways to:
About Perfect Sense
EMPOWERING THE ART OF DIGITAL POSSIBILITIES
Impact BusinessesDelight Editors Empower Developers
#mediasnextfrontier
6. The company we keep
EMPOWERING THE ART OF DIGITAL POSSIBILITIES
#mediasnextfrontier
7. Digital-first brands are gaining prominence, powered by the ability to deliver an engaging, multi-channel
audience experience
Data and analytics are becoming ever-more important as companies look to build relationships across
all channels
Growth of traditional revenue is declining as new revenue models emerge
Let’s set the scene
CURRENT MARKET TRENDS
#mediasnextfrontier
8. Multi-Channel With
A Video-First Mentality
Evolve past the written word to embrace
more efficient multichannel publishing.
MULTICHANNEL PUBLISHING
#mediasnextfrontier
9. The medium still
drives the message
MULTICHANNEL PUBLISHING
Multichannel | Personalization | Experiences #mediasnextfrontier
10. The importance of multichannel
MULTICHANNEL PUBLISHING
Sources: Google | Salesforce Research | eMarketer
think companies need to
provide a more seamless
experience
87%
average growth rate for 10
core marketing channels
between 2015 and 2017
105%
More spent per day with
digital media from 2012
to 2018
2hrs
Multichannel | Personalization | Experiences #mediasnextfrontier
12. Audio is making a comeback
MULTICHANNEL PUBLISHING
Sources: NPR | Gartner | Nielsen
Americans own at least
one smart speaker today
39m
of households will own a
smart speaker by 2020
75%
listen to more audio since
getting a smart speaker
71%
Multichannel | Personalization | Experiences #mediasnextfrontier
13. Videos speak louder than words
MULTICHANNEL PUBLISHING
Sources: Pew Research Center | Statista | IHS Markit
of Americans prefer to
watch their news
46%
Video ad spend
forecasted in (2020)
$20b
global OTT subscribers -
up from 401m in 2017
473m
Multichannel | Personalization | Experiences #mediasnextfrontier
14.
15. With continued print revenue declining, the company, launched
its new digital experience, dubbed PeopleTV to support its
steady stream of original video content. The free, ad-supported
streaming video service is available on:
A Time Inc. OTT Case Study
MULTICHANNEL PUBLISHING
hours of original
programming
300
view in year 1
100m
Multichannel | Personalization | Experiences #mediasnextfrontier
17. Surface the high-quality content for ease of discovery, consumption and engagement across
digital platforms.
Watch – PBS, locally-distributed video, livestream, WGBH Kids
Listen – Radio livestream, on-demand segments, podcasts
Read – Integrate and elevate news content
Focus on News
Develop Lifestyle Content verticals (food, arts & culture)
Leverage all platforms: website, app, email & social
Give the audience what they expect: where, when, and how they want it
MULTICHANNEL PUBLISHING
Multichannel | Personalization | Experiences #mediasnextfrontier
18. Build an Amazon-like value bundle, personalized with exclusive content to watch, read, listen, and interact.
PBS Passport video
Exclusive video, national & local
Pledge free audio streamsBroadcast channel streams
Premiers and early access
Member services portal
Personalized content (recommendation engine)
Virtual communities
A content strategy & platform to engage and retain audience
MULTICHANNEL PUBLISHING
Multichannel | Personalization | Experiences #mediasnextfrontier
19. Me, Myself and I:
Personalization +
Dynamic Content
Conquering the personalization giant
PERSONALIZATION
#mediasnextfrontier
20. Me, myself and I
PERSONALIZATION
Sources: Researchscape International
believe their audience
expects a personalized
experience
88%
of marketers are using
rule-based targeting only
68%
using machine learning or
algorithmic targeting
26%
Multichannel | Personalization | Experiences #mediasnextfrontier
21. It all starts with data
PERSONALIZATION
Multichannel | Personalization | Experiences #mediasnextfrontier
23. Passive – use DMP to deliver targeted content and messaging to key segments/personas
Active – for registered users, selected combinations of content presented or delivered (Passport,
exclusive video)
1:1 – delivering individually tailored content for Members
Personalization drives:
• Donor solicitation frequency, points of contact, timing
• Premium/exclusive experiences
• Creates more value in the audience / WGBH relationship
Personalization can be a powerful lever
PERSONALIZATION
Multichannel | Personalization | Experiences #mediasnextfrontier
24. 24
PERSONALIZATION
Segmenting users based on behavior
Connectors Engaged Frequent Inclined Aware
Legacy
Members
Sustaining
Members
New
Members
Impulse
Donors
Greater ReachGreater Engagement
Value
Multichannel | Personalization | Experiences #mediasnextfrontier
27. There is hope
THE EXPERIENCE REVOLUTION
Video
Digital
Advertising
Print
Advertising Sponsorships Licensing Events
Partnering
Strategy
Subscriptions
& Paid Content E-Commerce Memberships Social
Multichannel | Personalization | Experiences #mediasnextfrontier
28. A Politico Case Study
THE EXPERIENCE REVOLUTION
Digital Ads
Print Ads
Sponsorships
Events
Subscriptions
Video
Social Media
Multichannel | Personalization | Experiences #mediasnextfrontier
30. Grow, engage, and monetize value by delivering the right content to the right people with
the right experiences at the right time:
Create exceptional content experiences
Build exceptional, differentiating value under the WGBH brand
Convert unknown to known, known to engaged
Convert engaged to donors and donors to Members
Retain donors and members
Calibrate effort to audience ROI
A donation & subscription strategy
THE EXPERIENCE REVOLUTION
Multichannel | Personalization | Experiences #mediasnextfrontier
31. Multi-channel acquisition campaigns
Offer registered member exclusive content
Personalize member content
Leverage PBS and NPR prospect data
Use Sprinklr to optimize social channels
Focus on email address acquisition
Convert engaged to donors and donors to members
THE EXPERIENCE REVOLUTION
Multichannel | Personalization | Experiences #mediasnextfrontier
32. WGBH high level goals + KPIs
THE EXPERIENCE REVOLUTION
Goals Develop local content
to attract and retain
visitors in key
segments likely to
convert
Leverage local content,
activities and
partnerships to build
prospect list
Build effective digital
engagement model,
exportable to
MSB/CDP
Build effective
conversion model,
exportable to
MSB/CDP
Retain donors through
digital experiences,
connecting to the
content they area about
KPIs Unique users
Top Content
Frequency of
returning users
Number new
Sources
Conversion rate from
source
Engaged email
account match
Form submits
Registration
Following
Commenting
Like
Revenue on Digital
Platform
Renewals
Percentage of
content consumed
by existing members
Sustainers
RetainMonetizeEngageKnowGrow
Multichannel | Personalization | Experiences #mediasnextfrontier
34. Publish at the Speed of
News. Innovate at the
Speed of Change.
With Brightspot, by
Perfect Sense.
LEARN MORE ABOUT PERFECT SENSE + BRIGHTSPOT
Speak With a Media Expert:
877.795.1203
Learn more about Brightspot:
www.brightspot.com
#mediasnextfrontier