Why performance development consulting business is important.

1. Why My Business is
Important
By
Dr. Abdelkarim Darwish
Management Consultant
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2. Is My Business Important?
• 1) What, exactly, are you offering?
• 2) Why is it needed? What specific business problem or opportunity
will your services address?
• 3) How will the client be better off after having worked with you.
• 4) What’s really different about your firm (organization), its services,
results, or approach?
• 5) What quantifiable benefits & results can your client expect?
• Note: if you can’t answers in a minute or les, keep working.
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3. 1) What, exactly, are you offering?
• Offering management solutions.
• Selling road maps to successes.
• How to put goals and achieve them.
• Selling hopes and ambitions.
• Building capabilities (Competent & Confident).
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4. 2) Why is it needed? What specific business
problem or opportunity will you services address?
• In the world of today, there are many performance management
problems or/and challenges (individuals, teams and institutions)
unsolved (need to be solved).
• Building capabilities (How to be Competent & Confident).
• I don’t know how to do it. (lack of competency)
• I don’t have the confidence, I can do it. (lack of commitment)
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5. 3) How will the client be better off after
having worked with you.
• Get a new job (higher one).
• Get promoted.
• Become more satisfied (more happy) in doing the job.
• Become more competent.
• Become more confident.
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6. 4) What’s really different about your firm
(organization), its services, results, or approach?
• I have been through it before (I have the knowledge and Experiences).
• I got results (such as:
• Some people got better jobs in respectable institutions (more
prestigious and more money).
• wining some competitions = (Awards).
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7. 5) What quantifiable benefits & results can
your client expect?
• Knowing themselves better (specially their true capabilities).
• Manage themselves better (being more effective and efficient).
• So, they got better results.
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8. Is My Business Important?
Yes, it is.
• Note: now I can answer in a minute or less.
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