2. people are now spending one-half of their waking days interacting with media
3. The creative industries employ 2 million people in Britain and contribute £60 billion to the economy each year, 7.3 percent of UK GDP
4. “London is a world centre for design” The UK games industry is the third-largest interactive entertainment market in the world The music industry is one of the UK’s biggest and most culturally significant creative sectors The UK is considered a world leader in film production The UK is the world’s most advanced digital TV and radio market
5. Communication in all its forms is becoming more sophisticated, and demanding a more educated workforce. Learning how to read Media Language is a vitally important part of this education process. This is the core skill in Media Studies.