Hiring a freelance writer provides businesses several benefits over having in-house writing staff. Freelance writers offer quality work due to publishing experience, expertise in specific niches, and the ability to focus solely on writing projects. This allows businesses to gain consistent branding, tighter project control, and to better manage their time and resources without the overhead of full-time employees. When looking for a freelance writer, their experience level and specialized expertise should be considered to match the needs of the business.