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Why do you think Starbucks has been so concerned with social responsibility in its overall
corporate strategy?
Solution
Starbucks is concerned with social responsibility because of the following reasons:
1. Avoid negative impact: CSR activities help in removing negative impact from the company. If
they do CSR activities, it will improve the brand image and the customer will think that they are
indirectly contributing towards the welfare of the society by buying products from Starbucks.
2.To uphold reputation: CSR activities help in upholding reputation of the organization and
improving brand image.
3. To satisfy stakeholders: Starbucks uses various resources from the environment and various
other stakeholders like suppliers, government, communities, customers etc and to satisfy them,
they conduct CSR activities to promote health awareness, education and livelihood.

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Why do you think Starbucks has been so concerned with social responsib.docx

  • 1. Why do you think Starbucks has been so concerned with social responsibility in its overall corporate strategy? Solution Starbucks is concerned with social responsibility because of the following reasons: 1. Avoid negative impact: CSR activities help in removing negative impact from the company. If they do CSR activities, it will improve the brand image and the customer will think that they are indirectly contributing towards the welfare of the society by buying products from Starbucks. 2.To uphold reputation: CSR activities help in upholding reputation of the organization and improving brand image. 3. To satisfy stakeholders: Starbucks uses various resources from the environment and various other stakeholders like suppliers, government, communities, customers etc and to satisfy them, they conduct CSR activities to promote health awareness, education and livelihood.