Why do we hate corporations
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This presentation gives details about the origins of online anti-brand activities. It talks about the changes from the pre-industrialization era to the present era of social media and consumer interaction..
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Social media activity centers
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ブロガーミーティング資料「システムダウンと個人の幸せの相関関係 －なぜ、システムを止めてはいけないか？－」
11/17に開催したブロガー・ミーティング：「テクノロジーの力で、町全体をスマートに～未来を支えるIBMメインフレームの価値～」での、弊社テクニカルセールスの中島が使用した資料です。
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The History Of Marketing
1) In the past, people lived in small, isolated groups and each group functioned as its own small market. Marketers could only influence consumers through word-of-mouth within each group.
2) The development of television, newspapers, and national/global brands allowed marketers to reach larger markets through mass marketing. This led to more competitive markets and an emphasis on differentiated branding.
3) The internet connected all people, allowing consumer opinions and word-of-mouth to spread more widely than ever. This gave power to consumers and smaller marketers, who could now influence markets overnight through online reviews and recommendations. Marketing and business models were forever changed.
ThoughtCommons - The History Of Marketing
1) In the past, people lived in small, isolated groups and each group functioned as its own small market. Marketers could only influence consumers through word-of-mouth within each group.
2) The development of television, newspapers, and national/global brands allowed marketers to reach larger audiences through mass marketing. This led to more competitive markets and an emphasis on differentiating brands through marketing.
3) The internet connected all people, allowing consumer opinions and word-of-mouth to spread more widely than ever. This gave power to consumers and smaller companies, as negative reviews could undermine large companies overnight or propel new companies to popularity without marketing budgets. Marketing and business models were forever changed.
Buzzdetector Luiss Master In Communication
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Meaning of consumer behaviour
Definition
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Consumer adoption process
This document summarizes the customer adoption process and factors that influence it. It discusses diffusion of innovations through communication channels over time within a social system. The main elements that determine an innovation's rate of adoption are its characteristics like relative advantage and complexity. Consumer adoption involves awareness, interest, evaluation, trial, decision, and confirmation stages. Consumers fall into categories like innovators, early adopters, early majority, late majority and laggards. Situational influences like physical and social surroundings also impact consumer behavior.
Chapter1.ppt
This document provides an overview of key trends influencing consumer behavior. It discusses 10 trends: 1) growth of the information superhighway, 2) focus on health and beauty, 3) shifting roles of sexes, 4) telecommuting, 5) emphasis on leisure, 6) concern about safety, 7) diversity, 8) focus on ethics, 9) ecological consciousness, and 10) a global village. Each trend is impacting consumer preferences and the marketing landscape. Understanding these trends helps marketers adapt their strategies to changing consumer behaviors.
Advertising.ppt
Advertising is defined as the non-personal communication of information, usually paid for and usually persuasive, about products, services, or ideas through various media. Advertising aims to appeal to consumers' emotions and subconscious desires using psychological triggers like sex, greed, and self-esteem to promote products. Common advertising techniques include the use of weasel words, logical fallacies, and dangling comparisons which imply qualities without explicitly stating them. The goal is to get consumers to react instinctively rather than think critically about advertising claims.
Advertising and Marketing in the New Era
Advertising is defined as the non-personal communication of information, usually paid for and usually persuasive, about products, services, or ideas through various media. It aims to appeal to consumers' subconscious minds by leveraging fundamental psychological appeals like self-preservation, sex, and greed. Over time, the practice of advertising evolved from simply promoting locations and services to employing hard-sell tactics to the modern use of emotional positioning strategies.
Consumer Behaviour
The document discusses various topics related to consumer behavior, including key concepts like motivation, perception, and the consumer decision-making process. It describes factors that influence consumer behavior such as culture, social class, and the stages of adopting new products. Various consumer behavior theories are also summarized, including those proposed by Freud, Maslow and others relating to psychological motivations and needs.
Intro to marketing
This document provides definitions and concepts related to marketing. It begins with definitions of marketing from various authors such as Stanton, Kotler and others. Marketing is defined as the process of anticipating customer needs and matching products to satisfy those needs. The document then discusses the historical eras of marketing from the agricultural era to the current social marketing era. It describes how the focus has shifted from a production-oriented approach to a customer-oriented one. Finally, key marketing concepts are introduced such as the difference between needs and wants, types of product utilities, and conditions for successful marketing exchange.
Proyecto final
This document discusses how social media affects consumerism. It begins by outlining the objective and research question, which is to understand the impact of social media on consumer perceptions and choices. It then discusses why this topic is important, noting that social media allows brands to closely monitor and target consumers. The document explores how social media marketing works and how it can encourage spending on unwanted products. It also examines how consumerism shapes identity and individuality. The document concludes by emphasizing the need to make consumers aware of how social media manipulates them and encourages unwarranted consumption.
Pe intro to econ
1. The document discusses basic economic concepts including scarcity, factors of production, opportunity cost, and different economic systems.
2. It provides an overview of the American economy, noting it has characteristics of both capitalism such as private property and competition, as well as some government intervention.
3. The circular flow model is presented as depicting how money and goods flow between households, businesses, and factors and product markets in a market economy.
Transforming Health Marketing
The document discusses principles for transforming health marketing by learning from innovation in healthcare laboratories, including forgetting the idea of normal, embracing being solution-seekers, embracing constant change in people's lives, and connecting people with good things by providing relevant recommendations. It argues that health marketing currently acts as a barrier rather than facilitator of innovation and proposes a new patient-centric approach focused on delighting niche audiences by understanding their unique experiences and meeting their needs.
Project proposal
The document discusses the issues with fast fashion retail chains that manufacture clothing cheaply and quickly to keep up with trends. This encourages excessive consumption and waste. The chains also outsource manufacturing to third-world countries where workers face low pay, long hours, and unsafe conditions with little regulation. While these problems are gaining attention, more action is needed to improve conditions for workers and reduce fashion's environmental and health impacts. The author's research project aims to increase understanding of fast fashion's effects and its unethical and harmful aspects.
Future Consumer
1. The document discusses future consumer trends, priorities, and profiles. It notes that visuals and voice are overtaking text as the internet speeds up. Brands will need to understand diverse consumer values and lifestyles.
2. Key consumer priorities shaping mindsets are digital authenticity, being distraction-less, and having boundaryless experiences. Consumers expect transparency, personalization, and innovative brand design and packaging.
3. Evolving consumer profiles focus on self-optimization, communities, and new voices like Muslim millennials and Gen Z. Products and experiences will be sold based on the emotions they evoke.
MGMT 316 Macro Environment, Industry Environment, and Intern
MGMT 316
Macro Environment, Industry Environment,
and Internal Environment
Macro-environment: PESTLE
Political, economic, social, technological, legal…and events
dynamism, complexity, resources scarcity, and uncertainty
Industry Specific environment: Porter’s 5 forces model
Power of customers, power of suppliers, barriers to entry, availability of substitutes, nature of rivalry/competition
Regulation, pressure groups
Internal environment: structure, processes, controls, policies, culture
Organizational costs and cultural effects
Environmental Change and Strategic Response (or not)
A&P grocery chain
15,000 urban stores in 1929
ROI=20% 1920s-1950s
Low-cost leader
Lost $157 million in 1975
…what happened?
1920s USA
Densely populated cities
Multigenerational, rented city apartments
Public transportation
Men worked in offices (in town) or factories (at the edge of town)
Women managed the home
Agricultural land between cities
Newspapers…not electricity, phones, radio
The city grocery store…900 Square feet, clerk service
Walk or take the cable car between your apartment and the grocery store…
Political and Economic Change:
GI Bill of Rights, 1944
Taxpayer-funded college and Vo/Tek education for veterans (90 days active service)
No-down, low interest home loans for vets
“I can go to college and trade school!”
“I can buy a home!”
Political/Economic/Physical change
Interstate Highway Act, 1955
65 mph travel between cities now possible!
Multilane, no stop signs, well engineered, safe travel for cars and trucks.
World War II learning:
Two front war, far from home…
Scaled, speedier production
Logistics and supply chain management in production and distribution
Optimization of resources and assets
Refrigerated transport of perishables
“Everything is higher quality, more reliable, and costs less than before!”
Convergence of Opportunity
Young families with government-guaranteed borrowing capability
Veterans increasing earning power with taxpayer-funded college education
Freeways connecting cities, running through inexpensive agricultural counties
Fast, reliable, affordable personal transportation
Packaged foods from supplying military
Logistics expertise, refrigerated trucking
Women stay in the workforce
From this (1920s)
To this (1960s)
Size, scale, selection
Self-service, large loads
Change in home cold storage capacity
Summary of changes
Taxpayer funding for education and homes
Increasing affluence car ownership
Low-cost farmlandsingle family homes
Apartment dwellerssuburban homeowners
Lower density, personal transportation, low priced land”supermarkets”
Bigger refrigerators, more packaged goodweekly grocery trip, not daily
Breakout Group Discussion:
today’s challenges?
Traditionals: Stater Bros, Ralph’s, Albertson’s
How are changes today, and foreseeable tomorrow, likely to challenge the models of traditional supermarkets?
Social changes?
Technological changes?
Economic change ...
Consumer Behaviour Week 1 Lecture - NPTEL
The document provides an introduction to consumer behaviour, including definitions of key concepts and the 5-stage consumer decision process. It discusses the nature and scope of studying consumer behaviour, including understanding consumer needs, influences on them, and patterns of shopping behaviour. It also outlines some major worldwide trends in consumer behaviour, such as demographic shifts like an aging population and women in the workforce. Technological trends discussed include an increasingly interconnected world and more tech-savvy customers. The implications of these trends on the 3 roles of consumers are also mentioned.
The New Way To Win More Support and Save The World
The document discusses how insights from behavioural science can help achieve development goals and improve outcomes. It notes that applying behavioural science has had profound benefits across various sectors. Where policies have incorporated behavioural science insights, they have substantially improved outcomes. The document promotes the idea that breakthroughs in behavioural science provide a powerful new toolkit to create positive change in innovative ways.
Chapter 2
This document discusses consumer behavior and motivation. It defines key terms like consumer, customer, and gatekeeper. It explains that consumer demand is driven by needs and wants. Consumer demand changes due to economic, market, and product factors. Products have a life cycle with stages like introduction, growth, maturity, and decline. Marketers analyze consumer profiles using demographics like age, gender, and psychographics like beliefs to understand motivations. Theories like Maslow's hierarchy of needs are discussed to explain what motivates consumer purchases.
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1) In the past, people lived in small, isolated groups and each group functioned as its own small market. Marketers could only influence consumers through word-of-mouth within each group.
2) The development of television, newspapers, and national/global brands allowed marketers to reach larger markets through mass marketing. This led to more competitive markets and an emphasis on differentiated branding.
3) The internet connected all people, allowing consumer opinions and word-of-mouth to spread more widely than ever. This gave power to consumers and smaller marketers, who could now influence markets overnight through online reviews and recommendations. Marketing and business models were forever changed.
ThoughtCommons - The History Of Marketing
1) In the past, people lived in small, isolated groups and each group functioned as its own small market. Marketers could only influence consumers through word-of-mouth within each group.
2) The development of television, newspapers, and national/global brands allowed marketers to reach larger audiences through mass marketing. This led to more competitive markets and an emphasis on differentiating brands through marketing.
3) The internet connected all people, allowing consumer opinions and word-of-mouth to spread more widely than ever. This gave power to consumers and smaller companies, as negative reviews could undermine large companies overnight or propel new companies to popularity without marketing budgets. Marketing and business models were forever changed.
Buzzdetector Luiss Master In Communication
The document discusses Buzzdetector's strategic monitoring services for clients and key learnings from case studies. It summarizes insights gained from monitoring social media discussions about a pain relief brand and bottled water. It also covers the importance of conversation and how social media allows new forms of direct engagement with consumers. Lessons highlighted include listening to all consumer voices, allowing content sharing, and adapting companies to interact online.
Consumer behaviour
Meaning of consumer behaviour
Definition
Features consumer behaviour
Importance or scope
customer v/s consumer
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2013 7x7x7 "Embracing Constant Change"
While change has always been a constant, the pace of change seems to have increased exponentially. This change permeates through all aspects of business as well; competition, marketing, social media, health care, even your employees. As a business owner or leader, you are challenged with keeping up with that change - perhaps even embracing it. The 2013 7x7x7 panel examines where change is happening, what it's impact will be on you and how you might take full advantage of that.
Consumer adoption process
This document summarizes the customer adoption process and factors that influence it. It discusses diffusion of innovations through communication channels over time within a social system. The main elements that determine an innovation's rate of adoption are its characteristics like relative advantage and complexity. Consumer adoption involves awareness, interest, evaluation, trial, decision, and confirmation stages. Consumers fall into categories like innovators, early adopters, early majority, late majority and laggards. Situational influences like physical and social surroundings also impact consumer behavior.
Chapter1.ppt
This document provides an overview of key trends influencing consumer behavior. It discusses 10 trends: 1) growth of the information superhighway, 2) focus on health and beauty, 3) shifting roles of sexes, 4) telecommuting, 5) emphasis on leisure, 6) concern about safety, 7) diversity, 8) focus on ethics, 9) ecological consciousness, and 10) a global village. Each trend is impacting consumer preferences and the marketing landscape. Understanding these trends helps marketers adapt their strategies to changing consumer behaviors.
Advertising.ppt
Advertising is defined as the non-personal communication of information, usually paid for and usually persuasive, about products, services, or ideas through various media. Advertising aims to appeal to consumers' emotions and subconscious desires using psychological triggers like sex, greed, and self-esteem to promote products. Common advertising techniques include the use of weasel words, logical fallacies, and dangling comparisons which imply qualities without explicitly stating them. The goal is to get consumers to react instinctively rather than think critically about advertising claims.
Advertising and Marketing in the New Era
Advertising is defined as the non-personal communication of information, usually paid for and usually persuasive, about products, services, or ideas through various media. It aims to appeal to consumers' subconscious minds by leveraging fundamental psychological appeals like self-preservation, sex, and greed. Over time, the practice of advertising evolved from simply promoting locations and services to employing hard-sell tactics to the modern use of emotional positioning strategies.
Consumer Behaviour
The document discusses various topics related to consumer behavior, including key concepts like motivation, perception, and the consumer decision-making process. It describes factors that influence consumer behavior such as culture, social class, and the stages of adopting new products. Various consumer behavior theories are also summarized, including those proposed by Freud, Maslow and others relating to psychological motivations and needs.
Intro to marketing
This document provides definitions and concepts related to marketing. It begins with definitions of marketing from various authors such as Stanton, Kotler and others. Marketing is defined as the process of anticipating customer needs and matching products to satisfy those needs. The document then discusses the historical eras of marketing from the agricultural era to the current social marketing era. It describes how the focus has shifted from a production-oriented approach to a customer-oriented one. Finally, key marketing concepts are introduced such as the difference between needs and wants, types of product utilities, and conditions for successful marketing exchange.
Proyecto final
This document discusses how social media affects consumerism. It begins by outlining the objective and research question, which is to understand the impact of social media on consumer perceptions and choices. It then discusses why this topic is important, noting that social media allows brands to closely monitor and target consumers. The document explores how social media marketing works and how it can encourage spending on unwanted products. It also examines how consumerism shapes identity and individuality. The document concludes by emphasizing the need to make consumers aware of how social media manipulates them and encourages unwarranted consumption.
Pe intro to econ
1. The document discusses basic economic concepts including scarcity, factors of production, opportunity cost, and different economic systems.
2. It provides an overview of the American economy, noting it has characteristics of both capitalism such as private property and competition, as well as some government intervention.
3. The circular flow model is presented as depicting how money and goods flow between households, businesses, and factors and product markets in a market economy.
Transforming Health Marketing
The document discusses principles for transforming health marketing by learning from innovation in healthcare laboratories, including forgetting the idea of normal, embracing being solution-seekers, embracing constant change in people's lives, and connecting people with good things by providing relevant recommendations. It argues that health marketing currently acts as a barrier rather than facilitator of innovation and proposes a new patient-centric approach focused on delighting niche audiences by understanding their unique experiences and meeting their needs.
Project proposal
The document discusses the issues with fast fashion retail chains that manufacture clothing cheaply and quickly to keep up with trends. This encourages excessive consumption and waste. The chains also outsource manufacturing to third-world countries where workers face low pay, long hours, and unsafe conditions with little regulation. While these problems are gaining attention, more action is needed to improve conditions for workers and reduce fashion's environmental and health impacts. The author's research project aims to increase understanding of fast fashion's effects and its unethical and harmful aspects.
Future Consumer
1. The document discusses future consumer trends, priorities, and profiles. It notes that visuals and voice are overtaking text as the internet speeds up. Brands will need to understand diverse consumer values and lifestyles.
2. Key consumer priorities shaping mindsets are digital authenticity, being distraction-less, and having boundaryless experiences. Consumers expect transparency, personalization, and innovative brand design and packaging.
3. Evolving consumer profiles focus on self-optimization, communities, and new voices like Muslim millennials and Gen Z. Products and experiences will be sold based on the emotions they evoke.
MGMT 316 Macro Environment, Industry Environment, and Intern
MGMT 316
Macro Environment, Industry Environment,
and Internal Environment
Macro-environment: PESTLE
Political, economic, social, technological, legal…and events
dynamism, complexity, resources scarcity, and uncertainty
Industry Specific environment: Porter’s 5 forces model
Power of customers, power of suppliers, barriers to entry, availability of substitutes, nature of rivalry/competition
Regulation, pressure groups
Internal environment: structure, processes, controls, policies, culture
Organizational costs and cultural effects
Environmental Change and Strategic Response (or not)
A&P grocery chain
15,000 urban stores in 1929
ROI=20% 1920s-1950s
Low-cost leader
Lost $157 million in 1975
…what happened?
1920s USA
Densely populated cities
Multigenerational, rented city apartments
Public transportation
Men worked in offices (in town) or factories (at the edge of town)
Women managed the home
Agricultural land between cities
Newspapers…not electricity, phones, radio
The city grocery store…900 Square feet, clerk service
Walk or take the cable car between your apartment and the grocery store…
Political and Economic Change:
GI Bill of Rights, 1944
Taxpayer-funded college and Vo/Tek education for veterans (90 days active service)
No-down, low interest home loans for vets
“I can go to college and trade school!”
“I can buy a home!”
Political/Economic/Physical change
Interstate Highway Act, 1955
65 mph travel between cities now possible!
Multilane, no stop signs, well engineered, safe travel for cars and trucks.
World War II learning:
Two front war, far from home…
Scaled, speedier production
Logistics and supply chain management in production and distribution
Optimization of resources and assets
Refrigerated transport of perishables
“Everything is higher quality, more reliable, and costs less than before!”
Convergence of Opportunity
Young families with government-guaranteed borrowing capability
Veterans increasing earning power with taxpayer-funded college education
Freeways connecting cities, running through inexpensive agricultural counties
Fast, reliable, affordable personal transportation
Packaged foods from supplying military
Logistics expertise, refrigerated trucking
Women stay in the workforce
From this (1920s)
To this (1960s)
Size, scale, selection
Self-service, large loads
Change in home cold storage capacity
Summary of changes
Taxpayer funding for education and homes
Increasing affluence car ownership
Low-cost farmlandsingle family homes
Apartment dwellerssuburban homeowners
Lower density, personal transportation, low priced land”supermarkets”
Bigger refrigerators, more packaged goodweekly grocery trip, not daily
Breakout Group Discussion:
today’s challenges?
Traditionals: Stater Bros, Ralph’s, Albertson’s
How are changes today, and foreseeable tomorrow, likely to challenge the models of traditional supermarkets?
Social changes?
Technological changes?
Economic change ...
Consumer Behaviour Week 1 Lecture - NPTEL
The document provides an introduction to consumer behaviour, including definitions of key concepts and the 5-stage consumer decision process. It discusses the nature and scope of studying consumer behaviour, including understanding consumer needs, influences on them, and patterns of shopping behaviour. It also outlines some major worldwide trends in consumer behaviour, such as demographic shifts like an aging population and women in the workforce. Technological trends discussed include an increasingly interconnected world and more tech-savvy customers. The implications of these trends on the 3 roles of consumers are also mentioned.
The New Way To Win More Support and Save The World
The document discusses how insights from behavioural science can help achieve development goals and improve outcomes. It notes that applying behavioural science has had profound benefits across various sectors. Where policies have incorporated behavioural science insights, they have substantially improved outcomes. The document promotes the idea that breakthroughs in behavioural science provide a powerful new toolkit to create positive change in innovative ways.
Chapter 2
This document discusses consumer behavior and motivation. It defines key terms like consumer, customer, and gatekeeper. It explains that consumer demand is driven by needs and wants. Consumer demand changes due to economic, market, and product factors. Products have a life cycle with stages like introduction, growth, maturity, and decline. Marketers analyze consumer profiles using demographics like age, gender, and psychographics like beliefs to understand motivations. Theories like Maslow's hierarchy of needs are discussed to explain what motivates consumer purchases.
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Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business -- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
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Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
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Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
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Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Why do we hate corporations
- 1. Why do we HATE corporations? Consumer Exit & Voice!
- 2. Let’s go back! Pre-industrialization buying was a negotiation between local craftsman and the buyer
- 3. But then… Industrialization happened! Man invented the machine and figured out a way to do more things quickly Relationship between buyer and manufacturer became more and more anonymous with the manufacturer dictating prices, places and mode of selling.
- 4. Mass produced goods had to be SOLD But How
- 5. This brought the concept of Advertising! Marketers became cultural authorities
- 6. But Consumers were NOT satisfied There was an emerging counter capitalist movement Marketers had to do something So they decided to…
- 7. Study the consumer! This made market research a viable industry And Consumer Behavior an academic discipline
- 8. But yet again… The Profit motive!
- 9. Boohoo! said the consumer There came the Internet
- 10. Consumers could now Speak! Physical and psychological costs of consumer voice to dissatisfaction became low
- 11. The Power dynamics changed! Consumer had greater power
- 12. Social Media provided the power to… Build Communities of Such People or Anti-Brand Communities
- 13. Every unhappy customer/employee due to poor 1. Environmental practices (Nestle Green peace) 2. Social practices (Nike sweat shop) 3. Product/service experience (UPS - handling) Was venting out!
- 14. And thus comes the HATE in public domain…