The document discusses the "influencer web," which is a model of the internet centered around influencers and their followers. [1] Influencers create "activity centers" around trending topics that influence opinions. [2] These activity centers are made up of influencers like journalists, celebrities, and experts, as well as their large follower bases. [3] The document proposes using an "influencer web extraction engine" to analyze these activity centers and provide brands with insights into consumer sentiment and the effectiveness of their social media strategies.

1. Social Media Activity Centers
Approaching the influencer web

2. What is the Influencer web?
Information Influencer web is an influencer-
follower based model of the
internet.
Influencers
Influencers create and drive
activity centers that form
opinions on a particular trending
topic
Followers

3. What are activity centers?
Activity centers are congregation of a set of influencers and their
followers who talk about a set of issues and influence sentiment
on the internet about people, brands, nations, actions, and
news
Activity centers have influencers of repute like popular
journalists, actors, social activists, entrepreneurs, and many
more…
The influencers of repute cannot be bought by money!

4. DNA of the INFLUENCER WEB
Influencers of Influencers of
Influencers of mass
repute Aggregation
Popular personalities Professional bloggers
Journalists
Celebrities Content aggregators
Freelancers
Social activists Experts on topics
Enthusiasts
Importance Importance
Importance
Customer feedback Regular on certain
Create and drive the
and dissatisfaction topics
culture of activity
through these Engage followers on
centers.
accounts can damage topics
Design driven.
brand reputation. Content driven.

5. Influencer Web and Brands
Important
Activity centers Brand Sentiment
Attributes
Web
Brand performance of Social Media
Influencer Web Brand community targets
Extraction Engine Campaign effectiveness measurement
Brand satisfaction measurement
Brand personality on social media
Competitor assessment of Brand

6. Influencer Web Extraction Engine
Crawl web quickly, Quick key word and
Automated Bots influencer info retrieval
Information
Retrieval Human Bots Activity and cultural center info retrieval
Information Assign activity center rating points
Experts (ACRPs) and Influencer rating points
Rating (IRPs) according to categories
Importance: An expert on cameras (influencer of aggregation) has
knowledge about camera attributes (costs, features etc.) but a
photography expert (influencer of mass) can better explain its
functioning (features that appeal)
Information Analyze rating information, interaction
Analysts within activity centers and give credible
Assessment brand performance information

7. Help you business grow on the social web!
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