The document provides an overview of consumer behavior, including its definition, importance, and factors influencing purchasing decisions. It distinguishes between customers and consumers, explaining their roles in the market. Additionally, it discusses the impact of cultural, social, and personal factors on consumer behavior and highlights the significance of understanding these elements for businesses and government policy.

2. BHUVANA K.J
1ST M.COM
Underthe guidence of :
SUNDaR B.N
Asst, prof and course co-Ordinater
post graduate studies in
commerce
government first grade college
Holenarasipura.

3.  Meaning of consumer behaviour.
 Definations of consumer behaviour.
 Features of consumer behaviour.
 Importance or Scope of consumer behaviour.
 Customer v/s Consumer.
 Factors influencing of consumer behavior.

4. Consumer behaviour is the study of how
consumers make decisions to spend their
available resources (time, money and effort) on
consumption of goods and services
Consumer behaviour is the study that includes
what consumer will buy, why do they buy,
When do they buy and how often do they but the
product or services.

5. DIFINATION OF CONSUMER BEHAVIOUR
According to WALTER AND POUCH”
consumer behaviour
Is the process where by individuals deside
what, when,where, how and from whom to
purchase Goods and services.
CONSUMERS ; The first organization was
established in
1960 as the international organization of consumers
Unions.(IOCU)

6. a. Buying decision
b. Mental and physical activities
c. Very complex
d. Dynamic.
e. Joint decisions
f. Stimulus response.

7. NATIONAL
CONSUMER
ACT DECEMBER
24 TH.
IMPORTENCE OF CONSUMER BEHAVIOUR
1. Helps to formulate production
policies.
2. Formulating pricing policies.
3. Decision on channels of
distribution.
4. Helpful to the government.
1986

8. CUSTOMER V/S CONSUMER
CUSTOMER
a) Customer is the one who is
purchasing the goods.
b) Customer are able to resell
any product or services.
c) The Customer is accountable
for the products price on the
basis product or service cost.
CONSUMER
a) Consumer is the one who is the
end user of any goods are
services.
b) Consumer are unable to resell
any product or services.
c) The consumer must pay to get
the product or service on the
basis of product or service
cost.

9. Consumer buying behaviour is
influenced by various factors, they are
pointed below;
1. Cultural factors.
2. Social factors.
3. Personal factors.

10. 1. _______________ is the most basic cause of a persons
wants and behaviours.
a) culture
b) Social class
c) Personality
d) Life style
2. Factors which deside needs and wants.
a) Personal factors
b) Environment factors
c) Heats in the market place
d) All of the above

11. 3. Just by looking at pizza on Tv, you feel hungry is
example of_________ arousal?
a)Emotional
b)Situational
c)Physiological
d)None of above
4. When did the consumer protection act into force ,
a) 1983
b)1985
c)1986
d) 1989

12. “
”
DATE; 4-04-2022