This document discusses why businesses need mobile apps. It notes that people now spend over 2 hours per day on their smartphones, using them to browse the internet, check social media, listen to music, play games, make calls and more. This means that smartphones are replacing other devices like cameras, watches, laptops and TVs. The document recommends that businesses need to be where their customers are, which is on their mobile phones. A mobile app allows businesses to instantly communicate with customers through push notifications, offer coupons, integrate social media, regularly update content and provide additional content from other sources. It provides an example of how a health app could allow patients to access their electronic patient records.

1. Why do I need an App
for my business?

4. What we use our phones for…
Taking photographs
Making phone calls
Surfing the internet
Text messaging
Alarm clock
Email
As a watch
As an address book
Using social networks
As a diary
Music
Playing games
Watching TV/films
Reading books
0% 10% 20% 30% 40% 50% 60% 70% 80%

5. Smartphone is replacing a range of other
possessions
 Over half (54%) say they use their phones in place of an alarm clock
 Almost half (46%) have dispensed with a watch in favour of using their
smartphone
 Two-in-five (39%) have switched to use their phone instead of a separate
camera
 Over one quarter use their phone instead of
a laptop (28%)
 One in ten have dispensed with a games console in favour of their
handset (11%)
 one in twenty smartphone users have switched to use their phone in place
of a TV (6%) or reading physical books (6%)
Source: Survey by O2 in 2012 http://bit.ly/OIwUNk

6. Smartphone owners now spend over
2 hours a day using their phones
Minutes per day
Browsing the internet
Checking social networks
Listening to music
Playing games
Making calls
Checking/writing emails
Text messaging
Watching TV/films
Reading books
Taking photographs
0 5 10 15 20 25 30

7. You need to be where your
customers are
......on their phones !

8. Viewing your website on your mobile phone

9. • Mobile site v App v both?
• How information on mobile site/App differs from that on
website
• Who are your customers? Can your customer base be
segmented? Are their needs the same/
• App
• Allows instant communication via push notifications
• Allows coupons
• Draws together your social media presence
(website, Twitter, Facebook)
• Content can be updated regularly
• Additional content from other sources

10. Engaging your customers:
Health: patients interested in accessing their
electronic patient records (EPR)
Liam Donaldson, former Chief Medical Officer England, tweeting at a
conference in February 2013