Why Croc Eggs Aren’t Just Plums - Aussie Agri
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Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy. http://abf.events/ ABOUT THE PRESENTATION BELOW Rowan Little, of Montague Fresh, talks about Montague's strategy of exporting apples, pears and stonefruit to the world. Originally presented at Australia-China BusinessWeek 2015
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Why Croc Eggs Aren’t Just Plums - Aussie Agri
- 1. Why Croc Eggs aren’t just plums! Rowan Little, Montague Fresh
- 2. “Montague is an Australian owned family business that provides diverse services and solutions to the food industry" Montague • Montague Group Services • Montague Fresh • Montague Orchards • Montague Cold Storage
- 3. Montague Orchards Montague is above all else a grower; Committed to world class production of apples, pears and stonefruit. Montague Orchards Total Kgs for 2015 Batlow NSW 5,553,000 Harcourt VIC 1,650,000 Legana TAS 3,000,000 Narre Warren North VIC 3,500,000 Swan Hill 1,200,000 TOTAL 13,851,600
- 4. Montague Fresh manage the product’s journey from ‘paddock to plate’. Montague are specialists in fruit: Montague Fresh • Variety Development • Production • Packing • Transport • Warehousing • Marketing
- 5. Variety Development In the fruit business the chief form of Intellectual Property is new plant material: • Sun World, California USA • Jazz™ apples and the NZ connection. • PSB Spain • Bradford Genetics, Le Grand, California • IFOred, Angers, France
- 6. Montague and China: The Vision 6 • 2003 • Glen Bradford & BQ Genetics • 30,000 crosses per year • Crunchy sweet plums!
- 7. Partnerships. 7 • The Breeder. • Kingsburg Orchards, California and the global growing community. • State and Federal Governments. • Retail Partners.
- 8. The Power of Brand 8 • These aren’t just plums. • Many = one. • Redefining good. • Redefining the consumer. • Inspiring the next generation.
- 9. Patience 9 • 20 years and counting • Market Access vrs Free Trade. • Quarantine Protocols • Building a supply chain • Engaging the market - 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 2014 2015 2016 2017 2018 2019 2020 New Generation Plum Production in Cartons 2014-2020
- 10. 10 Vision 2025 • 12.5 million kilograms of fruit annually. • Export Focused Supply chain • Retail and Online partnerships throughout China. • Strong Brands promoted direct to consumers.