The auspicious Eighth Year of the Australia-China BusinessWeek (ACBW) marks the first year the premium Sino-Australian business event has been presented in every eastern Australian capital city. This landmark year also brought the cream of Australian industry to the China International Fair for Investment and Trade (CIFIT) to hold the Australian Pavilion, which became the undisputed Fair favourite. ACBW 2015 reached drew 5000 delegates to hear directly from over 100 academics and industry experts, and network directly with the strongest contingent of proactive organisations in the Australia China space.

1. AUSTRALIA-CHINA
BUSINESSWEEK 2015
EVENT REVIEW
AUSTRALIA
CHINA
MELBOURNE | HOBART | ADELAIDE | SYDNEY | BRISBANE
XIAMEN - CHINA INTERNATIONAL FAIR
FOR INVESTMENT AND TRADE

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EVENT OVERVIEW
The auspicious Eighth Year of the Australia-China BusinessWeek (ACBW) marks the
first year the premium Sino-Australian business event has been presented in every
eastern Australian capital city. This landmark year also brought the cream of Australian
industry to the China International Fair for Investment and Trade (CIFIT) to hold the
Australian Pavilion, which became the undisputed Fair favourite. ACBW 2015 reached
drew 5000 delegates to hear directly from over 100 academics and industry experts, and
network directly with the strongest contingent of proactive organisations in the Australia
China space.
Reflecting the importance of the Chinese relationship, the ACBW events in Melbourne,
Adelaide and Hobart invited the Premiers the Hon. Daniel Andrews, The Hon. Jay
Weatherill and The Hon. Will Hodgman respectively to present a KeynoteAddress. In his
second ACBW appearance, the Prime Minister the Hon. Malcolm Turnbull, commanded
the attention of assembled delegates at the flagship Australia-China BusinessWeek
2015 Sydney event.
Chinese delegates attended dedicated Mandarin forums inviting Huang Rengang,
Minister Counsellor for Economic and Commercial Affairs of the Embassy of China and
Song Yumin, Consul-General of the PRC in Melbourne. Such support from Chinese
institutions is direct evidence of the mutual recognition of the vitality of the Sino-Australian
relationship.
Speakers ranged across key Chinese and Australian industries. The diversity of
economic interactions between our two countries was on display with Ahmed Fahour,
CEO of Australia Post | StarTrack, Mark Green, Partner and Global Markets Leader of
law firm Minter Ellison. Other speakers include experts from AusTrade, Luisa Rust and
Michelle Wade to bring delegates the latest on bilateral trade relations, and returning
experts Benjamin Sun, from digital marketing agency, Think China and David Thomas,
ACBW Forum Chair, to ensure delegates receive the most comprehensive Australia-
China BusinessWeek possible.
MELBOURNE HOBART ADELAIDE SYDNEY CHINA BRISBANE
24-25 March
Park Hyatt Hotel
27 March
Wrest Point Hotel
10 July
Adelaide Convention Center
5-6 August
InterContinental Hotel
7-11 September
China International Fair for
Investment & Trade
8 October
Hilton Hotel
KEYNOTE SPEAKER:
The Hon. Daniel Andrews MP
KEYNOTE SPEAKER:
The Hon. Jeremy Rockliff MP
KEYNOTE SPEAKER:
The Hon. Jay Weatherill MP
KEYNOTE SPEAKER:
The Hon. Malcolm Turnbull MP
KEYNOTE SPEAKER:
Mr. Shaohe Chen
KEYNOTE SPEAKER:
The Hon. Stirling Hinchliffe MP

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SPONSORS & PARTNERS
PRINCIPAL SPONSORS
SUPPORTER
EVENT PARTNER
MEDIA PARTNER
ASIA BRIEFING
ORIENTAL
C
M
Y
CM
MY
CY
CMY
K
OBQ LOGO.pdf 1 2/11/2010 12:50:46 PM

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ACBW 2015 SPEAKERS
The Hon. Malcolm Turnbull MP
Prime Minister of Australia
Keynote Address at ACBW 2015 Sydney
Never before has it been so easy for Australian businesses of all sizes, across just about every industry, to reach new and expanding markets
in China. The ChAFTA lays a historic foundation for the next phase of Australia’s economic relationship with China. Most significantly, the
unprecedented market access China has offered to Australia under ChAFTA puts our firms at a significant competitive advantage.”
“
The Hon. Daniel
Andrews MP
Song Yumin
Dr. Luca de
Leonardis
David Dukes
Mark Wizel
Ahmed Fahour
Mark Green David Thomas
James Yang
Premier of Victoria
Consul-General of the
PRC in Victoria
Head - AU & NZ,
Invest HK
Austrade Trade
Commissioner,
Australian Embassy,
Counsellor
(Commercial)
Victoria Director
CBRE
CEO, Australia Post |
StarTrack
Partner Global
Markets Leader,
Minter Ellison
ACBW 2015 Forum
Chair
Chief Representative,
UnionPay International
The Hon. Jay
Weatherill MP
The Hon. Will
Hodgman MP
Sean KeenihanSteven Foo
Premier of South
Australia
Premier of Tasmania
President, South
Australia Branch,
ACBC
Head of Asia Business
Development,
Australia Post
Dr. Yongchen Zhao Rengang Huang
Stacey Martin
The Hon. Stirling
Hinchliffe MP
Shaohe Chen
Luisa Rust Michelle Wade
Consul-General of the
PRC in Brisbane
Minister Counsellor
for Economic and
Commercial Affairs,
Embassy of China
Specialist Wealth
Advisor, NAB
Assistant Minister of
State, Leader of the
House
Deputy Director
General, Department
of Commerce of Fujian
Province
State Director
Queensland,
Austrade
General Manager,
Trade and Investment
Queensland

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ACBW2015 FUNCTIONS
Australia-China BusinessWeek 2015 saw the return of forum favourites and the
introduction of new offerings for delegates to better connect with target markets and
experts. As the staple of the ACBW, all events featured the ACBW English Forum,
ACBW Mandarin Forum and exclusive Mix at Six networking function.
The new events on the ACBW lineup included dedicated forums on advancements in
the China Australia business space including the ACBW Agribusiness Forum, a targeted
in-depth analysis of changes to the Agribusiness landscape with the advent of the China
Australia Free Trade Agreement. The ACBW Investment & Migration Forum at ACBW
2015 Sydney was presented to a full house and walked delegates through the advances
in the Significant Investor and Premium Investor Visa programs.
For the first time, ACBW 2015 presented the ACBW 2015 Trade Show at ACBW 2015
Sydney. This boutique trade show ran simultaneously to the two-day Sydney event and
was a unique platform for exhibitors to interact and showcase to forum delegates and
trade show attendees.
The high-profile Keynote Luncheon and Keynote Breakfast draw the greatest interest
from the Chinese and Australian business communities with significant media interest
and coverage. The Honourable Malcolm Turnbull, Prime Minister delivered the Keynote
Address to delegates at the ACBW 2015 Sydney Luncheon and was the most highly
lauded speech of Australia-China BusinessWeek 2015.
中 文
Showcase
投 资
ACBW2015
ENGLISH FORUM
ACBW2015
INVESTMENT FORUM
(MANDARIN)
ACBW2015
CHINESE FORUM
(MANDARIN)
ACBW2015
BREAKFAST
ACBW2015
PATHWAYS TO CHINA
FORUM
ACBW2015
KEYNOTE LUNCHEON
ACBW2015
AGRIBUSINESS FORUM
ACBW2015
TRADE SHOW
ACBW2015
INVESTMENT & MIGRATION
FORUM
ACBW2015
MIX AT SIX NETWORKING
FUNCTION

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SENIOR
MANAGEMENT
CORPORATE
GOVERNMENT
SME
INDUSTRY
COMPANY SIZE
MANAGEMENT LEVELATTENDANCE
MIDDLE
MANAGEMENT
38%
21%
44% ASSOCIATE
LEVEL
18.27%
16.35%
17.31%
10.58%
7.69%
FINANCIAL SERVICES
PROFESSIONAL SERVICES
FOOD/AGRIBUSINESS
PROPERTY
LEGAL
INDUSTRIES
5800+
TOTAL ATTENDEES
20.51%
21.79%
39.74%
15.38%
ATTENDEES PROFILE

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SAMPLE DELEGATE
CORPORATE TABLES SAMPLE
DELEGATE SAMPLE
Company Position Industry
University of Melbourne Professor Education
Vistra Hong Kong Managing Director Financial Services
AusVeg National Manager-Export Development Food/Agri
Vikpak Sales Manager Food/Agri
Camperdown Dairy CEO Food/Agri
Yonghui Superstores National Merchandise Buying Manager Retail
EFIC State Director for SME - VIC & TAS Government
Department of Health & Human Services Director Government
Burnet Institute Head, China Program Health
Fuzhou Zhucheng Investment Partner Property
GHD Pty Ltd General Manager - China Resources
Sovereign Hill Director of Marketing Tourism
Fujian Ningshun Shipping Director Logistics

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MELBOURNE
Hon. Daniel Andrews MP
Premier of Victoria
From Left to Right
1
1
3
3
2
2
4
4
Ahmed Fahour
Ahmed Fahour
CEO, Australia Post | StarTrack
Song Yumin
Consul General, Consulate-
General of PRC in Melbourne
John Rashleigh
Chairman, ABF
Hon. Daniel Andrews
Premier of Victoria
Hon. Adem Somyurek
Minister for Small Business,
Innovation and Trade
Hon. Liliana D’Ambrosio
Minister for Industry
Song Yumin
CEO,
Australia Post | StarTrack
Consul General
Consulate-General of PRC in
Melbourne
5
5
Hon. Jaala Pulford MP
Minister for Agriculture,
Minister for Regional
Development
24-25 March 2015 | Park Hyatt Hotel
The largest Australia-China business event in Victoria, Australia China BusinessWeek 2015 Melbourne was held on the
24-25th of March at the Park Hyatt, with over 1100 delegates from Australia and China, in attendance. Over 60 High-Profile
Speakers from Government and Business entertained delegates over the two days, addressing the latest insights and
opportunities for SMEs in the Australia-China business sector.
Forum Sessions presented in Mandarin and English, Business Matching Sessions, Corporate Hospitality and Networking
Functions packed the schedule from the 24-25th of March, with delegates receiving an excellent opportunity to engage with
like minded businesses and individuals.

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HOBART
1
2
3
4
5
6
4
2
3
1
The Hon. Jeremy Rockliff MP
Madam Liu Yu
David Dukes
The Hon. Matthew Groom MP
Peter Cai
Clark Gu
Acting Premier of Tasmania,
Minister for Education and Training, Primary Industries and Water
Consul (Commercial Counselor), Consulate-General of PRC in
Melbourne
Trade Commissioner, Austrade | Counsellor (Commercial),
Australia Embassy in China,
Minister for State Growth
Editor, China Spectator
Head of Business Development, UnionPay International South
Pacific
56
27 March 2015 | Wrest Point Hotel
Following the historical and successful visit by President Xi in November and the focus on
Tasmania, the inaugural Australia-China BusinessWeek 2015-Hobart (ACBW) is ideally
positioned to showcase the many business & investment opportunities that will be a focus of this
major Sino-Tasmania Forum.
Australian Business Forum is proud to present the Inaugural Australia China BusinessWeek
in Hobart. A key hub of Chinese investment in Australia, Tasmania represents an excellent
opportunity for the development of Australia-China business relations, and is leading the way in
Agribusiness and many other key industries.
ACBW 2015-Hobart includes four high profile events including ACBW Luncheon, ACBW Forum,
ACBW Showcase & ACBW Mix at Six Networking Function.

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ADELAIDE 10 July 2015 | Adelaide Convention Centre
The Hon. Jay Weatherill MP
James Yang
Premier of South Australia
Chief Representative, UnionPay
International South Pacific
2
3
4
4
5
From Left to Right
James Yang
Chief Representative, UnionPay
International South Pacific
Sean Keenihan
President, ACBC SA
Ray Evans
CEO, Australian Business Forum
The Hon. Jay Weatherill MP
Premier of South Australia
David Thomas
CEO, Think Global
1
1 32
Sean Keenihan
ACBW 2015 Adelaide Mix at Six Networking Function support by Immigration
Department South Australia Government inviting over 50 new Chinese immigrants to
networking with ACBW delegates.
President, ACBC South Australia
Branch
5
The highlight of Australia China BusinessWeek 2015 Adelaide was the ACBW Keynote
Luncheon, which launched the NAB-ACBC 2014 Australia China Trade Report in South
Australia. South Australian Premier, The Hon. Jay Weatherill MP presented the Keynote
Address at this luncheon, with Chief Representative of Union Pay South Pacific, James Yang,
presenting the Australia-China Toast. Following this, a panel of industry leaders discussed the
NAB-ACBC 2014 Australia China Trade Report , which was chaired by ACBC-South Australia
President, Sean Keenihan.

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SYDNEY 5-6 August 2015 | InterContinental Hotel
This is the 5th year that Australia China BusinessWeek 2015 (ACBW) has been
presented in Sydney. Held at the InterContinental Hotel, ACBW saw the return of
program regulars such as Pathways to China moderated by James O’Loughlin
from AustCham Shanghai, ACBW English Forum moderated by David Thomas of
Think Global Consulting, and the Chinese Forum co-organized by the Australia
China Entrepreneurs Club (ACEC). Additionally, ACBW presented inaugural events
including the ACBW Migration and Investment Forum, moderated by Stacey Martin
from NAB and the ACBW 2015 Showcase, which hosted 14 exhibitors displaying
services required when engaging in the Australia China business sector, over the
two-day event.
1
1
The Hon. Malcolm Turnbull MP
Prime Minister of Australia
2
3
4
5
6
4 5 6
32
The Hon. Stuart Ayres MP (right)
VIP table at ACBW2015 Sydney
Keynote Luncheon with Hon.
Malcolm Turnbull MP Prime Minister
of Australia Rengang Huang Minister
Counsellor, Embassy of P.R.China
Minister for Trade, Tourism and Major
Events, New South Wales Government
David Thomas (left)
Chair, ACBW 2015 Forum
Richard Yuan
Founder and CEO , ABC World Pty Ltd
Rengang Huang
Minister Counsellor for Economic and
Commercial Affairs, Embassy of People’s
Republic of China
Charles Thompson
General Manager International,
Australia Post and StarTrack

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CHINA 7-11 September 2015 | China International Fair for Investment & Trade
This year the ACBW 2015 China Mission was hosted in Xiamen, Fujian
Province, and participated in the 19th China International Fair for Investment
and Trade (CIFIT) that saw the largestAustralian delegation ever to attend CIFIT.
Throughout this 5 day mission, 70 exhibitors and delegates attended a variety
of functions including the CIFIT welcome event, ACBW 2015 Banquet Dinner,
business matching symposiums with the Fujian Government and CIFIT, and
the official ACBW 2015 China Forum presented in both English and Mandarin.
The Australian Pavilion was a highlight of the International Business Zone, and
received a constant high traffic flow of the 100,000 CIFIT attendees.
1
2
3
4
2
3
4
1
ACBW 2015 China Delegates
Attend CIFIT Welcome Drinks
Right to Left
John Perry
Director General of State Growth,
Tasmanian Government
Vivian Zhao
Senior BDM, Tasmania, Austrade
Qin Hang
Manager of China Operation ABF
Ray Evans
CEO, ABF
John Perry
Director General of State Growth,
Tasmanian Government
Shaohe Chen
Deputy Director General of
Department of Commerce of Fujian
Province

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BRISBANE 8 October 2015 | Hilton Hotel
This is the 9th year of Australia China BusinessWeek 2015 (ACBW). As the final ACBW event of 2015, the inaugural ACBW 2015
Brisbane, 8th of October at the Hilton Hotel, presented a high-profile and engaging full day program. The ACBW 2015 Brisbane Breakfast
welcomed addresses from The Hon. Stirling Hinchliffe MP, Assistant Minister of the State and Leader of the House, and Dr. Zhao
Yongchen, Consul-General of the PRC in Queensland, who cemented the role of Queensland in the Australia-China relationship. The
ACBW 2015 Brisbane Forum was chaired by David Thomas. With a program of individual presentations, panel discussions and case
studies, covering topics from China digital marketing schemes, the role of the Queensland government, and the SIV and PIV regulations.
From Left to Right
1
1 2 3
4 5
David Thomas
Chair of ACBW Forum
Dr. Zhao Yongchen
Consul-General for PRC in
Queensland
Hon. Stirling Hinchliffe MP
Assistant Minister of the State and
Leader of the House
Ray Evans
CEO Australian Business Forum
Chair ACBW Committee
Cr Luke Smith
Councillor Logan City Council
Jiqing Jiang
Stacey Martin
The Hon. Stirling
Hinchliffe MP
Benjamin Sun
Commercial Consul,
Consulate General of PRC
in Brisbane
Specialist Wealth Advisor,
NAB
Assistant Minister of the
State and Leader of the
House
Director, Think China
2
3
4
5

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MEDIA COVERAGE - PRE-EVENT
Advertised on Australia Financial Review, Sydney Morning Herald, Brisbane Courier Mail and other
major local news paper
Poster ad at City of Melbourne
Event information listed on
major event website and
government website
Social Media Campaign in both Chinese and English with ABF
official account and event media partner’s outlet
In the lead up to Australia China BusinessWeek 2015 events, ABF employed a number of media
and marketing channels to engage SME sector and C-level delegates. ABF launched a marketing
campaign through national and local state media gateways such as FairFax Media print including
The Financial Review, and local media streams such as The Mercury and Sydney Morning Herald.
This was in conjunction to ABFs extensive social media platform, utilizing LinkedIn, Twitter and
WeChat to connect to new subscribers and returning delegates.

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MEDIA COVERAGE - DURING EVENT
ACBW maintains this coverage during the course of the event, with an engaged “hashtag” for each event, the
Twitter feed remains lively and updated. Additionally, there is always a media presence throughout the event,
journalists from a variety of media platforms across Australia and China conduct interviews with VIP speakers
and participate in Seminars and Forums.
Xiamen TV introducing Australian Pavilion at prime time news
Social media buzz during eventTasmanian WingNews at ACBW2015 Hobart

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MEDIA COVERAGE - POST EVENT
To conclude the journey, post-event coverage includes articles in both Australia and China media networks,
including Smart Company, Herald Sun, People’s Daily, 163 News, Courier Mail, Mirror News, First Media,
and etc. Also ABF collecting photos and video footage of the event to publish across our social and business
media platform.

17. PARTNER WITH ABF
Sponsorship of ABF event platform is an excellent opportunity for your organisation to get one step ahead of the
competition and enhance brand awareness and exposure. Hosted by Australian Business Forum, this Conference series
provides the perfect opportunity to reinforce brand awareness, reach prospective clients.
Sponsor & Partner
Opportunities
• Naming Sponsor
• Principal Sponsor
• Conference Sponsor
• Display Package
• Event Media Package
• Networking Function Sponsor
• Speaker Package
Contact US
Sponsorship Opportunities
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Media
T: 03 8689 9895
E: Qin.Hang@abf.events
Australian Business Forum (ABF) is an independent non-political
organisation that facilitates Australian businesses looking to engage with
China. ABF does this through identifying and understanding knowledge
gaps and facilitating dialogue, business and partnerships. Our initiatives
focus primarily on the Small and Medium enterprise sector and their issues
and connection with the Chinese business community. This connection is facilitated via our network
of partners across business, government, industry, academia and the wider Australian and Chinese
community.
ABF has developed a high profile business platform including a range of SME Mid Market-focused
events which are supported by ABF media and corporate services. ABF’s mission is to bring together
the best and brightest minds to provide input and advice. These include Australian and international
leaders, dynamic C-level executives from a range of the top-1000 companies, federal and state
ministers, leading international academics, senior government officials, economists and other
community leaders.
ABF has established a high profile business platform connecting business between Australia-China/
Asia.
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