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Queensland Open for Business –
China Market Brief
8 October 2015
ZIJIAN ZHANG
Trade & Investment Commissioner
for China
Contents
• China Market Spotlight
• Trends and Opportunities
• TIQ China Strategic Plan 2015-16
China Market Spotlight
• New Normal Model: Transition from
investment driven to consumption driven;
• Devaluation of Chine...
Trends & Opportunities
Trade:
- Agribusiness and food supply: strong
demanding;
- Ecommerce: fast growing marekt and direc...
Agribusiness and Food
• China has been the world’s biggest food retail
market since 2012
• China is Australia’s largest ag...
Catching up with Food opportunities
ChAFTA
Tariffs on most of the agriculatural products exporting from Australia to China...
Catching up with Food opportunities
Top 10 imported foods@Tmall
by country of origins
16%
12.40%
8.90%
7.10%
6.50%
5.50%
4.50%
4.30% 4.10% 3.40%
Country of Or...
Orders of imported foods@Tmail by cities
19%
24%
12% 23%
8%
8%
6%
1st Tier Cities
New 1st Tier Cities
2nd Tier Cities
3rd ...
Trends & Opportunities
Investment:
- One Belt and One Road Initiative;
- Ongoing overseas investment focusing on agri
and ...
China’s Outbound Direct Investment
China’s Outbound Direct Investment
One Belt One Road
Rise of Privately Owned Enterprised –
China’s New Force
With the growing strength of Chinese POEs and the government’s sup...
M&A Rush in Real Estate and Construction
M&A Rush in Agribusiness and Food
M&A Rush in Energy and Mining
Main Risks Faced by the Chinese Companies
• Political Risk in host countries;
• Intitutional Risk such as legal and taxati...
TIQ China Strategic Plan 2015 -16
• Qld Premier’s visit to China in Sept, 2015
• Chinese buyers mission to Qld in Sept, 20...
TIQ China Office look forward to working with you
Q&A section
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Queensland Open for Business - China Market Brief

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Australian Business Forum helps Australian SMEs and businesses to understand the Chinese market and refine their China strategy.

http://abf.events/
ABOUT THE PRESENTATION BELOW

Zijian Zhang, Trade & Investment Commissioner for China, puts a spotlight on market trends and opportunities in China. Queensland is in a perfect position to seize the Asian Century and this presentation details TIQ's strategic plan for the coming year.

Originally presented at Australia-China BusinessWeek 2015 Brisbane

Published in: Economy & Finance
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Queensland Open for Business - China Market Brief

  1. 1. Queensland Open for Business – China Market Brief 8 October 2015 ZIJIAN ZHANG Trade & Investment Commissioner for China
  2. 2. Contents • China Market Spotlight • Trends and Opportunities • TIQ China Strategic Plan 2015-16
  3. 3. China Market Spotlight • New Normal Model: Transition from investment driven to consumption driven; • Devaluation of Chinese currency and turbulence of Chinese stock market; • Serious challenges by growth slowing, environmental pollution, food safety, ongoing anti corruption and its chain reaction.
  4. 4. Trends & Opportunities Trade: - Agribusiness and food supply: strong demanding; - Ecommerce: fast growing marekt and direct purchasing from overseas
  5. 5. Agribusiness and Food • China has been the world’s biggest food retail market since 2012 • China is Australia’s largest agriculture and fisheries market, worth close to $10 billion in 2014. • Import growing fast for grain, beef, pork and fruits from Qld since 2010
  6. 6. Catching up with Food opportunities ChAFTA Tariffs on most of the agriculatural products exporting from Australia to China will be eliminated, which will give Australia a significant advantage over larger players in the Chinese agriculture market – the US, EU and Canada. Product A$ million Beef 722 Sheepmeat 385 Dairy 351 Horticulture 83 Seafood 38 Live animal 142 Wine 217 Australian Export to China 2013
  7. 7. Catching up with Food opportunities
  8. 8. Top 10 imported foods@Tmall by country of origins 16% 12.40% 8.90% 7.10% 6.50% 5.50% 4.50% 4.30% 4.10% 3.40% Country of Origins Republic of Korea Hong Kong&Macau Vietnam Malaysia Italy Germany Thailand France Indonesia New Zealand
  9. 9. Orders of imported foods@Tmail by cities 19% 24% 12% 23% 8% 8% 6% 1st Tier Cities New 1st Tier Cities 2nd Tier Cities 3rd Tier Cities 4th Tier Cities 5th Tier Cities Others
  10. 10. Trends & Opportunities Investment: - One Belt and One Road Initiative; - Ongoing overseas investment focusing on agri and property development
  11. 11. China’s Outbound Direct Investment
  12. 12. China’s Outbound Direct Investment
  13. 13. One Belt One Road
  14. 14. Rise of Privately Owned Enterprised – China’s New Force With the growing strength of Chinese POEs and the government’s support for “going out”, a smaller proportion of China’s increasing outward FDI is coming from SOEs. By the end of 2013, China’s outward FDI of non-SOEs accounted for 44.8% of China’s total accumulated outward FDI value, and their outflow comprised 56.1% of the total outflow of 2013.
  15. 15. M&A Rush in Real Estate and Construction
  16. 16. M&A Rush in Agribusiness and Food
  17. 17. M&A Rush in Energy and Mining
  18. 18. Main Risks Faced by the Chinese Companies • Political Risk in host countries; • Intitutional Risk such as legal and taxation; • Lack of strategic planning; • Weak of local cultural understanding and integration; • Lack of international professionals
  19. 19. TIQ China Strategic Plan 2015 -16 • Qld Premier’s visit to China in Sept, 2015 • Chinese buyers mission to Qld in Sept, 2015 • Qld food mission to FHC, Shanghai , Nov 2015 • Initiating investment missions to Qld focusing on agribusiness and tourism facilities development in 2015 /16 • Queensland Government ministerial missions to China 2015/16 • Chinese business migration / investment mission to Queensland, in 2015 /16 • Regular investment / business migration promotion workshops in various cities 2015-16
  20. 20. TIQ China Office look forward to working with you Q&A section

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