The document discusses an idea to help clients communicate with youth by creating detailed digital maps of Nigerian university campuses. This would solve the problem of students and visitors lacking navigation resources. The idea faced challenges in funding and mapping the campuses. However, the idea broke through by merging student navigation needs with brand opportunities to engage youth, creating the successful Campus Navigator product now deployed on 9 campuses with 18 more planned.

1. Hello!
Let’s tell you about an idea
that’s helping our clients
communicate with the youth
market in unique ways...
strategic design + branding 27, Ladipo Kuku Str, Off Allen Avenue, Ikeja, Lagos, Nigeria. 01-7358275, 08034488684. info@urbanbaze.com, www.urbanbaze.com

2. First...
Where do get ideas comes from?
The Toilet Seat Inspiration is for amateurs; the rest of us just show up and get to
work. If you wait around for the clouds to part and a bolt of
lightning to strike you in the brain, you are not going to make an
Working awful lot of work. All the best ideas come out of the process;
they come out of the work itself.
Making Mistakes ― Chuck Close
Having Fun
Waiting For Inspiration
Problems
strategic design + branding 27, Ladipo Kuku Str, Off Allen Avenue, Ikeja, Lagos, Nigeria. 01-7358275, 08034488684. info@urbanbaze.com, www.urbanbaze.com

3. We discovered a problem
No Nigerian campus can provide their students with school maps, let alone
visitors and new intakes. In fact most of the schools don't event have
detailed map in existence and Google map does not have detailed maps of
Nigerian campus. So students and visitors tend to encounter difficulties
navigating Nigeria campuses.
The students don’t even see the need for maps so, no one is ready to pay
for maps of their various campuses.
We were sure of two things, if we can give them detailed maps of their
schools, they will see the need for it, navigate easily and this will gradually
instill a map reading culture.
“A lot of times, people don't know what
they want until you show it to them”
― Steve Jobs
strategic design + branding 27, Ladipo Kuku Str, Off Allen Avenue, Ikeja, Lagos, Nigeria. 01-7358275, 08034488684. info@urbanbaze.com, www.urbanbaze.com

4. The challeges
To create printed maps for the universities, we have to map all campuses on
site with GIS (Geographic Information Systems) technology, Since Google
maps could not help with the details.
We approached a couple of organisations to help sponsor the project i.e
create, design and distribute the maps to students in various Nigerian
universities... They all turned us down. NO ONE WAS READY TO INVEST
IN AN IDEA THAT WAS YET TO BE TESTED.

5. The breakthrough
So we decided to merge two needs to create a product:
Ÿ Student’s need to navigate and fine new places on
Ÿ Brands’ need to engage and communicate to the youth market
strategic design + branding 27, Ladipo Kuku Str, Off Allen Avenue, Ikeja, Lagos, Nigeria. 01-7358275, 08034488684. info@urbanbaze.com, www.urbanbaze.com

6. Today, we have successfully deployed
Campus Navigator maps on 9 Nigerian
universities and about to deploy 18 more
campuses within the next six months.

9. be seen . be heard . be identified
strategic design + branding
27, Ladipo Kuku Street,
Off Allen Avenue,
Ikeja, Lagos,Nigeria.
01-7358275,
08034488684
info@urbanbaze.com
www.urbanbaze.com