This is the second lecture for NMC 301 in week 2 regarding the breakdown of news features and how we will be using blogging to publish our stories.

1. Blogging and News Features
Integral part of online culture

2. What is
blogging?
 Blogs are defined as being “regularly updated websites or
web pages, typically one run by an individual or small group,
that is written in an informal or conversational style.”
 A typical website has a home page that links to sub-pages
within the site. CNN or NPR as example. These sites
contain thousands of articles all organized into big
categories. All of the content is accessed from the home
page. Sort of like a portal.
 A blog is normally a single page of entries. There is usually
an archive of older entries, but the main page is the primary
focus.
 Reverse-chronological order (most recent entry presented
first).
 They are public, because you want an audience. But, they
can also be private. Blogs are often referred to as an online
journal or diary.
 Stream-of-consciousness. Meaning there is no particular
order to them. You can write all over the board, but usually
with a theme.

3. The Blogosphere
 There are millions of people
keeping active blogs and
bloggers often connect to other
bloggers through interlinking.
The tight interlinking between
bloggers created a phenomenon
known as the blogosphere. The
blogosphere is all of the cross-
linked blogs that allow for
readers to visit other sites within
the blogsphere.
 Many blog readers enter the blogosphere and find several bloggers
they really like. For example, you might have a blog you use to keep
up to date on the latest health, and another to keep up to date on the
latest news.

4. History of Blogging

5. Why blog?
 Attract an Audience
 Establish Authority
 Build Rapport and Engagement
 Create Opportunities
 Organize Your Thoughts and Learn
 Tell Your Story
 Meet New People
 Stand Out- 1% rule that only 1% of
internet users actively create new content,
while the other 99% of the participants
simply view it.
 Validate Expertise
 Make Money

6. Examples of successful blogs
According to Forbes, 2017:
10. Tuts: $175,000 per month
9. Smashing Magazine: $215,000 per month
8. Gizmodo: $325,000 per month
7. Perez Hilton $575,000 per moth
6. CopyBlogger: $1,000,000 per month
5. TechCrunch: $2,500,000 per month
4. Mashable: $2,000,000 per month
3. Moz: $4,250,000 per month
2. Engadget: $5,500,000 per month
1. Huffington Post: $14,000,000 per month

7. Brainstorming for your topic: