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1. Why APPLICATION
in the Digital Economy
DELIVERY matters

2. Customers are
increasingly informed,
empowered and demanding.

3. Start a
transaction on
one platform
Complete it
on another
Receive
updates on a
third channel
Everyone
wants to:
And more…

4. Average number of devices
used per person:
3.1

5. Employees are
changing, too.

6. 58% 53%of German
professionals
of French
professionals
want to work and play from anywhere
at any time with no restrictions.
We face rising expectations

7. Applications shape
the corporate response
Self-service
applications used
by customers
Applications used
by employees to
work smarter

8. But applications need to
be developed, deployed
and delivered.
The third “D” (delivery) is
often underestimated.

9. And here’s the problem:
Networks, databases
and security can make
applications slow
and unreliable.

10. So how can you
guarantee productivity
and customer satisfaction

11. For 25 years, Citrix has been
virtualizing applications to
make employees more
productive.

12. Along the way, we’ve
learned a lot about
delivery.

13. High Performance
Application Delivery

14. NetScaler powers
applications worldwide
24/7/365
Delivering performance, reliability,
security and efficiency

15. are delivered by Citrix Service Providers
500,000+business-ready desktops & apps

16. for secure delivery of apps & data
10 million+
devices managed

17. Make your employees
more productive
Maximise
customer experience
J
Secure data and
transactions
Deliver
operational efficiency
4 benefits

18. It’s all about
Performance

19. “Well, let’s say you can shave 10 seconds off
of the boot time. Multiply that by five million
users and that’s 50 million seconds, every
single day. Over a year, that's probably dozens
of lifetimes. So if you make it boot ten
seconds faster, you've saved a dozen lives.
That's really worth it, don't you think?"
Steve Jobs
(1983)

20. Today, users are relentlessly
conditioned to anticipate
acceleration.

21. 1.5 Mbit/s
Average mobile broadband
speeds in the UK grew
2010
2014
x10
15.1 Mbit/s

22. “0.1 second is about
the limit for having the
user feel that the
system is reacting
instantaneously.”
Jakob Nielsen

23. “When an application takes longer to
respond, the user starts to feel that the
device, or the network, is labouring to
produce the promised result.”
Jakob Nielsen
www.nngroup.com

24. “Gamblers want performance.
They’re latency-sensitive.”
Neil Selby
Head of Networks & Security, bet365

25. At bet365,
NetScaler boosts
the performance of
databases and web
application servers.

26. …operates in 17 languages,
handles tens of millions
transactions every day, for
18 million customers
betting online

27. NetScaler
frees up databases
Thousands of SQL
connections
consolidated down to
hundreds
NetScaler
relieves servers
NetScaler
makes users happy
Handling up to
2m users and
500,000 transactions
per second
For bet365…

28. .
It’s all about
Reliability

29. How can you guarantee high
availability…
Anytime… Anywhere?

30. How can you
defend against
DDOS attacks?

31. With load balancing
and health monitoring
to meet SLAs and
sustain productivity.

32. For Rhätische Bahn,
train operator in
the Swiss Alps,
HIGH AVAILABILITY
really does matter.

33. Rhätische Bahn uses
NetScaler to deliver
applications to 1,400 staff.

34. “If a situation arises, emergency
teams can react instantly from
anywhere. Our response time can
be in seconds, not hours.”
Urs Püntener
CIO, Rhätische Bahn
More on Rhätische Bahn

35. It’s all about
Security.

36. Once upon a time,
there was a browser
and a server.
Today, it’s more
complicated.
BROWSERS SaaS
MOBILITY
WEB APPS

37. Increasingly, users
access applications
from outside the office,
often over unsecured
public networks.

38. In addition, enterprises often use
multiple gateways to secure
different servers
Over time, this increases the
cost of application delivery
It also makes managing
everything more difficult and
expensive

39. You need maximum
security, with the
minimum impact on
the user experience.

40. Because NetScaler
already inspects
traffic at the
application layer,
it is ideally placed to
tackle application
firewall security.

41. The result:
a tightly
integrated
solution
ONE highly
scalable
platform

42. It’s all about
Operational
Efficiency.

43. Delivery matters.
But the cost
of delivery,
matters too.
$£€

44. That’s why NetScaler allows
you to reduce costs by
consolidating appliances.

45. At one global enterprise
client, we have calculated
$20M of SAVINGS from
consolidation

46. 40%
INCREASE IN
APPLICATION
THROUGHPUT
80%
SMALLER
FOOTPRINT IN
THE DATA
CENTER
70%
REDUCTION IN
POWER COSTS

47. Performance. Reliability.
Security. Efficiency.

48. The world’s most
advanced application
delivery controller.

49. If you liked it,
Share it
To learn more,
Click it
www.citrix.com/
netscaler

50. WORK BETTER. LIVE BETTER.

51. Sources & credits:
Slide 6: Source [:
http://www.cisco.com/c/dam/en/us/solutions/collateral/enterprise/connected-world-technology-report/cisco-2014-connected-world-technology-report.pdf]
Slide 18: Source http://www.folklore.org/StoryView.py?project=Macintosh&story=Saving_Lives.txt
Slide 20: Source http://stakeholders.ofcom.org.uk/binaries/research/broadband-research/mbb-nov14.pdf
Slides 21-22: Source http://www.nngroup.com/articles/response-times-3-important-limits/
Slide 26: More on how Bet365 uses Netscaler : https://www.citrix.com/customers/bet365_en.html?product=netscaler_app_delivery_controller
Slides 32-34: More on Rhatische Bahn: https://www.citrix.com/customers/rhaetian-railway-en.html?product=netscaler_app_delivery_controller
Slide 29: Original photo credit Pierre (Rennes) / Flickr