Whole Foods Market is a $9 billion industry leader in the grocery sector, operating 301 stores in North America and the UK. While some claim the recession and increased competition threaten Whole Foods, the document argues that Whole Foods remains financially healthy compared to competitors and continues growing sales. The "Whole Experience" of attractive stores, knowledgeable staff, and high-quality prepared foods and local suppliers keeps customers loyal and differentiates Whole Foods, so it should continue its successful strategy rather than pursue drastic changes.