Who wants to distribute my film1
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The document discusses distributing a film and marketing strategies. It notes that independent and low-budget film distributors are options. The production company, Lucid Pictures, will likely work with low-budget UK companies as the film targets 16-24 year olds. Marketing strategies for a low-budget film would include posters, newspapers ads, and occasional TV ads, but working with a larger company could increase the marketing budget. Social media and games are also suggested for marketing.
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Raj
Momentum Pictures is identified as a potential UK-based distributor for the film. As a lower-budget company that also distributes larger films, they could realistically handle distribution. The film has potential for international audiences beyond the UK as it involves detectives, a universally recognizable concept. If distribution is pursued, a company could handle promotions like billboards, TV, radio, and other ads. Self-promotion is also an option with a limited budget, using social media ads, word-of-mouth, business cards, leaflets, and posters.
Presentation for film evaluation
Optimum Releasing/Studio Canal UK would be the most suitable distributor for our low-budget, independent UK film. As a company focused on UK productions and known for distributing similar independent films, they have the right scale and reputation to distribute our film to 25-50 cinemas nationwide. We will target audiences aged 16-24 in the UK through social media marketing like Facebook competitions and YouTube videos, as our small-town thriller would likely not appeal to a global audience given its local setting and characters.
Evaluation task 3
New Line Cinema would be a suitable company to distribute the film because it has successfully distributed similar romantic drama films like The Notebook, which grossed $115.6 million worldwide. New Line Cinema is experienced in the genre and would be able to fund extensive advertising through various media channels to promote the film, similarly helping it find financial success. As the film shares the romantic drama genre and target audience of The Notebook, distributing with New Line Cinema could leverage an existing audience.
Evaluation question 3
Warp Films would likely distribute the media product. They specialize in social realism films and are based in the UK. Film 4 Productions would be a suitable production company as they have experience with the genre and have worked with Warp Films previously on successful films. The film would be released independently with a focus on social media and word-of-mouth marketing to attract audiences due to the low budget. Cinemas may screen it if popularity increases.
Evaluation question 3
Warp Films would likely distribute the media product. They specialize in social realism films and are based in the UK. Film 4 Productions would be a suitable production company as they have experience with the genre and have worked with Warp Films previously on successful projects. The film would be released independently with a focus on word-of-mouth and social media marketing due to the low budget. Screenings would be in select UK cinemas initially and expanded based on popularity.
Question 3
The document discusses potential media institutions that could distribute an independent film product. It suggests that small independent production companies like Cinema City or Warp Film would be suitable options as they focus on low-budget, creative European and British films. Cinema City and Warp Film both appeal to target audiences through social media platforms like Facebook and Twitter. They could help advertise the film and make it recognizable to younger audiences who frequently use social networking sites. As an example, the document notes that the film "Animal Kingdom" was successfully distributed by Cinema City using similar advertising strategies.
distribution
The film is a low-budget British film that will be digitally distributed by Altitude, an independent British film distribution company, because they have experience distributing similar films. Distribution of British films is difficult compared to Hollywood films due to Hollywood's larger budgets and fame. The film will be distributed online through Netflix, Amazon Prime, and video on demand to reach a worldwide audience and make money without a cinema release, as advertising will be done through social media pages.
Question 3
The document discusses potential media companies to distribute a film and reasons for each. It suggests Monarch as they typically distribute similar horror and thriller genres. Monarch is an independent company accustomed to low budget films and would give a limited UK cinema release that could expand based on sales. Advertising through social media, websites and viral ads is recommended as an affordable option to reach the target young adult audience without a big marketing budget.
Recommended
Raj
Momentum Pictures is identified as a potential UK-based distributor for the film. As a lower-budget company that also distributes larger films, they could realistically handle distribution. The film has potential for international audiences beyond the UK as it involves detectives, a universally recognizable concept. If distribution is pursued, a company could handle promotions like billboards, TV, radio, and other ads. Self-promotion is also an option with a limited budget, using social media ads, word-of-mouth, business cards, leaflets, and posters.
Presentation for film evaluation
Optimum Releasing/Studio Canal UK would be the most suitable distributor for our low-budget, independent UK film. As a company focused on UK productions and known for distributing similar independent films, they have the right scale and reputation to distribute our film to 25-50 cinemas nationwide. We will target audiences aged 16-24 in the UK through social media marketing like Facebook competitions and YouTube videos, as our small-town thriller would likely not appeal to a global audience given its local setting and characters.
Evaluation task 3
New Line Cinema would be a suitable company to distribute the film because it has successfully distributed similar romantic drama films like The Notebook, which grossed $115.6 million worldwide. New Line Cinema is experienced in the genre and would be able to fund extensive advertising through various media channels to promote the film, similarly helping it find financial success. As the film shares the romantic drama genre and target audience of The Notebook, distributing with New Line Cinema could leverage an existing audience.
Evaluation question 3
Warp Films would likely distribute the media product. They specialize in social realism films and are based in the UK. Film 4 Productions would be a suitable production company as they have experience with the genre and have worked with Warp Films previously on successful films. The film would be released independently with a focus on social media and word-of-mouth marketing to attract audiences due to the low budget. Cinemas may screen it if popularity increases.
Evaluation question 3
Warp Films would likely distribute the media product. They specialize in social realism films and are based in the UK. Film 4 Productions would be a suitable production company as they have experience with the genre and have worked with Warp Films previously on successful projects. The film would be released independently with a focus on word-of-mouth and social media marketing due to the low budget. Screenings would be in select UK cinemas initially and expanded based on popularity.
Question 3
The document discusses potential media institutions that could distribute an independent film product. It suggests that small independent production companies like Cinema City or Warp Film would be suitable options as they focus on low-budget, creative European and British films. Cinema City and Warp Film both appeal to target audiences through social media platforms like Facebook and Twitter. They could help advertise the film and make it recognizable to younger audiences who frequently use social networking sites. As an example, the document notes that the film "Animal Kingdom" was successfully distributed by Cinema City using similar advertising strategies.
distribution
The film is a low-budget British film that will be digitally distributed by Altitude, an independent British film distribution company, because they have experience distributing similar films. Distribution of British films is difficult compared to Hollywood films due to Hollywood's larger budgets and fame. The film will be distributed online through Netflix, Amazon Prime, and video on demand to reach a worldwide audience and make money without a cinema release, as advertising will be done through social media pages.
Question 3
The document discusses potential media companies to distribute a film and reasons for each. It suggests Monarch as they typically distribute similar horror and thriller genres. Monarch is an independent company accustomed to low budget films and would give a limited UK cinema release that could expand based on sales. Advertising through social media, websites and viral ads is recommended as an affordable option to reach the target young adult audience without a big marketing budget.
Presentation1
This document discusses film distribution strategies for a low-budget, British thriller film aimed at teenagers aged 15-23. It suggests that Metrodome, a UK distribution company that has previously released a similar small, British film, may be interested in distributing the film. Marketing strategies discussed include using social media like Facebook and Twitter to promote to the target audience, as well as billboard posters around the UK. The film would likely see an initial online release for 48 hours to generate buzz before being released on DVD due to its low budget.
Evaluation q.3
Warner Bros is the best distribution company for the thriller film because:
1) Warner Bros has experience distributing successful thrillers which would increase the chances of this film's success.
2) As a subsidiary of Time Warner, a large media conglomerate, Warner Bros can distribute the film broadly on TV, DVD/Blu-ray, and other formats.
3) Warner Bros' private investment means they can fund high quality global distribution and extensive marketing campaigns across various platforms.
Question 3 - Danny McGinn
This document discusses the differences between distributing a media project with a large mainstream company like Warner Bros versus a smaller independent company like Warp. Key differences include budget limitations, style changes due to cultural differences, product availability depending on budget, and differences in project content due to varying age ratings and cultural references between British and American companies and audiences. After considering these factors, the group decided to distribute their project with Dimension Extreme, a US-based but UK-expanding independent distributor focused on their genre of horror.
Question 5
This document discusses different advertising strategies for a new film release, including using social media like Facebook and Twitter to target younger audiences, placing posters in shopping centers and cinemas, running trailers on TV during prime time on weekends to reach a broad audience, showing trailers in cinemas before similar genre films, and advertising on websites like YouTube which reaches a large audience. It notes that while TV, cinema, and website advertising is effective, it is quite expensive, so lower-budget films could use social networks, forums and blogs to generate buzz in a more cost-effective viral marketing approach.
Marketing Research
The document discusses various forms of marketing that could be used to promote a new product. It analyzes options like social media marketing through creating Facebook/Twitter pages, print advertising in magazines/newspapers, flyers/posters, TV/radio spots. Social media is concluded to be the most beneficial due to its large audience and relatively low cost compared to other options. Posters may also be effective if sourced from a cheap printer to advertise the product widely and catch the attention of passersby.
Evaluation q.3
Warner Bros would be the best company to globally distribute the thriller film because:
1) As a global company, Warner Bros could distribute the film worldwide, allowing international audiences to engage with the worldwide plot of a viral threat.
2) Warner Bros has experience and knowledge distributing successful thrillers, increasing the chances of creating a legitimate thriller.
3) As a subsidiary of Time Warner conglomerate, the film could later be broadcast on TV and released on DVD/Blu-ray, expanding its audience reach.
4) Private investment from Time Warner means a big budget for high production/distribution quality, allowing use of professional cameras and casting well-known actors.
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This document discusses how radio advertisements can effectively promote products and companies. It provides examples from 2005 of McDonald's and Jaffa Cakes' successful radio ads. Both ads followed conventions like clear voices, mentioning the company and deals, but were also creative in their storytelling - the McDonald's ad sounded like a realistic order, while the Jaffa Cakes ad brought in references to reality TV shows to appeal to different audiences. The document analyzes these ads as models for how to craft an effective radio advertisement.
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This document discusses examples of successful radio advertisements from 2005, including ads by McDonald's and Jaffa Cakes. The McDonald's ad follows conventions like a clear voice and mentioning the company name and deal. Though most radio ads have background noise, this one is more realistic without it. The Jaffa Cakes ad also has a clear voice and mentions the company deal. It relates to audiences by referencing reality TV shows like Big Brother and the World Cup to appeal to different groups. Both ads effectively follow advertising conventions.
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Lionsgate would be the ideal media institution to distribute the film because they have experience and success in the horror genre, distributing major franchises like Saw. Lionsgate could effectively promote and distribute the low-budget film using their experience and resources. Promotion strategies would include targeting younger audiences through social media and online platforms. The film's unique and engaging narrative about a male protagonist in the woods also makes it appealing for Lionsgate to promote due to its individuality compared to typical horror films.
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
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Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
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Advertising is a form of marketing communication used to persuade audiences to take action regarding commercial offerings or political/ideological support. Advertisements are usually paid for by sponsors and viewed through various media like print, television, radio, outdoor, or online. Commercial advertisers often seek to increase consumption of their products through branding, which associates a product or image with certain qualities in consumers' minds. The history of advertising dates back to ancient Egypt and Rome, while modern advertising emerged in the 18th century in newspapers. Thomas Barratt is considered the "father of modern advertising" for his effective campaigns for Pears Soap in the 19th century. Advertising increased with industrialization in the late 19th/early 20th century
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Presentation1
This document discusses film distribution strategies for a low-budget, British thriller film aimed at teenagers aged 15-23. It suggests that Metrodome, a UK distribution company that has previously released a similar small, British film, may be interested in distributing the film. Marketing strategies discussed include using social media like Facebook and Twitter to promote to the target audience, as well as billboard posters around the UK. The film would likely see an initial online release for 48 hours to generate buzz before being released on DVD due to its low budget.
Evaluation q.3
Warner Bros is the best distribution company for the thriller film because:
1) Warner Bros has experience distributing successful thrillers which would increase the chances of this film's success.
2) As a subsidiary of Time Warner, a large media conglomerate, Warner Bros can distribute the film broadly on TV, DVD/Blu-ray, and other formats.
3) Warner Bros' private investment means they can fund high quality global distribution and extensive marketing campaigns across various platforms.
Question 3 - Danny McGinn
This document discusses the differences between distributing a media project with a large mainstream company like Warner Bros versus a smaller independent company like Warp. Key differences include budget limitations, style changes due to cultural differences, product availability depending on budget, and differences in project content due to varying age ratings and cultural references between British and American companies and audiences. After considering these factors, the group decided to distribute their project with Dimension Extreme, a US-based but UK-expanding independent distributor focused on their genre of horror.
Question 5
This document discusses different advertising strategies for a new film release, including using social media like Facebook and Twitter to target younger audiences, placing posters in shopping centers and cinemas, running trailers on TV during prime time on weekends to reach a broad audience, showing trailers in cinemas before similar genre films, and advertising on websites like YouTube which reaches a large audience. It notes that while TV, cinema, and website advertising is effective, it is quite expensive, so lower-budget films could use social networks, forums and blogs to generate buzz in a more cost-effective viral marketing approach.
Marketing Research
The document discusses various forms of marketing that could be used to promote a new product. It analyzes options like social media marketing through creating Facebook/Twitter pages, print advertising in magazines/newspapers, flyers/posters, TV/radio spots. Social media is concluded to be the most beneficial due to its large audience and relatively low cost compared to other options. Posters may also be effective if sourced from a cheap printer to advertise the product widely and catch the attention of passersby.
Evaluation q.3
Warner Bros would be the best company to globally distribute the thriller film because:
1) As a global company, Warner Bros could distribute the film worldwide, allowing international audiences to engage with the worldwide plot of a viral threat.
2) Warner Bros has experience and knowledge distributing successful thrillers, increasing the chances of creating a legitimate thriller.
3) As a subsidiary of Time Warner conglomerate, the film could later be broadcast on TV and released on DVD/Blu-ray, expanding its audience reach.
4) Private investment from Time Warner means a big budget for high production/distribution quality, allowing use of professional cameras and casting well-known actors.
Radio advert research
This document discusses how radio advertisements can effectively promote products and companies. It provides examples from 2005 of McDonald's and Jaffa Cakes' successful radio ads. Both ads followed conventions like clear voices, mentioning the company and deals, but were also creative in their storytelling - the McDonald's ad sounded like a realistic order, while the Jaffa Cakes ad brought in references to reality TV shows to appeal to different audiences. The document analyzes these ads as models for how to craft an effective radio advertisement.
Radio advert research
This document discusses examples of successful radio advertisements from 2005, including ads by McDonald's and Jaffa Cakes. The McDonald's ad follows conventions like a clear voice and mentioning the company name and deal. Though most radio ads have background noise, this one is more realistic without it. The Jaffa Cakes ad also has a clear voice and mentions the company deal. It relates to audiences by referencing reality TV shows like Big Brother and the World Cup to appeal to different groups. Both ads effectively follow advertising conventions.
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For the launch of its 'Man on the Moon' app, John Lewis teamed up with The Sunday Times to tap into readers' trust of newspapers and drive engagement beyond just its Christmas TV advert.
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How are film trailers advertised
The document discusses how a film's trailers can be advertised, marketed, published, and distributed. It outlines several strategies: using social media, billboards, newspapers, magazines, TV advertisements, underground posters and bus stops to reach broad audiences. It aims to target teenagers 15+ through platforms like Facebook, Instagram, and youth magazines. It also plans to advertise on film-focused TV channels and in public transit areas with high traffic in London to maximize visibility. The filmmakers chose Paramount Pictures UK to publish and distribute the horror film since they have experience with similar genres which could help attract interested audiences.
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Sony Pictures' extensive cross-platform partnership with The Telegraph resulted in the biggest box office returns for over 45s Bond has ever had, proving that nobody does it better than newsbrands.
Question 3
Lionsgate would be the ideal media institution to distribute the film because they have experience and success in the horror genre, distributing major franchises like Saw. Lionsgate could effectively promote and distribute the low-budget film using their experience and resources. Promotion strategies would include targeting younger audiences through social media and online platforms. The film's unique and engaging narrative about a male protagonist in the woods also makes it appealing for Lionsgate to promote due to its individuality compared to typical horror films.
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
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The campaign promoted the new Ghostbusters film by placing iconic elements from the franchise in high footfall locations like London Waterloo station. A partnership with Metro newspaper amplified this through advertorials, competitions, and displays that reported strange happenings at the station. This generated over 50 million impressions on social media and boosted interest in the film by 10%. The campaign was a success, with the film becoming the UK's number 1 movie its opening weekend and grossing over £10 million.
Advertising
Advertising is a form of marketing communication used to persuade audiences to take action regarding commercial offerings or political/ideological support. Advertisements are usually paid for by sponsors and viewed through various media like print, television, radio, outdoor, or online. Commercial advertisers often seek to increase consumption of their products through branding, which associates a product or image with certain qualities in consumers' minds. The history of advertising dates back to ancient Egypt and Rome, while modern advertising emerged in the 18th century in newspapers. Thomas Barratt is considered the "father of modern advertising" for his effective campaigns for Pears Soap in the 19th century. Advertising increased with industrialization in the late 19th/early 20th century
Evaluation Question 2
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Question 3
The document discusses why the filmmakers chose CandIStudios as their distribution company. CandIStudios has experience with independent and low-budget films, which fit the profile of the filmmakers' film. As an independent and low-budget film, the filmmakers could not afford to work with major distribution companies. The filmmakers also used social media sites like Twitter and Facebook to promote the film, as they could not afford traditional advertising and it allowed them to reach their target 16-24 year old audience online.
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This document discusses film distribution and which media institutions would be suitable for distributing a crime-related teen movie. It explains that distribution involves advertising and marketing through various channels to make the movie available to audiences. It states that global distributors like Revolver Entertainment and Universal Studios UK would be good choices as they have experience distributing similar genre movies to a worldwide teenage audience. Their large scale would help the product reach more teenagers globally.
Media
The document discusses distributing an independent, low-budget film. It chose to work with CandIStudios for distribution because they are an independent company experienced working with similar films. Social media sites like Twitter and Facebook were used to promote the film instead of paid advertising like billboards or TV, since promotion through those free sites allowed the film to reach its target 16-24 age range audience without costs.
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The document discusses potential media institutions to distribute an independent, low-budget British urban film called "Bloodline". It suggests that Revolver Entertainment would be the best choice as they are an independent company that has distributed similar films in the past, such as "Ill Manors", "Turnout", and "Kidulthood". Social media sites like Twitter and Facebook would also be used to promote the film to its target 16-24 year old audience since traditional advertising would be too expensive.
Evaluation task 3
New Line Cinema would be a suitable company to distribute the film because it has successfully distributed similar romantic drama films like The Notebook. The Notebook grossed $115.6 million worldwide in cinemas and continues to earn profits from DVD sales, so the filmmakers could be confident that their film would find similar success through New Line Cinema. However, as the film lacks big name actors, an independent film company like Film 4 may be better, as it showcases British independent films and uses its TV and online channels to advertise specific film showings, premieres and boost viewership, helping to launch the film without major Hollywood connections.
Q3
The document discusses distribution strategies for a low budget niche film. It suggests that Optimum Releasing would be a good independent distributor as it has experience with similar films. It also recommends partnering with a small cinema chain like Cineworld to show the film in around 40 screens nationwide. As an example, it cites the similar strategy used for the film Brick. Internet marketing through social media and websites is highlighted as an effective low-cost way to target the niche audience.
Q3
The document discusses distribution strategies for a low budget niche film. It suggests that Optimum Releasing would be a good independent distributor as it has experience with similar films. It also recommends partnering with a small cinema chain like Cineworld to show the film in around 40 screens nationwide. As an example, it cites the similar strategy used for the film Brick. Internet marketing through social media and links from related films is highlighted as an effective low-cost strategy for smaller distributors to target niche audiences.
Institutions
The document discusses how a social realism film produced by BBC Films and distributed by Pathé would be marketed and released. It states that BBC Films and Pathé would be good choices as they have successfully worked together before on films about social issues. Marketing would primarily use below-the-line methods like social media targeting both the target and secondary audiences. The film would be released in urban cinemas, made available on DVD and digital platforms like Netflix to appeal to different audience preferences.
Institutions 2
The document discusses how a social realism film produced by BBC Films and distributed by Pathé would be marketed and released. It states that BBC Films and Pathé would be good choices as they have successfully worked together before on films about social issues. Marketing would primarily use below-the-line methods like social media targeting both the target and secondary audiences. The film would be released in urban cinemas, made available on DVD and digital platforms like Netflix to appeal to different audience preferences.
Question 3 of AS evaluation
BBC Films would produce the film and Pathé would distribute it. This is because they have successfully worked together before on films dealing with social issues. The film would be a social realism drama focusing on overlooked social issues. It would be marketed using both traditional and online/social media methods to target both the main adult audience and secondary teenage audience. The film would have a limited theatrical release in urban areas before being distributed digitally on platforms like Netflix to appeal to different audience preferences.
Evaluation q3 media!!!
The document discusses the distribution and production companies for a low-budget film. The distribution company is Redline Pictures, an independent company created by the filmmakers. Redline focuses on social media advertising, which is suitable since the target audience is young adults and teenagers. The production company supporting the film is Candi Studios, a small independent studio appropriate for the low-budget film. Major studios like Sony are not suitable since they focus on high-budget Hollywood movies.
Evaluation question 3
This document discusses distributing an independent film with a small budget. It suggests distributing the film through a small, independent film studio to handle marketing and distribution since larger studios couldn't be afforded. Streaming services like Netflix and DVD distribution to electronic shops are identified as distribution techniques that could reach different audience demographics. Low-cost marketing techniques proposed include YouTube trailers and local radio/newspaper ads. The document also describes contributions to a film showcase event, with one person creating tickets, another a poster, and another a program.
Evaluation question 3
Warner Brothers would be an ideal company to distribute the film "anonymous" due to their successful track record distributing thriller and action films. They are one of the major film studios in Hollywood and produce and distribute around 18-24 films per year. The film would be marketed using both traditional (posters, billboards) and viral digital strategies (social media, online forums). The marketing campaign would begin with reveal trailers released 7 months before the film's cinema release to generate buzz online. The film would be first released in cinemas, then on DVD 4 months later, and finally made available on streaming platforms like Netflix and demand services provided by cable companies. Additional content like merchandise, soundtrack, and behind-the-scenes
Cam's task 3
This document discusses film distribution and options for distributing a psychological thriller film. It suggests that Hammer Films would be a good fit for distributing the film because they have experience with similar psychological thriller genres. The document also argues that the film would have global appeal, not just in the UK, based on the popularity of psychological thrillers worldwide. It outlines potential marketing, release, and exhibition strategies, and explains that self-distribution is not recommended due to the risk of losing money if the film is not successful.
Production and Distribution.
The document discusses a high budget production and distribution company that created its own production and distribution divisions to have full control over decisions. It was influenced by other existing major companies like Paramount and Warner Bros. The production division allows for creating quality content with good equipment. The distribution division handles marketing and determines release platforms and timelines. Products would conform to current teen movie genres and trends.
Evaluation question 3
A media institution is a company that owns multiple mass media businesses like television, movies, publishing, etc. Examples include Disney, DreamWorks, and Fox.
If a large, successful institution like Time Warner distributed the opening sequence, it would likely be very successful due to their financial resources for widespread distribution and marketing. However, an independent distributor may be more appropriate since it's a first film and big distributors may not give it a chance. Independent distributors have less money but could find an audience through viral marketing online.
The group decided the best institution to distribute their horror-themed film opening would be Twisted Pictures, known for the Saw franchise, as that genre is a good fit.
Evaluation question 3
A media institution is a company that owns multiple mass media businesses like television, movies, publishing, etc. Examples include Disney, DreamWorks, Fox, and Paramount. The document discusses that a large, successful institution like Time Warner could widely distribute a media product and almost guarantee its success due to marketing money. However, an independent distributor may only reach a niche audience with less funding. Ultimately, the group decides that Twisted Pictures would be a good fit to distribute their horror-themed film since it specializes in that genre like the popular Saw franchise.
Evaluation question 3
A media institution is a company that owns multiple mass media businesses like television, movies, publishing, etc. Examples include Disney, DreamWorks, Fox, and Paramount. The document discusses the pros and cons of different types of media institutions distributing a new media product. A large, successful institution could widely distribute the product but may demand changes. An independent distributor could target niche audiences through viral marketing but with less funding. The group chose Twisted Pictures as it specializes in horror films matching their opening sequence.
What kind of media institution might distribute your media product and why?
Mainstream films are distributed widely in theaters and heavily marketed through television, newspaper, and outdoor advertisements due to large budgets. Niche films have smaller budgets and are distributed through independent distributors with more limited marketing like viral online campaigns. The document suggests their film would be best suited for a niche distributor like Diffusion Pictures and a viral marketing campaign online to target their specific niche audience interested in their genre-challenging story.
How my film was distributed and engaged My audience
The document discusses strategies for engaging an audience and distributing an independent film. It identifies the target audience as males aged 15 and up who enjoy thought-provoking mystery films. To identify the target audience, questionnaires were used. Distribution strategies discussed include using social media platforms like Instagram, Twitter and Facebook to regularly provide behind-the-scenes content and updates. A website was also created to further engage the audience and provide professional information on the film.
Similar to Who wants to distribute my film1 (20)
What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?
How my film was distributed and engaged My audience
How my film was distributed and engaged My audience
Who wants to distribute my film1
- 1. Who wants to distribute my film
- 2. Who’s available? There are a number of distributors available for our film including: - Independent - Low budget Independent film companies can combine with bigger companies to make their budget bigger and this therefore makes the marketing process easier as the film will be able to reach a wider audience
- 3. Lucid pictures Our distribution company is called Lucid Pictures. As our film is aimed at a audience of 16-24, I imagine that the our production company will be more towards low budget companies in the UK. Also the age range between 16 and 24 means that our company and reach a mass audience with a variety of film content so it does not exact have to able to one particular age. This then means the films produced can have mass profit.
- 4. Marketing As we are aimed more to a low budget short of audience, I would say that we would use posters and advert in newspapers to attract audiences. In terms of television adverts and trailers, we would do the occasional Television Ad as they are not exactly as easily affordable. However if we were to combine with a larger distribution company like Warner Bros for example then we would have more money to spend on distribution. Another form of marketing could be radio and social networking through the use of web 2.0. Using social networks such as Twitter, Facebook and Youtube means that we can directly interact with our target audience and give them sneak peaks such as interviews before wit release the official trailer Also cross media can be used to turn the success of the film into a game.