Proven Employee Advocacy Secrets from Fortune Global 2000 Social Media DirectorsSocialChorus
Hear from social media directors from Gap Inc. and Farmer’s Insurance on launching successful employee advocacy programs.
Some of the topics covered in this presentation include:
- How to empower thousands of employees to share your brand’s story on social media safely and effectively
- How to drive leads on social media and raise brand awareness
- How to measure your employee advocacy program to show clear business impact
- How to achieve internal buy-in from leadership
How Aetna Uses Employee Advocacy to Power Social Sharing in a Highly Regulate...SocialChorus
Despite being in a highly regulated industry like healthcare, Aetna’s innovative social media team guides and empowers hundreds of employees to represent the brand on social media. By investing in their employees’ social networks, Aetna is able to amplify brand content and increase consumer trust through authentic, employee-led social media engagement.
How Reebok Uses Employee Generated Content to Amplify Advocacy SocialChorus
Employee generated content is authentic, highly trusted by consumers and effective at driving brand engagement — internally as well as externally. But many brands struggle to take their employee advocacy programs to the next level with employee generated content. To solve this, Reebok launched multiple campaigns that leverage natural and easy ways for employees to share their brand passion and industry expertise.
View these slides to see how brands can implement Reebok’s employee advocacy best practices to drive authentic employee generated content.
How CDW’s Employee Advocacy Program Created a Culture of EmpowermentSocialChorus
Employees who are engaged with their brand and passionate about it will spread that enthusiasm when they share about it online. According to Gallup, 50% of employees are already sharing about their company on social media, but without any guidelines or training. Innovative enterprise brands, like CDW, are embracing Employee Advocacy to empower their employees with the opportunity to build relationships at a massive scale
Proven Employee Advocacy Secrets from Fortune Global 2000 Social Media DirectorsSocialChorus
Hear from social media directors from Gap Inc. and Farmer’s Insurance on launching successful employee advocacy programs.
Some of the topics covered in this presentation include:
- How to empower thousands of employees to share your brand’s story on social media safely and effectively
- How to drive leads on social media and raise brand awareness
- How to measure your employee advocacy program to show clear business impact
- How to achieve internal buy-in from leadership
How Aetna Uses Employee Advocacy to Power Social Sharing in a Highly Regulate...SocialChorus
Despite being in a highly regulated industry like healthcare, Aetna’s innovative social media team guides and empowers hundreds of employees to represent the brand on social media. By investing in their employees’ social networks, Aetna is able to amplify brand content and increase consumer trust through authentic, employee-led social media engagement.
How Reebok Uses Employee Generated Content to Amplify Advocacy SocialChorus
Employee generated content is authentic, highly trusted by consumers and effective at driving brand engagement — internally as well as externally. But many brands struggle to take their employee advocacy programs to the next level with employee generated content. To solve this, Reebok launched multiple campaigns that leverage natural and easy ways for employees to share their brand passion and industry expertise.
View these slides to see how brands can implement Reebok’s employee advocacy best practices to drive authentic employee generated content.
How CDW’s Employee Advocacy Program Created a Culture of EmpowermentSocialChorus
Employees who are engaged with their brand and passionate about it will spread that enthusiasm when they share about it online. According to Gallup, 50% of employees are already sharing about their company on social media, but without any guidelines or training. Innovative enterprise brands, like CDW, are embracing Employee Advocacy to empower their employees with the opportunity to build relationships at a massive scale
How Social Media Plays A Role Within CompaniesHolly Solomon
How Social Media Plays A Role Within Companies
-Social Media Today
-Examples of Enterprises Using Social Media
-Top Challenges
-Future Social Media Outlook
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
Presentation from 2013 Contingency Planners of Ohio Conference, October. We cover social media statistics and usage in enterprises and some examples of enterprises using social media successfully. We discuss challenges businesses face using social media along with regulations and compliance information.
New Media enables self-employed individuals or microbusinesses to be self-sufficient through new revenue models and a global client pool.
Presented at The New Media Asia Conference on 11-12 May 2011 by David Wang.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
Sharon Goldmacher, president of Communications 21 was in Charlotte, North Carolina speaking at the Central Intercollegiate Athletic Association (CIAA) Annual Spring Meeting Assembly. She addressed the conference sports information directors about social media for college athletics.
INTEGRATE 2014 - A Conference at West Virginia UniversityCommunications 21
Communications 21 director, Rukiya Campbell, APR is pursuing a masters degree in integrated marketing communications at West Virginia University. She shared her experience from WVU's annual INTEGRATE conference with the c21 team.
How Social Media Plays A Role Within CompaniesHolly Solomon
How Social Media Plays A Role Within Companies
-Social Media Today
-Examples of Enterprises Using Social Media
-Top Challenges
-Future Social Media Outlook
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
Presentation from 2013 Contingency Planners of Ohio Conference, October. We cover social media statistics and usage in enterprises and some examples of enterprises using social media successfully. We discuss challenges businesses face using social media along with regulations and compliance information.
New Media enables self-employed individuals or microbusinesses to be self-sufficient through new revenue models and a global client pool.
Presented at The New Media Asia Conference on 11-12 May 2011 by David Wang.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
Sharon Goldmacher, president of Communications 21 was in Charlotte, North Carolina speaking at the Central Intercollegiate Athletic Association (CIAA) Annual Spring Meeting Assembly. She addressed the conference sports information directors about social media for college athletics.
INTEGRATE 2014 - A Conference at West Virginia UniversityCommunications 21
Communications 21 director, Rukiya Campbell, APR is pursuing a masters degree in integrated marketing communications at West Virginia University. She shared her experience from WVU's annual INTEGRATE conference with the c21 team.
The presentation was delivered November 13, 2009 by Marlena Reed and Sharon Goldmacher of Atlanta based marketing firm communications 21 to the National Credit Reporting Association.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
4. 22% of the ‘09 Fortune 500 have a public corporate blog
5. 86% of these blogs link directly to a corporate Twitter account, a 300% increase over the ‘08 studySocial media must be embraced company-wide
6. But Who’s on First? Q: Who should own social media? Of those engaged in social media efforts: 72.7% - Sales and Marketing 54.5% - PR Options not selected = HR, Owner, Other Of those not engaged: 50% - PR 33.3% - Sales and Marketing 16.7% – HR 16.7% - Owner 0% - IT In c21’s survey of 200 business owners and communicators giving them multiple choice options
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9. Are all Industries on the Bandwagon? Employers should add a policy to their employee handbooks or manuals that prohibits personal employee blogging during working hours. a policy that specifically addresses private blogs and chat rooms during off hours. From Internet Business Law Services, article onEmployee Blogs Pose Potential Problems for Businesses
11. There’s a Booger in My Pizza April 2009 – Employees post gross video on YouTube Alerted by a consumer/blogger No response for 24 hours Then, video goes super-viral Domino’s responds in 48 hours: Creates a Twitter account to respond to consumers Posts CEO video on YouTube
13. Management Approaches Lone Wolf Approach Silo focus SM is the focus of one person/dept. Identify appropriate “steward of the message” Albeit one or a few - content MUST be inclusive and organizationally authentic
14. Management Approaches Kumbaya Approach Create core team Cross-functional, high-level members Define measurement /reporting accountabilities Provide simple, clear guidelines – regardless of “official” social media role Brand and messaging Public discourse Training Encourage all employees to consider social media and what they do for the company
15. Trust the Leaders Learn from the best in SM policy guidelines Even when you are talking as an individual, people may perceive you to be talking on behalf of Kodak, be upfront… Click here for other sample social media policies
17. United Linen Web site What: Regional Uniform/ Linen Co. Family-owned Founded in 1936 One-man marketing team Who: Scott Townsend, Marketing Director Why: Brand awareness, lead generation
19. United Linen Results Major business media buzz National coverage for a regional small business is invaluable Enhanced customer service Twitter used to update customers during bad weather Building new business relationships Reaching new audiences
20. The Coca-Cola Company What: Producer of more than 500 beverage brands worldwide Founded in 1886 92,400 employees Why: Brand engagement, hyper-local connections “The Coca-Cola Company strives to refresh the world, inspire moments of optimism and happiness, create value and make a difference.”
21. The Coca-Cola Company > 18K Twitter followers > 5 million fans 70% user-generated content
22. The Coca-Cola Company Engaging music fans on MySpace Over 200,000 YouTube Channel views
23. The Coca-Cola Company 3-page Social Media Policy: Certification for official spokespersons Guidelines for all employees Cross-functional Social Media Council: Heads of Legal, PR, Global Marcom, HR meet monthly to plan/adapt
33. The Motrin Moms Meltdown October 2008 - Motrin posts video online Nov. 15 - Critics surface on Twitter (@JessicaGottlieb) Nov. 15 - #motrinmoms becomes a high trending topic Nov. 16 - “Motrin Makes Moms Mad” response video launches on YouTube Nov. 16 - Motrin pulls the video, shuts down site Nov. 17 - Site returns, Motrin issues statement
35. Conclusions Identify the best messengers Good writers, creative thinkers, good spokespeople, engaged Develop proactive strategies for listening, connecting and influencing Editorial calendars, posting ideas, etc. Put policies in place Monitor and measure
36. communications 21 c21pr.com www.facebook.com/c21prTwitter: @c21pr Sharon Goldmacher, president & CEO sgoldmacher@c21pr.com Marlena Reed, VP of Interactive Services, mreed@c21pr.com