Who is our audience
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The document discusses determining the audience for a local media broadcast based in Maida Vale. Primary research found that the audience is generally people aged 25 and up who live in Maida Vale. They are interested in learning about local crime, traffic and transportation issues. The research also showed that both men and women shared similar interests in sports news and were not interested in gender-specific topics.
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The document contains responses from a candidate (Thasnim Ayazi) to questions about a media production project. Some key points:
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The document contains Thasnim Ayazi's responses to 7 questions about their media production for a radio newscast. Some key details:
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The document contains responses to 7 questions about a media production project. It discusses how the project developed and challenged conventions of real media through its forms and use of background music. It represents various social groups through its story topics. Ideal distribution partners would be BBC Radio 1 due to similarities in target demographics and content. Audience research was conducted to learn preferences to attract 16-25 year olds. Valuable skills like research, planning, organization and working with others were developed through the project.
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The document contains responses from a candidate (Thasnim Ayazi) to 7 questions about their media production for an exam. Some key points:
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- Their news stories could be seen to represent East Londoners negatively and British people as unwelcoming. However, one story showed unity between Muslims and non-Muslims on an issue.
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The second part of our evaluation wanted us to explain what our audience thought of our social action project.
My target audience
Our target audience is predominantly young women aged 18-24 in the UK, based on research of similar genres and artists. We analyzed demographics, lifestyles, and subcultures of our audience to better understand them. Demographic research showed that our audience is mostly white, ABC1 females interested in love, nature, and mellow music. Lifestyle research found that they enjoy nature, culture, politics, and spending time with family and friends. Subculture analysis identified them as creative, arty, and individualistic. To appeal to this audience, our music video features a female story about love set in natural scenery, with fashionable clothing reflecting their interests.
Questionnaire results
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Questionnaire Results
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Questionnaire results
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Questionnaire results
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Who is our audience
- 1. WHO WOULD BE THE AUDIENCE TO OUR MEDIA PRODUCT?
- 2. LOCATION – MAIDA VALE Our broadcast is situation in Maida Vale, which makes it logical for the audience to be based in Maida Vale. There are a variety of people in Maida Vale, who may share the same interests. We wanted to find out more about the people that live in Maida Vale so we carried out primary research.
- 3. These are two responses, in the form of questionnaires, from our audience research. The majority of our responses told us that people within the area, would like to find out about crime – especially in the area. It also told us that people often listen to local news radio when they are multitasking, such as driving or working.
- 4. The research also told us that traffic/transport would also be a good topic to include so this is what we did with one of our news items being about the transformation of a tube station. It also told us that the audience would be interested in sports, and this is something we also included in our broadcast.
- 5. GENDER Our research implied that gender didn’t specify what people wanted to listen to on radio news broadcast as the responses were similar. Although gender stereotypes differs, they share the same interests. Because of this, we didn’t choose topics for each gender.
- 6. WHO IS OUR AUDIENCE? • People generally aged 25 upwards • Male and Female • People interested in Sport, Transportation, Crime