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WHO IN L.A. IS HEADING TO BUSINESS SCHOOL? 
WHO 
58% 42% 
Los Angeles metro area residents 
took the GMAT exam 
Male Female 
33% 48% 19% 
Under 25 Between 25 & 30 31 & Older 
Current Industry Intended Industry* 
CONSULTING 
ENERGY/UTILITIES 
FINANCE/ACCOUNTING 
HEALTHCARE 
TECHNOLOGY 
MANUFACTURING 
GOV/NON-PROFIT 
18% 
13% 
16% 
7% 
3% 
6% 
5% 
23% PRODUCTS & SERVICES 
10% 
7% 
Out of 23 US metro areas studied, Los Angeles has high percentages of 
prospective students working in and considering the products and services sector. 
WHAT 
of prospective business school students 
are considering MBA programs 
Full-time 2-year MBA 
WHY 
3. Develop Business Skills 
HOW 
87% 30% 
52% 
*Respondents could choose more than one answer 
are considering specialized 
master’s degrees in business* 
Loans 
Personal Earnings/Savings 
Grants 
Parental Support 
Employer Support 
Spouse/Partner Earnings 
© 2014, Graduate Management Admission Council. Sources: Graduate Management 
Admission Council. GMAT exam data July 1, 2011-June 30, 2013; mba.com Prospective 
Students Survey of 343 candidates in the Los Angeles-Long Beach-Santa Ana, CA metro area 
considering graduate business school in 2012-2013. For more, see mba.com or gmac.com 
33% 
18% 
5% 
24% 
27% 
17% 
12,239 
Top Specific Programs Considered* 
Other 
34% 
23% 
17% 
14% 
8% 
3% 
2% 
Top 5 
80% 79% 72% 69% 64% 
1. Job Opportunities 
2. Increase Salary 
4. Accelerate Career Path 
5. Career Choices 
Skills 
Path 
Marketable 
Reasons why L.A. 
Metro residents 
are considering 
business school* 
Expected Financing Mix 
to cover 100% of educational costs 
42% 
35% 
30% 
16% 
Part-time MBA 
Full-time 1-year MBA 
Flexible MBA 
Online MBA

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Who in LA is Heading to B-School?

  • 1. WHO IN L.A. IS HEADING TO BUSINESS SCHOOL? WHO 58% 42% Los Angeles metro area residents took the GMAT exam Male Female 33% 48% 19% Under 25 Between 25 & 30 31 & Older Current Industry Intended Industry* CONSULTING ENERGY/UTILITIES FINANCE/ACCOUNTING HEALTHCARE TECHNOLOGY MANUFACTURING GOV/NON-PROFIT 18% 13% 16% 7% 3% 6% 5% 23% PRODUCTS & SERVICES 10% 7% Out of 23 US metro areas studied, Los Angeles has high percentages of prospective students working in and considering the products and services sector. WHAT of prospective business school students are considering MBA programs Full-time 2-year MBA WHY 3. Develop Business Skills HOW 87% 30% 52% *Respondents could choose more than one answer are considering specialized master’s degrees in business* Loans Personal Earnings/Savings Grants Parental Support Employer Support Spouse/Partner Earnings © 2014, Graduate Management Admission Council. Sources: Graduate Management Admission Council. GMAT exam data July 1, 2011-June 30, 2013; mba.com Prospective Students Survey of 343 candidates in the Los Angeles-Long Beach-Santa Ana, CA metro area considering graduate business school in 2012-2013. For more, see mba.com or gmac.com 33% 18% 5% 24% 27% 17% 12,239 Top Specific Programs Considered* Other 34% 23% 17% 14% 8% 3% 2% Top 5 80% 79% 72% 69% 64% 1. Job Opportunities 2. Increase Salary 4. Accelerate Career Path 5. Career Choices Skills Path Marketable Reasons why L.A. Metro residents are considering business school* Expected Financing Mix to cover 100% of educational costs 42% 35% 30% 16% Part-time MBA Full-time 1-year MBA Flexible MBA Online MBA