White paper on the company tesla, should be at least 2,500

1. White Paper on the company Tesla, should be at least 2,500
words but no more than
3,000 words. This is approximately 10 pages, double-spaced in
12 point font, not
including figures or charts (which are highly recommended).
Cite your references and
footnote any direct quotes, using APA style.
● Evaluate Tesla’s e-commerce activities through economic
analysis.
● Be sure to scrutinize their annual reports and other filings
with the SEC for a
detailed view of the company’s financial performance and
disclosures. You will
be expected to provide an in-depth analysis of the company’s
current
e-commerce activities as well as some fresh insights into how
these could be
improved.
● Analyze the current strategy and future options for Tesla
while considering
industry factors such as the nature of brick-and-mortar and
online competitors,
barriers to entry, economies of scale, economies of scope,
economies of
specialization, first-mover advantage, externalities, reputation,

2. and the pace of
innovation in the sector, amongst other factors. Consider
Tesla’s target
marketing, product customization/differentiation, pricing,
bundling, marketing,
supply chain, value chain, customer lock-in, and customer
segmentation. Be
sure to explain the company’s unique selling points, as well as
how it creates and
delivers value.
● Your conclusion should summarize Tesla’s actual current or
potential future
competitive advantage(s) and assess whether it is sustainable.
Will the company
survive? If so, how well will it do? Would you invest your
hard earned money in
the company? Do not be afraid to make recommendations for
how the company
can improve their e-commerce presence and chances for
success.
Example format:
-catchy/edgy title
Paragraph 1. Abstract
Paragraph 2. Introduction (including a New Mission Statement
for your Company)
Paragraph 3. Current Status/Background
- Revenue Model

3. - Competitive advantages
- SWOT
- Competition
- Pricing
- Target Market(s)
- Marketing Activities: 4ps, 4 keys
Paragraph 4. Future Recommendations
- Pricing Strategy
- Target Market(s)
- Marketing Strategy
- Partnerships
- Metrics for Success (could be Sales, MAUs, DAUs, CTR,
Market Share, etc)
- Plus other recommendations
Paragraph 5. Conclusion/Summary