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Company purpose
Define the company/business in a
single declarative sentence.
Problem
Describe the pain of the customer
(or the customer’s customer). -
Outline how the customer addresses
the issue today.
Solution
Demonstrate your company’s value
proposition to make the customer’s
life better. - Show where your
product physically sits. - Provide use
cases.
Market Size
Identify/profile the customer you
cater to. - Calculate the TAM (top
down), SAM (bottoms up), and
SOM.
Competition
List competitors - List competitive
advantages
Product
Product line-up (form factor,
functionality, features, architecture,
intellectual property). -
Development roadmap
Business Model
Revenue model - Pricing - Average
account size and/or lifetime value -
Sales and distribution model -
Customer/pipeline list
Financials
P&L - Balance sheet - Cash flow -
Cap table - The deal
Why Now?
Set up the historical evolution of
your category. - Define recent
trends that make your solution
possible.
Team
Founders and management - Board
of Directors/Board of Advisors
Writing a Business Plan - TEAM SEQUOIA

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Writing a Business Plan

  • 1. Company purpose Define the company/business in a single declarative sentence. Problem Describe the pain of the customer (or the customer’s customer). - Outline how the customer addresses the issue today. Solution Demonstrate your company’s value proposition to make the customer’s life better. - Show where your product physically sits. - Provide use cases. Market Size Identify/profile the customer you cater to. - Calculate the TAM (top down), SAM (bottoms up), and SOM. Competition List competitors - List competitive advantages Product Product line-up (form factor, functionality, features, architecture, intellectual property). - Development roadmap Business Model Revenue model - Pricing - Average account size and/or lifetime value - Sales and distribution model - Customer/pipeline list Financials P&L - Balance sheet - Cash flow - Cap table - The deal Why Now? Set up the historical evolution of your category. - Define recent trends that make your solution possible. Team Founders and management - Board of Directors/Board of Advisors Writing a Business Plan - TEAM SEQUOIA