Stories are important ways that people make sense of and learn about the world. Web writing has the potential to generate and share meaningful narratives. Good stories on the web help build relationships between people. However, compelling stories grow organically from curiosity, imagination, and courage. Writers must be curious to explore and connect ideas, imaginative to reinvent web writing, and courageous to bravely seek dialog and inspire others by sharing stories. Ultimately, it is love for one's work and audience that transforms web writing into a vehicle for spreading engaging stories.

1. WHERE DO GOOD
STORIES GROW?

2. Stories
We remember, become aware
and learn the easiest by telling
stories.
We make sense of the world
around us by building structures
of interrelations between
different segments of
information.
Stories are at the heart of
connecting people.

3. Web Writing
Web writing has the innate
power to become a generator
and container for gripping
stories.
Opening up for the reality of the
never-ending knowledge
and experience exchange on the
web,it can tap into the potential
of creating meaningful narratives.

4. Stories
+Web Writing
= ♡
When web writing invites good
stories, publishing on the web
becomes a way to building
countless relationships .
And web visibility is about
those relationships on many
levels. Human to human being the
most essential one.

5. BUT WHERE DOES ONE
FIND GOOD,
GRIPPING STORIES?

6. WELL ...
IN THE SKY!
Riveting stories are organic beings,
they grow high up there where
things are never created
mechanically.
Spreading wings above the
landscape of traditional marketing,
they are the result of the right
synthesis of giving and receiving,of
writing and experiencing.

7. HERE ARE
THREE AND A
HALF
CONCEPTUAL
VEHICLES
TO INVITE
THOSE GOOD
STORIES ON
BOARD

8. 1. Curiousity
Good stories explore, discover and
connect wor(l)ds. Their medium – the
text, is a map of a journey, inviting the
curious to join and co-create.
The curiousity to not just do the job,
but to connect, to understand why,
how, what is the point and is there a
point at all, hide the secret to the
brightest sparks of a good story.

9. 2. Imagination
On today's fast and furious Web,the
thread that could make your story
worth participating in is made of
imagination.
Aspire to reinvent web writing.We
live and work on a brand new
territory where anything is possible
and …hyperlinked.An
interconnected environment where
sky is the limit.

10. 3. Courage
Be brave to seek and ignite
dialogues. Don’t make people fit in
your story, be flexible enough to fit
into their stories.
Be brave to inspire. A powerful
narrative succeeds in transcending
people elsewhere. It shares their
stories of being dreamers, of being
courageous and irrational.

11. AND NOW ONWARDS
AND UPWARDS!
LET'S KEEP THE STORIES
FLYING!

12. Oh... the half
It's love.
Love for what you do and love for
the person whom you are weaving
stories with.
Love is what is felt in every word
when you mean it. It is love that
turns web writing into a flying
machine and helps stories grow.