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During this session, Kalev Peekna and Jessica DeJong explored interactive storytelling – one of the hottest new techniques used in digital marketing. They shared a brief history of how storytelling connects people, why it’s so powerful for relationship marketing and why digital offers exciting and unique opportunities for sharing your stories. Their examples explored how firms can combine different media to create an immersive experience for clients and build stronger relationships.
You can also listen to the presentation on YouTube http://bit.ly/1rk6fOE