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Where are§ we going?



9:1
30-60 years
§
50% by 2050
NO2 = 310X CO2
IF WE WANT:

WE NEED:

!

!

Environment
Health
Livelihoods
Resilience
Economy
Culture

Smaller
Plentiful
Diverse
Agro-ecology
100k farmers

§
VAT registered businesses

105,000

Most turnover
less than £1m/yr
96% of food businesses

employ fewer 

than 250 people.

§
0

up to 100k

250k

£500k

£1m

£5m

£5m+

Annual turnover
Source: ONS

Everyone Else: 25%

Supermarkets: 75%
We have a target to bring 500,000 smallholder farmers 

and small-scale distributors into our supply-chain by 2020.

#

— Paul Polman, CEO, Unilever#

§
!
!
!

So do we.

!

#
— Ed Dowding, CEO, FoodTrade#
BARRIERS TO SUSTAINABLE PURCHASING
1. Price (52%)
2. Finding suppliers / stockists
3. Availability §
4. Consistent supply
5. Multiple deliveries
6. Trust
“Google meets LinkedIn - but for carrots and stuff.”

§
•

Data-driven efficiency


•

No capital investment. 


•

Opportunities in
collaborative
production,
consumption, and
logistics


•

Lowers barriers, drives
replication

§
§
Impact
!

§

!
!
!
!

Performance
you
ing
Hel
p

API means there’s
no limit to what
people might do!

be

fou
n

d

?
ices

er
with oth
rating
ily integ
Eas

new

rv
+tech se
food

Pushing your data to 3rd party mobile apps

§

Mashup
s, eg clim
ate adap
tation
Integrates with
fulfilment
companies.
60. 1 miles
1 hour 18 mins
Est. fuel cost: £12. 08
There is every chance this
technology could transform the
§
way food networks operate.
HRH Prince Charles
introducing FoodTrade, May 2013

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Where are we going?

  • 1. Where are§ we going?
  • 2. 
 9:1 30-60 years § 50% by 2050 NO2 = 310X CO2
  • 3. IF WE WANT: WE NEED: ! ! Environment Health Livelihoods Resilience Economy Culture Smaller Plentiful Diverse Agro-ecology 100k farmers §
  • 4. VAT registered businesses 105,000 Most turnover less than £1m/yr 96% of food businesses
 employ fewer 
 than 250 people. § 0 up to 100k 250k £500k £1m £5m £5m+ Annual turnover Source: ONS Everyone Else: 25% Supermarkets: 75%
  • 5. We have a target to bring 500,000 smallholder farmers 
 and small-scale distributors into our supply-chain by 2020. # — Paul Polman, CEO, Unilever# § ! ! ! So do we. ! # — Ed Dowding, CEO, FoodTrade#
  • 6. BARRIERS TO SUSTAINABLE PURCHASING 1. Price (52%) 2. Finding suppliers / stockists 3. Availability § 4. Consistent supply 5. Multiple deliveries 6. Trust
  • 7. “Google meets LinkedIn - but for carrots and stuff.” §
  • 8. • Data-driven efficiency • No capital investment. • Opportunities in collaborative production, consumption, and logistics • Lowers barriers, drives replication §
  • 9. §
  • 11. you ing Hel p API means there’s no limit to what people might do! be fou n d ? ices er with oth rating ily integ Eas new rv +tech se food Pushing your data to 3rd party mobile apps § Mashup s, eg clim ate adap tation Integrates with fulfilment companies. 60. 1 miles 1 hour 18 mins Est. fuel cost: £12. 08
  • 12. There is every chance this technology could transform the § way food networks operate. HRH Prince Charles introducing FoodTrade, May 2013