When Social Media &
Education Collide
PRESENTED BY: REINA BEJERANO
INSTRUCTIONAL TECHNOLOGY LEADER/DEAN
PLEASANT VALLEY SCHOOL DISTRICT
What is Social Media?
Social media is defined as websites and
applications that enable users to create
and share content or to participate in
social networking.
• Kids begin to develop online relationships around 8 (i.e. Club Penguin)
• By age 10, they are progressing into multi player video games and sharing
digital creations and homemade videos online.
• By age 13 they have social media accounts
Most popular Social Networking Sites for
kids & teens
Snapchat
Twitter
Instagram
Facebook
Vine
Omegle
Blendr
Google +
Wanelo
Kik
Yik Yak
Data as of February 2015
Ask.fm
Tinder
Burn Book
Whisper
Tumblr
Here Today, Gone Tomorrow
• Cyberbullying is the use of digital-communication tools to make another person feel
angry, sad, or scared, usually again and again.
• Examples of cyberbullying include sending hurtful texts or instant messages posting
embarrassing photos or video on social media spreading mean rumors online or with cell
phones.
Why Our Kids Make Bad
Choices
• The brain develops from the back,
forward. It is just as simple as
that.
• The first part of the brain to
develop is the reptilian brain, the
lower back part of our head where
it attaches to our spine.
• It reacts, just like an animal. It is
best known as fight/flight/freeze
response.
• Next our limbic system develops –
known as our emotional brain. It
is located in the center part of our
brain. And this is where our kids’
brains are in the development
process is for many years,
including the tween and teen
years.
• Since emotions are primary in this part of the brain (as opposed
to reason and rational thinking), kids are frequently impulsive
and emotional, and often being overly dramatic.
• Our executive functioning, which is the front part of the brain,
doesn’t fully come on line until the age of 25 when thinking
through potential complex and long term consequences can
finally happen.
• This does not mean that kids cannot think thru consequences.
• They can, but depending on where their brain is in its
development, they can think thru short term consequences but
not necessarily long term consequences of their actions
FRONT
BACK
Think of the teen brain as an entertainment center that isn’t fully hooked up yet. And the executive function (which is the remote control)
isn’t working yet.
Examples:
•when a teenager goes to the mall to watch a movie but comes back with an iPod, then the executive functioning didn't curb the impulse
buy;
•even though the teenager can vaguely register that there will be punishment later on, the appeal of fun now is too strong to make them
care.
So what does it mean to have an undeveloped executive functioning in conjunction with a strong desire for reward?
This combination could explain a lot of stereotypical teenage behavior. Teenagers can seem like emotional time bombs. Much of this is
because the brain is still under development, not just hormones.
Why is this YOUR Problem?
It’s important to know what our kids
are up to.
Why do you care what your students
are doing at midnight on a Saturday
night?
Because it’s the law and when it
becomes a significant disruption to
the learning environment we are
obligated to get involved.
Seth’s Law
California's AB 9, anti-bullying
legislation known as “Seth’s Law,”
aimed at providing California schools
with “specific tools” to prevent and
address pervasive bullying and create a
safe education environment for all of
the State’s students.
Seth’s Law AB 9
(July 2012)
AB 9 and 1156 reflect continuing statewide and nationwide
efforts to prevent bullying in public schools. These bills are
designed to provide school administrators with more tools
to intervene in circumstances where student bullying has
occurred or may occur. The Legislature has also made an
effort to provide more support to bullying victims by
instituting bullying complaint procedures, providing
annually updated support resources and facilitating
interdistrict transfers for bullying victims that choose to
pursue those transfers.
Click here to read Seth’s Law AB 9
CA Assembly Bill No 256 & No 746
(October 2013/July 2011)
 AB 256 now allows for suspension and
expulsion of students for online acts
 AB 746 was introduced to include “social
media” as an electronic form of
communication.
Click here to read AB 256 and AB 746
So what does that mean for us
as Educators?
1. Most states have balked at passing new laws to further
criminalize cyberbullying and instead opted to direct
schools to deal with the problem. CA is one of these
states.
2. All schools and districts are supposed to have policy in
place. Your School Board is mandated to have a policy in
place, but it may not be updated.
3. Your district has a policy, but your school may not.
Cyberbullying Research Center www.cyberbullying.us
Sample School/District Policy
1. Specific definitions of harassment, intimidation, and bullying (including the
electronic variants)
2. Graduated consequences and remedial actions
3. Procedures for reporting
4. Procedures for investigating
5. Language specifying that if a student’s off-campus speech or behavior results
in “substantial disruption of the learning environment,” or infringes on the
rights of other students, the student can be disciplined
6. Procedures for preventing cyberbullying (i.e. Digital Citizenship Curriculum)
What is the school’s responsibility
in monitoring Social Media?
We are not allowed to look at a student’s device without parent consent
or probable cause.
The standard for privacy is that unless there is probable cause, meaning
imminent danger to self, others and/or property, we do not have the
right to search a student’s device, locker, backpack, etc.
If the student volunteers to show you something, please stop them and
call a parent to get consent before proceeding.
Educating Our Parents
• Spent the better part of last year educating
our parents and community about the
pitfalls AND benefits of social media.
• Had about 700 people attend
• Our parents look to our schools for help in
this area whether we want them to or not.
• Because of this, we need to be prepared to
answer questions and troubleshoot these
issues as it ultimately it becomes the
school’s responsibility.
When do the Police get
involved?
• When there is threatening with some kind of violence and/or a person feels
intimidated.
• 9/10 times, kids say “I was just kidding”, “I didn’t mean anything by it”, they need to
get a sense of humor”, etc. and school administrators will handle the situation by
speaking with your child and informing you, the parents.
• That 1/10 when the person feels in fear or is threatened is when the police get
involved.
• Police will counsel the offender and explain the seriousness of the action and explain
how and why this type of behavior is not ok.
• If the child becomes a “repeat offender” the police will actually “arrest” the student
by siting them.
• Ultimately, we as parents are responsible as we are the ones having to pay for the
ticket, enroll the child in another school, go to court, etc.
Helping Our Students Make Good
Choices
Why Teaching Digital Citizenship
is Important
Resources for
Educators
Cyberbullying Research Center
www.cyberbullying.org
Common Sense Media
https://www.commonsensemedia.org/educators/curriculum
Digital Compass (Grades 6-9)
CaliQity
7 Ways Social Media Has a
Role in Education
• Future and Consequences have different meanings because of brain development:
• When we parents think of “future” we think of their kids going to college or getting a job.
• But kids are more in the “here and now” - kids think of “future” being next week’s football game
or maybe summer vacation.
• Kids are in the “here and now” because of their brain development, they don’t have the capacity
to make long term decisions the way adults can.
Resources for YOU
Cyberbullying Research Center
Bullying Ed Codes/Laws
15 Sites & Apps Kids are Heading to Beyond
Facebook
Facebook, Instagram and Social
10 Dangerous Apps
USA Today Article: Teen Charged with Killing
Classmate
Cyberbullying Guide
More Resources
7 Ways Social Media Has a Role in Education
What is Snapchat?
What is Omegle?
The Social Life of the App Addicted Teen
5 Teen Texts You Should Know
Beware of Burn Book
Even More Resources
Common Sense Media has an IOS App (called Kids Media)
Some CA Laws in a Nutshell
StopBullying.gov
Erick’s Cause
Social Media Bullying Has Become a Serious Problem
Community Matters-Cyberbullying Information and
solutions
Report Abuse
Using Social Media for Good
Contact Info
Reina Bejerano
about.me/reina.bejerano
Dean at Rancho Rosal Elementary School
rbejerano@pvsd.k12.ca.us
Follow me on Twitter @reinabej
Follow Rancho Rosal Elementary @ranchorosal

When Social Media & Education Collide

  • 1.
    When Social Media& Education Collide PRESENTED BY: REINA BEJERANO INSTRUCTIONAL TECHNOLOGY LEADER/DEAN PLEASANT VALLEY SCHOOL DISTRICT
  • 2.
    What is SocialMedia? Social media is defined as websites and applications that enable users to create and share content or to participate in social networking.
  • 3.
    • Kids beginto develop online relationships around 8 (i.e. Club Penguin) • By age 10, they are progressing into multi player video games and sharing digital creations and homemade videos online. • By age 13 they have social media accounts
  • 4.
    Most popular SocialNetworking Sites for kids & teens Snapchat Twitter Instagram Facebook Vine Omegle Blendr Google + Wanelo Kik Yik Yak Data as of February 2015 Ask.fm Tinder Burn Book Whisper Tumblr
  • 5.
  • 6.
    • Cyberbullying isthe use of digital-communication tools to make another person feel angry, sad, or scared, usually again and again. • Examples of cyberbullying include sending hurtful texts or instant messages posting embarrassing photos or video on social media spreading mean rumors online or with cell phones.
  • 8.
    Why Our KidsMake Bad Choices
  • 9.
    • The braindevelops from the back, forward. It is just as simple as that. • The first part of the brain to develop is the reptilian brain, the lower back part of our head where it attaches to our spine. • It reacts, just like an animal. It is best known as fight/flight/freeze response. • Next our limbic system develops – known as our emotional brain. It is located in the center part of our brain. And this is where our kids’ brains are in the development process is for many years, including the tween and teen years. • Since emotions are primary in this part of the brain (as opposed to reason and rational thinking), kids are frequently impulsive and emotional, and often being overly dramatic. • Our executive functioning, which is the front part of the brain, doesn’t fully come on line until the age of 25 when thinking through potential complex and long term consequences can finally happen. • This does not mean that kids cannot think thru consequences. • They can, but depending on where their brain is in its development, they can think thru short term consequences but not necessarily long term consequences of their actions
  • 10.
    FRONT BACK Think of theteen brain as an entertainment center that isn’t fully hooked up yet. And the executive function (which is the remote control) isn’t working yet. Examples: •when a teenager goes to the mall to watch a movie but comes back with an iPod, then the executive functioning didn't curb the impulse buy; •even though the teenager can vaguely register that there will be punishment later on, the appeal of fun now is too strong to make them care. So what does it mean to have an undeveloped executive functioning in conjunction with a strong desire for reward? This combination could explain a lot of stereotypical teenage behavior. Teenagers can seem like emotional time bombs. Much of this is because the brain is still under development, not just hormones.
  • 11.
    Why is thisYOUR Problem? It’s important to know what our kids are up to. Why do you care what your students are doing at midnight on a Saturday night? Because it’s the law and when it becomes a significant disruption to the learning environment we are obligated to get involved.
  • 12.
    Seth’s Law California's AB9, anti-bullying legislation known as “Seth’s Law,” aimed at providing California schools with “specific tools” to prevent and address pervasive bullying and create a safe education environment for all of the State’s students.
  • 13.
    Seth’s Law AB9 (July 2012) AB 9 and 1156 reflect continuing statewide and nationwide efforts to prevent bullying in public schools. These bills are designed to provide school administrators with more tools to intervene in circumstances where student bullying has occurred or may occur. The Legislature has also made an effort to provide more support to bullying victims by instituting bullying complaint procedures, providing annually updated support resources and facilitating interdistrict transfers for bullying victims that choose to pursue those transfers. Click here to read Seth’s Law AB 9
  • 14.
    CA Assembly BillNo 256 & No 746 (October 2013/July 2011)  AB 256 now allows for suspension and expulsion of students for online acts  AB 746 was introduced to include “social media” as an electronic form of communication. Click here to read AB 256 and AB 746
  • 15.
    So what doesthat mean for us as Educators? 1. Most states have balked at passing new laws to further criminalize cyberbullying and instead opted to direct schools to deal with the problem. CA is one of these states. 2. All schools and districts are supposed to have policy in place. Your School Board is mandated to have a policy in place, but it may not be updated. 3. Your district has a policy, but your school may not. Cyberbullying Research Center www.cyberbullying.us
  • 16.
    Sample School/District Policy 1.Specific definitions of harassment, intimidation, and bullying (including the electronic variants) 2. Graduated consequences and remedial actions 3. Procedures for reporting 4. Procedures for investigating 5. Language specifying that if a student’s off-campus speech or behavior results in “substantial disruption of the learning environment,” or infringes on the rights of other students, the student can be disciplined 6. Procedures for preventing cyberbullying (i.e. Digital Citizenship Curriculum)
  • 17.
    What is theschool’s responsibility in monitoring Social Media? We are not allowed to look at a student’s device without parent consent or probable cause. The standard for privacy is that unless there is probable cause, meaning imminent danger to self, others and/or property, we do not have the right to search a student’s device, locker, backpack, etc. If the student volunteers to show you something, please stop them and call a parent to get consent before proceeding.
  • 18.
    Educating Our Parents •Spent the better part of last year educating our parents and community about the pitfalls AND benefits of social media. • Had about 700 people attend • Our parents look to our schools for help in this area whether we want them to or not. • Because of this, we need to be prepared to answer questions and troubleshoot these issues as it ultimately it becomes the school’s responsibility.
  • 19.
    When do thePolice get involved? • When there is threatening with some kind of violence and/or a person feels intimidated. • 9/10 times, kids say “I was just kidding”, “I didn’t mean anything by it”, they need to get a sense of humor”, etc. and school administrators will handle the situation by speaking with your child and informing you, the parents. • That 1/10 when the person feels in fear or is threatened is when the police get involved. • Police will counsel the offender and explain the seriousness of the action and explain how and why this type of behavior is not ok. • If the child becomes a “repeat offender” the police will actually “arrest” the student by siting them. • Ultimately, we as parents are responsible as we are the ones having to pay for the ticket, enroll the child in another school, go to court, etc.
  • 20.
    Helping Our StudentsMake Good Choices
  • 21.
    Why Teaching DigitalCitizenship is Important
  • 22.
  • 23.
  • 25.
  • 26.
  • 27.
  • 28.
    7 Ways SocialMedia Has a Role in Education • Future and Consequences have different meanings because of brain development: • When we parents think of “future” we think of their kids going to college or getting a job. • But kids are more in the “here and now” - kids think of “future” being next week’s football game or maybe summer vacation. • Kids are in the “here and now” because of their brain development, they don’t have the capacity to make long term decisions the way adults can.
  • 29.
    Resources for YOU CyberbullyingResearch Center Bullying Ed Codes/Laws 15 Sites & Apps Kids are Heading to Beyond Facebook Facebook, Instagram and Social 10 Dangerous Apps USA Today Article: Teen Charged with Killing Classmate Cyberbullying Guide
  • 30.
    More Resources 7 WaysSocial Media Has a Role in Education What is Snapchat? What is Omegle? The Social Life of the App Addicted Teen 5 Teen Texts You Should Know Beware of Burn Book
  • 31.
    Even More Resources CommonSense Media has an IOS App (called Kids Media) Some CA Laws in a Nutshell StopBullying.gov Erick’s Cause Social Media Bullying Has Become a Serious Problem Community Matters-Cyberbullying Information and solutions Report Abuse Using Social Media for Good
  • 32.
    Contact Info Reina Bejerano about.me/reina.bejerano Deanat Rancho Rosal Elementary School rbejerano@pvsd.k12.ca.us Follow me on Twitter @reinabej Follow Rancho Rosal Elementary @ranchorosal

Editor's Notes

  • #4 Kids begin to develop online relationships around 8 (i.e. Club Penguin) By age 10, they are progressing into multi player video games and sharing digital creations and homemade videos online. By age 13 they have social media accounts.
  • #6 Sexting Cyberbullying/Cyberstalking/Cyberharassment/Digital Harassment Dares/Challenges such as the “Passout challenge” “Cinnamon Challenge” Sexual predators Alcohol and Drug abuse Self Esteem issues/Poor self image/Sense of self
  • #7 Cyberbullying is the use of digital-communication tools to make another person feel angry, sad, or scared, usually again and again. Examples of cyberbullying include sending hurtful texts or instant messages posting embarrassing photos or video on social media spreading mean rumors online or with cell phones. The difference between Cyberbullying and Digital Harassment is that it usually takes place between two people in a romantic relationship.
  • #8 Involving the police… When there is threatening with some kind of violence and/or a person feels intimidated. 9/10 times, kids say “I was just kidding”, “I didn’t mean anything by it”, they need to get a sense of humor”, etc. and school administrators will handle the situation by speaking with your child and informing you, the parents. That 1/10 when the person feels in fear or is threatened is when the police get involved. Police will counsel the offender and explain the seriousness of the action and explain how and why this type of behavior is not ok. If the child becomes a “repeat offender” the police will actually “arrest” the student by siting them. Ultimately, we as parents are responsible as we are the ones having to pay for the ticket, enroll the child in another school, go to court, etc.
  • #10 The brain develops from the back, forward. It is just as simple as that. •The first part of the brain to develop is the reptilian brain, the lower back part of our head where it attaches to our spine. It reacts, just like an animal. It is best known as fight/flight/freeze response. •Next our limbic system develops – known as our emotional brain. It is located in the center part of our brain. And this is where our kids’ brains are in the development process is for many years, including the tween and teen years. Since emotions are primary in this part of the brain (as opposed to reason and rational thinking), kids are frequently impulsive and emotional, and often being overly dramatic. •Our executive functioning, which is the front part of the brain, doesn’t fully come on line until the age of 25 when thinking through potential complex and long term consequences can finally happen. This does not mean that kids cannot think thru consequences. •They can, but depending on where their brain is in its development, they can think thru short term consequences but not necessarily long term consequences of their actions.
  • #11 Think of the teen brain as an entertainment center that isn’t fully hooked up yet. And the executive function (which is the remote control) isn’t working yet. Examples: • when a teenager goes to the mall to watch a movie but comes back with an iPod, then the executive functioning didn't curb the impulse buy; • even though the teenager can vaguely register that there will be punishment later on, the appeal of fun now is too strong to make them care. So what does it mean to have an undeveloped executive functioning in conjunction with a strong desire for reward? This combination could explain a lot of stereotypical teenage behavior. Teenagers can seem like emotional time bombs. Much of this is because the brain is still under development, not just hormones.
  • #12 •BECAUSE IT’S THE LAW! Also, It’s important to know what our kids are up to. Why do you care what your students are doing at midnight on a Saturday night? Because it’s the law and when it becomes a significant disruption to the learning environment we are obligated to get involved.
  • #13 CA Law
  • #14 Requires schools and districts to “do something about it”
  • #15 CA Law
  • #19 Spent the better part of last year educating our parents and community about the pitfalls AND benefits of social media. Had about 700 people attend and their minds were BLOWN Our parents look to our schools for help in this area whether we want them to or not. Because of this, we need to be prepared to answer questions and troubleshoot these issues b/c ultimately it becomes the school’s responsibility.
  • #20 When there is threatening with some kind of violence and/or a person feels intimidated. 9/10 times, kids say “I was just kidding”, “I didn’t mean anything by it”, they need to get a sense of humor”, etc. and school administrators will handle the situation by speaking with your child and informing you, the parents. That 1/10 when the person feels in fear or is threatened is when the police get involved. Police will counsel the offender and explain the seriousness of the action and explain how and why this type of behavior is not ok. If the child becomes a “repeat offender” the police will actually “arrest” the student by siting them. Ultimately, we as parents are responsible as we are the ones having to pay for the ticket, enroll the child in another school, go to court, etc.
  • #28 VCOE is in process of forming an eSafety Committee, so you’ll see more information coming to your districts in the near future.
  • #29 •Future and Consequences have different meanings because of brain development: When we parents think of “future” we think of their kids going to college or getting a job. But kids are more in the “here and now” - kids think of “future” being next week’s football game or maybe summer vacation. Kids are in the “here and now” because of their brain development, they don’t have the capacity to make long term decisions the way adults can.