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The document discusses the benefits of exercise for both physical and mental health. Regular exercise can improve cardiovascular health, reduce stress and anxiety, and boost mood and cognitive function. Staying physically active for at least 30 minutes each day is recommended for overall health and well-being.
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J Immunol-2015-Ingersoll
This document summarizes a study examining the role of arginase 1 (Arg1) and programmed death-ligand 1 (PD-L1) in modulating T cell function by polymorphonuclear neutrophils (PMNs) in the cystic fibrosis (CF) airway. The study finds that Arg1, but not PD-L1, contributes to early PMN-driven suppression of T cell proliferation in CF airways. CF airway PMNs have higher Arg1 expression that correlates with increased arginase activity in CF sputum and worse lung function. Inhibition of arginase rescued T cell proliferation suppressed by CF sputum, suggesting Arg1 plays a pathological role in preventing T cell responses in CF
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These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
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These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
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These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
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These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) Why is marketing important?
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
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J Immunol-2015-Ingersoll
This document summarizes a study examining the role of arginase 1 (Arg1) and programmed death-ligand 1 (PD-L1) in modulating T cell function by polymorphonuclear neutrophils (PMNs) in the cystic fibrosis (CF) airway. The study finds that Arg1, but not PD-L1, contributes to early PMN-driven suppression of T cell proliferation in CF airways. CF airway PMNs have higher Arg1 expression that correlates with increased arginase activity in CF sputum and worse lung function. Inhibition of arginase rescued T cell proliferation suppressed by CF sputum, suggesting Arg1 plays a pathological role in preventing T cell responses in CF
Diosailen perozo
El documento describe varios avances tecnológicos recientes como la robótica con Baxter y la energía solar más eficiente. También analiza el impacto de las redes sociales y la secuenciación del ADN prenatal. Finalmente, recomienda aplicaciones educativas como Childisplay, Kanagram, Algebra y Step que pueden usarse en las aulas para apoyar el aprendizaje.
4.4. oración compuesta
El documento habla sobre las oraciones simples y compuestas. Explica que las oraciones compuestas contienen dos o más predicados formados por verbos en forma personal, mientras que las oraciones simples tienen un solo predicado. También describe los diferentes tipos de oraciones compuestas, incluyendo las coordinadas y subordinadas, así como los elementos que las conectan como las conjunciones y relativos. Finalmente, detalla las funciones que pueden desempeñar las proposiciones subordinadas.
(MBASkills.IN) What are the tasks necessary for successful marketing management?
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) How has marketing management changed in recent years?
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) What are some core marketing concepts?
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) What is the scope of marketing?
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
(MBASkills.IN) Why is marketing important?
These slides are prepared by Rahul Ranjan Kumar, IIT Kanpur under the supervision of Prof. Sameer Mathur, IIM Lucknow.
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Chap 19, question 5
Factors that affect the rate of diffusion and adoption of new products and services include an individual's readiness to try new things and personal influences from their social system, characteristics of the new innovation itself and how quickly or slowly it gains acceptance, and an organization's environment, characteristics, administrators, and openness to change.
Chap 19, question 4
The main stages in developing new products and services are: idea screening to evaluate new product concepts, concept testing to get customer feedback, product development to design and manufacture the product, test marketing in a limited market to predict sales, and national launch for full commercial release.
Chap 19, question 3
The document describes the stage-gate system as the best way to manage the new product development process. It breaks the process down into 8 stages with a gate or checkpoint at the end of each stage. The stages include idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, market testing, and commercialization, with each gate determining if the project is worth continuing on to the next stage.
Chap 19, question 2
Most companies use cross-functional teams or stage-gate systems to oversee new product development. Cross-functional teams bring together different departments to collaboratively develop and launch new products. Stage-gate systems divide the process into stages with checkpoints, acting like a funnel to narrow an initial pool of ideas down to a smaller number of high-potential products that are launched.
Chap 19, question 1
A company faces several challenges in developing new products and services including high development costs, a shortage of ideas in some areas, social, economic, and governmental constraints, and capital shortages. However, new techniques and strategic partnerships can help shorten required development time while organizational support is enormously needed.
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UnME Jeans brand manager Foley was struggling to justify her traditional media spending. She asked her agency to investigate emerging social media options. The agency suggested Facebook, YouTube, and virtual goods in Zwinktopia. Foley believed these could foster constructive brand dialog compared to traditional "talking at" consumers. The agency provided budgets and comparisons of each plan. Foley ultimately decided a short YouTube campaign targeting teen girls could be effective if videos were high quality and short duration, but growth was limited. She allocated most of the remaining $11.6 million budget to traditional television, newspapers, radio, and magazines based on their household spending percentages.
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- HAF reached out to Yoga Journal about the lack of references to Hinduism in its publications. A representative acknowledged they likely avoided mentioning Hinduism due to its "baggage."
- The campaign aimed to have U.S. yoga practitioners acknowledge yoga's origins in Hinduism, rather than seeing it solely as exercise. This caused tensions as some saw yoga as belonging to multiple traditions rather than just Hinduism.
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- Disney aimed to address childhood obesity through its Disney Consumer Products division by developing healthier food options under characters like Mickey Mouse and launching initiatives like Disney Magic Selections with Kroger.
- By 2005, 75% of DCP's US products complied with nutritional standards, with full compliance targeted by 2008. DCP partnered with farms to develop healthier produce and snacks for children.
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Dove had become Unilever's top cleansing brand by 2007, generating over $2.5 billion annually in sales across 80+ countries. In an effort to establish Dove as a "Masterbrand" spanning personal care categories, Unilever launched the "Campaign for Real Beauty" to position Dove as challenging stereotypical beauty standards. The multi-stage campaign involved controversial ads featuring "real" women and a viral video depicting daughters' low self-esteem. While criticized for its choice of models, the campaign increased awareness and sales, growing Dove's brand value by $1.2 billion according to 2006 estimates. Unilever complemented advertising with public relations, promotions, and the Dove Self-
Chap 19, question 5
Factors that affect the rate of diffusion and adoption of new products and services include an individual's readiness to try new things and personal influences from their social system, characteristics of the new innovation itself and how quickly or slowly it gains acceptance, and an organization's environment, characteristics, administrators, and openness to change.
Chap 19, question 4
The main stages in developing new products and services are: idea screening to evaluate new product concepts, concept testing to get customer feedback, product development to design and manufacture the product, test marketing in a limited market to predict sales, and national launch for full commercial release.
Chap 19, question 3
The document describes the stage-gate system as the best way to manage the new product development process. It breaks the process down into 8 stages with a gate or checkpoint at the end of each stage. The stages include idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, market testing, and commercialization, with each gate determining if the project is worth continuing on to the next stage.
Chap 19, question 2
Most companies use cross-functional teams or stage-gate systems to oversee new product development. Cross-functional teams bring together different departments to collaboratively develop and launch new products. Stage-gate systems divide the process into stages with checkpoints, acting like a funnel to narrow an initial pool of ideas down to a smaller number of high-potential products that are launched.
Chap 19, question 1
A company faces several challenges in developing new products and services including high development costs, a shortage of ideas in some areas, social, economic, and governmental constraints, and capital shortages. However, new techniques and strategic partnerships can help shorten required development time while organizational support is enormously needed.
Presentation Tips | Garr Reynolds
This document provides tips for giving effective presentations like a pro in 3 parts. It recommends focusing on simplicity in preparation, design, and delivery. This includes limiting text, using whitespace and visuals appropriately, knowing your audience and purpose, and practicing being passionate, natural, and connecting with the audience through both logical and emotional content. The overall message is that a good presentation is about the presenter, not the slides, and simplicity, clarity and connecting with the audience are keys to success.
Apetising mashup of different modules
Margaret Foley, brand manager of UnME Jeans, is struggling to justify her brand's advertising spending on traditional media. She is exploring emerging social media options like Facebook, YouTube, and virtual worlds. Three options are proposed: developing virtual UnME Jeans for an online virtual world; purchasing targeted Facebook ads; and creating YouTube brand videos. Each option is compared based on budget, potential reach, and growth. Foley must determine the best media plan to communicate her brand's message to teen girls in a cost-effective way.
Un me jeans branding in web 2.0
UnME Jeans brand manager Foley was struggling to justify her traditional media spending. She asked her agency to investigate emerging social media options. The agency suggested Facebook, YouTube, and virtual goods in Zwinktopia. Foley believed these could foster constructive brand dialog compared to traditional "talking at" consumers. The agency provided budgets and comparisons of each plan. Foley ultimately decided a short YouTube campaign targeting teen girls could be effective if videos were high quality and short duration, but growth was limited. She allocated most of the remaining $11.6 million budget to traditional television, newspapers, radio, and magazines based on their household spending percentages.
Building a Brand (Social Media Marketing)
1) The document discusses how leading brands like Gap, Coca-Cola, and McDonald's struggled when they failed to understand their target audiences and strayed from their core brand promises on social media.
2) It provides examples of how Volkswagen India and Snapdeal effectively use social media to engage customers and address issues, highlighting the importance of listening to customers.
3) Virgin Atlantic is cited for its customer-centric social media approach focused on learning from customers, supporting its brand values, and continually improving based on social media insights.
Module4 iitk neel sharma
The document discusses the development of a new smartphone application. It details the features and functionality of the app, including the ability to view photos, check social media, and play music. The document also outlines the development timeline, with the goal of releasing the first version of the app within 6 months.
Final presentation IIM Internship (Module-4)
The document provides an overview of presentation secrets and marketing insights. It discusses that most presentations are confusing, boring and a waste of time due to issues like data overload, lack of visuals, and poor quality. It emphasizes the importance of rehearsing thoroughly and storytelling. Presentations can be a killer skill if used perfectly to convince clients. The document also outlines 7 modules for marketing management including understanding the marketing environment, assessing market opportunities, choosing and designing value, delivering value through integrated channels, and communicating value to sustain growth. It provides examples of 3 case studies on branding for yoga, a sports team, and a brewing company.
Creativity in Advertising
Creativity in Advertising discusses the key dimensions of creative advertising. It identifies five dimensions - originality, elaboration, flexibility, synthesis, and artistic value - and provides definitions and examples for each. Research by Robert Smith in the early 2000s quantified these dimensions and found that elaboration scored highest at 1.32, while originality also plays an important enabling role for effective advertising. The document examines what makes for successful creative advertising and how different dimensions of creativity can be measured.
For mobile devices think apps, not ads
The document discusses why mobile ads don't work as effectively as apps. It notes that people find mobile ads more intrusive than desktop ads. It also states that mobile screens are too small to have usable right margins like desktops, so ads appear in unexpected places. Additionally, many taps on mobile ads are inadvertent due to their small size. The document recommends that marketers create apps that add value to consumers rather than buying mobile ads. It provides examples of how apps can add convenience, offer unique value, provide social value, offer incentives, and entertain to engage users.
For mobile devices think apps, not ads
The document discusses why mobile ads don't work as effectively as apps. It notes that people find mobile ads more intrusive than desktop ads and that the small screen size of mobile devices makes ad placement difficult. The document then outlines the top categories of smartphone apps and argues that marketers should focus on creating engaging apps that add value for consumers rather than buying mobile ad space. It provides tips for developing effective apps, such as adding convenience, unique features, social elements, incentives, and entertainment.
Case study
Grey Global Group is a communications company with 16 partner companies focused on marketing and communications. Viveca Chan, CEO of Grey Hong Kong and China, was considering how to develop a customer relationship management (CRM) proposition for local clients by merging technology and traditional marketing. CRM manages relationships with customers across marketing, sales and service regardless of communication channel. This case study examines how Grey Hong Kong and China developed an e-marketing strategy called Grey Relationship Management (GRM) to build brands, develop customers, create positive experiences, and build knowledge through constant dialogue with customers.
Branding Yoga
- In 2008, the Hindu American Foundation (HAF) launched a campaign called "Take Back Yoga" to raise awareness that yoga originated from Hinduism, as they felt yoga's commercialization in the U.S. disconnected it from its Hindu roots.
- HAF reached out to Yoga Journal about the lack of references to Hinduism in its publications. A representative acknowledged they likely avoided mentioning Hinduism due to its "baggage."
- The campaign aimed to have U.S. yoga practitioners acknowledge yoga's origins in Hinduism, rather than seeing it solely as exercise. This caused tensions as some saw yoga as belonging to multiple traditions rather than just Hinduism.
Disney consumer products marketing nutrition to children
- More than 30% of American children aged 5-9 were overweight, with 14% being obese. Advertising of packaged goods on children's TV also increased.
- Disney aimed to address childhood obesity through its Disney Consumer Products division by developing healthier food options under characters like Mickey Mouse and launching initiatives like Disney Magic Selections with Kroger.
- By 2005, 75% of DCP's US products complied with nutritional standards, with full compliance targeted by 2008. DCP partnered with farms to develop healthier produce and snacks for children.
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Disney consumer products marketing nutrition to children
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
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1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
4. Creation of Social Branding
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Mastering SEO for Google in the AI Era - Dennis Yu
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