Presentation from SMX West on tools for SEM outside of the Google array, including Followerwonk, log file analysis, the US census data, personas and SEMrush. Given March 13, 2014. San Jose, CA
A look at how real estate professionals can use real estate market data to show their expertise and educate their clients about local real estate market trends. Presentation was delivered by Scott Sambucci at the REBarcamp-Phoenix on April 8, 2010.
Who Really Has Time for SEO? Aligning Internal Teams for Success at a B2B Org...Conductor
One of the most difficult challenges in achieving success with SEO and Content Strategy at a B2B organization with many divisions isn’t knowing what to do, it’s getting it done. Gaining alignment and buy-in across numerous business functions and teams can be a nightmare, especially when you have tangible results to achieve. Matt Crowley (MoreVisibility) and Greg Tucker (RSM US LLP) will discuss how B2B organizations like RSM US LLP can achieve alignment on their SEO and Content strategy.
Find out how an organization with 38,000 team members across 760 offices in 120 different countries is able to achieve alignment on their SEO goals, even when embarking on a global re-branding and website re-design initiative.
Presentation by:
Matt Crowley - MoreVisibility
Greg Tucker - RSM US LLP
On November 20th, I spoke on a Twitter Cards panel with Courtney Seiter and Michelle Stinson-Ross! Here's my part of the presentation, which includes setting up Twitter Cards for your website and basic Twitter Ads setup.
To see the full presentation with Twitter Cards examples and analytics to track, visit: http://www.slideshare.net/SearchMarketingExpo
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: Visualizing Search Analysis - Given by Ryan Jones, @RyanJones - SapientNitro, Manager Search Strategy & Analysis. #SMX #31C
A look at how real estate professionals can use real estate market data to show their expertise and educate their clients about local real estate market trends. Presentation was delivered by Scott Sambucci at the REBarcamp-Phoenix on April 8, 2010.
Who Really Has Time for SEO? Aligning Internal Teams for Success at a B2B Org...Conductor
One of the most difficult challenges in achieving success with SEO and Content Strategy at a B2B organization with many divisions isn’t knowing what to do, it’s getting it done. Gaining alignment and buy-in across numerous business functions and teams can be a nightmare, especially when you have tangible results to achieve. Matt Crowley (MoreVisibility) and Greg Tucker (RSM US LLP) will discuss how B2B organizations like RSM US LLP can achieve alignment on their SEO and Content strategy.
Find out how an organization with 38,000 team members across 760 offices in 120 different countries is able to achieve alignment on their SEO goals, even when embarking on a global re-branding and website re-design initiative.
Presentation by:
Matt Crowley - MoreVisibility
Greg Tucker - RSM US LLP
On November 20th, I spoke on a Twitter Cards panel with Courtney Seiter and Michelle Stinson-Ross! Here's my part of the presentation, which includes setting up Twitter Cards for your website and basic Twitter Ads setup.
To see the full presentation with Twitter Cards examples and analytics to track, visit: http://www.slideshare.net/SearchMarketingExpo
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: Visualizing Search Analysis - Given by Ryan Jones, @RyanJones - SapientNitro, Manager Search Strategy & Analysis. #SMX #31C
Search Presence Intelligence (SPI): Where Search Meets Business IntelligenceConductor
Stephan Bajaio, VP of Professional Services and Co-Founder of Conductor, discusses how to integrate SEO teams into every phase of your business strategy. He explains the inherent problems with relegating SEO in the organization to a tactical instead of a strategic role. He'll demonstrate how centralizing SEO's value to much more than online marketing or even marketing as a whole can help create efficiency and growth for both your SEO team, and your company.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: How to Prove the Value of Your SEO - Given by Erin Everhart, @erinever - The Home Depot, Lead Manager, Digital Marketing - SEO. #SMX #31C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Getting Images Right In Paid Search. PRESENTATION: Visual Thinking and Practical Design Principles - Given by Dustin W. Stout, @dustinwstout - Weal Media Corporation, CMO. #SMX #31B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Brick & Mortar's Secret Weapon: Search Data. PRESENTATION: Brick & Mortar's Secret Weapon: Search Data - Given by Andrew Ruegger, @aruegger - Catalyst, Senior Partner, Head of Data Science. #SMX #13C2
Leveraging Crawler Intelligence to Prioritize Impactful SEO StrategiesConductor
Digital marketers and SEO’s regularly make decisions about website content, internal site structure, or technical refinements by relying on “best practices” (as documented by the search engines themselves) and a trial-and-error approach: “If I change this, will search engines find my content more easily, or assess it to be more relevant?” But when it comes to how search engine crawlers actually visit and move through a site, we’re often in the dark – especially for enterprise level sites with an overwhelming amount of content. Sarah Dryden (Path Interactive) and Piera Palazzolo (American Management Association) will discuss how using web logs to document and compare trends in actual crawler behavior can help narrow down key priorities for an enterprise-level site.
Presentation by:
Sarah Dryden - Path Interactive
Piera Palazzolo - American Management Association
With intent data, marketers can identify the Active Demand in their market to create programs and engage prospects with the right message, via the right channel at the right time. This session will discuss how Lenovo is transforming all its digital programs away from its reliance on first-party data to using third-party intent data to engage buyers on their own terms. Intent data now drives digital campaigns including email, social and display.
Three Sure-Fire Ways to Kill Your Pipeline - and How to Avoid ThemEllen Bristol
CRM 360 looks at your CRM platform as the heart of your relationships with your marketplace. It can and should also look at the productivity of your sales team. See three ways you might be hurting your opportunity pipeline without even realizing it - and how to cure the problems.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Your Step By Step Guide to Testing Voice Search - Given by Purna Virji, @purnavirji - Microsoft, Senior Client Development and Training Specialist, Bing Ads. #SMX #13A
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
Etix Blast: How to Reach Unknown Ticket HoldersEtix
The Problem: the average order size is 2.7 tickets. This means we only have data for 1/3 of our audience.
Presented by Rockhouse Partners' Dale Liszka, Suzanna Best and Zack Wright, this Etix Live presentation highlights the importance of effectively managing your event life cycle and how you can implement strategies to capture data for the the other 2/3 of your event attendees.
Making games pay: Data secrets for monetization Lauren Cormack
DeltaDNA reveal previously unknown research and insight that’s guaranteed to change the way you think about balancing your in-game monetization
In this webinar, learn about the real monetization issues facing developers. Discover the secrets behind balancing IAP and ad serving, and how to monetize without loss of engagement. Find out how to understand your player experiences through segmentation, and to use this insight to design player-centric ad and IAP monetization strategies.
https://deltadna.com/
5 Things You Should Know About the Secondary Ticketing MarketEtix
The “Gap” between the primary and secondary ticketing market has not only closed, but one could say they overlap creating, at minimum, BLURRED LINES, especially for the consumer. This can be particularly challenging for venues. So, who really owns the ticket? Joe Kustelski discusses these topics and more in "5 Things You Should Know About the Secondary Ticketing Market".
How to Use Search Data to Build Content that Drives Value at ScaleConductor
While cat videos may still dominate YouTube & Instagram, quality content creation requires a less feline focus, and an ability to scale content beyond kittens with value and uniqueness. Join Grant Simmons as he demonstrates how Homes.com leverages big data and fat cats to create content that aligns with; brand messaging, user interest, and search engine quality mandates. You'll get inspired, excited and empowered with ideas and information that will scale your content strategy out of the litter box and into Google's search results.
Presentation by:
Grant Simmons - VP of Search Marketing, Homes.com
Search Presence Intelligence (SPI): Where Search Meets Business IntelligenceConductor
Stephan Bajaio, VP of Professional Services and Co-Founder of Conductor, discusses how to integrate SEO teams into every phase of your business strategy. He explains the inherent problems with relegating SEO in the organization to a tactical instead of a strategic role. He'll demonstrate how centralizing SEO's value to much more than online marketing or even marketing as a whole can help create efficiency and growth for both your SEO team, and your company.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: How to Prove the Value of Your SEO - Given by Erin Everhart, @erinever - The Home Depot, Lead Manager, Digital Marketing - SEO. #SMX #31C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Getting Images Right In Paid Search. PRESENTATION: Visual Thinking and Practical Design Principles - Given by Dustin W. Stout, @dustinwstout - Weal Media Corporation, CMO. #SMX #31B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Brick & Mortar's Secret Weapon: Search Data. PRESENTATION: Brick & Mortar's Secret Weapon: Search Data - Given by Andrew Ruegger, @aruegger - Catalyst, Senior Partner, Head of Data Science. #SMX #13C2
Leveraging Crawler Intelligence to Prioritize Impactful SEO StrategiesConductor
Digital marketers and SEO’s regularly make decisions about website content, internal site structure, or technical refinements by relying on “best practices” (as documented by the search engines themselves) and a trial-and-error approach: “If I change this, will search engines find my content more easily, or assess it to be more relevant?” But when it comes to how search engine crawlers actually visit and move through a site, we’re often in the dark – especially for enterprise level sites with an overwhelming amount of content. Sarah Dryden (Path Interactive) and Piera Palazzolo (American Management Association) will discuss how using web logs to document and compare trends in actual crawler behavior can help narrow down key priorities for an enterprise-level site.
Presentation by:
Sarah Dryden - Path Interactive
Piera Palazzolo - American Management Association
With intent data, marketers can identify the Active Demand in their market to create programs and engage prospects with the right message, via the right channel at the right time. This session will discuss how Lenovo is transforming all its digital programs away from its reliance on first-party data to using third-party intent data to engage buyers on their own terms. Intent data now drives digital campaigns including email, social and display.
Three Sure-Fire Ways to Kill Your Pipeline - and How to Avoid ThemEllen Bristol
CRM 360 looks at your CRM platform as the heart of your relationships with your marketplace. It can and should also look at the productivity of your sales team. See three ways you might be hurting your opportunity pipeline without even realizing it - and how to cure the problems.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Your Step By Step Guide to Testing Voice Search - Given by Purna Virji, @purnavirji - Microsoft, Senior Client Development and Training Specialist, Bing Ads. #SMX #13A
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix
David Howatson from LoyaltyMatch presents at the 2015 Etix Live. Accompanied by Etix Director of Product, Chris Battaglino, they discuss the importance of loyalty programs, customer rewards and the opportunity for venues to drive long-term ROI through innovative marketing strategies.
Etix Blast: How to Reach Unknown Ticket HoldersEtix
The Problem: the average order size is 2.7 tickets. This means we only have data for 1/3 of our audience.
Presented by Rockhouse Partners' Dale Liszka, Suzanna Best and Zack Wright, this Etix Live presentation highlights the importance of effectively managing your event life cycle and how you can implement strategies to capture data for the the other 2/3 of your event attendees.
Making games pay: Data secrets for monetization Lauren Cormack
DeltaDNA reveal previously unknown research and insight that’s guaranteed to change the way you think about balancing your in-game monetization
In this webinar, learn about the real monetization issues facing developers. Discover the secrets behind balancing IAP and ad serving, and how to monetize without loss of engagement. Find out how to understand your player experiences through segmentation, and to use this insight to design player-centric ad and IAP monetization strategies.
https://deltadna.com/
5 Things You Should Know About the Secondary Ticketing MarketEtix
The “Gap” between the primary and secondary ticketing market has not only closed, but one could say they overlap creating, at minimum, BLURRED LINES, especially for the consumer. This can be particularly challenging for venues. So, who really owns the ticket? Joe Kustelski discusses these topics and more in "5 Things You Should Know About the Secondary Ticketing Market".
How to Use Search Data to Build Content that Drives Value at ScaleConductor
While cat videos may still dominate YouTube & Instagram, quality content creation requires a less feline focus, and an ability to scale content beyond kittens with value and uniqueness. Join Grant Simmons as he demonstrates how Homes.com leverages big data and fat cats to create content that aligns with; brand messaging, user interest, and search engine quality mandates. You'll get inspired, excited and empowered with ideas and information that will scale your content strategy out of the litter box and into Google's search results.
Presentation by:
Grant Simmons - VP of Search Marketing, Homes.com
Are you guilty of letting your keywords accumulate dust, as you flicked the auto-pilot switch on? Perhaps, you’re new to the world of pay per click or getting back in the game after a long hiatus? Either way, it’s the perfect time for a PPC confessional.
Two of our PPC experts reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
To get your FREE AdWords Performance report, visit www.wordstream.com/google-adwords
1) The Target: Kristi Anderson, VP Marketing from GetOutfitted.com - a start-up retail company with just 2 employees.
2) The Mission: Identify quick and specific ways for Kristi – a time strapped and overloaded marketing manager – to improve her Paid Search performance. To put it simply – GET HER MORE LEADS!
3) The Strategy: Pin-point key PPC performance improvement areas and see what Kristi can do in 30 days…
Check out WordStream's webinar, PPC Impossible: 1 person, 1 Month, 1200% Account Improvement, and see exactly what Kristi did in her 30 day challenge.
Teaser: Kristi used WordStream’s Free AdWords Performance Grader to pinpoint problem areas in her account, and identify where she should spend her limited time. Just 30 days later, her account showed some astounding improvements:
- Impression-weighted average Quality Score increased by 50%
- Average CTR went from .26% to 6.32% (24 times higher)
- Account activity score climbed from 39% to 72%
In this webinar, Kristi is also joined by WordStream’s Customer Success Specialist, Margot da Cunha, who shares 5 actionable optimization tactics she’s currently using in Kristi’s account to improve her PPC performance even more.
Want to watch the video? Check it out here: http://wordstream.wistia.com/medias/m6bz654zcj
Shockingly common PPC problems revealed by Larry Kim and how to achieve Google AdWords success by following just 7 simple guidelines and 20 minutes a week focused on PPC.
For more information, visit www.wordstream.com
Whether you're planning your initial PPC budget or re-evaluating your current spend, there are always ways to spend your PPC dollars more wisely. Chances are, your PPC account could use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
In this webinar, WordStream's Larry Kim and Hanapin Marketing's Carrie Albright will share best practices and creative tips for budget management, including:
- Reconciling PPC budget with your overall marketing costs
- Adjusting your strategy for large or small accounts
- Choosing the right metrics to help define your spend
- Incorporating expenses like agency or staff overhead
Watch now to learn proven strategies for better managing your ad spend.
A keynote by Frank (Ecodesign Centre) on good design given at the "iSustain Symposium. ‘Does it pay to be green?" organised by the Institute of Sustainable Design (ISD)
Searchfest 2014: Beyond the Thunderdome, When You Run Out of PPC Fuel Elizabeth Marsten
SEMPDX 2014, February 28. Beyond the Thunderdome, When You Run Out of PPC Fuel. Overview and case studies on Reddit Ads, LinkedIn Sponsored Updates, Yahoo InStream, Tumblr and tying it to ROI.
What PPC Can Steal from SEO - given at State of Search 2013, through DFWSEM, Dallas, TX. November 18, 2013
Learn some tips and tricks that paid search can borrow from the SEO industry tools.
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
Connect the Dots: Draw a Clear Picture of Social’s Impact on Business ResultsSpredfast
Every company has objectives for business growth. Social marketing should support these key goals. And measurement of social marketing efforts should speak directly to goal-based results. Learn how socially mature organizations are connecting the dots between social measurement and bottom line business results. Understand the principles guiding these efforts and see how social is being integrated with other areas (and systems) across the business.
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Unlocking the Lead Generation Potential of Search and Social MediaMarketing Mojo
View the full recorded webinar at: http://bit.ly/19YAHG5.
According to Hubspot’s recently released “2013 State of Inbound Marketing report,” SEO and social media rate among the top marketing channels for lead generation, delivering above-average sales conversions at below-average costs per lead. With the constantly changing digital landscape providing more new ways to target potential buyers, marketers may be missing out on golden opportunities to unlock the lead generation potential of search and social media marketing.
Are your search and social media channels optimized for lead generation?
In this webinar, Search Mojo’s Janet Driscoll Miller and Sarah Lokitis will show you different ways to utilize search and social media marketing channels for lead generation, including some new tactics you may not have known about.
Paid Advertising is a proven tactic for driving traffic to your website & social media channels but can easily turn into a Money Pit. How do you make sure funds are spent in support of winning campaigns and not wasted frivolously?
Joe Skibbie, Director of JRS Mar/Com shares campaign tales of Wastes & Wins when incorporating paid advertising into a Digital Marketing Strategy.
Learn to grow your audience, increase website traffic & promote virtual content.
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Your Retargeting Sucks (But It Doesn't Have To!). PRESENTATION: Your Retargeting Sucks (But It Doesn't Have To!) - Given by Elizabeth Marsten, @ebkendo - CommerceHub, Director of Paid Search. #SMX #31B2
Convenience is king, with billions of products available at the push of a button, how does your business compete? Professional services, retail, wellness, and more are all being bought, sold, and delivered with more frequency than ever. Are you providing a smooth experience for your customers and clients online?
More and more people are doing all their online activities from a smartphone. With more competitive information available than ever before, consumers are better educated on the numerous providers available. Finding, building, and maintaining online client relationships is now a necessity. If your online experience does not make it easy for them, they will go elsewhere.
With a cohesive strategy, a well-designed website, and traffic generating activities including paid ads and organic social media, you can Make It Easy for your customers to find and buy from you.
Presentation from the 2014 Product, Customer and User Experience Summit in Chicago on June 16, 2014. The presentation discusses the context for UX as strategy, provides an example of applying a UX approach to informing your business and experience strategy, measuring the impact of UX and what's needed to sustain and build upon the value of UX within an organization.
Referrals from social media and email marketing efforts may be on the rise, but organic search is still a top driver of traffic to B2B websites. Searchers have matured and become savvier in recent years – however, search engine algorithms have as well. With that in mind, how important is keyword research in today’s online world, and how can you modernize your keyword strategies?
In a recent webinar, SEO veteran Tracy Sabattis discussed five questions often asked about modern keyword strategies. These slides formed the basis for that presentation; they include several actionable tips and a list of SEO research tools (both free and paid) along with each tool’s pros and cons.
Similar to What's in Your SEM Toolbox - SMX West 2014 (20)
Retail Media in the EU and What You Can Learn from Success and Failures in th...Elizabeth Marsten
Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.
Walmart has launched several advertising capabilities included sponsored products, buy box banners and search brand amplifiers. Here's what they look like and how they work
Enter the Remix: Paid Search Advertising in eCommerceElizabeth Marsten
Google Ads, Microsoft Advertising, Amazon Advertising – what do all these have in common? Besides the major re-branding and re-focusing of their main messages to several levels up from where we might think of them historically, they’re also ushering in some important signals for what paid search marketers need to prepare for and think bigger about. Sure, we’ll continue to have the day to day overall duties stay highly tactical with shared budgets, QS improvements, to bid manually or not debates and best practices in aggregate over the coming years, but we are going to see some fundamental landscape changes in the next 2 years in a faster and more impactful manner than we have in the last 10 years of search marketing.
What's New and Crucial in SEM eCommerce - SMX Advanced 2019Elizabeth Marsten
High level recent industry overview with Google, Microsoft, Amazon, Facebook, Walmart, Target and more on what is coming, what's already here and how to think about aligning in the future of eCommerce.
Presented in Philadelphia, PA. April 24, 2019. Google Express, Google Home and Google Assistant - shopping actions are everywhere. Learn about the evolution of the shopping actions program, how you can optimize your own business in the Google universe to take advantage of or work alongside with it.
Brief overview on marketplaces like Amazon, eBay, Walmart and Jet in comparison to Google and paid search management, including a future glimpse at Shopping Actions with Google.
Given at HeroConf 2018, April 17. Austin, TX.
When Worlds Collide: Paid Search Meets MarketplacesElizabeth Marsten
What transfers from paid search on search engines when managing marketplace placements? What's not the same? Who should do the work, how do you budget for it (time and money) and what resources should you start with? Given at Engage SEMPDX 2018.
Before you even get started on feed driven retail, what kind of state is your feed in? Do you need a solution? How good is the data? And once you've got the continual rinse and repeat of data quality, what channels can you check out that you may not already be on? Given at SMX East, Oct. 24, 2017.
The Building Blocks of Paid Search - WooCommerce Developers ConferenceElizabeth Marsten
It's not as boring as it sounds, promise. It's text heavy, but I heard developers like documentation. Instead see how not to waste a lot of money and avoid thinking "well, that would have been good to know." Covering high level fundamentals in this e-Commerce focused, jam packed tips and tricks session focused on smaller to mid-sized budgets, tools, time management and when to DIY or send up the bat signal.
Online Ads Summit closing keynote in Kolding, Denmark. Google has long been the leader in the paid search space, of course, but the battle in second place is heating up. What is Google doing to keep their first place spot, what can you learn from the runners up and where they’re going next to close the gap.
SMX Advanced - Master Your Social Ads Workshop. What's the best combination of platforms to build out your advertising mix? Where should you be and who should you be paying attention to?
Feed management, solutions, guidelines, testing ideas and optimization tactics and tips for search, social and marketplace channels. Given on April 19, 2017 at HeroCon Los Angeles.
eCommerce for Everyone: What to Expect in 2017 - State of SearchElizabeth Marsten
eCommerce partnerships, new ad units and where to concentrate your efforts in 2017 to be successful in paid search. Given at State of Search, Dallas, TX November 15, 2016
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016Elizabeth Marsten
Google and Bing are givens. Checkout this run down of alternative engines, sites and ad types that e-commerce advertisers can be on to get found more and sell more. Given at SMX East, New York, NY.
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016Elizabeth Marsten
Retargeting- a little history, doing iton Google and on Facebook. Some tips, some instructions and some of my favorite resources. Given at SMX East in New York, NY.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
11. TWITTER ADS, DUH
Promoted Tweets, Profiles & Lead Capture
Social PPC or Paid Social, whatever you call it. It’s totally becoming a
“thing” you see…
• Compare competitors
• Find new followers or lookalikes to target
• Find out who dumped you
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http://www.stateofsearch.com/how-i-use-followerwonk-and-why-i-love-it/
16. WHEN TO TWEET VS. AD SCHEDULING
Why not match up?
Have a special promotion or deal this holiday season going up?
• Check your top tweet response times against your ad schedule
• Bid modifier adjustment needed?
• Maybe even tie the two together: Offers/Promotions/Hashtags/Usernames
• Check out Sproutsocial.com
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#smx#31B @ebkendo
18. WHO’S BUYING?
• Look at your keyword list.
• Look in your analytics package on what is bringing
organic traffic.
• Write down 3-4 per product/service.
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http://www.slideshare.net/ebkendo/ad-copy-with-personality-ppc-hero-conference-2012
20. WHEN ARE THEY BUYING? 20
• Are these keywords early buying cycle or later?
How specific?
• Depending on how your account is structured, you
could do small personas on the product, campaign,
buying cycle.
#smx#31B @ebkendo
21. GET CREATIVE 21
• Give your person a name (doesn’t have to rhyme, but it
helps)
• Pick out a picture (use a stockphoto)
• Settle on some likes/dislikes (long walks on the beach,
mimosas, getting caught in the rain.)
23. PERSONA SPECIFIC TOOLS 23
• Facebook demographics
• Ubersuggest
• Google Search Suggest
• Google Analytics
• Customer Reviews
• Forums
• US Census Data
#smx#31B @ebkendo
32. PPC DASHBOARDS FOR CLIENTS 32
Answer 3 Things with Your Dashboard
Don’t just add widgets to add widgets! Make sure you’re addressing the
cardinal milestones.
• Acquisition
• Behavior
• Outcome
http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/