SlideShare a Scribd company logo
SMX WEST 2014
ELIZABETH MARSTEN
PORTENT, INC.
What’s in Your SEM
Toolbox?
#smx#33C @ebkendo
ELIZABETH MARSTEN (ME)
• VP of Search Marketing
• Pay-Per-Clip Marketer
• SEO, Social, PPC
• @ebkendo
• http://bitly.com/bundles/ebkendo/5
2
WHERE'S PORTENT? 3
Technically speaking,
More specifically,
here.
here.
DESTROY YOUR COMPETITORS
COMPETITIVE REPORT 5
#smx#31B @ebkendo
SEMRUSH 6
SEMRUSH + PORTENT 7
#smx#31B @ebkendo
INTERNAL METRICS 8
FOLLOWERWONK
SAY WHA? WONK?
Twitter Follower Tool
Search biographies, interests, fellow followers
10
TWITTER ADS, DUH
Promoted Tweets, Profiles & Lead Capture
Social PPC or Paid Social, whatever you call it. It’s totally becoming a
“thing” you see…
• Compare competitors
• Find new followers or lookalikes to target
• Find out who dumped you
11
http://www.stateofsearch.com/how-i-use-followerwonk-and-why-i-love-it/
TWITTER BIOS 12
TWITTER BIOS 13
COMPARE COMPETITORS 14
#smx#31B @ebkendo
REKINDLE LOST FOLLOWERS
You can run, but you can’t hide
15
WHEN TO TWEET VS. AD SCHEDULING
Why not match up?
Have a special promotion or deal this holiday season going up?
• Check your top tweet response times against your ad schedule
• Bid modifier adjustment needed?
• Maybe even tie the two together: Offers/Promotions/Hashtags/Usernames
• Check out Sproutsocial.com
16
#smx#31B @ebkendo
PERSONAS
WHO’S BUYING?
• Look at your keyword list.
• Look in your analytics package on what is bringing
organic traffic.
• Write down 3-4 per product/service.
18
http://www.slideshare.net/ebkendo/ad-copy-with-personality-ppc-hero-conference-2012
WHERE THEY BE AT? 19
WHEN ARE THEY BUYING? 20
• Are these keywords early buying cycle or later?
How specific?
• Depending on how your account is structured, you
could do small personas on the product, campaign,
buying cycle.
#smx#31B @ebkendo
GET CREATIVE 21
• Give your person a name (doesn’t have to rhyme, but it
helps)
• Pick out a picture (use a stockphoto)
• Settle on some likes/dislikes (long walks on the beach,
mimosas, getting caught in the rain.)
TALK TO ME 22
PERSONA SPECIFIC TOOLS 23
• Facebook demographics
• Ubersuggest
• Google Search Suggest
• Google Analytics
• Customer Reviews
• Forums
• US Census Data
#smx#31B @ebkendo
THE US CENSUS
SWEET, SWEET DATA 25
#smx#31B @ebkendo
ARE YOU SMARTER THAN A WASHINGTONIAN? 26
#smx#31B @ebkendo
INTERACTIVE MUCH? 27
INFOGRAPHICS 28
FUN FACTS 29
GOOGLE ANALYTICS DASHBOARDS
STANDARD SHARING ON HAND 31
PPC DASHBOARDS FOR CLIENTS 32
Answer 3 Things with Your Dashboard
Don’t just add widgets to add widgets! Make sure you’re addressing the
cardinal milestones.
• Acquisition
• Behavior
• Outcome
http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
PRODUCT LISTING ADS 33
http://www.portent.com/blog/ppc/new-product-listing-ads-dashboad.htm
REAL TIME 34
NETWORKING
PLA REPEAT CLICKERS? 36
http://www.ppchero.com/plas-and-repeat-clickers/
SCRIPT FOR WEATHER? 37
http://searchenginewatch.com/article/2292508/Google-AdWords-Geo-Targeting-5-Jaw-Dropping-Techniques
https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather
ADWORDS SCRIPTS 38
#smx#31B @ebkendo
I CAN HAZ PPC MAJOR? 39
http://www.portent.com/blog/ppc/so-you-want-to-do-ppc-when-you-grow-up.htm
INTRODUCE YOURSELF TO YOUR NEIGHBOR 40
#smx#31B @ebkendo
THE END ...
I”LL SEE YOU AT QUESTIONS TIME
@ebkendo
Bit.ly bundle for today: http://bit.ly/1aFMHNp

More Related Content

What's hot

Search Presence Intelligence (SPI): Where Search Meets Business Intelligence
Search Presence Intelligence (SPI): Where Search Meets Business IntelligenceSearch Presence Intelligence (SPI): Where Search Meets Business Intelligence
Search Presence Intelligence (SPI): Where Search Meets Business Intelligence
Conductor
 
How to Prove the Value of SEO By Erin Everhart
How to Prove the Value of SEO By Erin EverhartHow to Prove the Value of SEO By Erin Everhart
How to Prove the Value of SEO By Erin Everhart
Search Marketing Expo - SMX
 
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
Search Marketing Expo - SMX
 
Visual Thinking and Practical Design Principles By Dustin Stout
Visual Thinking and Practical Design Principles By Dustin StoutVisual Thinking and Practical Design Principles By Dustin Stout
Visual Thinking and Practical Design Principles By Dustin Stout
Search Marketing Expo - SMX
 
Brick & Mortar's Secret Weapon: Search Data By Andrew Ruegger
Brick & Mortar's Secret Weapon: Search Data By Andrew RueggerBrick & Mortar's Secret Weapon: Search Data By Andrew Ruegger
Brick & Mortar's Secret Weapon: Search Data By Andrew Ruegger
Search Marketing Expo - SMX
 
Hauling in More Local Customers…Even When Your Wheels Are Spinning
Hauling in More Local Customers…Even When Your Wheels Are SpinningHauling in More Local Customers…Even When Your Wheels Are Spinning
Hauling in More Local Customers…Even When Your Wheels Are Spinning
Phil Rozek
 
Leveraging Crawler Intelligence to Prioritize Impactful SEO Strategies
Leveraging Crawler Intelligence to Prioritize Impactful SEO StrategiesLeveraging Crawler Intelligence to Prioritize Impactful SEO Strategies
Leveraging Crawler Intelligence to Prioritize Impactful SEO Strategies
Conductor
 
Why Lenovo Is Doubling Down On Intent Marketing
Why Lenovo Is Doubling Down On Intent MarketingWhy Lenovo Is Doubling Down On Intent Marketing
Why Lenovo Is Doubling Down On Intent Marketing
G3 Communications
 
Three Sure-Fire Ways to Kill Your Pipeline - and How to Avoid Them
Three Sure-Fire Ways to Kill Your Pipeline - and How to Avoid ThemThree Sure-Fire Ways to Kill Your Pipeline - and How to Avoid Them
Three Sure-Fire Ways to Kill Your Pipeline - and How to Avoid Them
Ellen Bristol
 
CRM360 bristol-final
CRM360 bristol-finalCRM360 bristol-final
CRM360 bristol-final
ticomixcrm
 
Your Step By Step Guide to Testing Voice Search By Purna Virji
Your Step By Step Guide to Testing Voice Search By Purna VirjiYour Step By Step Guide to Testing Voice Search By Purna Virji
Your Step By Step Guide to Testing Voice Search By Purna Virji
Search Marketing Expo - SMX
 
Telling The Digital Story
Telling The Digital StoryTelling The Digital Story
Telling The Digital Story
IgnitionOne
 
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...
Etix
 
Game change chatter_preso_df_public
Game change chatter_preso_df_publicGame change chatter_preso_df_public
Game change chatter_preso_df_publicChris Cranis
 
Etix Blast: How to Reach Unknown Ticket Holders
Etix Blast: How to Reach Unknown Ticket HoldersEtix Blast: How to Reach Unknown Ticket Holders
Etix Blast: How to Reach Unknown Ticket Holders
Etix
 
Making games pay: Data secrets for monetization
Making games pay: Data secrets for monetization Making games pay: Data secrets for monetization
Making games pay: Data secrets for monetization
Lauren Cormack
 
5 Things You Should Know About the Secondary Ticketing Market
5 Things You Should Know About the Secondary Ticketing Market5 Things You Should Know About the Secondary Ticketing Market
5 Things You Should Know About the Secondary Ticketing Market
Etix
 
How to Use Search Data to Build Content that Drives Value at Scale
How to Use Search Data to Build Content that Drives Value at ScaleHow to Use Search Data to Build Content that Drives Value at Scale
How to Use Search Data to Build Content that Drives Value at Scale
Conductor
 

What's hot (19)

Session 303
Session 303Session 303
Session 303
 
Search Presence Intelligence (SPI): Where Search Meets Business Intelligence
Search Presence Intelligence (SPI): Where Search Meets Business IntelligenceSearch Presence Intelligence (SPI): Where Search Meets Business Intelligence
Search Presence Intelligence (SPI): Where Search Meets Business Intelligence
 
How to Prove the Value of SEO By Erin Everhart
How to Prove the Value of SEO By Erin EverhartHow to Prove the Value of SEO By Erin Everhart
How to Prove the Value of SEO By Erin Everhart
 
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
 
Visual Thinking and Practical Design Principles By Dustin Stout
Visual Thinking and Practical Design Principles By Dustin StoutVisual Thinking and Practical Design Principles By Dustin Stout
Visual Thinking and Practical Design Principles By Dustin Stout
 
Brick & Mortar's Secret Weapon: Search Data By Andrew Ruegger
Brick & Mortar's Secret Weapon: Search Data By Andrew RueggerBrick & Mortar's Secret Weapon: Search Data By Andrew Ruegger
Brick & Mortar's Secret Weapon: Search Data By Andrew Ruegger
 
Hauling in More Local Customers…Even When Your Wheels Are Spinning
Hauling in More Local Customers…Even When Your Wheels Are SpinningHauling in More Local Customers…Even When Your Wheels Are Spinning
Hauling in More Local Customers…Even When Your Wheels Are Spinning
 
Leveraging Crawler Intelligence to Prioritize Impactful SEO Strategies
Leveraging Crawler Intelligence to Prioritize Impactful SEO StrategiesLeveraging Crawler Intelligence to Prioritize Impactful SEO Strategies
Leveraging Crawler Intelligence to Prioritize Impactful SEO Strategies
 
Why Lenovo Is Doubling Down On Intent Marketing
Why Lenovo Is Doubling Down On Intent MarketingWhy Lenovo Is Doubling Down On Intent Marketing
Why Lenovo Is Doubling Down On Intent Marketing
 
Three Sure-Fire Ways to Kill Your Pipeline - and How to Avoid Them
Three Sure-Fire Ways to Kill Your Pipeline - and How to Avoid ThemThree Sure-Fire Ways to Kill Your Pipeline - and How to Avoid Them
Three Sure-Fire Ways to Kill Your Pipeline - and How to Avoid Them
 
CRM360 bristol-final
CRM360 bristol-finalCRM360 bristol-final
CRM360 bristol-final
 
Your Step By Step Guide to Testing Voice Search By Purna Virji
Your Step By Step Guide to Testing Voice Search By Purna VirjiYour Step By Step Guide to Testing Voice Search By Purna Virji
Your Step By Step Guide to Testing Voice Search By Purna Virji
 
Telling The Digital Story
Telling The Digital StoryTelling The Digital Story
Telling The Digital Story
 
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...
Etix Blast: LoyaltyMatch Partner Presentation - Building Loyalty and Revenue,...
 
Game change chatter_preso_df_public
Game change chatter_preso_df_publicGame change chatter_preso_df_public
Game change chatter_preso_df_public
 
Etix Blast: How to Reach Unknown Ticket Holders
Etix Blast: How to Reach Unknown Ticket HoldersEtix Blast: How to Reach Unknown Ticket Holders
Etix Blast: How to Reach Unknown Ticket Holders
 
Making games pay: Data secrets for monetization
Making games pay: Data secrets for monetization Making games pay: Data secrets for monetization
Making games pay: Data secrets for monetization
 
5 Things You Should Know About the Secondary Ticketing Market
5 Things You Should Know About the Secondary Ticketing Market5 Things You Should Know About the Secondary Ticketing Market
5 Things You Should Know About the Secondary Ticketing Market
 
How to Use Search Data to Build Content that Drives Value at Scale
How to Use Search Data to Build Content that Drives Value at ScaleHow to Use Search Data to Build Content that Drives Value at Scale
How to Use Search Data to Build Content that Drives Value at Scale
 

Viewers also liked

Ejc compr vs marc presp feb130001
Ejc compr vs marc presp feb130001Ejc compr vs marc presp feb130001
Ejc compr vs marc presp feb130001scostif
 
Plazas vacantes contratos docentes 2012
Plazas vacantes contratos docentes 2012Plazas vacantes contratos docentes 2012
Plazas vacantes contratos docentes 2012scostif
 
The 3 Mobile PPC Search Metrics That Matter
The 3 Mobile PPC Search Metrics That MatterThe 3 Mobile PPC Search Metrics That Matter
The 3 Mobile PPC Search Metrics That Matter
Internet Marketing Software - WordStream
 
Cadouri Pt Baieti
Cadouri Pt BaietiCadouri Pt Baieti
Cadouri Pt Baieti
Cristiana Toma
 
Construindo aplicativos para windows phone 7
Construindo aplicativos para windows phone 7Construindo aplicativos para windows phone 7
Construindo aplicativos para windows phone 7Igor Musardo
 
Web 2.0 Project-Based Learning/ Southern Cone TESOL
Web 2.0 Project-Based Learning/ Southern Cone TESOLWeb 2.0 Project-Based Learning/ Southern Cone TESOL
Web 2.0 Project-Based Learning/ Southern Cone TESOL
Vicky Saumell
 
7 Deadly Sins in Your PPC Account & How to Fix Them
7 Deadly Sins in Your PPC Account & How to Fix Them7 Deadly Sins in Your PPC Account & How to Fix Them
7 Deadly Sins in Your PPC Account & How to Fix Them
Internet Marketing Software - WordStream
 
PPC Impossible: 1 Person, 1 Month, 1200% Account Improvement
PPC Impossible: 1 Person, 1 Month, 1200% Account ImprovementPPC Impossible: 1 Person, 1 Month, 1200% Account Improvement
PPC Impossible: 1 Person, 1 Month, 1200% Account Improvement
Internet Marketing Software - WordStream
 
Memo-ul pe care l-am primit azi.
Memo-ul pe care l-am primit azi.Memo-ul pe care l-am primit azi.
Memo-ul pe care l-am primit azi.
Cristiana Toma
 
Rm 262 2013 concurso directores
Rm  262 2013 concurso directoresRm  262 2013 concurso directores
Rm 262 2013 concurso directoresscostif
 
Messe Kiel 18. November 2010 von Bianca van Leuken
Messe Kiel 18. November 2010 von Bianca van LeukenMesse Kiel 18. November 2010 von Bianca van Leuken
Messe Kiel 18. November 2010 von Bianca van LeukenXING AG
 
Palestra - Blackberry 10, o retorno
Palestra - Blackberry 10, o retornoPalestra - Blackberry 10, o retorno
Palestra - Blackberry 10, o retorno
Igor Musardo
 
Ppt Enar 2009 Ii Searching The Internet Second Version
Ppt Enar 2009  Ii  Searching The Internet Second VersionPpt Enar 2009  Ii  Searching The Internet Second Version
Ppt Enar 2009 Ii Searching The Internet Second Versionpeterverweij
 
20 Minute PPC Work Week
20 Minute PPC Work Week20 Minute PPC Work Week
Are You Spending Your PPC Budget Wisely [Webinar]
Are You Spending Your PPC Budget Wisely [Webinar]Are You Spending Your PPC Budget Wisely [Webinar]
Are You Spending Your PPC Budget Wisely [Webinar]
Internet Marketing Software - WordStream
 
Good design makes sense: Full stop.
Good design makes sense: Full stop.Good design makes sense: Full stop.
Good design makes sense: Full stop.
Ecodesign Centre (EDC)
 
SMX East 2012 - Google Shopping/PLAs and Bing RAIS
SMX East 2012 - Google Shopping/PLAs and Bing RAISSMX East 2012 - Google Shopping/PLAs and Bing RAIS
SMX East 2012 - Google Shopping/PLAs and Bing RAIS
Elizabeth Marsten
 
... cu pisica vopsită!
... cu pisica vopsită!... cu pisica vopsită!
... cu pisica vopsită!Cristiana Toma
 

Viewers also liked (20)

Ejc compr vs marc presp feb130001
Ejc compr vs marc presp feb130001Ejc compr vs marc presp feb130001
Ejc compr vs marc presp feb130001
 
Plazas vacantes contratos docentes 2012
Plazas vacantes contratos docentes 2012Plazas vacantes contratos docentes 2012
Plazas vacantes contratos docentes 2012
 
The 3 Mobile PPC Search Metrics That Matter
The 3 Mobile PPC Search Metrics That MatterThe 3 Mobile PPC Search Metrics That Matter
The 3 Mobile PPC Search Metrics That Matter
 
Cadouri Pt Baieti
Cadouri Pt BaietiCadouri Pt Baieti
Cadouri Pt Baieti
 
Construindo aplicativos para windows phone 7
Construindo aplicativos para windows phone 7Construindo aplicativos para windows phone 7
Construindo aplicativos para windows phone 7
 
Seven opening
Seven openingSeven opening
Seven opening
 
Web 2.0 Project-Based Learning/ Southern Cone TESOL
Web 2.0 Project-Based Learning/ Southern Cone TESOLWeb 2.0 Project-Based Learning/ Southern Cone TESOL
Web 2.0 Project-Based Learning/ Southern Cone TESOL
 
7 Deadly Sins in Your PPC Account & How to Fix Them
7 Deadly Sins in Your PPC Account & How to Fix Them7 Deadly Sins in Your PPC Account & How to Fix Them
7 Deadly Sins in Your PPC Account & How to Fix Them
 
PPC Impossible: 1 Person, 1 Month, 1200% Account Improvement
PPC Impossible: 1 Person, 1 Month, 1200% Account ImprovementPPC Impossible: 1 Person, 1 Month, 1200% Account Improvement
PPC Impossible: 1 Person, 1 Month, 1200% Account Improvement
 
Memo-ul pe care l-am primit azi.
Memo-ul pe care l-am primit azi.Memo-ul pe care l-am primit azi.
Memo-ul pe care l-am primit azi.
 
Rm 262 2013 concurso directores
Rm  262 2013 concurso directoresRm  262 2013 concurso directores
Rm 262 2013 concurso directores
 
Messe Kiel 18. November 2010 von Bianca van Leuken
Messe Kiel 18. November 2010 von Bianca van LeukenMesse Kiel 18. November 2010 von Bianca van Leuken
Messe Kiel 18. November 2010 von Bianca van Leuken
 
Palestra - Blackberry 10, o retorno
Palestra - Blackberry 10, o retornoPalestra - Blackberry 10, o retorno
Palestra - Blackberry 10, o retorno
 
Ppt Enar 2009 Ii Searching The Internet Second Version
Ppt Enar 2009  Ii  Searching The Internet Second VersionPpt Enar 2009  Ii  Searching The Internet Second Version
Ppt Enar 2009 Ii Searching The Internet Second Version
 
Munţii Himalaya 1/4
 Munţii Himalaya 1/4 Munţii Himalaya 1/4
Munţii Himalaya 1/4
 
20 Minute PPC Work Week
20 Minute PPC Work Week20 Minute PPC Work Week
20 Minute PPC Work Week
 
Are You Spending Your PPC Budget Wisely [Webinar]
Are You Spending Your PPC Budget Wisely [Webinar]Are You Spending Your PPC Budget Wisely [Webinar]
Are You Spending Your PPC Budget Wisely [Webinar]
 
Good design makes sense: Full stop.
Good design makes sense: Full stop.Good design makes sense: Full stop.
Good design makes sense: Full stop.
 
SMX East 2012 - Google Shopping/PLAs and Bing RAIS
SMX East 2012 - Google Shopping/PLAs and Bing RAISSMX East 2012 - Google Shopping/PLAs and Bing RAIS
SMX East 2012 - Google Shopping/PLAs and Bing RAIS
 
... cu pisica vopsită!
... cu pisica vopsită!... cu pisica vopsită!
... cu pisica vopsită!
 

Similar to What's in Your SEM Toolbox - SMX West 2014

Searchfest 2014: Beyond the Thunderdome, When You Run Out of PPC Fuel
Searchfest 2014: Beyond the Thunderdome, When You Run Out of PPC Fuel Searchfest 2014: Beyond the Thunderdome, When You Run Out of PPC Fuel
Searchfest 2014: Beyond the Thunderdome, When You Run Out of PPC Fuel
Elizabeth Marsten
 
State of Search 2013 - DFWSEM
State of Search 2013 - DFWSEMState of Search 2013 - DFWSEM
State of Search 2013 - DFWSEM
Elizabeth Marsten
 
The Top 5 Social Media Metrics Your CMO Wants to See
The Top 5 Social Media Metrics Your CMO Wants to SeeThe Top 5 Social Media Metrics Your CMO Wants to See
The Top 5 Social Media Metrics Your CMO Wants to See
BrightFunnel
 
Closing the gap: The disconnect between marketing technology and business value
Closing the gap: The disconnect between marketing technology and business valueClosing the gap: The disconnect between marketing technology and business value
Closing the gap: The disconnect between marketing technology and business value
Brandwatch
 
SMX West 2014: Pro-Level Tips for Succeeding at Retargeting
SMX West 2014: Pro-Level Tips for Succeeding at RetargetingSMX West 2014: Pro-Level Tips for Succeeding at Retargeting
SMX West 2014: Pro-Level Tips for Succeeding at Retargeting
Marketing Mojo
 
Social Media Analytics - Measuring what matters
Social Media Analytics - Measuring what mattersSocial Media Analytics - Measuring what matters
Social Media Analytics - Measuring what mattersGetIT Pte. Ltd
 
Dan Gingiss: Building a Better Customer Experience at discover.com
Dan Gingiss:  Building a Better Customer Experience at discover.comDan Gingiss:  Building a Better Customer Experience at discover.com
Dan Gingiss: Building a Better Customer Experience at discover.comDigital Megaphone
 
Connect the Dots: Draw a Clear Picture of Social’s Impact on Business Results
Connect the Dots: Draw a Clear Picture of Social’s Impact on Business ResultsConnect the Dots: Draw a Clear Picture of Social’s Impact on Business Results
Connect the Dots: Draw a Clear Picture of Social’s Impact on Business Results
Spredfast
 
Analytics 101: How to Measure Success - 2019 MFCF
Analytics 101: How to Measure Success - 2019 MFCFAnalytics 101: How to Measure Success - 2019 MFCF
Analytics 101: How to Measure Success - 2019 MFCF
Saffire
 
Why B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At ScaleWhy B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At Scale
Uberflip
 
Unlocking the Lead Generation Potential of Search and Social Media
Unlocking the Lead Generation Potential of Search and Social MediaUnlocking the Lead Generation Potential of Search and Social Media
Unlocking the Lead Generation Potential of Search and Social Media
Marketing Mojo
 
Paid Advertising: Waste or Win?
Paid Advertising: Waste or Win?Paid Advertising: Waste or Win?
Paid Advertising: Waste or Win?
Joseph Skibbie
 
How To Build Your Inbound Marketing GamePlan
How To Build Your Inbound Marketing GamePlanHow To Build Your Inbound Marketing GamePlan
How To Build Your Inbound Marketing GamePlan
PR 20/20
 
SMX 2016: Google Shopping Campaign Maintenance
SMX 2016: Google Shopping Campaign MaintenanceSMX 2016: Google Shopping Campaign Maintenance
SMX 2016: Google Shopping Campaign Maintenance
Susan Wenograd
 
Your Retargeting Sucks (But It Doesn't Have To!) By Elizabeth Marsten
Your Retargeting Sucks (But It  Doesn't Have To!) By Elizabeth MarstenYour Retargeting Sucks (But It  Doesn't Have To!) By Elizabeth Marsten
Your Retargeting Sucks (But It Doesn't Have To!) By Elizabeth Marsten
Search Marketing Expo - SMX
 
How to Build and Manage an Inbound Marketing Team #INBOUND2013
How to Build and Manage an Inbound Marketing Team #INBOUND2013How to Build and Manage an Inbound Marketing Team #INBOUND2013
How to Build and Manage an Inbound Marketing Team #INBOUND2013
HubSpot
 
Make It Easy: Winning The Web
Make It Easy: Winning The WebMake It Easy: Winning The Web
Make It Easy: Winning The Web
Joseph Skibbie
 
Harnessing the Value of UX
Harnessing the Value of UXHarnessing the Value of UX
Harnessing the Value of UX
Jason Ulaszek
 
Kickstart a Career in Digital Marketing
Kickstart a Career in Digital MarketingKickstart a Career in Digital Marketing
Kickstart a Career in Digital Marketing
Cameron Rambert
 
Keyword Strategies in Today's World
Keyword Strategies in Today's WorldKeyword Strategies in Today's World
Keyword Strategies in Today's World
Rock the Deadline
 

Similar to What's in Your SEM Toolbox - SMX West 2014 (20)

Searchfest 2014: Beyond the Thunderdome, When You Run Out of PPC Fuel
Searchfest 2014: Beyond the Thunderdome, When You Run Out of PPC Fuel Searchfest 2014: Beyond the Thunderdome, When You Run Out of PPC Fuel
Searchfest 2014: Beyond the Thunderdome, When You Run Out of PPC Fuel
 
State of Search 2013 - DFWSEM
State of Search 2013 - DFWSEMState of Search 2013 - DFWSEM
State of Search 2013 - DFWSEM
 
The Top 5 Social Media Metrics Your CMO Wants to See
The Top 5 Social Media Metrics Your CMO Wants to SeeThe Top 5 Social Media Metrics Your CMO Wants to See
The Top 5 Social Media Metrics Your CMO Wants to See
 
Closing the gap: The disconnect between marketing technology and business value
Closing the gap: The disconnect between marketing technology and business valueClosing the gap: The disconnect between marketing technology and business value
Closing the gap: The disconnect between marketing technology and business value
 
SMX West 2014: Pro-Level Tips for Succeeding at Retargeting
SMX West 2014: Pro-Level Tips for Succeeding at RetargetingSMX West 2014: Pro-Level Tips for Succeeding at Retargeting
SMX West 2014: Pro-Level Tips for Succeeding at Retargeting
 
Social Media Analytics - Measuring what matters
Social Media Analytics - Measuring what mattersSocial Media Analytics - Measuring what matters
Social Media Analytics - Measuring what matters
 
Dan Gingiss: Building a Better Customer Experience at discover.com
Dan Gingiss:  Building a Better Customer Experience at discover.comDan Gingiss:  Building a Better Customer Experience at discover.com
Dan Gingiss: Building a Better Customer Experience at discover.com
 
Connect the Dots: Draw a Clear Picture of Social’s Impact on Business Results
Connect the Dots: Draw a Clear Picture of Social’s Impact on Business ResultsConnect the Dots: Draw a Clear Picture of Social’s Impact on Business Results
Connect the Dots: Draw a Clear Picture of Social’s Impact on Business Results
 
Analytics 101: How to Measure Success - 2019 MFCF
Analytics 101: How to Measure Success - 2019 MFCFAnalytics 101: How to Measure Success - 2019 MFCF
Analytics 101: How to Measure Success - 2019 MFCF
 
Why B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At ScaleWhy B2B Marketers Need To Personalize Content Experiences At Scale
Why B2B Marketers Need To Personalize Content Experiences At Scale
 
Unlocking the Lead Generation Potential of Search and Social Media
Unlocking the Lead Generation Potential of Search and Social MediaUnlocking the Lead Generation Potential of Search and Social Media
Unlocking the Lead Generation Potential of Search and Social Media
 
Paid Advertising: Waste or Win?
Paid Advertising: Waste or Win?Paid Advertising: Waste or Win?
Paid Advertising: Waste or Win?
 
How To Build Your Inbound Marketing GamePlan
How To Build Your Inbound Marketing GamePlanHow To Build Your Inbound Marketing GamePlan
How To Build Your Inbound Marketing GamePlan
 
SMX 2016: Google Shopping Campaign Maintenance
SMX 2016: Google Shopping Campaign MaintenanceSMX 2016: Google Shopping Campaign Maintenance
SMX 2016: Google Shopping Campaign Maintenance
 
Your Retargeting Sucks (But It Doesn't Have To!) By Elizabeth Marsten
Your Retargeting Sucks (But It  Doesn't Have To!) By Elizabeth MarstenYour Retargeting Sucks (But It  Doesn't Have To!) By Elizabeth Marsten
Your Retargeting Sucks (But It Doesn't Have To!) By Elizabeth Marsten
 
How to Build and Manage an Inbound Marketing Team #INBOUND2013
How to Build and Manage an Inbound Marketing Team #INBOUND2013How to Build and Manage an Inbound Marketing Team #INBOUND2013
How to Build and Manage an Inbound Marketing Team #INBOUND2013
 
Make It Easy: Winning The Web
Make It Easy: Winning The WebMake It Easy: Winning The Web
Make It Easy: Winning The Web
 
Harnessing the Value of UX
Harnessing the Value of UXHarnessing the Value of UX
Harnessing the Value of UX
 
Kickstart a Career in Digital Marketing
Kickstart a Career in Digital MarketingKickstart a Career in Digital Marketing
Kickstart a Career in Digital Marketing
 
Keyword Strategies in Today's World
Keyword Strategies in Today's WorldKeyword Strategies in Today's World
Keyword Strategies in Today's World
 

More from Elizabeth Marsten

Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...
Elizabeth Marsten
 
Get Up to Speed on Walmart's Advertising Offerings
Get Up to Speed on Walmart's Advertising OfferingsGet Up to Speed on Walmart's Advertising Offerings
Get Up to Speed on Walmart's Advertising Offerings
Elizabeth Marsten
 
Under the Hood with Walmart & Amazon Advertising
Under the Hood with Walmart & Amazon AdvertisingUnder the Hood with Walmart & Amazon Advertising
Under the Hood with Walmart & Amazon Advertising
Elizabeth Marsten
 
Enter the Remix: Paid Search Advertising in eCommerce
Enter the Remix: Paid Search Advertising in eCommerceEnter the Remix: Paid Search Advertising in eCommerce
Enter the Remix: Paid Search Advertising in eCommerce
Elizabeth Marsten
 
What's New and Crucial in SEM eCommerce - SMX Advanced 2019
What's New and Crucial in SEM eCommerce - SMX Advanced 2019What's New and Crucial in SEM eCommerce - SMX Advanced 2019
What's New and Crucial in SEM eCommerce - SMX Advanced 2019
Elizabeth Marsten
 
Google Shopping Actions - HeroConf 2019
Google Shopping Actions - HeroConf 2019Google Shopping Actions - HeroConf 2019
Google Shopping Actions - HeroConf 2019
Elizabeth Marsten
 
Welcome to Shopping Actions on Google
Welcome to Shopping Actions on GoogleWelcome to Shopping Actions on Google
Welcome to Shopping Actions on Google
Elizabeth Marsten
 
Marketplaces for Paid Search People
Marketplaces for Paid Search PeopleMarketplaces for Paid Search People
Marketplaces for Paid Search People
Elizabeth Marsten
 
Winning More Customers with e-Commerce Offer Testing - SMX West 2018
Winning More Customers with e-Commerce Offer Testing - SMX West 2018Winning More Customers with e-Commerce Offer Testing - SMX West 2018
Winning More Customers with e-Commerce Offer Testing - SMX West 2018
Elizabeth Marsten
 
When Worlds Collide: Paid Search Meets Marketplaces
When Worlds Collide: Paid Search Meets MarketplacesWhen Worlds Collide: Paid Search Meets Marketplaces
When Worlds Collide: Paid Search Meets Marketplaces
Elizabeth Marsten
 
Feed Driven Retail Beyond Google & Bing
Feed Driven Retail Beyond Google & BingFeed Driven Retail Beyond Google & Bing
Feed Driven Retail Beyond Google & Bing
Elizabeth Marsten
 
The Building Blocks of Paid Search - WooCommerce Developers Conference
The Building Blocks of Paid Search - WooCommerce Developers ConferenceThe Building Blocks of Paid Search - WooCommerce Developers Conference
The Building Blocks of Paid Search - WooCommerce Developers Conference
Elizabeth Marsten
 
It's Not Just About Google. Well, it is, sort of.
It's Not Just About Google. Well, it is, sort of.It's Not Just About Google. Well, it is, sort of.
It's Not Just About Google. Well, it is, sort of.
Elizabeth Marsten
 
Building Your Social e-Commerce Mix Tape
Building Your Social e-Commerce Mix TapeBuilding Your Social e-Commerce Mix Tape
Building Your Social e-Commerce Mix Tape
Elizabeth Marsten
 
Fantastic Feeds & How to Mind Them
Fantastic Feeds & How to Mind ThemFantastic Feeds & How to Mind Them
Fantastic Feeds & How to Mind Them
Elizabeth Marsten
 
Your Retargeting Doesn't Have to Suck - SMX West 2017
Your Retargeting Doesn't Have to Suck - SMX West 2017Your Retargeting Doesn't Have to Suck - SMX West 2017
Your Retargeting Doesn't Have to Suck - SMX West 2017
Elizabeth Marsten
 
Paid Search Relationships: It's Complicate - Friends of Search
Paid Search Relationships: It's Complicate - Friends of SearchPaid Search Relationships: It's Complicate - Friends of Search
Paid Search Relationships: It's Complicate - Friends of Search
Elizabeth Marsten
 
eCommerce for Everyone: What to Expect in 2017 - State of Search
eCommerce for Everyone: What to Expect in 2017 - State of SearcheCommerce for Everyone: What to Expect in 2017 - State of Search
eCommerce for Everyone: What to Expect in 2017 - State of Search
Elizabeth Marsten
 
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
Elizabeth Marsten
 
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016Your Retargeting Sucks But it Doesn't Have To - SMX East 2016
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016
Elizabeth Marsten
 

More from Elizabeth Marsten (20)

Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...Retail Media in the EU and What You Can Learn from Success and Failures in th...
Retail Media in the EU and What You Can Learn from Success and Failures in th...
 
Get Up to Speed on Walmart's Advertising Offerings
Get Up to Speed on Walmart's Advertising OfferingsGet Up to Speed on Walmart's Advertising Offerings
Get Up to Speed on Walmart's Advertising Offerings
 
Under the Hood with Walmart & Amazon Advertising
Under the Hood with Walmart & Amazon AdvertisingUnder the Hood with Walmart & Amazon Advertising
Under the Hood with Walmart & Amazon Advertising
 
Enter the Remix: Paid Search Advertising in eCommerce
Enter the Remix: Paid Search Advertising in eCommerceEnter the Remix: Paid Search Advertising in eCommerce
Enter the Remix: Paid Search Advertising in eCommerce
 
What's New and Crucial in SEM eCommerce - SMX Advanced 2019
What's New and Crucial in SEM eCommerce - SMX Advanced 2019What's New and Crucial in SEM eCommerce - SMX Advanced 2019
What's New and Crucial in SEM eCommerce - SMX Advanced 2019
 
Google Shopping Actions - HeroConf 2019
Google Shopping Actions - HeroConf 2019Google Shopping Actions - HeroConf 2019
Google Shopping Actions - HeroConf 2019
 
Welcome to Shopping Actions on Google
Welcome to Shopping Actions on GoogleWelcome to Shopping Actions on Google
Welcome to Shopping Actions on Google
 
Marketplaces for Paid Search People
Marketplaces for Paid Search PeopleMarketplaces for Paid Search People
Marketplaces for Paid Search People
 
Winning More Customers with e-Commerce Offer Testing - SMX West 2018
Winning More Customers with e-Commerce Offer Testing - SMX West 2018Winning More Customers with e-Commerce Offer Testing - SMX West 2018
Winning More Customers with e-Commerce Offer Testing - SMX West 2018
 
When Worlds Collide: Paid Search Meets Marketplaces
When Worlds Collide: Paid Search Meets MarketplacesWhen Worlds Collide: Paid Search Meets Marketplaces
When Worlds Collide: Paid Search Meets Marketplaces
 
Feed Driven Retail Beyond Google & Bing
Feed Driven Retail Beyond Google & BingFeed Driven Retail Beyond Google & Bing
Feed Driven Retail Beyond Google & Bing
 
The Building Blocks of Paid Search - WooCommerce Developers Conference
The Building Blocks of Paid Search - WooCommerce Developers ConferenceThe Building Blocks of Paid Search - WooCommerce Developers Conference
The Building Blocks of Paid Search - WooCommerce Developers Conference
 
It's Not Just About Google. Well, it is, sort of.
It's Not Just About Google. Well, it is, sort of.It's Not Just About Google. Well, it is, sort of.
It's Not Just About Google. Well, it is, sort of.
 
Building Your Social e-Commerce Mix Tape
Building Your Social e-Commerce Mix TapeBuilding Your Social e-Commerce Mix Tape
Building Your Social e-Commerce Mix Tape
 
Fantastic Feeds & How to Mind Them
Fantastic Feeds & How to Mind ThemFantastic Feeds & How to Mind Them
Fantastic Feeds & How to Mind Them
 
Your Retargeting Doesn't Have to Suck - SMX West 2017
Your Retargeting Doesn't Have to Suck - SMX West 2017Your Retargeting Doesn't Have to Suck - SMX West 2017
Your Retargeting Doesn't Have to Suck - SMX West 2017
 
Paid Search Relationships: It's Complicate - Friends of Search
Paid Search Relationships: It's Complicate - Friends of SearchPaid Search Relationships: It's Complicate - Friends of Search
Paid Search Relationships: It's Complicate - Friends of Search
 
eCommerce for Everyone: What to Expect in 2017 - State of Search
eCommerce for Everyone: What to Expect in 2017 - State of SearcheCommerce for Everyone: What to Expect in 2017 - State of Search
eCommerce for Everyone: What to Expect in 2017 - State of Search
 
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
Build the Ultimate Mix Tape - Retail Search Beyond Google & Bing - SMX East 2016
 
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016Your Retargeting Sucks But it Doesn't Have To - SMX East 2016
Your Retargeting Sucks But it Doesn't Have To - SMX East 2016
 

Recently uploaded

Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
Dorra BARTAGUIZ
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
RTTS
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Paul Groth
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Product School
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
Jemma Hussein Allen
 
Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*
Frank van Harmelen
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
Alison B. Lowndes
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
Elena Simperl
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Jeffrey Haguewood
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 

Recently uploaded (20)

Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*Neuro-symbolic is not enough, we need neuro-*semantic*
Neuro-symbolic is not enough, we need neuro-*semantic*
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 

What's in Your SEM Toolbox - SMX West 2014