1. A new text input method called CleverTexting was developed in India in 2009 that uses predictive text and statistics to simplify typing on phones for languages of all scripts. 2. It addressed the major problem of inefficient typing in non-Latin scripts like those used in Asia, the Middle East, and Africa that make up most of the world's phone users. 3. CleverTexting cuts key presses by over 300% and has now spread worldwide, with over a million users, to provide a unified and optimized typing experience across languages and device types.

1. Simple innovations sometimes have a world transforming effect.
The quest for spices of India had set the age of
Exploration.
A shorter route to it had resulted in the discovery of
America!
Abhijit Bhattacharjee
CEO, Luna Ergonomics Pvt Ltd.
#11, JSSATE STEP. Sec 62, Noida, India
Abhijit@PaniniKeypad.com

2. A long time ago… a small design switch.
A new idea on how to express numbers moved from India to the world. It took 10 centuries.
It was, without a doubt,
better than the popular
Roman numbers (in
every aspect) yet took a
long time to displace
them.
It started in India before
the 5th century. It was
taken up by the Arabs in
the 8th century. Then
introduced in Europe in
the 10th century.
Europe was using it PLACE VALUE DECIMAL SYSTEM
everywhere only just
before Columbus
stepped into the New
World!
1. The new place value number system simplified arithmetic, paving the way for rapid progress in
2.
science and technology. Later yet, it made the binary computer possible.

3. In 2009, a new way to type on phones started its journey from India.
It supported easier typing in all languages and spread worldwide.
A disruptive design paradigm in how we could type.

4. The new technology was called CleverTextingTM and (Panini KeypadTM in India.)
The keypad itself was made intelligent, responsive and dynamic. It fully optimized
the input efforts for complex scripts through statistics, smart algorithms and a new
ergonomic usability. Only predicted characters were shown on screen from which
the user chose conveniently. The predictions were extremely accurate because
they came from statistical correlation and linguistics and worked for words inside
and outside the dictionary. It resulted in a radically simplified, efficient and unified
typing process for all complex scripts on all types of digital interfaces.
The new idea was full of advantages and solved all the problems.
For the user For the device manufacturer
•Cut down key presses by over 300%. •All languages on the same phone.
•Much faster to type. •No printed keypads.
•Easy to use, easy to learn. •Identical usability for all phones.
•Ergonomic to thumb. •Both Basic phones & Touch-phones.
•No multi-taps or chording. •No hardware change required.
•Intuitive for all social classes. •Lightweight with common algorithms.
•Easy to form complex Asian conjuncts. •Easy to implement reliably, low cost.
•Works well for names, places. •Supports hundreds of languages.
•Balance of Assistance and Control. •Identical usability for all languages.
It was a new bicycle for typing on phones and digital devices.

5. What indeed was a problem?
China, India, Japan, Korea, other South Asians, Arabs, Soviet Cyrillic countries,
others. Non-latin scripts make up over 3 Billion of the 5 Billion phone users today.
The scripts of Asia, have much larger alphabets than English, hence cannot be
supported on full keypads, nor can they be supported through many multi-taps.
Not practical to have printed custom keypads for every language. Also no space.
Therefore, most scripts are unsupported or poorly supported today and users are
struggling. They cannot store an address book, or text messages, nothing.
There is an eminent critical need to support efficient typing in all these languages
to bring digital access to the developing world but the challenges in the quagmire
had kept it an intractable problem for long, particularly in South Asia.
Also, all continental European languages use accents which are poorly supported
in the QWERTY keypads. Africa too had a unified script aspiration for its languages.

6. How has CleverTextingTM solved that A great simplification
problem? All languages, all devices
One simple usability
CleverTextingTM accurately predicts only a
limited set of characters from a large alphabet at
each point. It exploits the intrinsic statistical
nature of each language to optimize the
predictions. You choose using the numeric keys
on a basic phone or choose directly on a touch
phone. Also, limited characters on the screen
makes them larger and easier to choose.
CleverTextingTM can predict characters at the
beginning of a word or middle of a word always
ensuring what you need is at your fingertips. And
because many languages are extremely
correlated, this strategy has worked very well for
every linguistic family of the world.
The products are developed for 22 languages
and offered in Java, Android, iOS, Windows and
are being used by a million people worldwide. Panini Keypad (CleverTexting in 9 Indian scripts) on a
basic phone allows one to type in Hindi demonstrably
faster than one can type in English on that same
phone. It has found a right product fit in India.

7. Who are the people behind this?
Luna Ergonomics is a startup based in a India Govt supported Technology Incubator.
It is run by Abhijit Bhattacharjee, a gifted software technologist and a committed
entrepreneur who earlier served in the Indian Army telecom as a Major.
The technologies for all languages of the world were developed by fresh engineers
with little resources. Employees have never exceeded 10 in that 250 sqft office.
Patents filed in India, USA, Europe, China, Japan, Korea, Israel and the PCT
examination reports are clear and published. Addl patents filed in China & Korea.
The company has won many national awards in India and also internationally.
The company is angel funded by some eminent individuals from India’s society.
It was showcased by Oracle as a key Java technology in the MWC, Barcelona, 2011
Editors of RCR Wireless called this the most innovative mobile application of 2011.
The company was invited to be a member of the ITU (UN) by its Secy Gen.
CleverTexting was the cover story of the Journal of the Ergonomist Society,UK, 2009

8. One million people all over the world
already use the Panini Keypad to type
in all Indian languages to send
messages.

9. Thank You