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  1. 1. Presentation on apple iPHONE By: Mandeep khaira
  2. 2. HISTORY OF THE iPHONE • Developed began upon Apple CEO Steve Jobs’ direction that Apple Engineers investigate touch screens. • Was created during a secretive and unprecedented collaboration with AT&T mobility. • Estimated cost of development: $150 million • Original iPhone (2G) was made in UK, France and Germany in November 2007
  3. 3. The iPhone Quick Facts • An internet and multimedia enabled smartphone • Marketed by Apple, Inc. • Released in the U.S on Jun 29, 2007 • Invention of the Year 2007 • 33.75 million sold
  4. 4. Generations of iPHONE
  5. 5. Why iPhone ? •1. Every detail has been considered: It’s nearly impossible to make a device so thin and light without sacrificing features or performance. Yet iPhone achieves that goal. •2. Only iPhone has the retina display: The Retina display on iPhone ushered in the era of super-high-resolution displays. Its pixel density is so high; your eye can’t distinguish individual pixels. 5
  6. 6. • 3. Great battery life: it’s impressive that iPhone gives you long battery life so you can easily make it through your day. You get up to 8 hours of talk time, up to 8 hours of browsing over cellular networks, and up to 10 hours of video playback. • 4. Millions of ways to be entertained: The more apps, music, movies, and TV shows you download, the more you realize there’s almost no limit to what iPhone can do. With iPhone, all that content comes from one source: Apple. 6
  7. 7. • 5. The world’s most advance mobile operating system: iPhone is so easy to use thanks to iOS 6. Innovative features like Siri and FaceTime plus built-in apps make iPhone not just useful but fun. iOS updates download right on iPhone, so the latest iOS version is just a tap away. • 6. Only iPhone has Siri: Siri, the intelligent assistant, lets you use your voice to send messages, schedule meetings, place calls, set reminders, and more. And with Eyes Free, you can use Siri to get things done in your car without taking your eyes off the road. You can speak naturally to Siri — it understands what you say, knows what you mean, and helps you do the things you do every day. 7
  8. 8. • 7. iCloud puts all your content on all your devices: iCloud takes the experience of using iPhone that much further. It stores your content — your music, photos, apps, mail, contacts, calendars, documents, and more — and wirelessly pushes it to all your devices. • 8. iPhone has received straight J.D. Power and Associates awards for customer satisfaction: Apparently love can be measured. And it keeps adding up to iPhone. In nine straight studies by J.D. Power and Associates — that’s every study since the first iPhone was introduced — iPhone has been ranked “Highest in Customer Satisfaction with Consumer Smartphones.” 8
  9. 9. factors • • • • • • • Operating system Display Storage capacity Processer Graphics Ram Camera
  10. 10. Minor look on: • • • • • • • Iphone Why it is best Why it is costly Market strategy After sales service Market share purpose of using iphone