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Chat bots101 - practical insights on the business of bots

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Bots, AI and Messaging are a massive opportunity for businesses to connect with their customers. This deck introduces the concepts, statistics and processes needed to keep ahead of the competition

Published in: Mobile

Chat bots101 - practical insights on the business of bots

  1. 1. Who Are We? Bots, AI & Messaging 30.06.16
  2. 2. “A computer program designed to simulate conversation with human users, especially over the Internet.” ”The next step in the evolution of the internet.” What is a bot? “Chat bots are computer programs that mimic conversation with people using artificial intelligence. They can transform the way you interact with the internet from a series of self-initiated tasks to a quasi-conversation.” “SKYNET” “A chatbot is an artificial intelligence computer software program developed to simulate intelligent conversation” “A command line for the internet”
  3. 3. What is a bot? CHAT INTERFACE
  4. 4. Why now? Messaging is now more popular than social media Source : Business Intelligence
  5. 5. Why now? 70% of traffic comes from Dark Social Source : RadiumOne 32% of people ONLY share via Dark Social
  6. 6. Why now? Getting traction for an app is HARD Source : ComScore
  7. 7. 0 250 500 750 1000 SLACK TELEGRAM KIK LINE SKYPE VKONTAKTE WECHAT FB MESSENGER APPLE 1,000 MMAU 950 MMAU 750 MMAU 300 MMAU300 MMAU 220 MMAU 200 MMAU 100 MMAU 3 MMAU Where are the bots?
  8. 8. What can bots do? Content Distribution Customer Service Recommendation Transaction ??? Business Process
  9. 9. Content Distribution Bots : Examples CNN Platform: FB Messenger TECHCRUNCH Platform: FB Messenger Telegram Quartz Platform: iOS BBC Platform: LINE
  10. 10. Customer Service Bots : Examples EDWARD Platform: FB Messenger AMELIA Platform: Internal / web Zendesk Platform: Slack Facebook Messenger announced. KLM Platform: Slack Facebook Messenger announced.
  11. 11. Business Process Bots : Examples AMELIA Platform: Internal / web Kip Platform: Slack Meekan Platform: Slack Advertise.ai Platform: Facebook Slack
  12. 12. Recommendation Bots : Examples The Edit Platform: SMS And Chill Platform: SMS Facebook Messenger Hipmunk Platform: Slack Facebook Messenger Sure Platform: Facebook
  13. 13. Transactional Bots : Examples Uber Platform: Facebook H&M Platform: Kik MyKai Platform: SMS Facebook Messenger Slack Amazon Echo Platform: Amazon Echo Full list of skills
  14. 14. Other Bots : Examples DoNotPay Platform: Web Ghostbot Platform: SMS Estherbot Platform: Facebook Messenger Telegram BOTbot Platform: Facebook Messenger
  15. 15. How do bots work? Input Parser AI Data Response Text Rich media Code APIs Ecommerce Manual rules Morphological Analysis Machine Learning Voice to text Synonyms Mis-spellings Voice Free text Guided text
  16. 16. Principles of Bot Design 1. DON’T PRETEND TO BE A HUMAN 2. KEEP IT INCREDIBLY SIMPLE 3. RESPECT THE CHAT MEDIUM 4. OPTIMISE FOR THE END USER 5. USE SPARINGLY 6. PROVIDE AN ESCAPE HATCH 7. USE STRUCTURED INPUT WHEN POSSIBLE 8. EVERYONE SEES THE SAME THING OBEY THE PRINCIPLES WITHOUT BEING BOUND BY THEM Source : intercom.io
  17. 17. Chatbot roadmap Business objectives Bot’s purpose, audience and platforms Design & build Publish and promote Test & analyse iterate Innovation research
 & workshops to identify opportunities Functional spec Personas Tone of voice Conversation flows including copy, conversation logic & outputs templating. Define the stack Write the code Release new code to a controlled group of testers. Publish to relevant platforms. Promote in owned and earned channels
  18. 18. Who Are We? Intro to Bots Appendix
  19. 19. Appendix I : Bot stores • botlist - An App Store For Bots • Slack Store - The official Slack bot store • Telegram Bot Store - The official Telegram bot store • Product Hunt - Product Hunt bot list • Dashbot - Dashbot bot directory
  20. 20. Appendix II : Bot Developer Resources Facebook Messenger for Developers
 Facebook’s resources and tools for Messenger development WeChat Developer Resources Documentation and SDKs for WeChat api.slack.com Slack developer documentation, tutorials and apis. Apple iMessage Get started with the IDE and frameworks for iMessage app development Telegram Bot Api Documentation for Telegram bot development dev.kik.com Kik bot developer resources Chatfuel
 The intuitive bot builder with AI navigation. No coding required. rebot.me You can easily create you own chatbot for free without any programming on Rebot.me. Botkit Botkit eases the process of designing and running bots that live inside Slack. Gupshup
 Easiest & fastest way to build & deploy your bots on any channel. Beep Boop
 Beep Boop is a simple hosting platform for your Slack and Messenger bots. wit.ai
 Easily create text or voice based bots that humans can chat with. api.ai
 Build brand-unique, natural language interactions for devices, applications and services. Microsoft Bot Framework Cross platform bot development framework Converse AI
 Respond to customer questions instantly with intelligent chatbot technology. Text It 
 Visually build SMS and voice apps to engage your customers. Watson
 Bring the power of cognitive computing to your apps.
  21. 21. Appendix III : Contact Fastbot web: fastbot.io email: hello@fastbot.io

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