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How YouTube is Drastically Changing the Beauty Industry

YouTube has fundamentally altered the beauty industry, shifting focus from traditional advertising to user-generated content, with beauty-related videos achieving 14.9 billion views. Consumers prefer longer content that discusses trends, with individual vloggers outperforming brand channels significantly in engagement. Brands like L'Oréal are successfully leveraging influencers and video ads without the need for costly traditional marketing methods.

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HowYouTubeIsDrastically ChangingtheBeautyIndustry @digitalsurgeons
TheDevilmaywearPradaskirts androckUrbanDecaylipstick, butonYouTubenoonecares.
Marketersofcosmeticscanno longersimplyrelyonthe photoshoppedmodelsofbillboards, lifestylemagazines,andurban muralstosecuremarketshare.
Avastnewworldof beauty-centeredcontenthas openedonYouTubewithbillions ofbeauty-focusedvideos uploadedtothesocialsite.
Hereare 3reasons beautyindustriespayfullattentiontoYouTube... andwhyyou’dbetterpayattention,too!
1.YouTubeusersare obsessedwithbeauty.
Therearecurrently 14.9BILLION beauty-relatedvideo viewsonYouTube. YouTuberegistersmorethan 900MILLION beauty-relatedvideo viewseverymonth. Individual“vloggers”control97%ofallbeautytopicvideoviews
2.Cosmeticcustomers cravebenefits, notfantasies
Customerswantlonger-formatcontent thatdiscusseswhat’snewandwhat’strending Gettingvloggerstoreviewyournewproductlines andmentionyourcosmeticsastheydiscuss allthingsbeautyiskeytoconnectingwithcustomers.
YouTube’stop25beautyvloggerspossess115xmoresubscribersandreceive 2600%morecommentsonaveragethanbeautybrandchannels Thereare 45,000 non-brandaffiliatedYouTube videosspecializinginbeautytopics YouTuberegistersmorethan 900MILLION beauty-relatedvideo viewseverymonth.
3.L’Orealiscashing in,andyoucantoo!
L’Oréalachievedsuccessbygiftingitsproducts totopbeautyvloggersandbyplacing adswithintheirvideos. Lessthan25%ofBeauty-relatedYouTube videosmentionabrandnamecosmetic.
Youcandothesame! Youdon’tneedtodropmillionson Manhattanbillboardsandthecoveted backcoverofVogue.Youcanuse YouTubetocompetewiththebiggest cosmeticbrandseffectivelyandefficiently.
ThankYou! FindusatDigitalSurgeons.com
AllstatisticsfromPixability’sstudy, “BeautyonYouTube:HowYouTubeis RadicallyTransformingtheBeautyIndustry andWhatThatMeansforBrands.”