From local producers to global brands, B Brand Design in Melbourne creates brilliant brand outcomes in beverage packaging and food packaging design.

1. Food Packaging Melbourne
Food Packaging Melbourne is packaging for food. A package provides protection, tampering resistance, and special physical, chemical, or biological needs. It may bear a nutrition facts label and other information about food being offered for sale.
Food packaging Melbourne protects and preserves food. A range of materials can be used for packaging, some of which are environmentally friendly.
Roles of Food Packaging Melbourne
The principal roles of food packaging are to protect food products from outside influences and damage, to contain the food, and to provide consumers with ingredient and nutritional information. Traceability, convenience, and tamper indication are secondary functions of increasing importance. The goal of food packaging is to contain food in a cost-effective way that satisfies industry requirements and consumer desires, maintains food safety, and minimize s environmental impact.

2. Protection/preservation
Food packaging can stop product deterioration, retain the beneficial effects of processing, extend shelf-life,
And maintain or increase the quality and safety of food. In doing so, packaging provides protection.
Major classes of external influences:
Chemical, biological, and physical.
Marketing and information
A package is the face of a product and often is the only product exposure consumers experience prior to Purchase. Consequently, distinctive or Innovative packaging can boost sales in a competitive environment. The package may be designed to enhance the product image and/ or to differentiate the product from the competition.
For example, larger labels may be used to accommodate recipes. Packaging also provides information to the consumer. For example, package labeling satisfies legal requirements for product identification, nutritional value, ingredient declaration, net weight, and manufacturer information. Additionally, the package conveys important information about the product such as cooking instructions, brand identification, and pricing. All of these enhancements may impact waste disposal.

3. Materials Used in Food Packaging
Package design and construction play a significant role in determining the shelf life of a food product. The right selection of packaging materials and technologies maintains product quality and freshness during distribution and storage. Materials that have traditionally been used in food packaging include glass, metals (aluminum, foils and laminates, tinplate, and tin-free steel), paper and paperboards, and plastics. Moreover, a wider variety of plastics have been introduced in both rigid and flexible forms. Today’s food packages often combine several materials to exploit each materials functional or aesthetic properties. As research to improve food packaging continues, advances in the field may affect the environmental impact of packaging.
For more information please visit this site:
http://www.b-branddesign.com.au/