The document outlines the key components of an effective business plan, including long-term, mid-term, and short-term sections. The long-term section includes the organization's vision, goals for how good it wants to be at providing services or products. The mid-term section covers objectives and strategies, with objectives measuring customers, employees and finances. Strategies are areas to focus on for growth. The short-term section lists priorities to help implement strategies, with clear metrics, assignments and deadlines.